BSc Advertising and Digital Marketing (Industry) will provide you with real-world hands-on experience in advertising and digital marketing. The focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.

Why study Advertising and Digital Marketing at Lancaster University?

Lancaster University was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.

This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:

Creative advertising

Influencer marketing

Media planning

Digital and social media marketing

Brand strategy

You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.

This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.

Theory into practice

As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.

Your department

Marketing

Lancaster University Management School

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Introducing your course

Find out what it's like to study Advertising and Digital Marketing at Lancaster University Management School.

Transcript for Advertising and Digital Marketing at Lancaster University

The course itself is one of the main reasons why I chose Lancaster University, because it was such a broad and unique course.

And I felt that everywhere else, Marketing is quite constricted, whereas here you are able to tailor the course in terms of what your goals are and make it fit what you'd like to achieve in marketing.

I'm studying Advertising at Lancaster currently and I think the course in particular has been beneficial in terms of the breadth that it covers, in terms of you could go into marketing strategy, you could go into advertising specifically, you could go into research. I think a degree from Lancaster definitely opens a lot of doors for you.

I think the most unique thing about the course is the way that the assignments are shaped. It's a very hands-on experience. It's not a course where you're just sat in lectures and then you'll go and write an essay. They give you a lot of practical projects to work on. For example, we've worked with clients, we've worked on research projects, data analysis, market simulation. It puts you in a position where you can practice skills that can eventually help you with your career in the future.

You work with world-class academics, and you work also with, and you rub shoulders with and you create a network with leading individuals within the creative and digital industry. They create live briefs for us, which is fantastic because you're solving real-world problems for real-world customers at the highest level across the UK and across Europe and broader still.

Oh, Lancaster, it's definitely made me more ambitious, if anything. The careers department really push you towards thinking about how your modules apply in real life and how you can go out and sell yourself to employers, and how Lancaster sets you apart from other students because I definitely believe that it does.

We actually work very closely with them on the sort of places that they should go for their internships, for their year out in business or in advertising, and we work quite strongly with them as to what sort of agency they should apply to and we tend to guide them as well towards the discipline that's best for them.

I could definitely see myself in the advertising industry even, it's quite a youthful and fast-paced environment, and I think I'll definitely spend at least five years after graduation in that kind of industry.

What's unique about a graduate is; they are determined. They are confident. They care about marketing. They are driven by advertising. They've got a deep understanding of the roles, not just in terms of creatives, but new roles. So, for example, in digital, it's influencer and influencer content marketing, it's content manager, it's digital consultant. We give an opportunity not just in terms of pure creatives, but the wider opportunity for anybody to come out of these programmes into an array of broad roles, some of which haven't even been invented yet.

Key facts

Features of the BSc Advertising and Digital Marketing course you should know about:

Accredited degree

Lancaster University's Advertising and Digital Marketing BSc is accredited by the Chartered Institute of Marketing.

Put theory into practice

Work on real-life advertising projects for an agency client, allowing you to build your network and skills. Discover how theory works in practice as you hear from guest speakers from agencies and brands, many of whom are alumni of the department.

Support for you

You are supported throughout by an academic tutor – offering support on academic work and time management.

Opportunities

All our Marketing degrees are available with an optional third year in industry or studying abroad.

Careers support

Dedicated Marketing careers coach who will support you throughout your studies. Through interactive lectures, workshops and exclusive events, you will be supported to create your own elevator pitch, LinkedIn profile and CV to build your own professional brand, standing you out from the crowd.

Highly-regarded

Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can tap into.

