JS6846

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https://www.jupas.edu.hk/f/pdf/catalog_HKU.pdf

【PDF 第 162 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission The University of Hong Kong - Programme Information JUPAS Catalogue No. JUPAS Catalogue No. JS6846 Programme Full Name Programme Full Name Bachelor of Science in Marketing Analytics and Technology 理學士(營銷分析及科技) Programme Short Name Programme Short Name BSc(MAT) Short Description Short Description Digitization and data are fundamentally changing all businesses and industries. The BSc(MAT) equips students with quantitative skills, technology, and business marketing know-how to pursue a career in the digital economy and modern businesses. The programme targets both STEM students with an interest in business as well as business students interested in the technology space. Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, digital platforms and marketing technology as well as business marketing know-how such as the design and launch of new technology products, targeting consumers, digital marketing, forecast and predicting markets, and building a technology-focused strategy. BSc(MAT) graduates will be well-prepared to join the workforce in digital marketing, entrepreneurship & start-ups, gaming, digital platforms, e-commerce, IT, consulting, finance, and other industries with a focus on analytics, data, and technology. Remarks Remarks - Programme Website Programme Website https://ug.hkubs.hku.hk/ General Entrance General Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE 3 CITIZENSHIP AND SOCIAL DEVELOPMENT 3 Attained ENGLISH LANGUAGE 3 MATHEMATICS COMPULSORY PART 2 Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 1 SUBJECT (EXCLUDING APPLIED LEARNING, OTHER LANGUAGE) 3 ANY 1 SUBJECT (EXCLUDING APPLIED LEARNING) 4 3 Or Or ANY 1 SUBJECT (EXCLUDING APPLIED LEARNING, OTHER LANGUAGE) 3 MATHEMATICS EXTENDED MODULE 1 OR 2 3 Remark: 1 . "Hong Kong Diploma of Secondary Education” is referred to as “HKDSE”. 2 . "Attained with Distinction" obtained prior to 2018, or "Attained with Distinction (I)" or "Attained with Distinction (II)" obtained in or after 2018, in Applied Learning subjects (other than Applied Learning Chinese) will be used as additional supporting information. In the meantime, student learning Page 161 / 199 Last Modified on 25 Sep 2026 (10:07 am) HKU - JS6846 【PDF 第 163 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission The University of Hong Kong - Programme Information experiences in Applied Learning subjects may be considered within the context of other learning experiences in their application. 3 . Level 2 in Liberal Studies achieved in previous sitting will be considered in lieu of Citizenship and Social Development. 4 . Other Language subjects will be used as unspecified elective subjects. Please refer to hku.hk/dse for details. 5 . The result(s) of Combined Science and Integrated Science achieved in previous sitting(s) will also be considered. Calculation of scores for applicants with more than 1 sitting in HKDSE Examination Calculation of scores for applicants with more than 1 sitting in HKDSE Examination In general, most of the programmes offered by HKU consider the best results achieved by candidates in different combination of sittings, except for a few programmes which only consider the latest results. Few programmes may also impose a penalty on HKDSE repeaters. Please refer to https://www.hku.hk/dse for details. Programme Entrance Programme Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE 3 CITIZENSHIP AND SOCIAL DEVELOPMENT Attained ENGLISH LANGUAGE 4 MATHEMATICS COMPULSORY PART 3 Page 162 / 199 Last Modified on 25 Sep 2026 (10:07 am) HKU - JS6846 【PDF 第 164 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission The University of Hong Kong - Programme Information Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 1 SUBJECT (EXCLUDING APPLIED LEARNING) 1 3 One of the following elective subjects: One of the following elective subjects: BUSINESS, ACCOUNTING AND FINANCIAL STUDIES (BUSINESS MANAGEMENT) 3 ECONOMICS 3 BUSINESS, ACCOUNTING AND FINANCIAL STUDIES (ACCOUNTING) 3 BIOLOGY or CHEMISTRY or PHYSICS or INFORMATION AND COMMUNICATION TECHNOLOGY 3 Or Or MATHEMATICS EXTENDED MODULE 1 OR 2 3 One of the following elective subjects: One of the following elective subjects: BUSINESS, ACCOUNTING AND FINANCIAL STUDIES (ACCOUNTING) 3 ECONOMICS 3 BUSINESS, ACCOUNTING AND FINANCIAL STUDIES (BUSINESS MANAGEMENT) 3 BIOLOGY or CHEMISTRY or PHYSICS or INFORMATION AND COMMUNICATION TECHNOLOGY 3 Remark: 1 . Other Language subjects will be used as unspecified elective subjects. Please refer to hku.hk/dse for the minimum requirement. Level 3 or above in Mathematics (Extended Module 1 or Module 2) is preferred (but not required). The calculation of programme score considers category A subjects and M1/M2 only. Please refer to hku.hk/dse for details. First Year Tuition Fee First Year Tuition Fee HK$ 49,500 Contacts Contacts Faculty of Business and Economics (HKU Business School) Email: fbe.ugenquiry@hku.hk Tel: +852 3917 5343 Study Level Study Level Bachelor's Degree Duration of Study Duration of Study 4 years First Year Intake First Year Intake 25 Interview Arrangements Interview Arrangements Yes (on a selective basis) Funding Category Funding Category UGC-funded Page 163 / 199 Last Modified on 25 Sep 2026 (10:07 am) HKU - JS6846 【PDF 第 165 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission The University of Hong Kong - Programme Information Admissions Scores Admissions Scores https://hku.hk/dse/ Application Statistics (after Application Statistics (after Modification of Programme Modification of Programme Choices) Choices) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 118 47 98 125 137 525 2025 73 55 100 178 162 568 2024 87 64 129 175 202 657 2023 52 47 83 156 177 515 2022 15 33 65 112 135 360 Offer Statistics (as at the Offer Statistics (as at the Announcement of the Main Announcement of the Main Round Offer Results) Round Offer Results) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 20 0 0 0 0 20 2025 23 0 0 0 0 23 2024 21 0 0 0 0 21 2023 29 1 0 0 0 30 2022 4 0 0 0 0 4 Page 164 / 199 Last Modified on 25 Sep 2026 (10:07 am) HKU - JS6846

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