Marketing and Consumer Psychology

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https://www.derby.ac.uk/undergraduate/marketing-courses/marketing-and-consumer-psychology-ba-hons/

Marketing and Consumer Psychology BA (Hons) - Marketing - University of Derby

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Undergraduate Course

BA (Hons)

Marketing and Consumer Psychology

Accredited by The Chartered Institute of Marketing (CIM)

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View Key Course Details

Available in clearing

- Call 01332 592026 or complete our online form

Study options

Full-time: 3

£9,790 per year (2026/27)

International fee

£17,500 per year (2026/27)

UCAS points

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UCAS code

Start date

September

Location

Derby Campus

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BA (Hons) Marketing and Consumer Psychology

Start date: September

Location: Derby Campus

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Why study Marketing and Consumer Psychology at Derby?

This degree focusses on understanding how consumers buy, behave and experience products and services. You will learn how to develop marketing techniques and campaigns that can influence consumers behaviour.

You'll have the chance to develop and apply industry relevant skills to enhance your employability

You'll hear from guest speakers from a range of backgrounds and work with organisations to help them understand their customers

Build a global perspective through opportunities to study abroad for a semester at one of our international partner institutions

You will tackle real marketing projects for employers

This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and Diploma modules to help fast-track your professional marketing career

Being able to understand customer behaviour and the psychology behind people’s choices has a key impact on modern marketing. On our BSc (Hons) Marketing and Consumer Psychology you’ll learn how to critically apply customer insight methods and consumer theory to different marketing scenarios to enable you to develop a thorough understanding of current marketing issues.

Choose your pathway

All our Marketing degrees have a common first year. After that you can stay on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways:

BA (Hons) Marketing, PR and Advertising

BSc (Hons) Digital Marketing

BA (Hons) Marketing and Management

BSc (Hons) Marketing and Data Insights

You may also be interested in studying our BA (Hons) Marketing and Consumer Psychology with Placement Year.

Top15for assessment and feedback - MarketingNational Student Survey 2026

Top10for academic support - MarketingNational Student Survey 2026

Top5for Marketing and Public RelationsGuardian University Guide 2026

Professionally approved

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Balancing Business, Sport, and Studies

Is it possible to have it all? Marketing student Oliver Smith shares his attempts to build a brand, compete in motorsport, and navigate university life as a Student Entrepreneur.Read Oliver's blogRead Oliver's blog

What you will study

Back to Module List

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.Book your Undergraduate Open DayBook your Undergraduate Open Day

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world

Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs

Visits to exhibitions, trade fairs and companies

Internships

Research projects

How you are assessed

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

Written reports based around research, including data and case studies

Visual presentations

Creative outputs such as infographics, short advertisements, films or bespoke projects for clients

Online assessments

At levels 4 and 5, you will take part in a lot of group work, which prepares you for the marketing workplace, but at level 6, you will be working independently more so you can deepen your research and critical analysis skills.

Helping you reach your full potential

Our Personal Academic Tutoring programme supports your academic journey, helping you achieve your goals and unlock your potential. Explore the programme →

Personal Academic Tutoring

At the University of Derby, every student is assigned a Personal Academic Tutor (PAT) from the very start of their degree journey. This dedicated tutor becomes a key figure in your academic life, offering guidance, support, and insight to help you make the most of your university experience. Whether it's through one-to-one meetings or more informal catch-ups, your PAT will work with you to explore your strengths, address any challenges, and help you achieve your full potential. This relationship is designed to ensure you're not just succeeding academically, but also growing as an individual, developing the skills and confidence you'll need for your future career.

Your PAT will provide tailored advice to support your academic journey, whether that's by discussing your work, helping you set goals, or exploring career options. These regular meetings give you the space to reflect on your progress, understand where improvements can be made, and build on your strengths. At Derby, we want you to feel both challenged and supported. Your PAT will encourage you to push your boundaries, think critically about your work, and develop a proactive approach to your studies.

