As a BSc Marketing and Design (Industry) student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations. You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising.

Why study Marketing and Design at Lancaster University?

Lancaster is the only UK university where you can study a BSc in Marketing and Design. This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation.

Marketing knowledge

You will explore areas ranging from brand strategy to marketing research, customer relationship management, digital marketing and analytics, and marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods.

You will develop your marketing skills as you step into the role of a marketing decision maker in a simulated digital business environment, including planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.

Design skills

This course also offers opportunities to develop and deepen your practical design skills in graphics, product design and user experience (UX/UI) through optional modules oriented towards future thinking. You will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software.

Theory into practice

In your final year, you will develop knowledge and practical experience in design consultancy and the relationship between design and innovation, a process that is designed to strengthen your professional consulting abilities. Working as part of a design team, you will conduct research using design methods, such as storyboarding, design workshops, prototyping and journey mapping, helping you to gain a full understanding of your client's organisation and needs and develop innovative design solutions for your clients. Previous briefs have included:

Packaging design solutions for The Chocolate Cottage

Developing a creative campaign to increase The Northern Design Festival's impact

Creating a campaign to raise awareness of Energy Lancaster’s work to transition Lancaster University to net zero

The evolving relationship between design and marketing is increasingly strategic and business-driven. This degree provides the skills and knowledge to thrive in a variety of career paths.

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Marketing

Lancaster University Management School

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Introducing your course

Find out what it's like to study Marketing and Design at Lancaster University Management School.

Transcript for Marketing and Design at Lancaster University

The Marketing and Design degree at Lancaster University is special because it allows business students, marketers to dabble and to get a taste for creative thinking, design thinking in the creative industries.

Marketing and Design is quite a unique course. It is a joint degree which is offered in conjunction with the School of Arts, the Design discipline there, and the Marketing Department, and it offers students the possibility to study a degree with a creative focus.

And to get a sense of not only all the different aspects of the marketing process from consumer behaviour to marketing research, but also to develop an in-depth understanding of the design process itself.

My favourite thing so far about Marketing and Design has probably been a lot of the design courses and what I've been allowed to do in them. For example, one of the courses that I chose for myself was design materials, where I got to 3D print and laser cut. And you know, this sounds really incredibly difficult, but I'd never done any kind of laser cutting or 3D printing before. I mean, it was so much fun and I got to make whatever I wanted and some of the tutors and the professors were really helpful and really, really funny.

In a highly competitive job market, this programme is unique because it offers the students the possibility to develop a unique expertise in two different fields of study namely design and marketing. A lot of our graduates manage to secure jobs and a number of positions afterwards, which combine design thinking and this marketing or business orientation. It is essentially a degree that combines creative and analytical skills and also helps to develop interdisciplinary thinking.

My time at Lancaster University has allowed me to become a more confident person and confident in my contributions. It has allowed me to realise the value that I can contribute to a group of people. The value that I bring to the table, and has allowed me to reassess what I think is important to me and for my future career.

Key facts

Features of the BSc Marketing and Design course you should know about:

Accredited degree

The BSc Marketing and Design degree is accredited by the Chartered Institute of Marketing.

Unique subject combination

Lancaster University is the only UK university to offer a BSc in Marketing and Design.

Support for you

You are supported throughout by an academic tutor – offering support on academic work and time management.

Opportunities

All our Marketing degrees are available with an optional third year in industry or studying abroad.

Careers support

Dedicated Marketing careers coach who will support you throughout your studies. Through interactive lectures, workshops and exclusive events, you will be supported to create your own elevator pitch, LinkedIn profile and CV to build your own professional brand, standing you out from the crowd.

Highly-regarded

Lancaster University was the first UK university to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can tap into.

Open doors with your industry experience

On this course, you spend your third year on placement in industry, giving you the chance to gain work experience and become more employable. Research shows that students who complete work placements are employed more quickly when they graduate than students who don't go on placement. Course fees for your placement year are only 20% of the standard course fee. Discover how we support students in finding a placement

Course accreditation

Students who study on our CIM Accredited Degrees will also gain exemptions from CIM professional qualifications for five years after graduation if they pass their degree with a 2:2 classification or higher. These exemptions reduce the number of assessments you need to take to gain a CIM qualification from three to one. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the Chartered Institute of Marketing accreditation

With a degree in Marketing and Design, you have a versatile skill set that’s valuable across many industries, blending creativity with strategic thinking.

