JS1007

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https://www.jupas.edu.hk/f/pdf/catalog_CityUHK.pdf

【PDF 第 18 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission City University of Hong Kong - Programme Information JUPAS Catalogue No. JUPAS Catalogue No. JS1007 Programme Full Name Programme Full Name BBA Marketing (Streams: Global Marketing / Marketing Analytics) 工商管理學士(市場學) (專修: 環球市場營銷 / 營銷數據分析) Programme Short Name Programme Short Name BBAMKT Short Description Short Description Why BBA Marketing? Why BBA Marketing? CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of: i-Marketing + i-Marketing + The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTERLLIGENCE. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment. The “+” symbolizes a comprehensive educational mindset that integrates curiosity, resilience, creativity, and practical application to prepare students for the AI era. Rather than simply teaching students to use technology, this approach cultivates irreplaceable human capabilities—such as asking insightful questions, exercising responsible judgment, and collaborating effectively—ensuring they command the process rather than just relying on tools. Ultimately, this "+" also encompasses the essential soft skills needed to navigate complex interpersonal relationships and develop optimal, tailored solutions for diverse marketing challenges. Global Marketing Stream Global Marketing Stream The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work. Marketing Analytics Stream Marketing Analytics Stream The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field. Joint Degree Programmes with Columbia University, ESSEC Business School Joint Degree Programmes with Columbia University, ESSEC Business School (ESSEC) and National Taiwan University (NTU) (ESSEC) and National Taiwan University (NTU) The Department of Marketing distinctly encourages students to broaden their Page 17 / 210 Last Modified on 25 Sep 2026 (10:07 am) CityUHK - JS1007 【PDF 第 19 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission City University of Hong Kong - Programme Information horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - Columbia University, ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development. Columbia University is a world-renowned Ivy League institution located in New York City and consistently ranked among the top universities globally. Known for its academic excellence and distinguished alumni, including Nobel laureates, Columbia offers a dynamic and intellectually rigorous learning environment at the heart of a global metropolis. It provides students with a comprehensive interdisciplinary education that integrates strengths in business and the social sciences, equipping them with analytical, leadership, and global perspectives essential for future success. ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It is ranked #1 – Bachelor of Business Administration ranking 2025 - Le Point, and #1 – Bachelors of Business Schools 2025 – Le Figaro Etudiant. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year. National University of Taiwan (NTU) is the top university in Taiwan and ranked 63th on the QS World University Ranking in 2026, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner. Career Prospects Career Prospects Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth. Business Career Services Business Career Services The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing Personalised service Up-to-date information Sustainable networks Coordinated advisors Direct Admission to Joint Bachelor’s Degree Program with Columbia University Direct Admission to Joint Bachelor’s Degree Program with Columbia University Starting in 2026/27, JUPAS applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Program offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. A separate application to Columbia University is required after submitting the JUPAS Page 18 / 210 Last Modified on 25 Sep 2026 (10:07 am) CityUHK - JS1007 【PDF 第 20 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission City University of Hong Kong - Programme Information application. Remarks Remarks Useful Links: Useful Links: Useful Information for JUPAS Applicants Assessment of Applications Interview Arrangements Flexible Admission Arrangement for JUPAS Applicants Special Consideration for JUPAS Applicants CityUHK Scholarships for Hong Kong Talents CityUHK Tiger Programme JUPAS