公測版資料更新至 2026-11-06

JS5316

香港科技大學 · JS5316 · 2027/28

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https://www.jupas.edu.hk/f/pdf/catalog_HKUST.pdf

【PDF 第 73 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission The Hong Kong University of Science and Technology - Programme Information JUPAS Catalogue No. JUPAS Catalogue No. JS5316 Programme Full Name Programme Full Name BBA in Marketing 工商管理學士(市場學) Programme Short Name Programme Short Name MARK Short Description Short Description The BBA Marketing (MARK) program grooms students to be all-rounded marketing professionals with the sense of appreciation for the synergy between marketing and other business functions. The curriculum equips students with strong leadership ability, analytical and problem-solving skills, information-based decision- making, creative thinking and strong interpersonal communications skills. Students learn from the basic marketing core courses and advanced electives such as competitive positioning, global marketing, pricing, marketing analytics and digital marketing. Central to the program are consumer behavior and marketing research. In the final year of study, students are required to complete the capstone course – "Strategic Marketing" to integrate theoretical framework to real-world examples and make viable marketing decision using both qualitative and quantitative analysis. Marketing courses are conducted in an interactive manner and students are usually exposed to a team environment. The program utilizes a diverse portfolio of pedagogical learning tools that include interactive class discussion, case analysis, group projects, and business simulation / games. Extended Major Extended Major MARK students may apply for the extended major in Artificial Intelligence (AI), Creative Arts and Digital Humanities (CADH) or Sustainability (SUST) at the end of the 3rd term of study, if they satisfy the extended major requirement. Students completing the extended major will graduate with a title bearing both the traditional major subject they selected and the extended major. For details, please refer to " JS5300 Business & Management ". Remarks Remarks The Year 1 curricula of JS5316 MARK and JS5300 B&M are identical. JS5316 allows students who have a special interest in BBA MARK to directly enter the major. Those admitted to JS5300 may apply to enter MARK or other business majors via the major selection exercises held at the end of the first three terms. Students interested in MARK should include either or both JS5316 and JS5300 in their program choices. Please click here for details of JS5300 Business and Management . Band A applicants who show talents and potentials for business study will be invited to engagement activities organized by HKUST Business School in May– June 2027. Programme Website Programme Website https://mark.hkust.edu.hk/programs-n-courses/ug-programs/introduction https://bmundergrad.hkust.edu.hk/admissions/program-overview/proghighlight General Entrance General Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE Note1 3 CITIZENSHIP AND SOCIAL DEVELOPMENT Note2 Attained ENGLISH LANGUAGE 3 MATHEMATICS COMPULSORY PART 2 Page 72 / 124 Last Modified on 25 Sep 2026 (10:07 am) HKUST - JS5316 【PDF 第 74 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission The Hong Kong University of Science and Technology - Programme Information Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 2 SUBJECTS Note4 3 Or Or ANY 1 SUBJECT 3 MATHEMATICS EXTENDED MODULE 1 OR 2 3 Notes: 1 . Non-Chinese speaking (NCS) students may use an alternative Chinese subject, an HKDSE Other Language subject, or an HKDSE Applied Learning Chinese subject to satisfy the University’s Chinese language requirement. 2 . The result(s) of Liberal Studies in previous sitting(s) will also be considered in HKUST General Entrance Requirement. Level 2 or above is required. "Attained" level in Citizenship and Social Development and the result(s) of Liberal Studies will not be considered in the admissions score calculation. 3 . The above subjects refer to Category A subjects. Please refer to https://join.hkust.edu.hk/admissions/jupas/ for the conversion of HKDSE levels/grades to scores. 4 . A score of 3 or above in Category C (Other Languages) subjects will also be considered as a 2nd Elective for programs JS5411 and JS5812. Calculation of scores for applicants with more than 1 sitting in HKDSE Examination Calculation of scores for applicants with more than 1 sitting in HKDSE Examination Once the minimum entrance requirements have been met, the best results achieved in all sittings will be used for calculating admissions scores. Programme Entrance Programme Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE 3 CITIZENSHIP AND SOCIAL DEVELOPMENT Note1 Attained ENGLISH LANGUAGE 4 MATHEMATICS COMPULSORY PART 3 Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 2 SUBJECTS Note2 3 Or Or ANY 1 SUBJECT Note2 3 MATHEMATICS EXTENDED MODULE 1 OR 2 3 Notes: 1 . The result(s) of Liberal Studies (Level 2 or above) achieved in previous sitting(s) will also be considered. 2 . The above subjects refer to Category A subjects. For more details about admissions score calculation, please refer to: http://join.hkust.edu.hk/admissions/jupas/ . First Year Tuition Fee First Year Tuition Fee HK$ 49,500 Page 73 / 124 Last Modified on 25 Sep 2026 (10:07 am) HKUST - JS5316 【PDF 第 75 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission The Hong Kong University of Science and Technology - Programme Information Contacts Contacts Undergraduate Recruitment & Admissions, HKUST Business School Email: bmadmit@ust.hk Tel: (852) 2358 6005 Study Level Study Level Bachelor's Degree Duration of Study Duration of Study 4 years First Year Intake First Year Intake 150 (Combined intake for programs JS5311, JS5314, JS5315, JS5316 & JS5317) Interview Arrangements Interview Arrangements No Funding Category Funding Category UGC-funded Admissions Scores Admissions Scores https://join.hkust.edu.hk/publication Application Statistics (after Application Statistics (after Modification of Programme Modification of Programme Choices) Choices) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 170 119 249 394 450 1382 2025 78 142 307 463 470 1460 2024 73 146 302 548 452 1521 2023 120 179 369 549 489 1706 2022 142 242 404 547 505 1840 2021 138 218 387 535 498 1776 2020 134 191 380 548 519 1772 2019 121 179 376 587 570 1833 2018 147 211 434 618 633 2043 2017 72 166 364 580 520 1702 2016 112 196 463 665 703 2139 Offer Statistics (as at the Offer Statistics (as at the Announcement of the Main Announcement of the Main Round Offer Results) Round Offer Results) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 18 0 0 0 0 18 2025 15 0 0 0 0 15 2024 17 0 0 0 0 17 2023 20 0 0 0 0 20 2022 24 0 0 0 0 24 2021 25 0 0 0 0 25 2020 17 0 0 0 0 17 2019 30 0 0 0 0 30 2018 17 0 0 0 0 17 2017 16 0 0 0 0 16 2016 6 0 0 0 0 6 Page 74 / 124 Last Modified on 25 Sep 2026 (10:07 am) HKUST - JS5316

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