If you are interested in the application of psychology in a business context, BSc Marketing with Psychology gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions. The course is taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, enabling you to develop a distinctive expertise in both fields.

Marketing knowledge and skills

Lancaster University has one of the oldest and largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. When you study Marketing at Lancaster, you will tackle critical questions, such as: Why do people buy a product? How do consumers make decisions? How are influencers and the use of big data changing the business landscape?

You will also be supported in your studies and career aspirations with the Professional Development for Marketing module in your first year and continuous support throughout your second and final years.

With a combination of both core and optional marketing modules, you will study various topics, including:

Brand Strategy, including an understanding of brand communities and culture

Consumer Behaviour, including consideration of how we learn to consume and consumer vulnerabilities

Digital Marketing and Social Media, including understanding how the algorithms which guide what we see online work, and the increasing role of influencers

In your final year, you will work on a live client project, which will help to strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi & Saatchi, Tesco, and Lake District Tourism, as well as numerous small and medium-sized enterprises (SMEs) and charities.

Psychology knowledge and skills

Psychology is the scientific study of how humans think and behave. By studying human behaviour, you develop an understanding of what it is to be human, and the ability to use your knowledge to support other people effectively. Our psychology department innovates knowledge through our pioneering research. We also tailor your learning so that, after graduation, you can make a positive impact on society. As you progress through your degree, you will develop valuable transferable skills which support your academic success and make you desirable to future employers.

With a combination of both core and optional psychology modules, you will study topics including:

Cognitive psychology: how we think, including perception, memory, attention and decision making

Developmental psychology: how we develop throughout our lives and how growing up and ageing affect our experiences and behaviour

Social psychology: how our thoughts, emotions and behaviours are influenced by others

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Marketing

Lancaster University Management School

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Introducing your course

Find out what it's like to study Marketing with Psychology at Lancaster University Management School. Dr Alan Gilchrest discusses how the two subjects complement each other and how marketers can use psychological concepts to produce effective campaigns.

Transcript for Marketing with Psychology at Lancaster University

So have you heard of the pratfall effect? The pratfall effect is a behavioural psychological concept or phenomenon which basically suggests that competent people are liked. But if they make a mistake, a slight mistake, then we will like them more. So it's a relationship between having this idea of a mistake and likability. How does this play out? So if you think about a CEO and she's about to give a keynote speech to her customers, if she spills some water on her, you're going to like her even more because it demonstrates a little bit of humility, a little bit of trust. This person is “like me”. So that creates a connection between the audience. So in marketing, brands are using this psychological effect or this psychological construct in different ways to get them to feel a little bit more trust for us. And so this is really intriguing. It's one of numerous different psychological constructs or phenomenon that marketing is utilising.

Because essentially what we're trying to do in marketing with branding is to get us to have a deep connection with the brand or a deep connection with the business that we're interested in. So if you're interested in marketing, and you're interested in understanding and getting under the skin of how we think as humans or how we think in terms of the human condition, how we feel, how we decide, then this will give you the unfair advantage.

The Marketing with Psychology course and understanding the scientific developments of the human condition to create all singing, all dancing, effective and impactful marketing strategies that show up as mattering to us. It's situated here in the Marketing Department here at Lancaster University, where we work very closely with our colleagues up in the Department of Psychology at the north end of the campus.

So, as I said, the core of this is about the understanding of how humans tick and how we can create opportunities in marketing to influence consumers on that consumer journey in order to buy this versus this. If you think of a different perspective from potentially, for example, the lens of AI, AI can optimise, AI can give us optimised personalised content, and it can predict, for example, what's going to happen next in terms of clicks or whatever it's going to be in the digital space.

But AI can't tell us why we trust some brands, and AI can't tell us why we don't trust other brands, or we don't feel something towards those other brands. The use of psychological phenomenon, psychological terms, and cognitive psychology and understanding of that allows us in many respects to embed or to fuse or pull together the human, okay, the deeply psychological with the computational algorithm.