But it's not just about coursework. Your PAT will also help you identify extra-curricular opportunities, whether that's joining clubs, gaining work experience, or developing new skills outside of your course. These experiences not only enhance your CV but also give you the confidence to tackle future challenges. In short, your Personal Academic Tutor will be there to guide you every step of the way, ensuring you leave university with more than just a degree — but with a wealth of experiences, skills, and the knowledge that you're ready for the next chapter of your life.

Building Strong Industry Connections

We believe that real-world experience is an essential part of academic success. Our partnerships with leading organisations across various sectors ensure our students gain valuable insights, hands-on opportunities, and access to the latest industry innovations.

Through collaboration with our industry partners, we bridge the gap between classroom learning and professional practice, preparing our graduates to thrive in competitive global markets.

Demand for consumer psychology specialists in marketing is high. Your skills in consumer behaviour and how to tailor campaigns based on consumer insights could lead to a range of roles in fields such as account, product, brand or communications management.

Getting you career ready

Your degree is only part of your story.

We're here to help prepare you for life after university.

Learn how we supportLearn how we support

of UK graduates are in employment or further study.

for employability.

Uni Compare Annual Student Review Rankings 2027.

of UK graduates say their current activity is meaningful.

Your degree is only part of your story. We're here to help prepare you for life after university. We'll tailor your talents and help you build the tools that will set you apart when you are ready to look for your first graduate role.

Our staff have valuable and varied experiences in the workplace and beyond. And we have great links to industry. This means you'll have opportunities to apply your learning. You'll find work experience that's directly relevant to your studies, including placements and real projects set by businesses.

Our promise

We promise to provide an inclusive approach; supporting, advising and guiding you on your employability journey to success. We will listen to your needs and signpost opportunities for you to engage with up to three years after graduation.

Find out more about our Careers and Employability services

Entry requirements

Contextual offers may apply to students who meet certain criteria.

Contextual admissions

At the University of Derby, we aim to attract the very best students to join us and to support their progression to university to ensure they reach their full potential and achieve their ambitions. We believe the very best students come from all backgrounds and we want to build a community that reflects our society.

What is a contextual offer?

Contextual offers are used by universities and colleges to take account of a student’s individual circumstances. Employing contextual offers at the University Derby will allow our admissions team to identify applicants with the greatest potential to succeed in higher education and be an exceptional Derby student. This makes the application process fairer and builds confidence in students about their ability to be part of our academic community.

We will use the information in an application form and may either reduce grade requirements or give extra consideration when deciding whether to give a contextual offer. We will also support these students through information, advice and guidance, outreach activities and on-campus visits before and during the application process.

What is the criteria?

Typical criteria may include one or more of the following:

Students who are care experienced

Students who are estranged from their families

Students who are refugees or asylum seekers

Students whose parents/carers are in the UK armed forces

*Please note students need to declare they meet one of these criteria on their application.

Find out more about our admissions policies

These are the typical qualification requirements for September 2026 entry.

Requirement

What we're looking for

GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification

Access to HE

Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

These are the typical qualification requirements for September 2027 entry.

Fees and funding

Full-time

Part-time

£9,790 per year

£17,500 per year

Further information about our fees and support you may be entitled to

Additional costs and optional extras

We're committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

Mandatory costs not included in your fees

Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)

Opportunity of part funded trips, optional with limited places available

Access to a range of software on university lab PCs

How to apply

UK students

There's still time to apply for September 2026.

Contact our Clearing hotline now

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are a mature student or wanting to join us in Year 2 or 3 and have your transcripts, we recommend that you apply directly.

Apply directly to the University

The quickest and easiest way to apply is through our online application portal.

Apply now

If you'd like support with your application, you can contact one of our trusted local representatives.

Find your agent

If you're currently living in the UK and applying for a full-time undergraduate course, we recommend using UCAS.

Additional information about your studies

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Course updates

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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