What jobs do graduates from BSc Marketing and Design go on to?

Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in:

Design management

Advertising

Media planning and buying

Qualitative and quantitative research

Marketing communications.

Our alumni work in marketing functions in companies including:

Disneyland

Marks and Spencer

Barclaycard

Unilever

The Body Shop

Sainsbury's

What careers support is available for Marketing and Design students?

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. Our dedicated Marketing Careers Coach will support you throughout your studies. Our high reputation means we attract a wide range of leading global employers to campus, allowing you to interact with graduate recruiters throughout your degree.

Lancaster University is dedicated to helping you earn a highly respected degree while equipping you with essential life and professional skills. We are proud to offer every student the opportunity to participate in The Lancaster Award. This programme allows you to engage in valuable activities, such as work experience, volunteering, company projects, student societies, and sports clubs. Visit our careers section for more details.

Entry requirements

These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.

Qualifications and typical requirements accordion

Show all sections

A levels

Access to HE Diploma

30 Level 3 credits at Distinction plus 15 Level 3 credits at Merit

Advanced Skills Baccalaureate Wales

We accept the Advanced Skills Baccalaureate Wales in place of one A level, or equivalent qualification, as long as any subject requirements are met.

BTEC Extended Diploma

BTEC in combination with A levels

A level at grade B plus BTEC(s) at DD, or A levels at grade BB plus BTEC at D

International Baccalaureate

32 points overall with 16 points from the best 3 HL subjects

Scottish Highers and Advanced Highers

We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject. If you do not meet the grade requirement through Highers alone, we will consider a combination of Highers and Advanced Highers in separate subjects. Please contact the Admissions team for more information.

T levels

Distinction overall

GCSE requirements

English Language grade 4/C.

We will also look at your overall GCSE profile when considering your application as a whole.

We do have flexibility when considering GCSE requirements. Go to our GCSE information for more details.

English language requirements

If English is not your first language, we require an IELTS score of 6.5 overall with at least 5.5 in each component for this programme. English language qualifications for undergraduate study.

Help from our Admissions team

If you are thinking of applying to Lancaster and you would like to ask us a question, complete our enquiry form and one of the team will get back to you.

We also have more details on our website about:

Other qualifications we accept

International qualifications

How to apply and what happens afterwards

International foundation programmes

Delivered in partnership with Lancaster University International Study Centre, our one-year tailored foundation pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University degrees. Visit the Lancaster University International Study Centre for more details and a list of eligible degrees you can progress onto.

Contextual admissions

Contextual admissions could help you gain a place at university if you have faced additional challenges during your education which might have impacted your results. Visit our contextual admissions page to find out about how this works and whether you could be eligible.

Course structure

We continually review and enhance our curriculum to ensure we are delivering the best possible learning experience, and to make sure that the subject knowledge and transferable skills you develop will prepare you for your future. The University will make every reasonable effort to offer programmes and modules as advertised. In some cases, changes may be necessary and may result in new modules or some modules and combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research. Where the course offers optional modules, they may not all be available every year.

core modules accordion

Marketing Fundamentals

This module lays the foundation for your journey in marketing by introducing you to the core principles that underpin the discipline. You will learn about the fundamental concepts of the augmented product and how organisations build customer value through deep market insights, which ultimately drive business success. As you deepen your understanding, you’ll begin to think critically about how organisations connect with consumers and operate within competitive environments.

Consumers and Communications

This module brings together two essential areas: understanding consumers and crafting effective communications. You will explore the different factors that influence the consumer decision-making process, understanding how and why people engage with specific products, services and brands. Additionally, you will learn how marketers use communication strategies, branding and media channels to build meaningful connections between brands and their target customers.

The Reflective Design Process

Design is a dynamic and creative problem-solving process with distinct stages. In this module you’ll immerse yourself in this process and engage with it in a hands-on way.