And I think that's a really powerful position for many students to be in right here, right now, as we're moving into an AI-embedded human world. So it's that connection between these two different algorithms, which seems to be so powerful. So if you're interested in that, if you're interested in this competitive advantage in yourselves and giving yourself the unfair advantage, then the Marketing with Psychology degree, I think, would be very, very useful for you.

Key facts

Features of the BSc Marketing with Psychology course you should know about:

Highly-regarded

Lancaster University was the first university in the UK to establish a marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can tap into

Put theory into practice

Gain practical, hands-on experience working on a live client consultancy project, collaborating with national and local businesses or organisations.

Opportunities

All our Marketing degrees are available with an optional third year in industry or studying abroad.

Support for you

You are supported throughout by an academic tutor, offering support with academic work and time management.

Careers support

A dedicated marketing careers coach who will support you throughout your studies. Through interactive lectures, workshops and exclusive events, you will be supported in creating your own elevator pitch, LinkedIn profile and CV to build your professional brand and stand out from the crowd. You can also benefit from the Psychology Employability Programme (PEP), which shows you how your studies link to the workplace and what your future might look like.

Psychology facilities

Lancaster's Psychology department is home to the internationally-leading Infant and Child Development Lab, The Levy Lab, Virtual Reality Suite, Eye Tracking Labs, and EEG Labs, so you can gain hands-on research experience in state-of-the-art facilities. Studying psychology here gives you a continuous understanding of how your learning can drive positive change in real-world environments.

Take your learning further

This course is also available with the option to spend your third year on an industry placement or studying abroad at one of our partner universities before returning to Lancaster to complete your degree in year four.

Both options will broaden your experience, and build your confidence. You pay a reduced tuition fee for placement and study abroad years.

Your Marketing with Psychology degree provides an excellent foundation for careers in marketing or market research. Recent Lancaster University Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants.

The skills you will gain from your psychology modules in reasoning, problem solving, data handling, report writing and project management will also give you an advantage in roles such as human resources, journalism, management and careers advice.

What careers support is available for Marketing students at Lancaster University?

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. Our dedicated Marketing Careers Coach will support you throughout your studies. Our high reputation means we attract a wide range of leading global employers to campus, allowing you to interact with graduate recruiters throughout your degree.

Lancaster University is dedicated to helping you earn a highly respected degree while equipping you with essential life and professional skills. We are proud to offer every student the opportunity to participate in The Lancaster Award. This programme allows you to engage in valuable activities, such as work experience, volunteering, company projects, student societies, and sports clubs. Visit our careers section for more details.

Psychology Employability Programme

The Psychology Employability Programme allows you to undertake an exciting placement either within a local organisation or at the University as a research assistant to build up your employability skill sets.

These roles are part-time and fit around your studies, meaning that you can apply for more than one placement in each year of your degree. By taking on different roles you will get a sense of how your future might look.

Entry requirements

These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.

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A levels

Access to HE Diploma

30 Level 3 credits at Distinction plus 15 Level 3 credits at Merit

Advanced Skills Baccalaureate Wales

We accept the Advanced Skills Baccalaureate Wales in place of one A level, or equivalent qualification, as long as any subject requirements are met.

BTEC Extended Diploma

BTEC in combination with A levels

A level at grade B plus BTEC(s) at DD, or A levels at grade BB plus BTEC at D

International Baccalaureate

32 points overall with 16 points from the best 3 HL subjects

Scottish Highers and Advanced Highers

We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject. If you do not meet the grade requirement through Highers alone, we will consider a combination of Highers and Advanced Highers in separate subjects. Please contact the Admissions team for more information.

T levels

Distinction overall

GCSE requirements

Mathematics grade 5/B, English Language grade 4/C.

We will also look at your overall GCSE profile when considering your application as a whole.

We do have flexibility when considering GCSE requirements. Go to our GCSE information for more details.

English language requirements

If English is not your first language, we require an IELTS score of 6.5 overall with at least 5.5 in each component for this programme. English language qualifications for undergraduate study.

Help from our Admissions team

If you are thinking of applying to Lancaster and you would like to ask us a question, complete our enquiry form and one of the team will get back to you.

