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## Undergraduate open days

Visit us this October or November to find out why we’re top 10 in the UK for course quality and employability.

Uni Compare 2027 Rankings

Book now

Undergraduate BA (Hons)

# Marketing and Advertising

Turn creative ideas into impactful marketing campaigns and advertisements while building the professional skills employers value on our CIM-accredited degree.

Open days Apply now via UCAS

## Course overview

* UCAS code

* Institution code

* Main location

City Campus

* Attendance

Full-Time

* Duration

* Start date

20 Sep 2027

Brands shape the way we discover products, connect with ideas, and make decisions. On this marketing and advertising degree, you'll learn to create meaningful connections with audiences through innovative campaigns, strategic thinking, and effective communication.

As you develop your understanding of marketing, advertising, and brand management you'll explore how consumer behaviour, digital innovation, and emerging trends shape the way organisations communicate. Through creative problem-solving and campaign development, you'll build the skills to create ideas that engage audiences and deliver impact.

At our City Campus, you'll study in a professional business environment , applying your knowledge to practical projects, industry-focused activities, and real marketing challenges. With Chartered Institute of Marketing (CIM) accreditation, specialist learning opportunities, and exposure to different areas of marketing in your first year, you'll gain the confidence, experience, and professional recognition to excel.

As part of this marketing degree, you'll:

* Develop creative campaign ideas across a variety of marketing, advertising, and communications platforms

* Discover how brands use insights to understand and engage audiences and inform future decisions

* Build skills in strategic planning, problem-solving, and creative thinking

* Learn how marketing responds to wider social, technological, and global changes

You'll graduate ready to create impactful communications, build brands, and adapt to the ever-evolving world of marketing and advertising.

Earn professional recognition

BA Marketing & Advertising is accredited by the Chartered Institute of Marketing (CIM) , enabling you to gain industry-recognised qualifications alongside your degree. You'll receive exemption from CIM's Level 3 Foundation Certificate in Professional Marketing and can work towards further CIM credentials throughout your studies.

Create campaigns that connect

Learn how brands communicate with their audiences through bold ideas, strategic thinking, and compelling campaigns. You'll explore advertising, integrated marketing communications, consumer behaviour, and brand management while developing the skills to create content and ads that make an impact.

Shape your degree around your ambitions

Your first year is shared with our other marketing degrees, giving you the opportunity to discover different areas of the subject before specialising in your second year. You'll learn the essentials of marketing and find out how specialisms work together, from brand communications and advertising to digital marketing and public relations.

Gain real marketing experience

Apply your knowledge to practical projects and live client briefs while developing your technical marketing expertise and skills in research, analysis, communication, problem-solving, teamwork, and more.

You can take a placement year between your second and final years to build invaluable industry experience and gain a head start when you graduate. Previous students have completed their placements at companies including Apple , Disney , and L'Oreal .

Understand the future of advertising

Marketing and advertising never stand still. You'll explore how factors like technology, social trends, ethics, sustainability, and global influences are transforming the way organisations connect with their audiences.

Read more

### Why study the BA Marketing & Advertising degree at Leeds Beckett University?

1. Study a CIM-accredited degree – gain industry recognition and work towards professional marketing qualifications alongside your studies

2. Create campaigns that connect – develop the creative and strategic skills to build brands and influence audiences

3. Explore before you specialise by experiencing different areas of marketing in your first year before choosing your direction

4. Applying marketing theory to live client briefs, practical marketing projects, and industry-set challenges

5. Gain real experience before you graduate by completing a placement year between your second and final years

## Everything you need to know

Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.

#### Entry requirements

[Button: UK ] [Button: International ]

points required

If you’re unsure how to work out your UCAS points we have a UCAS Tariff Calculator which will do it for you. All you need to do is enter your qualifications and let the UCAS Tariff Calculator do the maths.

We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.

Find my Country

View full entry requirements

Entry Requirements Information

BA (Hons)

Marketing and Advertising

### Entry requirements

UCAS Tariff Points: 112 points required.

(Minimum 72 from two A Levels or equivalent, excluding General Studies).

If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff .

##### GCSEs

GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.

##### Access to HE Diploma

Pass overall with a minimum of 112 UCAS tariff points.

##### T Levels

Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core.

##### Scottish Awards

112 UCAS tariff points from a minimum of 4 Highers of which at least 2 must be grade B or above.

##### Irish Leaving Certificate

112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above.

##### International baccalaureate

112 tariff points or a score of 28 from the IB diploma. This should include a minimum of 3 Highers with 2 at grade H5 or above.

##### IELTS

IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

##### Selection Criteria

We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

##### How we assess your application

At Leeds Beckett we look for students who demonstrate a good knowledge, curiosity and passion for your chosen course and would benefit from the University’s learning environment.