Open doors with your industry experience

On this course, you spend your third year on placement in industry, giving you the chance to gain work experience and become more employable. Research shows that students who complete work placements are employed more quickly when they graduate than students who don't go on placement. Course fees for your placement year are only 20% of the standard course fee. Discover how we support students in finding a placement

Course accreditation

Students who study on our CIM Accredited Degrees will also gain exemptions from CIM professional qualifications for five years after graduation if they pass their degree with a 2:2 classification or higher. These exemptions reduce the number of assessments you need to take to gain a CIM qualification from three to one. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the Chartered Institute of Marketing accreditation

With a degree in advertising and digital marketing, you can pursue a wide range of careers that tap into creative, analytical, and strategic skills. These roles allow you to leverage different aspects of your degree, offering options that range from highly creative positions to more data-driven, analytical roles. You could work for an agency across a range of brands or as part of an in-house team in a range of roles, including:

Media planner, media buyer

Account handler, account planner, account strategist

Digital marketing specialist

Social media manager

SEO specialist

Content marketing manager

Content creator

Ecommerce specialist

Brand manager

Influencer marketing manager

What companies do Lancaster University graduates go on to work for?

Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy and Mather, Grey Advertising, Leo Burnett, Essence Mediacom, and Havas Lynx. Others work at leading market research companies, such as Millward Brown and NOP.

What careers support is available for Advertising and Digital Marketing students?

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. A dedicated Marketing careers coach will support you throughout your studies.

Our high reputation means we attract a wide range of leading global employers to campus, allowing you to interact with graduate recruiters throughout your degree.

Lancaster University is dedicated to helping you earn a highly respected degree while equipping you with essential life and professional skills. We are proud to offer every student the opportunity to participate in The Lancaster Award. This programme allows you to engage in valuable activities, such as work experience, volunteering, company projects, student societies, and sports clubs. Visit our careers section for more details.

Entry requirements

These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.

Qualifications and typical requirements accordion

Show all sections

A levels

Access to HE Diploma

30 Level 3 credits at Distinction plus 15 Level 3 credits at Merit

Advanced Skills Baccalaureate Wales

We accept the Advanced Skills Baccalaureate Wales in place of one A level, or equivalent qualification, as long as any subject requirements are met.

BTEC Extended Diploma

BTEC in combination with A levels

A level at grade B plus BTEC(s) at DD, or A levels at grade BB plus BTEC at D

International Baccalaureate

32 points overall with 16 points from the best 3 HL subjects

Scottish Highers and Advanced Highers

We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject. If you do not meet the grade requirement through Highers alone, we will consider a combination of Highers and Advanced Highers in separate subjects. Please contact the Admissions team for more information.

T levels

Distinction overall

GCSE requirements

English Language grade 4/C.

We will also look at your overall GCSE profile when considering your application as a whole.

We do have flexibility when considering GCSE requirements. Go to our GCSE information for more details.

English language requirements

If English is not your first language, we require an IELTS score of 6.5 overall with at least 5.5 in each component for this programme. English language qualifications for undergraduate study.

Help from our Admissions team

If you are thinking of applying to Lancaster and you would like to ask us a question, complete our enquiry form and one of the team will get back to you.

We also have more details on our website about:

Other qualifications we accept

International qualifications

How to apply and what happens afterwards

International foundation programmes

Delivered in partnership with Lancaster University International Study Centre, our one-year tailored foundation pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University degrees. Visit the Lancaster University International Study Centre for more details and a list of eligible degrees you can progress onto.

Contextual admissions

Contextual admissions could help you gain a place at university if you have faced additional challenges during your education which might have impacted your results. Visit our contextual admissions page to find out about how this works and whether you could be eligible.

Course structure

We continually review and enhance our curriculum to ensure we are delivering the best possible learning experience, and to make sure that the subject knowledge and transferable skills you develop will prepare you for your future. The University will make every reasonable effort to offer programmes and modules as advertised. In some cases, changes may be necessary and may result in new modules or some modules and combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research. Where the course offers optional modules, they may not all be available every year.

In your first year, you will take five core modules and select one optional module.

core modules accordion

Marketing Fundamentals

This module lays the foundation for your journey in marketing by introducing you to the core principles that underpin the discipline. You will learn about the fundamental concepts of the augmented product and how organisations build customer value through deep market insights, which ultimately drive business success. As you deepen your understanding, you’ll begin to think critically about how organisations connect with consumers and operate within competitive environments.