You will develop essential creative and analytical skills and build your confidence in:

Conducting research

Generating insights

Exploring possibilities

Prototyping

Refining ideas into innovative solutions

Observation and documentation are key to good design, so you will learn methods such as:

User shadowing

Fly-on-the-wall observation

Journey mapping to uncover behaviours, needs and opportunities

This module encourages experimentation, iteration and critical thinking, fostering adaptability and resilience—key attributes for designers in today’s fast-evolving creative industries.

Through a design project that encourages reflective practice, you will gain the ability to navigate complex design challenges and communicate your ideas effectively. By understanding design as a dynamic and creative problem-solving process, you will build a strong foundation to guide your creative practice throughout your undergraduate studies.

Visual Communication

The ability to effectively convey ideas through visual means is a fundamental skill for any design career and in this module, you will learn the skills to do this.

This module focuses on key forms of visual communication, such as the photograph, the diagram and the page, encouraging you to explore such mediums both conceptually and practically. Through engaging lectures, practical studio activities and video tutorials, you will develop the ability to translate complex ideas into clear and compelling visuals.

You will engage in collaborative learning with peers, as well as independent practice, responding to structured tasks that will strengthen your technical and creative abilities. Regular studio sessions with tutors will provide valuable feedback, helping you to refine your work. Your independent learning will be supported by core software tools that you can access on your personal devices, allowing you to experiment and iterate at your own pace.

You will build visual communication skills that are essential for a broad spectrum of design careers.

Design Sprints

Discover a fast-paced, highly creative module that challenges you to generate ideas quickly, experiment fearlessly and explore your creative voice through practical design.

Working on a series of intensive one-week projects, you will explore different ways to develop and present your ideas, helping you to build confidence in your own creative process. You will learn to embrace failure as part of innovation, using feedback and testing to improve your concepts. Each sprint pushes you to think critically, adapt to new challenges and communicate your ideas effectively in weekly exhibitions and design reviews.

Through momentum and experimentation, you will learn to overcome creative blocks and develop your instincts. With these essential skills, you will have a stronger ability to generate, develop and present ideas in response to design briefs, setting you up for success in your future design projects.

Professional Development for Marketing

Your development as a future marketer starts here. Life in organisations can be complex, and to succeed as a marketer, you will need excellent interpersonal and leadership skills. Through practical activities and reflective tasks, this module supports you to develop your critical thinking and writing abilities, whilst also building communication, collaboration and personal effectiveness skills.

You will gain the confidence to work in teams, express your ideas clearly and approach challenges with a professional mindset. This module is part of the LUMS commitment to professional development, providing study skills to equip you to learn effectively from day one, and giving you baseline employability skills that will help you in securing placements and jobs during and after your degree.

In your second year, you will take four core modules and select two optional modules. For your optional modules, you will choose either Design for Sustainability or Speculative Design, and one other option.

Insight-led Design

Focusing on the generation of insights through engagement with people, data and desk research, this module will strengthen your ability to apply creative methods and tools to develop impactful design solutions rooted in real-world contexts.

You will explore participatory methods, such as workshop design for gathering and interpreting insights, alongside data-led processes and research. Emerging technologies, including AI, will be introduced as tools to enhance insight generation. You will learn how to transform data into meaningful concepts, strategies, and design narratives, ensuring your ideas are both informed and innovative.

Practical, studio-based projects will foster playful, creative exploration of real-world design challenges. By combining analytical research with creative practice, you will develop solutions that are insightful, forward thinking, and socially engaged—supporting bold thinking, critical reflection and a commitment to impactful design.

Design Visualisation

Investigate how designers use visualisation to develop ideas, explore interventions and communicate possible futures. This innovative module will build on your previous knowledge gained from the Visual Communication module and enhance your skillset further with a range of technical and conceptual tools.

Practical techniques for creating visualisations will include 3D modelling, rendering, generative AI, and data visualisations. You will also engage with contemporary issues in design visualisation, such as the ethical implications of using Generative AI in design practice.

Featuring a dynamic blend of lectures, studio sessions, and video tutorials, this module promotes both collaborative and independent learning. Continuous feedback will be provided through studio assessments, allowing you to present your work-in-progress and engage in constructive discussions.

