JS2310

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https://www.jupas.edu.hk/f/pdf/catalog_HKBU.pdf

【PDF 第 28 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Baptist University - Programme Information JUPAS Catalogue No. JUPAS Catalogue No. JS2310 Programme Full Name Programme Full Name Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) 傳理學學士(榮譽) (新聞與數碼媒體 / 公關及廣告) Programme Short Name Programme Short Name BCOMM Short Description Short Description This programme offers two majors: Journalism and Digital Media Journalism and Digital Media & Public Public Relations and Advertising. Relations and Advertising. These two majors adopt broad-based admissions. Students opt for Majors and Concentrations in Year 1 Semester 1 and Semester 2 respectively. The Major allocation criteria are: DSE results, subject score of one core subject, students' choice preference and School's allocation. A. Journalism and Digital Media Major A. Journalism and Digital Media Major This major offers two concentrations: The Journalism Journalism concentration aims to prepare students for a career in Chinese-language media or international media that operate in English. The Data and Media Communication Data and Media Communication concentration, which is jointly offered with the Department of Computer Science, aims to train digital journalists with advanced computer skills, notably in data visualization and analytics. Both concentrations share Major Core and Major Elective Courses in three areas: (1) professional journalism skills of gathering, presenting and producing news and current affairs reports; (2) conceptual understanding of the journalism profession and its role in society; and (3) the relationship between journalism and society as well as the way politics, government, business and law operate in both local and international communities. Students of the Journalism concentration can choose to specialize in one of the following four streams: Chinese Journalism Chinese Journalism , International Journalism International Journalism , Broadcast Broadcast Journalism Journalism or Financial Journalism Financial Journalism , subject to resource and course quota constraints. Students of the Data and Media Communication concentration also have the option of specializing in the Financial or General Journalism. Courses in each specialization stresses the particular language and professional skills appropriate to that field. At the end of the programme, every student has to produce a final-year project that integrates their conceptual and practical journalism knowledge. B. Public Relations and Advertising Major B. Public Relations and Advertising Major Public Relations and Advertising major equips students with the professional leadership, digital and AI literacy, sustainability insight, emotional intelligence, and adaptive agility, setting them apart in the profession. The curriculum integrates creativity education with training in harnessing agentic AI, preparing graduates to thrive in the dynamic and perpetually changing communication landscape. The major offers two concentrations: The Advertising and Branding Advertising and Branding concentration hones students’ creative ideation and strategic expression, enabling them to develop powerful brand narratives and translate these into compelling, multi platform campaigns. With an emphasis on brand storytelling and innovative concept development, students are trained to leverage AI as a creative partner while ensuring their work reflects social responsibility and ethical purpose. T h e Public Relations Public Relations concentration prepares students to become strategic communication leaders, providing expertise in managing reputations, navigating public affairs, and leading social responsibility initiatives. With a core focus on Page 27 / 101 Last Modified on 25 Sep 2026 (10:07 am) HKBU - JS2310 【PDF 第 29 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Baptist University - Programme Information developing messaging for impact, students learn to craft communications that are persuasive, clear, and strategically aligned with organisational goals. Training in media relations, crisis communication, and digital PR equips students for successful careers in the corporate, governmental, or non profit sectors. Double Degree Programme with the University of Queensland in Australia Double Degree Programme with the University of Queensland in Australia Students admitted to BCOMM will have the opportunity to join the Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the