Marketing Communications

You will explore how organisations craft messages and engage audiences across a wide range of traditional and digital platforms. You will learn about communication theories, strategies, branding and media channels, as well as how storytelling builds meaningful connection between brands and their target customers. As you consider the evolving digital landscape, you will also reflect on the responsibilities that come with communicating ethically and persuasively.

Understanding Consumers

This module introduces key concepts from marketing theory, sociology and consumer culture to help you understand why people choose to buy what they buy. You will explore the different factors that influence the consumer decision-making process, gaining insight into how and why people engage with specific products, services and brands. Additionally, you will learn and how marketers interpret consumer needs to stimulate demand.

Introduction to Markets

Markets are at the heart of marketing. In this module, you will explore how markets emerge, evolve and operate within a broader social, political and economic context. You will begin to understand the forces that shape supply and demand, how organisations compete, and how value is exchanged. Additionally, you will be introduced to topics such as market regulation, responsibility and the role of marketing in shaping fair and functioning markets.

Professional Development for Marketing

Your development as a future marketer starts here. Life in organisations can be complex, and to succeed as a marketer, you will need excellent interpersonal and leadership skills. Through practical activities and reflective tasks, this module supports you to develop your critical thinking and writing abilities, whilst also building communication, collaboration and personal effectiveness skills.

You will gain the confidence to work in teams, express your ideas clearly and approach challenges with a professional mindset. This module is part of the LUMS commitment to professional development, providing study skills to equip you to learn effectively from day one, and giving you baseline employability skills that will help you in securing placements and jobs during and after your degree.

Optional

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Economics for Business

You will be introduced to economic principles and explore modern economic systems through both microeconomic and macroeconomic lenses.

You will learn how individuals and businesses make decisions at the microeconomic level. This includes understanding supply and demand, market structures, and consumer behaviour. On the macroeconomic side, you will investigate key national economic indicators, including national income, unemployment rates, inflation, and the implications of economic policy.

This module takes a less mathematical approach, and provides an accessible and engaging exploration of economic theory, emphasising conceptual understanding and real-world economic phenomena.

Key Issues and Debates in Organisations, Work and Technologies

You will be introduced to the fundamentals of management, organisations, work and technology within a dynamic global context. The module will cover key topics such as globalisation and its implications, how organisations operate, and the meaning of work.

You explore the evolving role of management, the dynamics of power and politics in the workplace, and the impact of technology on society. You will develop your critical thinking and analytical skills, enabling you to challenge commonly accepted assumptions about the world of work and the role of management within it.

Media, Power and Identity

In this module you'll explore the dynamic relationship between media, society, and culture, examining how media influences and reflects cultural norms, identities, and power structures.

You’ll consider the material, social and institutional contexts in which media forms have been produced, and think about the role of the media in creating communities, and both reproducing and tackling social inequalities.

This module provides you with the skills to navigate complex debates about media and culture as you progress with your studies

Foundations of Entrepreneurship and Innovation

This module will equip you with a unique set of knowledge and skills essential for becoming a successful manager or entrepreneur. You will explore how to generate innovative business ideas and create or co-create new products, services or even organisations. Employers are increasingly seeking candidates who can make these kinds of innovative and entrepreneurial contributions in the workplace.

We will introduce you to the core concepts of entrepreneurship and innovation, providing a global perspective on their history, challenges, and relevance. You will practice identifying opportunities, pitching ideas, and creating returns on both financial and social investments through an entrepreneurial challenge that will help integrate your learning from other modules. As a result, you will develop the ability to think and act entrepreneurially in diverse organisational settings.

Foundations in Operations Management

Operations Management is a core managerial discipline for all types of organisations, from private sector manufacturing to public sector services. This module introduces the role of operations managers. You will cover a variety of topics including:

operations design,

capacity planning and control,

supply chain management,

inventory,

forecasting

quality management.

In your second year, you will take five core modules and select one optional module.