Culminating in a portfolio submission, you will have the chance to reflect and showcase your creative journey, encouraging personal growth and professional development.

Marketing in Practice

Step into the role of a marketing decision-maker in a simulated digital business environment. You will experience the challenge of developing and adjusting marketing strategies in response to changing market conditions, while understanding the key role of marketing in interpreting research insights to make the right strategic decisions. This hands-on module allows you to apply your knowledge, build confidence in decision-making, and develop teamwork skills while managing competing priorities; skills that are highly valued in industry settings.

Digital Marketing and Analytics

This module will support your learning of how marketers and advertising agencies develop strategies to engage with their target customers. You will explore how brands use digital tools and platforms to transform the way they connect with us, and how data is used to shape campaigns, target consumers, create personalised experiences and evaluate marketing performance. You will also reflect on emerging ethical issues such as privacy, data responsibility and the social impact of digital communications.

Optional

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Design for Sustainability

Join us as we challenge you to rethink how design can address urgent global challenges across both the physical and digital worlds.

Businesses, policymakers and communities are increasingly looking for designers who can develop ethical, responsible, and future-proof solutions that reduce environmental and social impacts. This module equips you with the skills and knowledge to meet this demand, exploring how design can drive positive environmental, economic and social change.

You will engage with sustainability frameworks and ethical design principles to develop creative, impactful solutions. Whether designing tangible products, services or digital experiences, you will explore strategies like repair, reuse, regeneration, and material innovation to align your work with the growing need for sustainability.

By the end of this module, you will be prepared to design for a more sustainable world, enhancing your employability and empowering you to make a real impact in shaping a better future.

Speculative Design

Take on the challenge to explore possible futures and their societal implications by creating radical products and services that question the status quo.

In this studio-based module, you will critically and creatively examine emerging innovations such as Artificial Intelligence, robotics, and biomaterials. Through doing this, you will be able to anticipate their long-term consequences and propose thoughtful, forward-thinking, creative responses. You will develop skills that enable you to envision future scenarios through creating 2D and 3D prototypes that make speculative futures feel real and relatable.

With businesses, governments and NGOs increasingly looking for future-focused designers who can navigate uncertainty and drive innovation, these skills are in high demand. By the end of the module, you will be able to communicate potential futures in compelling ways, creating standout, unique portfolio pieces that showcase your ability to merge critical thinking, innovation and futures-focused design.

Consumer Behaviour

Explore what shapes how people think, feel and behave as consumers. This module deepens your understanding of consumer behaviour by examining key theories relating to social, cultural and personal influences. You’ll investigate how shifting values are influencing consumer decisions and reshaping markets, including aspects of consumer vulnerability and ethical marketing.

Global Markets and Responsibility

Marketing Research Methods

Before any organisation can create products, services, and brands, and the campaigns which bring these to life, they need to have clear understanding of their target customers. In this module you will develop your ability to ask meaningful questions and explore how marketing research supports better decision making. You will learn how to design and evaluate research using both qualitative and quantitative approaches and apply analytical thinking to real-world marketing problems through interpreting insights from data and research.

Global Business Knowledge and Mindset

Boost your CV by gaining international experience and earn credits towards your degree. You study abroad at a summer school at a partner university between your first and second year.

You will gain subject-specific business knowledge and experience studying in a different country and culture. You can choose from a wide selection of partner universities based on where you want to study and the subjects offered.

Some of your assessment will take place at the partner university. You will also write a reflective essay after you return to help you articulate what you have learnt during your time abroad. This will help you to link your experiences to employability for future interviews.

To complete your experience, you will participate in an online project during the semester, working with an international team of students. This project will help you develop a global mindset and build your communication skills as you work in a cross-cultural team, participating in a business game where you will complete challenges related to the global Sustainable Development Goals.

Placement Year

Your placement takes place in the third year of your four-year degree. You will spend this year working in a graduate-level placement role.

You will be able to connect your academic learning with professional practice by using the workplace as a setting for experiential learning. You will be employed and will apply your theoretical knowledge to real-world situations. You will actively engage in workplace activities, observing and participating in actual processes.