Faculty of Humanities and Social Sciences, The University of Queensland (UQ). This is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU, and Bachelor of Journalism or Bachelor of Communication conferred by UQ. Local students only need to pay HKBU local tuition fee. For more details, please visit https://comm.hkbu.edu.hk/en/programmes/hkbu-uq-double-degree- programme.html Transdisciplinary Second Majors / Second Majors Transdisciplinary Second Majors / Second Majors The University envisions the importance of transdisciplinary innovations in response to the global challenges and offers a flexible curriculum structure that is much more agile and fits the present and yet-to-known future needs. Students of designated programmes will have the opportunity to opt for a transdisciplinary second major (TSM) / second major (SM) on top of their major. TSMs are geared for particular talent needs in Hong Kong and prepare students to pool knowledge from disciplines to excel in multiple careers, whereas SMs prepare students to gain in-depth knowledge from another discipline to complement the first major. This approach equips students not only for their careers, but also the future development of their respective fields. Seven TSMs and two SMs are launched in the 2025/26 academic year. Please click here for more details. Student Learning Experiences Student Learning Experiences Students in the Journalism concentration are required to undertake a professional internship at local or international media. Internship is not required for students in the Data and Media Communication concentration, but will be arranged for them if they wish, subject to availability of intern positions. Public Relations and Advertising Major students take up internships with local and international organisations, from “in-house” corporate communication departments of publicly-listed companies, start-ups, NGOs and public sector bodies to global public relations and advertising agencies. Through a well-established industry network, students can better equip their study life with real-world practice. Students are encouraged to go on exchange study at one of the many universities we partner with around the world. Overseas study tours and other cross-cultural learning experiences are regularly organised to broaden students’ horizons. Career Opportunities Career Opportunities Many graduates of the Journalism and Digital Media Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education. Page 28 / 101 Last Modified on 25 Sep 2026 (10:07 am) HKBU - JS2310 【PDF 第 30 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Baptist University - Programme Information Graduates of Public Relations and Advertising Major are equipped to take up jobs in public relations firms and advertising agencies, and expected to become well- rounded leaders in various fields of communication. A good number of our graduates are winners of prestigious local and regional media awards. Many have obtained scholarships to pursue postgraduate studies in Hong Kong and abroad. Remarks Remarks - Programme Website Programme Website https://comm.hkbu.edu.hk/undergraduate-programmes.html General Entrance General Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE Note1 3 CITIZENSHIP AND SOCIAL DEVELOPMENT Attained ENGLISH LANGUAGE Note2 3 MATHEMATICS COMPULSORY PART 2 Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 2 SUBJECTS Note3 3 Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University (except for Bachelor of Chinese Medicine and Bachelor of Science (Hons) in Biomedical Science (JS2410) and Bachelor of Pharmacy (Hons) in Chinese Medicine (JS2420)) are listed in the website: https://admissions.hkbu.edu.hk/ug/jupas_chineserequirement Note 2: Equivalences to Level 3 in HKDSE English Language are listed in the website: https://admissions.hkbu.edu.hk/ug/jupas_eng_requirement Note 3: One of the elective subjects must be Category A subjects excluding Extended Part of Mathematics (Module 1 or Module 2). Another elective subject can be all Category A subjects including Extended Part of Mathematics (Module 1 or Module 2). Individual programmes may consider Category B subjects (Applied Learning) with “Attained with Distinction (I)” or above and/or Category C subjects (Other Languages) for fulfilment of the second elective requirement Category B subjects under the study area of “Applied Learning Chinese” are recognised as an alternative Chinese language qualification for non-Chinese speaking students. These subjects