We also have more details on our website about:

Other qualifications we accept

International qualifications

How to apply and what happens afterwards

International foundation programmes

Delivered in partnership with Lancaster University International Study Centre, our one-year tailored foundation pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University degrees. Visit the Lancaster University International Study Centre for more details and a list of eligible degrees you can progress onto.

Contextual admissions

Contextual admissions could help you gain a place at university if you have faced additional challenges during your education which might have impacted your results. Visit our contextual admissions page to find out about how this works and whether you could be eligible.

Course structure

We continually review and enhance our curriculum to ensure we are delivering the best possible learning experience, and to make sure that the subject knowledge and transferable skills you develop will prepare you for your future. The University will make every reasonable effort to offer programmes and modules as advertised. In some cases, changes may be necessary and may result in new modules or some modules and combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research. Where the course offers optional modules, they may not all be available every year.

In your first year, you will take five core modules and select one optional module.

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Marketing Fundamentals

This module lays the foundation for your journey in marketing by introducing you to the core principles that underpin the discipline. You will learn about the fundamental concepts of the augmented product and how organisations build customer value through deep market insights, which ultimately drive business success. As you deepen your understanding, you’ll begin to think critically about how organisations connect with consumers and operate within competitive environments.

Developmental Psychology and Neuropsychology

Your first theory module will introduce you to two key areas of study in psychology, developmental psychology and neuropsychology, plus the underpinning concept of individual differences. Developmental Psychology looks at change over time, using theories of learning (such as those from Piaget and Vygotsky) as a focus for discussion. Neuropsychology takes us into the realms of the brain and mind, where you will begin to understand the complex interplay between the brain and behaviour in real-world contexts. You will learn to use primary sources of knowledge - peer-reviewed journal articles presenting scientific theory and evidence - to enrich your thinking and talking about psychology and develop your critical evaluation skills.

Consumers and Communications

This module brings together two essential areas: understanding consumers and crafting effective communications. You will explore the different factors that influence the consumer decision-making process, understanding how and why people engage with specific products, services and brands. Additionally, you will learn how marketers use communication strategies, branding and media channels to build meaningful connections between brands and their target customers.

Cognitive and Social Psychology

Cognition is the mental processes underlying our ability to process and perceive the world around us. Social psychology offers a way to understand ourselves and the social world around us. You will learn about classic paradigms and experimental approaches, covering key historical and conceptual topics within these fields of psychological research. You will be provided with a comprehensive overview of core theories and findings as well as explore how theories and findings extend beyond the laboratory setting into the real world. You will also see how personality, individual differences, and intelligence impact our mental processes and are expressed in our thoughts, feelings and behaviours.

Professional Development for Marketing

Your development as a future marketer starts here. Life in organisations can be complex, and to succeed as a marketer, you will need excellent interpersonal and leadership skills. Through practical activities and reflective tasks, this module supports you to develop your critical thinking and writing abilities, whilst also building communication, collaboration and personal effectiveness skills.

You will gain the confidence to work in teams, express your ideas clearly and approach challenges with a professional mindset. This module is part of the LUMS commitment to professional development, providing study skills to equip you to learn effectively from day one, and giving you baseline employability skills that will help you in securing placements and jobs during and after your degree.

Optional

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Introduction to Markets

Markets are at the heart of marketing. In this module, you will explore how markets emerge, evolve and operate within a broader social, political and economic context. You will begin to understand the forces that shape supply and demand, how organisations compete, and how value is exchanged. Additionally, you will be introduced to topics such as market regulation, responsibility and the role of marketing in shaping fair and functioning markets.

Foundations of Entrepreneurship and Innovation

This module will equip you with a unique set of knowledge and skills essential for becoming a successful manager or entrepreneur. You will explore how to generate innovative business ideas and create or co-create new products, services or even organisations. Employers are increasingly seeking candidates who can make these kinds of innovative and entrepreneurial contributions in the workplace.

We will introduce you to the core concepts of entrepreneurship and innovation, providing a global perspective on their history, challenges, and relevance. You will practice identifying opportunities, pitching ideas, and creating returns on both financial and social investments through an entrepreneurial challenge that will help integrate your learning from other modules. As a result, you will develop the ability to think and act entrepreneurially in diverse organisational settings.