The LUMS Placements and Internships team will support and monitor you while you are on placement.

In your fourth year, you will take three core modules and select two optional modules. One of these will be from the first two optional modules listed, and one from the last four.

Design Consultancy

Helping you gain essential industry experience, this module allows you to work on a live project with a real client, providing valuable insight into the role of a design consultant.

In a team, you will tackle real business challenges, delivering creative solutions grounded in robust design research. Each project is unique, shaped through collaboration with your client to meet their specific needs, while aligning with your team’s strengths. Your brief could cover:

Product Design

Brand Design

User Experience Design

Design Strategy

Throughout the module, you will refine your skills in data gathering and analysis, idea generation, conceptualisation and visual communication. You will also develop your ability to manage client relationships and communicate design decisions, boosting both your confidence and employability skills.

By the end of the module, you will gain vital experience solving real design problems and collaborating effectively, making this the perfect stepping stone into your career.

Brand Strategy

You will explore what makes brands powerful and how they create value in competitive markets. This module introduces you to strategic approaches to brand development, positioning and identity. You will consider how brands connect with audiences emotionally and culturally, and how ethical branding and inclusivity are increasingly central to long-term brand success.

Design Leadership

Creatively blending design, leadership and innovation, this module will explore design and systems thinking to help you become an agent of change.

As you prepare to graduate, this module will enable you to develop your unique design leadership approach and communicate your design vision and values. You will learn key principles of design management, design and product development processes and tools for designing sustainable business models, to help you transform creative ideas into impactful solutions.

With a forward-thinking approach, you will explore the diverse future roles of designers as well as learn to create and communicate a strong value proposition, positioning design as a key driver of change and innovation.

By the end of the module, you will be equipped to lead design initiatives, make strategic decisions, drive meaningful change and impact businesses and society in the rapidly evolving field of design.

International Marketing Management

Explore how organisations operate across borders and adapt their marketing strategies to different international contexts. You will examine global trends, cultural influences and the challenges of managing global brands. This module encourages you to think critically about ethical and sustainable practices in global markets and prepares you for roles in multinational environments.

Business to Business Marketing and Negotiations

Discover how marketing works in business markets, where long-term relationships and negotiation play a central role. You will examine how organisations market to other organisations, manage key accounts and build trust in complex decision-making processes. Additionally, you will learn about effective strategic negotiating skills and reflect on the ethical dimensions of working in B2B environments.

Contemporary Issues in Marketing

This module explores some of the most pressing issues that marketers face today. Topics might include digital transformation, sustainability, inclusivity or changing consumer values. You will be encouraged to reflect critically on the role of marketing in society and consider how your own practice can contribute to a more responsible future.

Advanced Consumer Behaviour

The human condition is becoming increasingly complex, influenced by a variety of factors that are mediated and amplified through our deep connection with technology. In this contemporary module, you will deepen your understanding of this condition and look at how and why consumers behave the way they do. This module takes a more analytical and critical approach, drawing on advanced theories and emerging perspectives. You will explore how values, identities and social contexts shape behaviour, as well as how marketers can respond to the complex and evolving expectations of consumers.

Influencer Marketing

This module highlights the growing significance and importance of influencer marketing for brands. You will learn how to effectively select and work with influencers and how to create successful influencer marketing campaigns. You will also be encouraged to think critically about the implications of influencers and influencer marketing for consumers and society.

Strategic Marketing

In an increasingly competitive world, marketing plays a crucial role in shaping the direction and strategy of global and national organisations to create sustainable success. This module challenges you to think at a higher level about how marketing supports organisational goals. You will explore how strategic thinking influences decisions around product portfolios, markets and customer relationships. As you examine contemporary challenges such as sustainability and competitive disruption, you will build your ability to evaluate and develop integrated marketing strategies.

Fees and funding

Our annual tuition fee is set for a 12-month session, starting at the beginning of each academic year.

Our Undergraduate Tuition Fees for 2027/28 are:

International

Fees and funding information

Additional fees and funding information accordion

Additional costs

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small college membership fee which supports the running of college events and activities. Students on some distance-learning courses are not liable to pay a college fee.

