HDPCDVCF Higher Diploma in Creative Design and Media (Visual Communication)

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【官方 HTML 原文】 Creative Design and Media (Visual Communication) - Higher Diploma - HKCT Alumni Current Students Lecturers Staff 繁體中文 简体中文 繁體中文 简体中文 About HKCT About Us Vision & Mission Graduate Attributes Message from the President Governing Bodies Our History HKCT Institute of Higher Education Institute of Cyberspace Technology Faculty of Social Sciences Hong Kong College of Technology Post-secondary Education Professional Education Retraining Courses Media Centre News News & Press Coverage Media Coverage E-newsletter Information Hub Higher Education Know-how Event Snapshots Video Collection Download Zone Join Us Management posts Academic posts Non-academic posts Part Time / Temporary Programmes Level Master's Degree Bachelor's Degree Higher / Professional Diploma Diploma / Certificate Diploma of Applied Education Diploma Yi Jin Senior Secondary Applied Learning (ApL) ERB Courses The Youth Employment and Training Programme (YETP) Short Courses Discipline Humanities and Social Sciences Computer Science and Information Technology Sports Early Childhood Education Communications, Public Relations and Languages Art, Design and Media Tourism, Aviation and Hospitality Culinary, Food and Beverage Services Construction and Fire Safety Electrical, Mechanical and Civil Engineering Property and Facilities Management Beauty Security and Disciplinary Forces Medical and Health Care Domestic and Environmental Services Business, Accounting and Finance Watch & Jewellery Personal Attributes Others Admission Application Higher Education Programmes (Diploma to Master's Degree) Diploma of Applied Education Diploma Yi Jin ERB Courses The Youth Employment and Training Programme (YETP) Fee and Scholarships Tuition Fees and Other Fees Government Financial Assistance and Subsidy HKCT Financial Support Entrance Scholarship Chinese Mainland Admission Eligible Programmes Entry Requirements Application Method Why HKCT Study Pathways Non-local Student Admission Learning & Teaching Student Services Campuses Teaching Facilities Practice Research Centre Library Network Employers Network Introduction Training Recruitment Employers Info Activity Our Alumni Professional Bodies Partner Universities Secondary School Network & Services Collaboration Projects Giving to HKCT Alumni Current Students Lecturers Staff Higher Diploma in Creative Design and Media (Visual Communication) Open All Close All Introduction The government is committed to establishing Hong Kong as a hub of creativity in Asia. Beyond film, music, and innovative technology, design and creative media applications are vital components of the creative industries. This programme provides aspiring creative design professionals with a comprehensive foundation in design skills and knowledge, enabling them to master a diverse range of design techniques, communication, and presentation skills. In addition to emphasising graphic design skills, this Higher Diploma programme focuses on conveying messages through visual communication. Through diverse areas of study, students will enhance their competitiveness in both employment and further education. This programme is subsidised under the Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). HKCT offers the lowest tuition fee after deduction of the SSSDP maximum subsidy when comparing with other institutions' higher diploma programmes in the same discipline. Programme Enquiry: WhatsApp 2026 Graduation Show: D.Store D.Store is a concept store about exploration and choice. Faced with countless ideas and possibilities, our time and resources become like a limited shopping basket, pushing us to filter, compare, and make decisions. Limits aren't boundaries; they are opportunities that shape how ideas grow. When choices become more focused, creativity expands in new directions. We turn the design process into a playful store experience where experimenting, mixing, and making choices are part of the journey. Somewhere between trying and letting go, creativity begins to take form. Stay Connected with Us! Want to know more about our activities and events? Follow us on Instagram [ hkct.design ]! Contents Programme Objectives This Higher Diploma programme emphasises design and media applications, teaching students to master visual language from the ground up. It covers iconography, colour schemes, typography, and industry-level design software. Students will be able to apply this knowledge to various media and designs, including corporate branding, interactive design, packaging design, and multimedia design. This design programme aims to cultivate students' creative thinking, problem-solving skills, and market awareness, enabling them to transform innovative ideas into design solutions that meet commercial needs. The programme has close ties with the design academia and industry, providing students with opportunities for industry placements, overseas exchanges, and participation in commercial projects. This broadens students' horizons, allowing them to keep abreast of industry developments and become competitive creative design