We aim to give every student a fair chance to progress and succeed on their chosen course and we recognise that your grades may not always reflect your true potential. Therefore, when assessing your application, we will consider the following:

* Your completed qualifications (such as GCSEs, A Levels, and their equivalents).

* Your predicted grades in future examinations.

* Your personal statement.

##### Our offers

All our offers are made by trained professionals who are committed to making offers that are appropriate to each applicant, regardless of their background.* They have the discretion to vary the level of offer to ensure every student with the potential to succeed at Leeds Beckett receives an offer that is achievable for them.

This could mean that you may receive an offer to study on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff.  Your offer will be based on our belief that you are capable of benefiting from, and successfully completing, your course. We believe that it is people who think differently, independently, people with ‘unlike-minds' that make big things happen.

*We operate a contextual admissions policy, which means we consider a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria may be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff.

Our contextual admissions criteria are:

* Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).

* Declared disability on the UCAS application form (or direct application for part-time applicants).

* Over the age of 21 on the 1st of September before the course starts.

* Declared as a care experienced on the UCAS application form (or direct application for part-time applicants).

##### Our place as an Anchor Institution

To further strengthen our position as a key provider of education and training for West Yorkshire we apply an Anchor Institution Policy in our admissions process. Students who apply to us from any of the five Local Authority areas in West Yorkshire (BD, HD, HX, LS, WF) may be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points.

##### Mature Applicants

Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy.

Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade 4 in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.

##### Additional entry requirements:

##### Verify your qualifications

If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.

##### Need to improve your English Language skills?

Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses .

##### More questions?

No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

#### Modules, teaching and learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study.

Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Modules, Workload & More

Teaching and Learning Information

### Modules, teaching and learning

[Button: Year 1 ] [Button: Year 2 ] [Button: Placement Year ] [Button: Year 3 ]

#### What you'll learn

Marketing Essentials (20 credits) AI & Marketing (20 credits) Applied Marketing, PR & Communications Practice (60 credits) The Communications Toolkit (20 credits)

Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession and marketing practice. You'll learn about the marketing mix and the application of marketing tools that contribute to enhancing customer satisfaction.

Explore the key principles that drive the understanding and application of artificial intelligence (AI) in marketing, digital marketing, public relations and advertising. You'll study the main concepts, tools, and techniques associated with AI and have the opportunity to use and apply them in a variety of relevant settings. Through a combination of theory and case studies, along with practical exercises, you'll begin to understand how AI works in industry and its effects both now and in the future.

Discover how marketing, public relations, advertising and digital content work in real life. This module follows a logical and simple route through an analysis of the current marketing environment. You'll explore the scope of and learn to apply practical marketing and communications activities and tactics when delivering organisational goals. You'll also begin to consider how any recommendations can be implemented and monitored.

Develop a range of communication tools across traditional and digital platforms as you create a media kit for an organisation or brand. This module will increase your awareness of what it takes to become a competent marketing and communications specialist. You'll enhance your interpersonal, problem-solving, and practical skills during the production of a personal and professional development plan.

By the end of the module, you'll be able to communicate more clearly, concisely and ethically when carrying out a variety of tasks for a range of audiences.

Marketing Essentials (20 credits)

AI & Marketing (20 credits)

Applied Marketing, PR & Communications Practice (60 credits)

The Communications Toolkit (20 credits)

Principles of Advertising (20 credits) Creativity (20 credits) Campaign Planning (60 credits) Integrated Brand Communications (20 credits)

Learn about the process and tactical detail of developing an advertising campaign. You'll gain an insight into how the advertising industry works, assessing the role of advertising and its links to the wider marketing communications mix. This module explores the key technical knowledge, concepts, models and theories of the principles of advertising. You'll develop the knowledge and skills to create and analyse your own advertising campaign.

You'll also consider evolving ethical and social responsibility requirements.

Gain an understanding of the role of creativity within advertising. This module will introduce you to key concepts and documents in the creative process to produce engaging and effective advertising. You'll cover each stage from creative brief writing and interpretation, to pitching and ideation. As you build your creative portfolio, you'll explore the relationships between advertising, conceptual thinking, creative writing and design.

By the end of the module, you'll have developed the knowledge and skills to understand, apply, and develop your own creative advertising content.

Gain a hands-on, practical understanding of the consumer journey, looking at both online and offline, examining how the two modes and relevant touchpoints interact. You'll be equipped with the knowledge and skills to develop effective campaign plans through the application of marketing, public relations, and communications principles.

By the end of the module, you'll understand the complexities of the contemporary marketplace and begin to make decisions that provide value to your customers, stakeholders, and organisation.