Key Issues and Debates in Organisations, Work and Technologies

You will be introduced to the fundamentals of management, organisations, work and technology within a dynamic global context. The module will cover key topics such as globalisation and its implications, how organisations operate, and the meaning of work.

You explore the evolving role of management, the dynamics of power and politics in the workplace, and the impact of technology on society. You will develop your critical thinking and analytical skills, enabling you to challenge commonly accepted assumptions about the world of work and the role of management within it.

Economics for Business

You will be introduced to economic principles and explore modern economic systems through both microeconomic and macroeconomic lenses.

You will learn how individuals and businesses make decisions at the microeconomic level. This includes understanding supply and demand, market structures, and consumer behaviour. On the macroeconomic side, you will investigate key national economic indicators, including national income, unemployment rates, inflation, and the implications of economic policy.

This module takes a less mathematical approach, and provides an accessible and engaging exploration of economic theory, emphasising conceptual understanding and real-world economic phenomena.

Media, Power and Identity

In this module you'll explore the dynamic relationship between media, society, and culture, examining how media influences and reflects cultural norms, identities, and power structures.

You’ll consider the material, social and institutional contexts in which media forms have been produced, and think about the role of the media in creating communities, and both reproducing and tackling social inequalities.

This module provides you with the skills to navigate complex debates about media and culture as you progress with your studies

In your second year, you will take five core modules and select one optional module.

Marketing Research Methods

Before any organisation can create products, services, and brands, and the campaigns which bring these to life, they need to have clear understanding of their target customers. In this module you will develop your ability to ask meaningful questions and explore how marketing research supports better decision making. You will learn how to design and evaluate research using both qualitative and quantitative approaches and apply analytical thinking to real-world marketing problems through interpreting insights from data and research.

Consumer Behaviour

Explore what shapes how people think, feel and behave as consumers. This module deepens your understanding of consumer behaviour by examining key theories relating to social, cultural and personal influences. You’ll investigate how shifting values are influencing consumer decisions and reshaping markets, including aspects of consumer vulnerability and ethical marketing.

Cognitive Psychology

Delve deeper into the fascinating world of cognitive psychology. You’ll uncover how the brain processes information, how we remember, learn, focus our attention and make sense of what we see and hear. Topics include everything from memory and categorisation to face recognition, auditory processing and how our senses work together. Explore landmark studies and cutting-edge research that reveal how our minds shape behaviour.

This is your chance to engage with the science behind how we experience the world. You’ll sharpen your ability to analyse research, evaluate evidence, and make sense of complex ideas. It’s a key step in understanding human behaviour and in building your own research and critical thinking skills.

Social Psychology

Explore the rich and thought-provoking world of social psychology. You’ll dive into topics like social influence, leadership, prejudice, intergroup conflict, social cognition, attitudes, attribution, and identity uncovering how our thoughts, behaviours and relationships are shaped by the social world around us.

But this isn’t just about theory. You’ll also examine how social psychology is shaped by cultural and historical context, question the methods used in research, and think critically about how knowledge is produced and how it’s used. Through engaging lectures and interactive seminars, you’ll build a strong set of academic skills. Learn how to use technical language, connect complex ideas, analyse arguments and communicate your thoughts clearly and confidently. This module helps you see how social psychology is not just academic, it's deeply relevant to the world you live in.

Digital Marketing and Analytics

This module will support your learning of how marketers and advertising agencies develop strategies to engage with their target customers. You will explore how brands use digital tools and platforms to transform the way they connect with us, and how data is used to shape campaigns, target consumers, create personalised experiences and evaluate marketing performance. You will also reflect on emerging ethical issues such as privacy, data responsibility and the social impact of digital communications.

Marketing in Practice

Step into the role of a marketing decision-maker in a simulated digital business environment. You will experience the challenge of developing and adjusting marketing strategies in response to changing market conditions, while understanding the key role of marketing in interpreting research insights to make the right strategic decisions. This hands-on module allows you to apply your knowledge, build confidence in decision-making, and develop teamwork skills while managing competing priorities; skills that are highly valued in industry settings.