are not for fulfilment of the second elective subject requirement. In general, the scores for Category A subjects are converted as follows: 5**=7, 5*=6, 5=5, 4=4, 3=3, 2=2, 1=1 The scores for Category B subjects are converted as follows: Attained with Distinction (II) =4, Attained with Distinction (I) =3 The scores for Category C subjects are converted as follows: Page 29 / 101 Last Modified on 25 Sep 2026 (10:07 am) HKBU - JS2310 【PDF 第 31 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Baptist University - Programme Information HKDSE Category C HKDSE Category C Subjects Subjects Conversion Scores Conversion Scores 7 7 5.5 5.5 4 4 2.5 2.5 1 Japanese N1 N2 N3 -- -- French, German and Spanish C1, C2 B1, B2 A2 -- -- Korean Level 6 Level 4, 5 Level 3 -- -- Urdu A++, A+, A B++ B+, B C,D E Note 4: “Attained” in Citizenship and Social Development (CSD) will not be included in the admission score calculation. Applicants with Level 2 or above in Liberal Studies subject attained in 2023 or before would be accepted in lieu of CSD for fulfilling the GERs. Following the handling of CSD, results of Liberal Studies subject would not be given any score in score calculation starting from the 2024 entry. Remarks on admissions score: Please refer to the following link for the updated score calculation and subject weights of our programmes for 2027 entry: https://admissions.hkbu.edu.hk/ug/jupas_weighting Calculation of scores for applicants with more than 1 sitting in HKDSE Examination Calculation of scores for applicants with more than 1 sitting in HKDSE Examination HKBU accepts combined results and will count the best results for meeting the entrance requirements and for the calculation of admissions scores. Programme Entrance Programme Entrance Requirements Requirements Same as General Entrance Requirements Notes for elective subjects: Notes for elective subjects: 1 . One of the elective subjects must be any Category A subjects excluding Extended Part of Mathematics (Module 1 or Module 2); 2 . The other elective subject can be any of the following subjects: a) Category A subjects including Extended Part of Mathematics (Module 1 or Module 2); b) Related Category B (Applied Learning) subjects (with "Attained with Distinction (I)" or above (details to be provided); c) Category C (Other Language) subjects. Please refer to the following link for the details of General and Programme Entrance Requirements: http://admissions.hkbu.edu.hk/ug/jupas_requirement Remarks on other requirements: Remarks on other requirements: 1 . Good results in Chinese Language and English Language subjects are preferred. 2 . High choice banding in JUPAS application is preferred. First Year Tuition Fee First Year Tuition Fee HK$ 49,500 Contacts Contacts School of Communication Email: commadmission@hkbu.edu.hk Tel: (852) 3411 5200 Page 30 / 101 Last Modified on 25 Sep 2026 (10:07 am) HKBU - JS2310 【PDF 第 32 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Baptist University - Programme Information Study Level Study Level Bachelor's Degree Duration of Study Duration of Study 4 years First Year Intake First Year Intake 70 Interview Arrangements Interview Arrangements No Funding Category Funding Category UGC-funded Admissions Scores Admissions Scores http://admissions.hkbu.edu.hk/ug/jupas_score Application Statistics (after Application Statistics (after Modification of Programme Modification of Programme Choices) Choices) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 693 727 1133 1245 870 4668 2025 487 598 797 1049 781 3712 2024 557 599 871 1032 832 3891 2023 578 606 894 1039 767 3884 2022 538 599 797 956 694 3584 2020 560 583 871 1122 883 4019 2019 662 689 1071 1262 926 4610 2018 655 732 1212 1523 1196 5318 2017 867 845 1428 1834 1437 6411 2016 1139 1000 1679 2192 1751 7761 2015 1024 1182 2110 2897 2486 9699 2014 1056 1165 2152 3294 2670 10337 2013 1239 1354 2511 3699 3133 11936 2012 1544 1529 2843 4102 3701 13719 Offer Statistics (as at the Offer Statistics (as at the Announcement of the Main Announcement of the Main Round Offer Results) Round Offer Results) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 36 10 0 4 0 50 2025 42 11 10 2 0 65 2024 66 4 1 3 0 74 2023 70 5 2 0 2 79 2022 73 8 2 2 3 88 2020 84 3 1 1 0 89 2019 87 4 0 0 0 91 2018 94 1 2 3 0 100 2017 70 1 0 0 0 71 2016 117 0 2 1 0 120 2015 143 0 0 1 0 144 2014 132 3 3 3 0 141 2013 131 3 1 0 0 135 2012 127 2 1 4 2 136 Page 31 / 101 Last Modified on 25 Sep 2026 (10:07 am) HKBU - JS2310

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