Develop an in-depth appreciation of branding and how it should be considered as part of an integrated communications plan. This module will build your understanding of branding, consumer relationships with brands and the brand building and management process in a dynamic, highly competitive operating environment. You'll have the opportunity to practice developing and delivering contemporary brand communications activities and campaigns across many industry sectors.

Principles of Advertising (20 credits)

Creativity (20 credits)

Campaign Planning (60 credits)

Integrated Brand Communications (20 credits)

Marketing & Digital Strategy (20 credits) Advertising Strategy (20 credits) Media Planning Project (20 credits) Individual Research Project (40 credits)

Stategic marketing allows organisations to understand dynamic markets, build a competitive advantage and maximise opportunities for growth and value building. You'll evaluate strategic marketing activities and develop an awareness of strategic aspects of marketing as well as major aspects of the planning and control of marketing operations. Analysing the marketing environment using relevant strategic marketing tools and theories, you'll learn to make appropriate recommendations.

By the end of the module, you'll be able to propose innovative solutions to organisational problems through strategic marketing.

The strategic advertising planning process is a key component of marketing communications. It contributes to the achievement of communications, marketing, and corporate objectives. During this module, you'll gain an in-depth understanding of how advertising decisions are made at a strategic level. You'll study the dynamic role of advertising within modern organisations and look at the impact of how it's changing and evolving.

By the end of the module, you'll have developed the skills required to make strategic decisions as a marketing and advertising professional in the digital age.

The changing media environment has a dramatic impact on planning as well as the need to effectively integrate online and offline media across paid, owned and earned channels. Gain the knowledge and skills to successfully apply relevant media planning concepts within all areas of advertising and media industry. You'll study key aspects of media planning and the marketing environment to identify and respond to a range of challenges and opportunities.

Additionally, you'll develop strategic approaches to achieving corporate and marketing aims through a detailed and practical media plan.

This module enables you to further develop your independent learning skills and demonstrate your capacity for sustained individual effort. You'll analyse and evaluate data and bring together ideas about your chosen research topic within the field of marketing, digital marketing, public relations, and/or advertising. You'll have the option to carry out your research in the form of a dissertation or practical research project.

Marketing & Digital Strategy (20 credits)

Advertising Strategy (20 credits)

Media Planning Project (20 credits)

Individual Research Project (40 credits)

#### Option modules may include

Agency Relations (20 credits) Marketing, Public Relations & Communications Placement (20 credits)

How do marketing, advertising and communications agencies work? This module provides you with a guide of the roles, structures, departments, service offerings and business development practices commonly found within agency environments. You'll have the opportunity to explore and develop your own agencies drawing from industry guest speakers and workshops.

Develop your personal, professional and transferable skills - as well as your subject-related knowledge - through work experience. During your placement, you'll have the opportunity to apply the knowledge and skills gained throughout the first two years of your course. This practical experience will enhance your competencies and attributes, making you more employable when you graduate from Leeds Business School.

Agency Relations (20 credits)

Marketing, Public Relations & Communications Placement (20 credits)

This course offers the opportunity to take a ‘placement’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree and will extend the length of your course by an additional year.

Students who choose the placement route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

#### Fees and funding

The tuition fee for the year for students entering in 2027/28 is £10050.

This is the current capped fee for English universities set by the Government. In subsequent years of study, the University may charge any increased capped fee set by the Government.

##### Placement Year

You will normally spend a whole year in placement. For this year you will be charged a reduced fee, which is yet to be confirmed.

International 2027

The tuition fee for the year for students entering in 2027/28 is £17345.

You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2602.

Find out more

Fees and funding information

### Fees and funding

For students entering in 2027

#### Additional course costs

##### Tuition Fees

Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.

The following are also included in the cost of your course:

* 24/7 Library and student IT support

* Free wifi via eduroam

* Skills workshops and resources

* Library membership, giving access to more than 500,000 printed, multimedia and digital resources

* Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app

* Loan of high-end media equipment to support your studies

Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations).

Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.

As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus.

Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.

This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.

show more

In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

#### Scholarships and bursaries

We are committed to ensuring that an education at Leeds Beckett University is open to all. If you're thinking of joining us for undergraduate study, you may be eligible for a non-repayable scholarship or bursary to help with the cost of university. To find out if you are be eligible visit our scholarships and bursaries page .

We also offer a range of non-repayable scholarships for international students. To find out if you may be eligible visit our scholarships for international students page and select your home country from the drop-down list.

* #### Facilities | Rose Bowl building

The Rose Bowl offers impressive teaching spaces, lecture halls, conference facilities and an outstanding local reputation as a business hub. It puts you at the centre of a dynamic business community in a city with a thriving job market.

360° tour

* #### Facilities | Social learning space

Leeds Business School has a range of dedicated social learning spaces equipped with computers and printers.