talents. Programme Contents The Higher Diploma in Creative Design and Media (Visual Communication) features a comprehensive range of design theory, techniques, communication, and presentation, boosting students' competitiveness for future employment and further education. It equips students aspiring to a career in the creative design industries with professional skills and a solid, versatile design foundation. With the rapid development of technology, students need to master both traditional design skills and modern technology and media. In this programme, in addition to essential graphic design skills, students will use cutting-edge computer design software and integrate various design elements such as sound and interactive images in multimedia projects to develop their creativity and design talents. Programme Features Professional Programme Content: The curriculum integrates colour design, visual communication, graphic design, branding design, illustration, typography, packaging, editorial design, advertising, interactive media design, etc. Diverse Learning : Beyond design techniques, this design programme covers creative applications in video production and interactive media, allowing students to choose future career paths based on their interests and strengths. Catering to Market Demands: This programme equips students with professional design techniques and creative thinking methods, and trains students to analyse business market intelligence before developing design solutions that cater to market demand. Diverse Opportunities: This programme offers a wide range of opportunities for students to gain design experience. Students can participate in activities such as business projects, community mural creation, industrial sharing, and overseas exchanges. Industrial-level Software: This programme includes design industry-standard software training, teaching various professional design software used in the field, such as Adobe Photoshop, Illustrator, Adobe Premiere, 3D Studio Max, etc. No Examinations: Students are assessed through professional practice and project assignments. Career Oriented: This design programme is career-oriented, emphasising practical and applied learning. Students have more opportunities to utilise professional equipment and software. Small Class Teaching: Lectures are conducted in small classes. Students can receive more individual attention. Membership Recognition: Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA) Featured Modules Innovation and Information Technology in Society Creative Thinking Digital Media and Design Appreciation Typography Application 3D Imaging Introduction to Audio Visual Imaging Photography and Art Direction Project Development and Presentation Interactive Media Practice Branding Identity Design Advertising and Promotion Design Final Project (Visual Communication) Star Teacher Mok Tsz Ki (JKE M) Founder and Design Director of OHH!MY LAB JKE has won over 30 local and international design awards. He and his team have done over 800 design projects and over 350 branding projects. Some of his clients in recent years are Disney, Nike, Leica, Canon, IKEA, CASETIFY, Facesss, OLAY, DBS, ZENYUM, Pampers, Rimmel London, K-11, TWINS, Tsui Wah, GEOX, Hang Heung, Fox TV and BMW, etc. Student Works Willingness Slave Club by Huang Yinan Willingness Slave Club by Huang Yinan New Flow Music by Leung Ho Hei New Flow Music by Leung Ho Hei New Flow Music by Leung Ho Hei Have A Good Trip by Sze To Sze Wing (2023) Have A Good Trip by Sze To Sze Wing (2023) WHY NOT TATTOO! by Lam Tsz Ching (2023) WHY NOT TATTOO! by Lam Tsz Ching (2023) My Day by CHEN YONG YAN (2022) My Day by CHEN YONG YAN (2022) Zeroplanet by Wong Suet Ying Zeroplanet by Wong Suet Ying Articulation and Career Pathway Graduates can articulate to bachelor's degree programmes related to the design discipline. (The bachelor's degree programmes can be completed within a year.) Graduates may apply for the following top-up bachelor's degree programmes which include, but are not limited to: - Bachelor of Arts (Honours) Scheme in Design (Advertising Design) (PolyU) - Bachelor of Arts (Honours) Scheme in Design (Product Design) (PolyU) - BA in Creative Media (CityU) - BA (Hons) in Visual Arts (HKBU) - BA (Hons) in Creative Arts and Culture (Visual Arts) (EdUHK) This Higher Diploma programme focuses on graphic design, visual communication, and media applications. Graduates can pursue positions such as graphic designers and media creative designers in a variety of industries. These areas include graphic design, advertising, print design for books and magazines, logos, packaging, video production, and motion graphics design. 