HP823 Associate of Applied Social Sciences in Digital Communication, Public Relations and Media in Practice

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【官方 HTML 原文】 Associate of Applied Social Sciences - Digital Communication, Public Relations and Media in Practice - HKU SPACE Po Leung Kuk Stanley Ho Community College Skip to main content e-Form Learner Portal Adverse Weather FAQs Job Vacancy Contact Us 中文 中 search share Facebook Youtube --> Email Search form search Search... Programmes Programme Structure Diploma in Foundation Studies (DFS) programme Associate Degree Programmes Higher Diploma Programmes Articulation Pathways Further Studies Programme Activities Publications Applications & Admissions Minimum Entry Requirements Application Procedures Admission for Mainland Applicants Definition of Local and Non-local Applicants Tuition Fees & Other Fees Scholarships, Bursaries & Sponsorships Study Subsidy Scheme for Designated Professions/Sectors (SSSDP) Financial Assistance College Life College Activities Student Sharing Student Services and Support Further Studies and Career Development Personal Development Counselling Service Self-help Online Resources Global Exposure Students' Union News Alumni Alumni Association Alumni Newsletter Alumni Activities About Us About the College Message from College Principal Vision and Missions Educational Aims College Council Academics & Senior Administration Campus & Facilities Outreach Activities for Secondary Schools Main content start Programmes Home Programmes Associate Degree Programmes Applied Social Sciences Digital Communication, Public Relations and Media in Practice Applied Psychology for Business Counselling Criminal Justice and Law Enforcement Digital Communication, Public Relations and Media in Practice Family and Child Welfare Services Psychology Psychology and Health Youth and Social Services Associate of Applied Social Sciences in Digital Communication, Public Relations and Media in Practice Apply Now Student Sharing Programme Code HP823 Year 1 & 2, Associate Degree (AD) This programme was formerly known as Associate of Applied Social Sciences in Communication, Public Relations and Journalism (currently registered on the Qualifications Register with QR Registration No: 07/001827/4) and will be retitled as Associate of Applied Social Sciences in Digital Communication, Public Relations and Media in Practice with effect from the 2027–28 academic year. General Information Minimum Entry Requirements Programme Structure 3762 0851 media_comm@hkuspace.hku.hk Are you ready to embark on an exciting journey that will unlock your potential and pave the way for a rewarding career? This programme is designed for students who possess diverse talents and multiple interests, and who aspire to make a significant impact in their professional lives. This programme offers a dynamic and comprehensive curriculum that equips you with essential tools and techniques to enhance communication skills, both professionally and personally. You will learn to think and plan strategically, build strong relationships with various stakeholders, and manage the reputations of organisations effectively. In addition to mastering the art of communication, you will gain print and broadcast journalism knowledge that prepares you for a versatile career in media fields. The multidisciplinary approach of this programme ensures that you are competitive in both academic and professional arenas, making you a sought-after graduate in the job market. Join us and become part of a vibrant community where you will develop your talents, explore your interests, and achieve your career goals. This is your opportunity to shine and make a difference. Apply now and take the first step towards an exciting and fulfilling future! Programme Aims and Features Programme Aims: The programme aims to develop students' fundamental knowledge and practical skills in digital communication, public relations and media in practice. Students will acquire essential skills in content production, strategic communication, and cross‑platform media operations, supported by the core principles of journalistic verification, ethical judgment and responsible information handling. The curriculum integrates emerging practices in AI‑supported communication, data analytics and evidence‑based media decision‑making. Through guided practice students will be prepared for communication‑related roles across public, private and non‑profit sectors. In addition, the programme provides a broad foundation in the social sciences discipline to strengthen students' understanding of the social systems, organisational behaviour, and cultural contexts, thereby supporting progression to further studies in communication and other social sciences related disciplines. On completion of the programme, students should be able to​: Communicate ideas in a manner appropriate to the circumstance using English and Chinese languages (oral and written) in social and academic contexts; Use information technology and quantitative/ numerical skills to manage information and solve daily life problems; Analyse and integrate fundamental concepts and ideas across a broad range of core curriculum subjects and specialism courses to describe their relevance to human experiences; Acquire a solid foundation of knowledge and skills as required for the pursuit of higher-level studies in Social Sciences; Apply the theories and practice of digital communication, public relations and media in practice in the context of Hong Kong; Integrate and assess AI-enhanced tools and techniques for strategic planning, content production, Chinese and English writing and presentation in cross‑platform media operations in professional contexts. Opportunities for Further Studies UGC-funded Universities Graduates are eligible to apply for admission to Bachelor's degree programmes in Social Sciences or other related disciplines offered by local universities (including HKU). The list below shows the degree offers that our graduates/ students received in the past*: The University of Hong Kong Bachelor of Journalism Bachelor of Arts BASc Social Data Science Bachelor of Social Sciences ​BSc Information Management The Chinese University of Hong Kong BA Cultural Management BSSc Gender Studies BSSc Global Studies BSSc Journalism and Communication BSSc Social Work ​BSSc Sociology The Hong Kong Polytechnic University ​BA (Hons) Social Policy and Social Entrepreneurship BA (Hons) Applied Ageing Studies and Service Management City University of Hong Kong​ BA Media and Communication BA Digital Television and Broadcasting BA Linguistics and Language