* #### Facilities | Sheila Silver library

Leslie Silver is home to three lecture theatres and eight high-spec computer training rooms. It's also where you'll find our Sheila Silver Library, providing students and staff an effective and inspiring learning environment, as well as a range of support and resources to support your studies.

* #### Facilities | City campus gym

Our Woodhouse Gym is located directly above The Hive within the Students' Union. The gym offers a range of cardio equipment, free weights, machines and squat racks.

## Career prospects

There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.

#### Career Prospects

Marketing and advertising professionals help organisations build brands, influence decisions, and connect with audiences in meaningful ways. With businesses increasingly relying on effective campaigns and strategic communication, graduates with strong marketing knowledge and practical skills are in demand across a wide range of sectors.

Throughout this marketing and advertising degree, you'll develop the creative thinking, communication, analytical, and strategic skills needed to plan campaigns, understand audiences, and solve real challenges. CIM accreditation also helps to demonstrate your professional knowledge to future employers. You could find a career as a:

* Marketing executive

* Advertising account executive

* Brand manager

* Social media manager

* Communications officer

* Market researcher

* Content strategist

* Digital marketing specialist

If you want to continue your professional development, you can take further CIM qualifications or study a postgraduate degree like our MSc Digital Marketing or MSc Marketing & Digital Strategy .

### Graduate employment destinations

At Leeds Beckett, equipping you with strong employability skills for your future is at the heart of what we do. Some examples of employers that our BA (Hons) Marketing & Advertising (formerly BA (Hons) Marketing with Advertising Management) graduates have found careers at include*:

* Asda Stores Ltd

* Leeds Beckett University

* MSZ Brands

*Based on data from the past three years (HESA Graduate Outcomes 21-24)

> Our marketing and advertising degree equips students with the skills and mindset needed to be successful within the marketing and advertising industry. It will also prepare them for diverse roles such as creative director, media planner or brand strategist whether in-house or agency-side.”

Neil Kelley Course Director

#### Neil Kelley

Course Director / Leeds Business School

Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.

* N.Kelley@leedsbeckett.ac.uk

View Staff Profile

#### Our Graduate Promise

We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.

Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:

* Getting ready to apply for jobs

* Working on your CV

* Interview skills and assessment centres

* Connecting with employers and organisations

We’re ranked in the Top 10 universities in the UK for job prospects

(Student Crowd, 2025 - the only awards based entirely on student reviews).

Find out why...

Visit Beckett Careers

## Student life

At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.

#### Explore Leeds Beckett

Step inside our immersive 360° virtual tour and discover cutting-edge facilities, dynamic learning spaces, and everything our campus has to offer.

Take the virtual tour

With over 4000 rooms, in a wide range of accommodation types, we know you’ll find the right place for you. Accommodation

At Leeds Beckett our student support teams will work together to give you the help you need, whenever you need it. Student Support

#### Why Leeds?

With great music venues, culture, shopping, and parks - we've got it all. Leeds city centre has been named one of the Best Places to Live in the UK*.

*The Sunday Times Best Places to Live Guide, 2026

Explore Leeds

Have a question about a course, accommodation or student life at Leeds Beckett University? Chat to one of our student ambassadors

### Thinking of staying at home for your studies?

###### It’s a great option for lots of our local students

Many of our courses offer you the opportunity to travel abroad to study or volunteer, you can even do this virtually! Find out more about our global mobility opportunities

Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.

## Looking for More?

Check out courses similar to Marketing and Advertising.

All Courses

#### Similar courses

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* * * * A member of University Alliance

© 2026 Leeds Beckett University

### Find your country

Find out more about entry requirements, events and scholarships by clicking on find your country.

#### Africa

* Algeria

* Botswana

* Cameroon

* Mauritius

* Morocco

* Nigeria

* South Africa

* Tanzania

* Tunisia

* Uganda

* Zambia

* Zimbabwe

#### Asia

* Brunei

* Cambodia

* Hong Kong SAR

* Indonesia

* Malaysia

* Myanmar

* Philippines

* Singapore

* South Korea

* Sri Lanka

* Taiwan ROC

* Thailand

* Vietnam

#### Europe

* Cyprus

* Denmark

* Estonia

* France

* Germany

* Greece

* Latvia

* Lithuania

* Netherlands

* Norway

* Poland

* Romania

* Europe (other)

#### Middle East

* Bahrain

* Jordan

* Kuwait

* Lebanon

* Saudi Arabia

* Turkey

#### North America

* Canada

#### Can't find your country in our list?

* Rest of the world

院校公布 HKDSE 三科各 4 的本科最低要求；個別課程可能較高，請向院校確認。

院校未公布 DSE 對應等級，請向院校確認。

請查看下方完整入學要求原文，或向院校確認。

成績符合不等於錄取；資料取自院校官方公開頁，取得日期見各課；最終以院校為準。

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