2023 Graduation Progression 20% Articulated to Bachelor's Degree Programmes 80% Employment Articulation Agreement with: University of Sunderland Our students have articulated to the following Bachelor's Degree programmes in recent years: BA in Bimodal Bilingual Studies, The Chinese University of Hong Kong Bachelor of Fine Arts with Honours in Imaging Design and Digital Art, Hong Kong Metropolitan University BA (Hons) Graphic Design, University of Sunderland Internship This design Higher Diploma programme partners with over 15 organisations to provide internship opportunities to students. Internships may be arranged for students in 4As advertising companies, student enterprises, or related overseas organisations to obtain practical work experience. Student Activities CLP Substations with Mural Design Inno4life - Creative Culture and Technological Innovation Exhibition Student Chiu Ho Tin was awarded the Merit Award in the Student Graphic Design Category at 'The 15th Hong Kong Anime Figure Design Competition 2024' Student Lee Lok Sze was awarded the Commendation Award in the Student Graphic Design category at 'The 15th Hong Kong Anime Figure Design Competition 2024' Design Graduation Show Tokyo Art and Design Study Tour Visit the Printing House of Fingerprint Explore ‘Sing Tao’ Tour Printing Plant Tour in Sing Tao News Corporation Student Achievements and Sharings Student Achievements The only self-financing institution to complete the production of giant murals in all 18 districts Successfully completed the production of Hong Kong's largest campus 3D mural Design and media production students have received over 40 design and media competition awards for three consecutive years For six consecutive years, students won the championship and outstanding work award in the AIDS Care Mask Design Contest Invited by a renowned brand to design Mother's Day gifts and eco-friendly packaging for two consecutive years Student Sharings Chiu Ho Tin 'Collaborations with organisations like Guangzhou Chen Li Ji Pharmaceutical Factory and CLP Power offered practical experience, allowing me to apply design skills to real-world projects. Instructors provided comprehensive guidance, covering areas such as presentation and teamwork skills.' Lee Lok Sze 'Frequent field trips to museums and art exhibitions inspired creativity through observation and experience. HKCT provided 24-hour design studios equipped with professional tools like Adobe Creative Cloud, large-format printers, and laser cutters.' Wong Siu Man 'I would like to thank both my teachers, Karty and Kiki. Although my foundation in design wasn't very strong, Karty offered suggestions tailored to my perspective on how to improve and frequently checked on my progress. Kiki was very clear about each student's strengths and weaknesses, preparing homework topics specifically to address individual areas for improvement. Through assignments and targeted training, they have helped me immensely.' Huang Yinan 'One of my most memorable experiences was when I asked a teacher a question in the early hours of the morning. The teacher was willing to join Discord to discuss the issue with us. It is rare to find a teacher willing to sacrifice their own personal time to guide us, and this made a lasting impression on me.' Tse Kam Wai 'I lacked a foundation in art and design software, so the course was initially challenging. However, the teacher was very patient and provided various resources to help me overcome these difficulties.' Mok Tsz Ki (JKE M) Founder and Design Director of OHH!MY LAB 'I would like to thank my teacher for never giving up on me and dedicating immense effort to nurture my potential, allowing me to identify my goals and develop my design talents. As a result, I won multiple scholarships and various awards in competitions.' Cheng Siu Tung (Winston) Founder and Design Director of Beeswork Design & Production Limited 'During my two years of study, I would like to thank HKCT for exposing me to different design disciplines, which allowed me to discover my strengths in specific aspects of the industry. HKCT also provided me with an internship opportunity from which I learnt a lot. The skills and experiences I gained from the internship allowed me to launch my career with greater ease.' Tong Ka Yeung (Andrew) Bachelor of Graphic Design, University of Sunderland 'Throughout my two years studying in the HKCT design programme, I feel I have learnt and grown a lot. HKCT invited various guest lecturers to broaden our understanding of the design and creative industry. This helped me understand what kind of designer I want to become. Finally, I would like to thank HKCT for everything they have done for me. I hope I can use these skills and knowledge to establish my own design company in the future.' Programme Details Mode of Study Full Time Teaching Mode Face to face Commencement of Study September 2026 Duration 2 Years Location HKCT Jockey Club Undergraduate Campus Entry Requirements Attained Level 2 in 5 HKDSE subjects 1 , including Chinese Language 2 and English Language, and the performance in Applied Learning subjects would be considered on a case-by-case basis; or Pass in 1 A-Level or 2 AS-Level subjects in HKALE; and 5 passes in HKCEE including Chinese Language and English Language; or Holder of Diploma of Applied Education / Diploma Yi Jin; or Holder of Diploma and - in the relevant discipline at QF Level 3 with a total learning size of normally 150 QF Credits; and - learning contents covering Chinese and English Languages; or Aged 21 or above with 1 year working experience; or Equivalent qualifications; AND Pass the admission interview. 