Innovation and New Product Development

Peter Drucker, one of the core founders of marketing thinking, once said business is about two things: marketing and innovation. This module introduces you to the core principles of innovation as well as the development processes and theories behind bringing new offerings to market. You will consider how businesses can both respond to and shape changing consumer needs and decision-making.

Marketing of Services

Marketing services rather than physical products presents a distinct set of challenges. You will examine key ideas around customer experience, service quality and relationship building. As service industries increasingly dominate global economies, you will develop an understanding of how to create value in sectors such as hospitality, finance, health and digital services.

Entrepreneurship in Context

This module will immerse you in the unique and interrelated areas where entrepreneurial practices and opportunities emerge. It will focus on different forms of practice that inform and explain entrepreneurship in the corporate world, social enterprises, franchise organisations and family businesses.

The module will include four streams:

Social enterprise - a context in which entrepreneurial practices generate social value

Franchising - a context where entrepreneurs develop businesses and foster innovation through partnerships

Family business - a context where entrepreneurial opportunities align with family objectives across generations

Intrapreneurship - a context where opportunities lead to the emergence of new ventures within existing organisations

By adopting a contextual view of entrepreneurship, you will gain current insights that you can apply in practical settings. You will engage with these contexts by providing solutions to challenges presented by practitioners in franchising, social enterprises, family businesses, and corporations.

Understanding People and Management

This module will help you understand people and how they are managed and controlled in the workplace. It will draw on concepts from social and organisational psychology and explore how these ideas have been applied in designing management and work practices. You will be introduced to practices such as psychometric personality testing, as well as various motivation techniques. You will also explore new forms of control and how work changed from something we do, to who and what we are.

We will examine how managers and management practices shape the meaning and identity of employees using corporate culture, workspaces and work environments, humour and emotions to align individuals with organisational goals.

Spreadsheet Modelling Techniques

Many organisational recruiters have identified several key skills and areas of knowledge that they seek in prospective employees. At the top of the priorities are spreadsheet modelling, problem structuring, statistics, and project management. This module will introduce you to Microsoft Excel 2024 and the fundamentals of dynamic model building. You will learn essential skills such as:

data handling

filtering and analysis

using functions

charting

Additionally, you will cover advanced techniques such as:

optimisation

simulation

utilising Visual Basic for Applications (VBA) to automate models and construct decision support models.

Throughout the module we will make extensive use of case-studies and workshop-orientated learning tasks.

Visual Cultures

Our everyday lives are saturated by images of all kinds. This module will introduce you to some key ‘ways of seeing’ our world of images. We will explore questions such as:

How are images made, who gets to produce them and, importantly, from whose point of view?

How do pictures circulate?

How do viewers read and interpret images?

Who gets to look and through whose eyes?

How do these processes and practices relate to power?

We’ll consider these questions in relation to a range of media texts, from photographs and advertisements to television and film.

Global Business Knowledge and Mindset

Boost your CV by gaining international experience and earn credits towards your degree. You study abroad at a summer school at a partner university between your first and second year.

You will gain subject-specific business knowledge and experience studying in a different country and culture. You can choose from a wide selection of partner universities based on where you want to study and the subjects offered.

Some of your assessment will take place at the partner university. You will also write a reflective essay after you return to help you articulate what you have learnt during your time abroad. This will help you to link your experiences to employability for future interviews.

To complete your experience, you will participate in an online project during the semester, working with an international team of students. This project will help you develop a global mindset and build your communication skills as you work in a cross-cultural team, participating in a business game where you will complete challenges related to the global Sustainable Development Goals.

In your third year, you will take three core modules and select two optional modules; one from the first six listed and one from the last four.

Research Consultancy Project

This module is specifically designed to help you develop your professional marketing skills by tackling a real business challenge for a client organisation. As part of a small team, you will investigate a marketing issue through a consultancy-style research project. This experience will enhance your research and analytical skills, strengthen your problem-solving abilities, and cultivate a professional mindset that prepares you for the next step in your career.