Marketing Research Methods

Before any organisation can create products, services, and brands, and the campaigns which bring these to life, they need to have clear understanding of their target customers. In this module you will develop your ability to ask meaningful questions and explore how marketing research supports better decision making. You will learn how to design and evaluate research using both qualitative and quantitative approaches and apply analytical thinking to real-world marketing problems through interpreting insights from data and research.

Consumer Behaviour

Explore what shapes how people think, feel and behave as consumers. This module deepens your understanding of consumer behaviour by examining key theories relating to social, cultural and personal influences. You’ll investigate how shifting values are influencing consumer decisions and reshaping markets, including aspects of consumer vulnerability and ethical marketing.

Creative Advertising

Understand how creativity can be used to drive effectiveness in advertising. You will be introduced to the concept of a creative brief, highlighting the importance of insight in generating creative ideas. You will explore various techniques used in creative advertising, reflect on the importance of distinctive brand assets, and consider how behavioural science can be applied to the creative advertising process. Additionally, you will gain insights into how to test and evaluate creative ideas effectively.

Digital and Social Media Marketing

This module examines how brands connect with people through digital channels and social media platforms. You will explore the planning, delivery, and measurement of online campaigns. Alongside gaining technical insights, you will reflect on important themes such as:

data ethics

platform accountability

the impact of digital content on public conversations.

Additionally, you will explore the challenges and opportunities presented by fast-moving digital cultures.

Marketing in Practice

Step into the role of a marketing decision-maker in a simulated digital business environment. You will experience the challenge of developing and adjusting marketing strategies in response to changing market conditions, while understanding the key role of marketing in interpreting research insights to make the right strategic decisions. This hands-on module allows you to apply your knowledge, build confidence in decision-making, and develop teamwork skills while managing competing priorities; skills that are highly valued in industry settings.

Innovation and New Product Development

Peter Drucker, one of the core founders of marketing thinking, once said business is about two things: marketing and innovation. This module introduces you to the core principles of innovation as well as the development processes and theories behind bringing new offerings to market. You will consider how businesses can both respond to and shape changing consumer needs and decision-making.

Language and Creativity in Advertising

How many advertisements have you already seen today? From moving billboards to advertisements between games on your phone - advertising is everywhere.

How many advertisements have you already seen today? From moving billboards to advertisements between games on your phone, advertising is everywhere.

In this module, you will learn how advertisers use language, visuals, sound and music to influence behaviour. You will discover how to differentiate advertising from marketing by examining hard and soft selling, influencer advertising and the role of “prosumers” on social media. You will explore consumer research to ask what makes a good advertisement. Rich examples show how advertising has borrowed from prose, poems and plays.

You will explore aspects of language including:

Phonetics (sounds in a language)

Stylistics (linguistic analysis of literary texts)

Pragmatics (meaning in context)

By the end of this module, you will be able to analyse the creative use of language in advertisements, understanding the role that advertising plays in wider marketing efforts and reflecting on its uses in your future professional and personal lives.

Marketing of Services

Marketing services rather than physical products presents a distinct set of challenges. You will examine key ideas around customer experience, service quality and relationship building. As service industries increasingly dominate global economies, you will develop an understanding of how to create value in sectors such as hospitality, finance, health and digital services.

Spreadsheet Modelling Techniques

Many organisational recruiters have identified several key skills and areas of knowledge that they seek in prospective employees. At the top of the priorities are spreadsheet modelling, problem structuring, statistics, and project management. This module will introduce you to Microsoft Excel 2024 and the fundamentals of dynamic model building. You will learn essential skills such as:

data handling

filtering and analysis

using functions

charting

Additionally, you will cover advanced techniques such as:

optimisation

simulation

utilising Visual Basic for Applications (VBA) to automate models and construct decision support models.

Throughout the module we will make extensive use of case-studies and workshop-orientated learning tasks.