1 With effective from 2024/25, 'Attained' in 'Citizenship and Social Development' (equivalent to 'Level 2' for the HKDSE subject 'Liberal Studies' before 2024/25), or the attainment of 'Level 2' in Mathematics Extended Part (Module 1 or Module 2) is also recognised as meeting the general entry requirements. 2 'Attained' level of Applied Learning Chinese (for non-Chinese speaking students) is accepted as Chinese Language qualification for the admission, but it is not considered as an elective subject. Mainland Students Attained satisfactory results in National University Entrance Examination (GaoKao), including English; or equivalent qualifications. ( Public Examinations accepted by HKCT ) Mainland students meeting the above requirements can apply for the first year admission and need to pass the admission interview. For mainland students interested in applying for this programme, please visit Mainland Admission . Teaching Facilities Creative Studio HKCT recognises that creativity thrives in ample space. We provide this studio for students to engage in discussions, brainstorming, and creative pursuits. It is equipped with 3D printers, large-scale printing machines, and flexible partitions. It is open 24 hours and can be divided into individual studios as needed, allowing students to focus on their graduation projects. Professional Design Lab This design lab is equipped with iMacs and professional software, including the Adobe Creative Suite for animation, graphic design, film production and image processing. In addition, we have 3D Studio Max, AutoCAD, Vray, SketchUp, Unreal Engine and BIM specifically for students on our interior design programme. Visual Imaging Studio This studio is equipped with Sony A7S III full-frame mirrorless cameras, boasting ultra-high ISO sensitivity, as well as professional Sony FX6 cinema cameras capable of 4K 120p cinematic shooting. These are complemented by a comprehensive professional sound recording system, wireless microphone sets, and mixers. Professional lighting equipment includes LED fill light sets, softboxes, soft umbrellas, cinematic lighting kits, and a professional background stand (9 ft x 4 ft), along with a three-axis stabiliser. The studio features a complete lighting control system, ensuring that design programme students can create all types of visual content in the most professional environment. Tuition Fees and Assistance Tuition Fees Year 1: $58,984 Year 2: $64,848 The tuition fee above is under 2026/27 Cohort. This programme is subsidised under Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). In the 2026/27 academic year, a subsidy of up to $40,730 per academic year will be provided to each eligible local student admitted to this laboratory-based programme. The first-year tuition fee after subsidy is $18,254. HKCT offers the lowest tuition fee after deduction of SSSDP maximum subsidy when comparing with other institutions' higher diploma programmes in the same discipline. Please note that only local students* are eligible for the relevant subsidy. *Including the applicants holding the "dependent visa" or other special visas. For more information, please visit the web page . Assistance Financial Assistance Scheme for Post-secondary Students (FASP) (Including Student Travel Subsidy(STS)) The Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) Student Travel Subsidy Study Subsidy Scheme for Designated Professions/Sectors Scholarships and Grants CT Entrance Scholarship for Excellent Academic Achievement Scholarship for Best Talents Community Services Scholarship Overseas Activities, Conference & Travel Grants Scholarship QF Level QF Level The qualification of this programme is recognised under the Qualifications Framework in Hong Kong. QF level：4 QR Registration No.：21/000169/L4 Registration Validity Period：1/9/2021 to 31/8/2027 Other Information Applicants who do not meet the entry requirement may apply for a 1-year Diploma/ Diploma of Applied Education (listed below) and articulate to this design higher diploma programme. Diploma in Creative Design Diploma of Applied Education [Creative Photography (Commercial and Advertising)] FAQs What is the outlook for Hong Kong's creative industry? What are the career prospects after studying this design programme? Hong Kong is currently experiencing a period of high demand for 'brand elevation' and 'digital content', with a significant market need for high-quality brand imagery and social media assets. Designers possessing strong typographic skills and a dynamic visual mindset are highly competitive. Graduates of the Higher Diploma in Creative Design and Media (Visual Communication) can pursue careers in graphic design, advertising and branding, editorial design, packaging design, motion graphics design, and video production. Learn more about career development for designers Can I apply for this Higher Diploma in Creative Design and Media (Visual Communication) if I did not study Visual Arts (VA) in secondary school? Absolutely! Many of our past students had never studied VA before enrolling. We welcome students from Arts, Science, and Commerce streams. HKCT's design curriculum is specifically tailored for students from diverse backgrounds, so