Cognition: From Laboratory Research to Everyday Behaviour

Explore the ‘ins and outs’ of cognitive science, integrating cutting-edge research with practical applications. Gain insight into experimental research from the cognitive revolution onwards, work which has produced ever more sophisticated models of human behaviour.

You will also investigate the world outside the cognitive science laboratory, building your understanding of a variety of behaviours and events, applying core insights from within.

Current Directions in Social Psychology

Building on earlier core perspectives, you will engage critically and constructively with social psychological research and theory. Explore a wide variety of applied topics currently being researched by social psychologists. You will develop your ability to evaluate and summarise the current state of knowledge (theory and evidence) on a given topic and apply this knowledge constructively to address real-world issues.

Brand Strategy

You will explore what makes brands powerful and how they create value in competitive markets. This module introduces you to strategic approaches to brand development, positioning and identity. You will consider how brands connect with audiences emotionally and culturally, and how ethical branding and inclusivity are increasingly central to long-term brand success.

International Marketing Management

Explore how organisations operate across borders and adapt their marketing strategies to different international contexts. You will examine global trends, cultural influences and the challenges of managing global brands. This module encourages you to think critically about ethical and sustainable practices in global markets and prepares you for roles in multinational environments.

Business to Business Marketing and Negotiations

Discover how marketing works in business markets, where long-term relationships and negotiation play a central role. You will examine how organisations market to other organisations, manage key accounts and build trust in complex decision-making processes. Additionally, you will learn about effective strategic negotiating skills and reflect on the ethical dimensions of working in B2B environments.

Clinical Psychology

Discover what clinical psychology is, learn about key theoretical frameworks and treatment approaches, and develop an understanding of how research is related to practice.

You will describe and discuss prominent (neuro-)psychological disorders affecting different populations. This may include disorders such as schizophrenia, Parkinson's, Alzheimer's, developmental disabilities, selected eating disorders and mood and anxiety disorders. You will discuss these disorders in terms of their assessment, cause, research background and interventions. You will be introduced to issues in professional training and practice and gain a realistic appreciation for the work of clinical psychologists. By the end of the module, you will be able to recognise and discuss several specific and overarching aspects of clinical psychological practice, as well as a range of prominent psychopathologies.

Innovations in Developmental Psychology

Explore how advances in developmental psychology methods and measures have transformed our understanding of development. You will be presented with current methods in the field and asked to highlight areas in methodological or theoretical debate.

You’ll examine contemporary and historical techniques and developmental theory. By engaging with contemporary research, you will evaluate how these methods have opened new avenues for investigating the mechanisms underlying developmental change, whilst considering the parameters for use and their implications. You will have the opportunity to speculate on future advances and how they may change our understanding of the field. Topics will include prenatal and early infant perception, social development and cognition, social and moral reasoning, language and memory development.

Cyberpsychology

Delve into a contemporary psychological analysis of cyber behaviours and the digital footprint created by, and used in the service of, human activity. You will integrate and contrast traditional psychological concepts with online behaviours that inevitably show both commonalities and differences. You will learn about methodologies for cyber research and the theories and tools that cyber psychology has created. You will also explore “what does it mean to be a human in a ubiquitous digital environment?”.

Strategic Marketing

In an increasingly competitive world, marketing plays a crucial role in shaping the direction and strategy of global and national organisations to create sustainable success. This module challenges you to think at a higher level about how marketing supports organisational goals. You will explore how strategic thinking influences decisions around product portfolios, markets and customer relationships. As you examine contemporary challenges such as sustainability and competitive disruption, you will build your ability to evaluate and develop integrated marketing strategies.

Contemporary Issues in Marketing

This module explores some of the most pressing issues that marketers face today. Topics might include digital transformation, sustainability, inclusivity or changing consumer values. You will be encouraged to reflect critically on the role of marketing in society and consider how your own practice can contribute to a more responsible future.

Advanced Consumer Behaviour

The human condition is becoming increasingly complex, influenced by a variety of factors that are mediated and amplified through our deep connection with technology. In this contemporary module, you will deepen your understanding of this condition and look at how and why consumers behave the way they do. This module takes a more analytical and critical approach, drawing on advanced theories and emerging perspectives. You will explore how values, identities and social contexts shape behaviour, as well as how marketers can respond to the complex and evolving expectations of consumers.