Visual Cultures

Our everyday lives are saturated by images of all kinds. This module will introduce you to some key ‘ways of seeing’ our world of images. We will explore questions such as:

How are images made, who gets to produce them and, importantly, from whose point of view?

How do pictures circulate?

How do viewers read and interpret images?

Who gets to look and through whose eyes?

How do these processes and practices relate to power?

We’ll consider these questions in relation to a range of media texts, from photographs and advertisements to television and film.

Global Business Knowledge and Mindset

Boost your CV by gaining international experience and earn credits towards your degree. You study abroad at a summer school at a partner university between your first and second year.

You will gain subject-specific business knowledge and experience studying in a different country and culture. You can choose from a wide selection of partner universities based on where you want to study and the subjects offered.

Some of your assessment will take place at the partner university. You will also write a reflective essay after you return to help you articulate what you have learnt during your time abroad. This will help you to link your experiences to employability for future interviews.

To complete your experience, you will participate in an online project during the semester, working with an international team of students. This project will help you develop a global mindset and build your communication skills as you work in a cross-cultural team, participating in a business game where you will complete challenges related to the global Sustainable Development Goals.

Placement Year

Your placement takes place in the third year of your four-year degree. You will spend this year working in a graduate-level placement role.

You will be able to connect your academic learning with professional practice by using the workplace as a setting for experiential learning. You will be employed and will apply your theoretical knowledge to real-world situations. You will actively engage in workplace activities, observing and participating in actual processes.

The LUMS Placements and Internships team will support and monitor you while you are on placement.

In your fourth year, you will take four core modules and select one optional module.

Advertising Consultancy Project

This module provides you with an incredible opportunity to apply your knowledge to the organisational context by undertaking a consultancy-style project for either an advertising/communications agency or a marketing department within a brand organisation (or both). You will further develop your research and analytical skills, enhance your ability to work effectively in a team, and strengthen your creative problem-solving abilities. This module will also prepare you for the next step in your career.

Brand Strategy

You will explore what makes brands powerful and how they create value in competitive markets. This module introduces you to strategic approaches to brand development, positioning and identity. You will consider how brands connect with audiences emotionally and culturally, and how ethical branding and inclusivity are increasingly central to long-term brand success.

Influencer Marketing

This module highlights the growing significance and importance of influencer marketing for brands. You will learn how to effectively select and work with influencers and how to create successful influencer marketing campaigns. You will also be encouraged to think critically about the implications of influencers and influencer marketing for consumers and society.

Media Planning

Enrich your understanding of the evolving media landscape and the process of connecting brands to consumers using the most effective media channels. Through this module you will understand how to develop an effective media strategy and gain insight into how media channels can be used in innovative and exciting ways. Additionally, you will develop an understanding of reach and frequency, attention, scheduling, and the measurement of media effectiveness.

Advanced Consumer Behaviour

The human condition is becoming increasingly complex, influenced by a variety of factors that are mediated and amplified through our deep connection with technology. In this contemporary module, you will deepen your understanding of this condition and look at how and why consumers behave the way they do. This module takes a more analytical and critical approach, drawing on advanced theories and emerging perspectives. You will explore how values, identities and social contexts shape behaviour, as well as how marketers can respond to the complex and evolving expectations of consumers.

Contemporary Issues in Marketing

This module explores some of the most pressing issues that marketers face today. Topics might include digital transformation, sustainability, inclusivity or changing consumer values. You will be encouraged to reflect critically on the role of marketing in society and consider how your own practice can contribute to a more responsible future.

Strategic Marketing

In an increasingly competitive world, marketing plays a crucial role in shaping the direction and strategy of global and national organisations to create sustainable success. This module challenges you to think at a higher level about how marketing supports organisational goals. You will explore how strategic thinking influences decisions around product portfolios, markets and customer relationships. As you examine contemporary challenges such as sustainability and competitive disruption, you will build your ability to evaluate and develop integrated marketing strategies.

Fees and funding

Our annual tuition fee is set for a 12-month session, starting at the beginning of each academic year.