you can study with us even without prior design experience. Start from scratch: Regardless of whether you have learnt to draw, we start teaching from the very foundations of colour theory, typography, and layout principles. Comprehensive skillset: You will master industry-standard design software and cover various areas including graphic design, brand identity, advertising design, video production, filming techniques, and motion graphics. This ensures you graduate with multimedia creative capabilities to meet the current market demand for all-round designers. Do I need to prepare a personal portfolio when applying? A portfolio is not required when applying for this design programme. Whilst not mandatory, we recommend that if you have any drawings, photography, or design-related work from your daily life, you organise them into a portfolio to present and display during the interview. This allows tutors to see your creative potential and passion, increasing your chances of admission. The interview focuses primarily on understanding your interest in the design industry and your attitude towards learning. Is there still a chance to enrol if my HKDSE results do not meet 'Level 2 in five subjects' or if I do not meet the academic requirements? Yes. If your HKDSE results do not meet the minimum entrance requirements (Level 2 in five subjects, including Chinese and English Language) or if your academic qualifications do not meet the minimum standards, you can first enrol in HKCT's one-year ' Diploma in Creative Design '. Upon successful completion, you can articulate directly into this Higher Diploma programme. Is this programme subsidised by the government (SSSDP), and will the tuition fees be more affordable than at other institutions? Yes. This programme has been included in the Education Bureau's 'Study Subsidy Scheme for Designated Professions/Sectors' (SSSDP). For the 2026/27 academic year, eligible local students can receive an annual subsidy of up to $40,730. After deducting the subsidy, the tuition fee for the first year is $18,254. Compared to similar SSSDP Higher Diploma design programmes at other institutions, our tuition fee is the lowest in Hong Kong, significantly reducing the financial burden on students. I am very afraid of exams; does this design programme require written examinations? No, this is a key feature of our design programme: there are no traditional examinations. We utilise 'Project Assignments' and 'Professional Studies' as our assessment criteria. You will demonstrate your learning outcomes by completing various design projects, such as brand design, packaging, advertising, and interactive media design. This approach aligns more closely with the actual working models of the design industry. Will the school provide professional design software? The school understands the needs of design students and has established multiple creative studios, such as the Professional Design Lab and the Visual Imaging Studio. These are equipped with iMacs and industry-standard software (such as Adobe Photoshop, Illustrator, Premiere Pro, 3D Studio Max, etc.). We also provide 3D printers and large-scale printing machines, so students do not need to worry about equipment issues. Disclaimer Tuition fees and subsidies are to be reviewed and adjusted annually on various factors. This programme is subsidised under Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). In the2026/2027 academic year, a subsidy of up to $40,730 per academic year will be provided to each eligible local student admitted to this laboratory-based programme. The first-year tuition fee after subsidy is $18,254. Only local students are eligible for the subsidy under SSSDP. Related programme Bachelor's Degree | Full Time BA (Hons) Graphic Design Bachelor's Degree | Part Time BA (Hons) Graphic Design Higher / Professional Diploma | Full Time Higher Diploma in Creative Design and Media (Moving Image) Higher / Professional Diploma | Full Time Higher Diploma in Interior Design Higher / Professional Diploma | Full Time Higher Diploma in Music Production for Creative Industries Higher / Professional Diploma | Part Time Professional Diploma in Graphic Design Diploma of Applied Education | Full Time Diploma of Applied Education [Creative Photography (Commercial and Advertising)] Diploma of Applied Education | Full Time Diploma of Applied Education | Part Time 攝影基礎與實踐 Diploma of Applied Education | Part Time 商業及廣告攝影 Programme Enquiry Application and Payment About HKCT About Us HKCT Institute of Higher Education Hong Kong College of Technology Media Centre Information Hub Join Us Programmes Level Discipline Admission Application Fee and Scholarships Chinese Mainland Admission Why HKCT Study Pathways Non-local Student Admission Learning & Teaching Student Services Campuses Teaching Facilities Practice Research Centre Library Network Employers Network Our Alumni Professional Bodies Partner Universities Secondary School Network & Services Collaboration Projects Giving to HKCT Contact Us Sitemap Contact Us Disclaimer Privacy Policy on Personal Data Adverse Weather Arrangements Copyright © 2026. 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