Admissions Score Reference Programme Website Programme Website https://www.cityu.edu.hk/admo/programmes/bba-marketing https://www.cityu.edu.hk/mkt General Entrance General Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE 3 CITIZENSHIP AND SOCIAL DEVELOPMENT Attained ENGLISH LANGUAGE 3 MATHEMATICS COMPULSORY PART 2 Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 2 SUBJECTS 3 Notes: Liberal Studies would be used as the alternative of the core subject requirement of Citizenship and Social Development. Unspecified electives may include Category A elective subjects, Mathematics extended modules (M1/M2) (except for JS1801 ) and Category C other languages subjects (Japanese: Level N3 or above; Korean: Grade 3 or above; French/German/Spanish: Level A2 or above; Urdu: Grade E or above) (except for JS1200 , JS1201 , JS1217 , JS1300 , JS1801 , JS1805 , JS1806 and JS1807 ). If students take both M1 and M2, they are counted as one subject only. Applied Learning (ApL) subjects are not counted as elective subjects, except for JS1040 , JS1041 , JS1042 , JS1043 , JS1044 , JS1300 , JS1805 , JS1806 and JS1807 . Please refer to the minimum entrance requirements webpage for details. Applicants who are marginally failed to meet the entrance requirements of the programme may still have opportunity of admission. CityUHK will continue the flexibility towards the minimum entrance requirements for JUPAS applicants in 2027/28 entry. The details of flexible admission arrangement can be found in CityUHK undergraduate admissions website . Remarks: For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here . Calculation of scores for applicants with more than 1 sitting in HKDSE Examination Calculation of scores for applicants with more than 1 sitting in HKDSE Examination CityUHK accepts repeat results and will use the best results in assessing whether applicants fulfil the entrance requirements and to calculate admission scores. Page 19 / 210 Last Modified on 25 Sep 2026 (10:07 am) CityUHK - JS1007 【PDF 第 21 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission City University of Hong Kong - Programme Information Programme Entrance Programme Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE 3 CITIZENSHIP AND SOCIAL DEVELOPMENT Attained ENGLISH LANGUAGE 3 MATHEMATICS COMPULSORY PART 3 Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 2 SUBJECTS 3 Notes for Elective Subject(s): Besides Category A elective subjects, Mathematics extended modules (M1/M2) and Category C other language subject can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only. Applied Learning (ApL) subjects are not counted as elective subjects. First Year Tuition Fee First Year Tuition Fee HK$ 49,500 Click here for more information Contacts Contacts Mr. Alex THAM Email: mkalexth@cityu.edu.hk Tel: (852) 3442-7851 Admissions Office Email: ugadm.local@cityu.edu.hk Tel: (852) 3442-7640 Study Level Study Level Bachelor's Degree Duration of Study Duration of Study 4 years First Year Intake First Year Intake 82 Interview Arrangements Interview Arrangements Yes (on a selective basis) Funding Category Funding Category UGC-funded Admissions Scores Admissions Scores https://www.jupas.edu.hk/en/page/detail/3667/ Page 20 / 210 Last Modified on 25 Sep 2026 (10:07 am) CityUHK - JS1007 【PDF 第 22 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission City University of Hong Kong - Programme Information Application Statistics (after Application Statistics (after Modification of Programme Modification of Programme Choices) Choices) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 598 746 1062 1232 840 4478 2025 782 796 1102 1265 834 4779 2024 934 973 1184 1160 818 5069 2023 739 850 1113 1205 724 4631 2022 642 840 1206 1232 842 4762 2021 601 725 1107 1201 830 4464 2020 617 736 1120 1271 859 4603 2019 813 960 1200 1437 951 5361 2018 1403 1352 1696 1749 1106 7306 2017 950 1006 1530 1696 1163 6345 2016 939 1060 1579 2064 1420 7062 Offer Statistics (as at the Offer Statistics (as at the Announcement of the Main Announcement of the Main Round Offer Results) Round Offer Results) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 44 5 0 1 0 50 2025 56 13 0 1 0 70 2024 72 3 0 0 1 76 2023 83 6 0 0 0 89 2022 79 7 0 0 0 86 2021 75 2 0 2 0 79 2020 53 2 0 0 0 55 2019 63 3 1 0 1 68 2018 63 4 0 0 0 67 2017 67 1 1 0 0 69 2016 66 1 1 0 0 68 Page 21 / 210 Last Modified on 25 Sep 2026 (10:07 am) CityUHK - JS1007

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