Our Undergraduate Tuition Fees for 2027/28 are:

International

Fees and funding information

Additional fees and funding information accordion

Additional costs

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small college membership fee which supports the running of college events and activities. Students on some distance-learning courses are not liable to pay a college fee.

For students starting in 2026 or 2027, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Students on some distance-learning courses are not liable to pay a college fee.

Computer equipment and internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated IT support helpdesk is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.

Study abroad courses

In addition to travel and accommodation costs, while you are studying abroad, you will need to have a passport and, depending on the country, there may be other costs such as travel documents (e.g. visa or work permit) and any tests and vaccines that are required at the time of travel. Some countries may require proof of funds.

Placement and industry year courses

In addition to possible commuting costs during your placement, you may need to buy clothing that is suitable for your workplace and you may have accommodation costs. Depending on the employer and your job, you may have other costs such as copies of personal documents required by your employer for example.

What is my fee status?

The fee that you pay will depend on whether you are considered to be a home or international student. Read more about how we assign your fee status.

Fees in subsequent years

Home fees are subject to annual review, and are liable to rise each year in line with UK government policy. International fees (including EU) are reviewed annually and are not fixed for the duration of your studies. Read more about fees in subsequent years.

Fees for study abroad and work placements

We will charge tuition fees to Home undergraduate students on full-year study abroad/work placements in line with the maximum amounts permitted by the Department for Education. The current maximum levels are:

Students studying abroad for a year: 15% of the standard tuition fee

Students taking a work placement for a year: 20% of the standard tuition fee

International students on full-year study abroad/work placements will also be charged in line with the maximum amounts permitted by the Department for Education. The current maximum levels are:

Students studying abroad for a year: 15% of the standard international tuition fee during the Study Abroad year

Students taking a work placement for a year: 20% of the standard international tuition fee during the Placement year

Please note that the maximum levels chargeable in future years may be subject to changes in Government policy.

Scholarships and bursaries

You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

You may be eligible for the following funding opportunities, depending on your fee status:

Fee status:

Any fee status

Home students

International students

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We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries.

Student testimonial

"In an environment where employers are increasingly looking for more than a degree and work experience, Lancaster University Management School comes into its own through events and projects such as Marketing Me, guest lectures, talks within societies, and masterclass sessions with external speakers."

Tobias Dahlhaus

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The Management School's Marketers in Residence are experienced marketing professionals who serve as mentors, guest lecturers, and advisors. This network connects you to hands-on insights, real-world expertise, and emerging trends across a range of industries.

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Student societies

Take advantage of our range of academic societies that help you learn and network outside your studies. You may be interested in the Marketing and Advertising Society or the Career Advancement Network Society. Management School student societies

Alumni for life

When you join Lancaster University, you become part of a global network of over 170,000 graduates across more than 190 countries.

As a Lancaster University Management School alumnus, you’ll belong to a vibrant community of fellow graduates worldwide.

Connect with graduates who work in the job sector that interests you and use your network to get advice and learn about career opportunities.

After you graduate, you'll enjoy a variety of benefits and services exclusive to Lancaster University Alumni, including:

careers support for life

free online journal access

discounts

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Alumni profiles

Link: click to see Ryan Yates

Ryan Yates

BA Advertising and Marketing, 2022

The best thing about my course was the range of modules. Although there is a lot of essay writing and exams, like you’d expect, there’s also the opportunity to work on more creative assignments...

Link: click to see Timour Abdelrazek

Timour Abdelrazek

BA Advertising and Marketing, 2019

My best memories were of being a part of a diverse, inclusive and friendly community. I met people from all over the world, and our shared experiences both on and off campus are among my fondest memories.

Top 100 in the world for Marketing

Lancaster University is ranked =9th in the UK and in the Top 100 globally for Marketing according to the QS World Rankings by Subject 2026, one of 11 subjects at Lancaster to be featured in the top 100 in these prestigious listings.

QS World University Rankings by Subject 2026

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