Influencer Marketing

This module highlights the growing significance and importance of influencer marketing for brands. You will learn how to effectively select and work with influencers and how to create successful influencer marketing campaigns. You will also be encouraged to think critically about the implications of influencers and influencer marketing for consumers and society.

Fees and funding

Our annual tuition fee is set for a 12-month session, starting at the beginning of each academic year.

Our Undergraduate Tuition Fees for 2027/28 are:

International

Fees and funding information

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Additional costs

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small college membership fee which supports the running of college events and activities. Students on some distance-learning courses are not liable to pay a college fee.

For students starting in 2026 or 2027, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Students on some distance-learning courses are not liable to pay a college fee.

Computer equipment and internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated IT support helpdesk is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.

Study abroad courses

In addition to travel and accommodation costs, while you are studying abroad, you will need to have a passport and, depending on the country, there may be other costs such as travel documents (e.g. visa or work permit) and any tests and vaccines that are required at the time of travel. Some countries may require proof of funds.

Placement and industry year courses

In addition to possible commuting costs during your placement, you may need to buy clothing that is suitable for your workplace and you may have accommodation costs. Depending on the employer and your job, you may have other costs such as copies of personal documents required by your employer for example.

What is my fee status?

The fee that you pay will depend on whether you are considered to be a home or international student. Read more about how we assign your fee status.

Fees in subsequent years

Home fees are subject to annual review, and are liable to rise each year in line with UK government policy. International fees (including EU) are reviewed annually and are not fixed for the duration of your studies. Read more about fees in subsequent years.

Fees for study abroad and work placements

We will charge tuition fees to Home undergraduate students on full-year study abroad/work placements in line with the maximum amounts permitted by the Department for Education. The current maximum levels are:

Students studying abroad for a year: 15% of the standard tuition fee

Students taking a work placement for a year: 20% of the standard tuition fee

International students on full-year study abroad/work placements will also be charged in line with the maximum amounts permitted by the Department for Education. The current maximum levels are:

Students studying abroad for a year: 15% of the standard international tuition fee during the Study Abroad year

Students taking a work placement for a year: 20% of the standard international tuition fee during the Placement year

Please note that the maximum levels chargeable in future years may be subject to changes in Government policy.

Scholarships and bursaries

You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

You may be eligible for the following funding opportunities, depending on your fee status:

Fee status:

Any fee status

Home students

International students

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We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries.

Alumni profiles

Link: click to see Zoe Stearns

Zoe Stearns

BSc Marketing with Psychology, 2019

It made me proud of what I've learnt, and made me confident in my abilities whether they are academic or personal.

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Our original podcast

Marketing is everywhere, and in our Making Marketing Matter podcast, we introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student at Lancaster University.

Making Marketing Matter podcast

Marketers in Residence

The Management School's Marketers in Residence are experienced marketing professionals who serve as mentors, guest lecturers, and advisors. This network connects you to hands-on insights, real-world expertise, and emerging trends across a range of industries.

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Student societies

Take advantage of our range of academic societies that help you learn and network outside your studies. You may be interested in the Marketing and Advertising Society or the Career Advancement Network Society. Management School student societies

Alumni for life

When you join Lancaster University, you become part of a global network of over 170,000 graduates across more than 190 countries.

As a Lancaster University Management School alumnus, you’ll belong to a vibrant community of fellow graduates worldwide.

Connect with graduates who work in the job sector that interests you and use your network to get advice and learn about career opportunities.

After you graduate, you'll enjoy a variety of benefits and services exclusive to Lancaster University Alumni, including:

careers support for life

free online journal access

discounts

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Top 100 in the world for Marketing

Lancaster University is ranked =9th in the UK and in the Top 100 globally for Marketing according to the QS World Rankings by Subject 2026, one of 11 subjects at Lancaster to be featured in the top 100 in these prestigious listings.

QS World University Rankings by Subject 2026

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Important information

The information on this site relates primarily to the stated entry year and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. Find out more about our Charter and student policies.

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