JS9266

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https://www.jupas.edu.hk/f/pdf/catalog_HKMU.pdf

【PDF 第 40 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Metropolitan University - Programme Information JUPAS Catalogue No. JUPAS Catalogue No. JS9266 Programme Full Name Programme Full Name Bachelor of Business Administration with Honours in Marketing 市場學榮譽工商管理學士 Programme Short Name Programme Short Name BBA(Hons)Mkt Short Description Short Description This Marketing programme prepares students for exciting careers in areas such as marketing communications, advertising, public relations, product and brand management, and digital marketing. The curriculum covers both core marketing knowledge and cutting-edge topics like experiential marketing, social media and digital marketing, and the use of artificial intelligence and big data in e-retailing and marketing analytics. Students also gain real-world experience through internship and experiential learning opportunities, helping them apply what they learn and build strong, industry-ready skills. Remarks Remarks - Programme Website Programme Website https://www.hkmu.edu.hk/9266 General Entrance General Entrance Requirements Requirements Core Subjects Core Subjects Minimum Level Minimum Level CHINESE LANGUAGE 3 CITIZENSHIP AND SOCIAL DEVELOPMENT Attained ENGLISH LANGUAGE 3 MATHEMATICS COMPULSORY PART 2 Elective Subject(s) Elective Subject(s) Minimum Level Minimum Level ANY 2 SUBJECTS 2 Applicants with previous HKDSE subject result of A040 ‘Liberal Studies’ will be used as an alternative to the core subject requirement of A045 ‘Citizenship and Social Development’. 1 . Unless otherwise stated in the Programme-specific subject requirements, HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above, or Category C subjects (Other Languages) at specified levels, can be considered as elective subjects, and up to 2 Applied Learning subjects (excluding Applied Learning Chinese) will be recognized as electives. 2 . Mathematics Extended Part (i.e., Module 1 (Calculus and Statistics) / Module 2 (Algebra and Calculus)) will be counted as an elective subject. If applicants have taken both Module 1 and Module 2, only the module with the best result will be taken into consideration. 3 . Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language: - ‘Attained’ or above in HKDSE Category B (Applied Learning Chinese); or - Grade E or above in GCE (A-Level / AS-Level) Chinese ; or - Grade C or above in GCE (O-Level) Chinese ; or - Grade C / Grade 4 or above in GCSE / IGCSE Chinese For programmes with specific entrance requirements on the Chinese Language proficiency, please click here for details. Page 39 / 93 Last Modified on 25 Sep 2026 (10:07 am) HKMU - JS9266 【PDF 第 41 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Metropolitan University - Programme Information 4 . In addition to the General Entrance Requirements, individual programmes may require specific subject requirements. Also, some programmes may give higher weighting to certain subjects, core and/or elective, and some may also grant preference to certain elective subjects in admission selection. Please refer to the ‘Programme-specific subject requirements’ for details or click here . 5 . The University accepts combined results of the HKDSE examination. The best results will be considered for meeting the admission requirements and for the calculation of admission scores. Calculation of scores for applicants with more than 1 sitting in HKDSE Examination Calculation of scores for applicants with more than 1 sitting in HKDSE Examination HKMU will consider the best grade attained in a particular subject from any sittings of the HKDSE examination taken by the applicant. There is no grade penalty for multiple sittings. Programme Entrance Programme Entrance Requirements Requirements Same as General Entrance Requirements First Year Tuition Fee First Year Tuition Fee HK$ 99,090 Estimated Programme Fees 1st year: HK$99,090 Whole Programme: HK$396,360 Estimated Programme Fees after deducting NMTSS subsidy (HK$35,120/year), if applicable 1st year: HK$63,970 1st year: HK$63,970 Whole Programme: HK$255,880 Remarks: 1 . The composite tuition/programme fees listed above have included laboratory/practicum/immersion course fees, etc., if applicable. 2 . Non-subsidised tuition fees will be charged to students who are not eligible for the NMTSS subsidy. 3 . There will be an annual adjustment of tuition fees which will be capped at the actual Composite Consumer Price Index (CCPI) to be announced by the Government. The estimated composite tuition/programme fees for the whole programme have not yet taken the CCPI for the second to fourth (or fifth) year, i.e. 2028/29 to 2030/31 (or 2031/32) academic year, into account. 4 . Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government. 5 . The NMTSS subsidy amount of HK$35,120/year set out above is for the 2026/27 academic year (AY). The NMTSS subsidy amount for the 2027/28 academic year is to be announced by the EDB. 6 . A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval. 7 . The NMTSS is available only to eligible students. For details of the scheme and eligibility, please visit https://www.cspe.edu.hk/en/nmt/ . Contacts Contacts Programme Administration Office Email: ba_admissions@hkmu.edu.hk Tel: (852) 2768 6940 Page 40 / 93 Last Modified on 25 Sep 2026 (10:07 am) HKMU - JS9266 【PDF 第 42 頁】 JOINT UNIVERSITY PROGRAMMES ADMISSIONS SYSTEM 2027 Application for Admission Hong Kong Metropolitan University - Programme Information Study Level Study Level Bachelor's Degree Duration of Study Duration of Study 4 years First Year Intake First Year Intake 20 Interview Arrangements Interview Arrangements No Funding Category Funding Category Self-financing Admissions Scores Admissions Scores https://admissions.hkmu.edu.hk/ug/jupas/ Application Statistics (after Application Statistics (after Modification of Programme Modification of Programme Choices) Choices) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 476 799 875 946 953 4049 2025 313 599 594 696 782 2984 2024 207 423 547 629 629 2435 2023 167 313 420 512 597 2009 Offer Statistics (as at the Offer Statistics (as at the Announcement of the Main Announcement of the Main Round Offer Results) Round Offer Results) Year Year Band A Band A Band B Band B Band C Band C Band D Band D Band E Band E Total Total 2026 84 39 28 26 37 214 2025 59 32 18 11 0 120 2024 49 31 0 0 0 80 2023 32 16 6 5 4 63 Page 41 / 93 Last Modified on 25 Sep 2026 (10:07 am) HKMU - JS9266

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