For students starting in 2026 or 2027, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Students on some distance-learning courses are not liable to pay a college fee.

Computer equipment and internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated IT support helpdesk is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.

Study abroad courses

In addition to travel and accommodation costs, while you are studying abroad, you will need to have a passport and, depending on the country, there may be other costs such as travel documents (e.g. visa or work permit) and any tests and vaccines that are required at the time of travel. Some countries may require proof of funds.

Placement and industry year courses

In addition to possible commuting costs during your placement, you may need to buy clothing that is suitable for your workplace and you may have accommodation costs. Depending on the employer and your job, you may have other costs such as copies of personal documents required by your employer for example.

What is my fee status?

The fee that you pay will depend on whether you are considered to be a home or international student. Read more about how we assign your fee status.

Fees in subsequent years

Home fees are subject to annual review, and are liable to rise each year in line with UK government policy. International fees (including EU) are reviewed annually and are not fixed for the duration of your studies. Read more about fees in subsequent years.

Fees for study abroad and work placements

We will charge tuition fees to Home undergraduate students on full-year study abroad/work placements in line with the maximum amounts permitted by the Department for Education. The current maximum levels are:

Students studying abroad for a year: 15% of the standard tuition fee

Students taking a work placement for a year: 20% of the standard tuition fee

International students on full-year study abroad/work placements will also be charged in line with the maximum amounts permitted by the Department for Education. The current maximum levels are:

Students studying abroad for a year: 15% of the standard international tuition fee during the Study Abroad year

Students taking a work placement for a year: 20% of the standard international tuition fee during the Placement year

Please note that the maximum levels chargeable in future years may be subject to changes in Government policy.

Scholarships and bursaries

You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

You may be eligible for the following funding opportunities, depending on your fee status:

Fee status:

Any fee status

Home students

International students

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We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries.

Student testimonial

"This course teaches how to use data to understand consumer behaviour and compete in the global economy while encouraging innovative thinking in branding and visual communication. As a working student, I’ve managed to apply the skills I’ve acquired, which has improved my performance at work."

Krasimira Ilieva

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Making Marketing Matter podcast

Marketers in Residence

The Management School's Marketers in Residence are experienced marketing professionals who serve as mentors, guest lecturers, and advisors. This network connects you to hands-on insights, real-world expertise, and emerging trends across a range of industries.

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Student societies

Take advantage of our range of academic societies that help you learn and network outside your studies. You may be interested in the Marketing and Advertising Society or the Career Advancement Network Society. Management School student societies

Alumni for life

When you join Lancaster University, you become part of a global network of over 170,000 graduates across more than 190 countries.

As a Lancaster University Management School alumnus, you’ll belong to a vibrant community of fellow graduates worldwide.

Connect with graduates who work in the job sector that interests you and use your network to get advice and learn about career opportunities.

After you graduate, you'll enjoy a variety of benefits and services exclusive to Lancaster University Alumni, including:

careers support for life

free online journal access

discounts

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Alumni profiles

Link: click to see Alaina Harrison

Alaina Harrison

BSc Marketing and Design, 2019

You might go into a perfect job for your degree where you use what you learnt every day, and you might not, but I promise you that your time at Lancaster will not be a waste and you will learn and gain so much to help you in your career and life.

Link: click to see Nikita Nielsen

Nikita Nielsen

BSc Marketing and Design, 2022

By being involved in Lancaster University life on various projects, committees and events I was able to build a better picture of the value I contribute and gain more confidence in myself and my abilities.

Kelsey Robb

Alumni story: Kelsey

Find out about Kelsey's journey from BSc Marketing graduate to Creator Partnerships Manager at TikTok. Kelsey graduated from Lancaster in 2018.

Kelsey Finds the Cutting Edge of Tech

Top 100 in the world for Marketing

Lancaster University is ranked =9th in the UK and in the Top 100 globally for Marketing according to the QS World Rankings by Subject 2026, one of 11 subjects at Lancaster to be featured in the top 100 in these prestigious listings.

QS World University Rankings by Subject 2026

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