Applications BA Translation and Interpretation BAS New Media BSocSc Asian and International Studies BSocSc Criminology and Sociology BSocSc Environmental Policy BSocSc Public Affairs and Management BSocSc Public Policy and Politics Hong Kong Baptist University Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) BSocSc (Hons) Sociology Bachelor of Social Sciences (Hons) BSocSc (Hons) Global & China Studies BSocSc (Hons) European Studies - German Stream The Education University of Hong Kong BSocSc (Hons) Global and Hong Kong Studies ​BSocSc (Hons) Psychology​ BSc (Hons) Sports Science and Coaching *The above list is not exhaustive and only shows some of the examples. Graduates are also eligible to apply for the below degree programmes offered by other institutions: Other Local Institutions HKU SPACE ​ Full-time, 10-month, Bachelor of Arts Mass Communication, Advertising & Public Relations, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE Part-time, 2 years, Bachelor of Arts (Honours) Social Sciences, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE Full-time, 18-month, Bachelor of Arts (Honours) Media and Cultural Production, offered by University of the West of England, Bristol (UK) in collaboration with HKU SPACE Full-time, 2 years, Bachelor of Arts (Honours) Contemporary Media Cultures, offered by University of the Arts London (UK) in collaboration with HKU SPACE Career Prospects Graduates are ready to step into exciting careers across private companies, public organisations, government bureaux, and media outlets — taking on roles in corporate communications, public relations, event planning, media reporting, traditional media operations, media management and production, social media management, marketing, brand management, television and radio news production, event management, and media content creation. Obtain Level 2 or above in 5 subjects *§ including English Language and Chinese Language # in the HKDSE Examination; OR Hold a recognised Diploma in Foundation Studies programme; OR Hold a Diploma of Applied Education / Diploma Yi Jin; OR Equivalent qualifications will be considered by the College. Applicants who do not meet the entry requirements of the 2-year Associate Degree programme should apply for admission to the Diploma in Foundation Studies (DFS) programme . Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing. Mature Students Applicants who do not possess the above academic qualifications, but are aged 21 or above and with relevant work experience will be considered on individual merit. Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing. * Applicants are allowed to use not more than 2 Applied Learning (ApL) subjects in the application. The recognition of the ApL subjects is as follows: "Attained with Distinction (II)" is deemed equivalent to Level 4 or above; "Attained with Distinction (I)" is deemed equivalent to Level 3; and "Attained" is deemed equivalent to Level 2 in the HKDSE Examination. # ApL Chinese (for non-Chinese speaking students) would be accepted as an alternative Chinese Language qualification. § If one of the five HKDSE subjects is Citizenship and Social Development, the requirement will be "Attained" for the subject. Effective from 2027-28 Academic Year: Associate Degree Year 1 Introduction to Academic English Critical Analysis and Reasoning in Discipline-based Studies Intra- and Inter-personal Competencies Principles of Sociology Information Technology Fundamentals English for Academic Purposes I Advanced Chinese Language Exploring Hong Kong through Film and Popular Music Foundation Psychology Creative Multimedia Chinese Writing and News Production & Editing # Associate Degree Year 2 English for Academic Purposes II Quantitative Analysis I Chinese Television and Radio News Production # Communication Theories Public Relations Writing and Presentation English for Arts and Humanities Histories, Societies and Identities: Connecting the Past to the Present Health, Technology and Society Public Relations Planning and Event Management Communication and the New Media Graduation Requirements To be awarded an Associate of Applied Social Sciences in Digital Communication, Public Relations and Media in Practice, students should: obtain 60 credits (i.e. 240 QF credits) of courses as prescribed in the Years 1 & 2 curricula of the programme for which they are registered; achieve a Cumulative GPA of 1.7 or above; obtain Grade C- or above in all core English courses; and obtain a pass for the course "CCSA8004 – China's Development, Hong Kong and the National Security Law" . Award Successful completion of this programme leads to the "Associate of Applied Social Sciences in Digital Communication, Public Relations and Media in Practice" awarded within the HKU system through HKU SPACE. The College reserves the right to make modifications to individual courses on a need basis. # This core subject is taught in Chinese; students are required to write and present in Chinese. Hope you leave HPSHCC smiling although you entered with tears. Maybe the chosen subjects may not be your most desired one, but hopefully you will be eligible to choose what you want after two years. 孫慧淇 Sun Wai Ki Back Back to Top Programmes Programme Structure Diploma in Foundation Studies (DFS) programme Associate Degree Programmes Higher Diploma Programmes Articulation Pathways Further Studies Programme Activities Publications Applications & Admissions Minimum Entry Requirements Application Procedures Admission for Mainland Applicants Definition of Local and Non-local Applicants Tuition Fees & Other Fees Scholarships, Bursaries & Sponsorships Study Subsidy Scheme for Designated Professions/Sectors (SSSDP) Financial Assistance College Life College Activities Student Sharing Student Services and Support Further Studies and Career Development Personal Development Counselling Service Self-help Online Resources Global Exposure Students' Union News Alumni Alumni Association Alumni Newsletter Alumni Activities About Us About the College Message from College Principal Vision and Missions Educational Aims College Council Academics & Senior Administration Campus & Facilities Outreach Activities for Secondary Schools Sitemap Privacy Policy Web Publishing Policies Accessibility Copyright © 2026 HKU SPACE Po Leung Kuk Stanley Ho Community College

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本頁採用標記為 unproven 的已存入學要求；部分原頁沒有列出適用年度。你申請年度是否沿用尚未確認。請到下方官方入學要求入口核對最新年度、課程附加要求，或向院校查詢。已有成績不用重填。

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另有未運算路徑：Applied Learning (ApL) subjects are mentioned on the bound official page but are not computed in this preview.