Art and Design
Birmingham City University · W190 · 2027
主成績:(4443(四科;核心科或選修(不計英語文學、音樂)) 或 553(三科;核心科或選修(不計英語文學、音樂)) 或 其他途徑須確認) 指定科:主成績各分支已列指定科 英文:DSE英文須確認或IELTS 6(各5.5),2年內 其他:3項未能自動判斷
| 要求 | 需要 |
|---|---|
| 主成績 | (4443(四科;核心科或選修(不計英語文學、音樂)) 或 553(三科;核心科或選修(不計英語文學、音樂)) 或 其他途徑須確認) |
| 英文 | DSE英文須確認或IELTS 6(各5.5),2年內 |
官方原文、來源及取得日期
取得日期:未有保存
https://www.bcu.ac.uk/courses/art-and-design-ba-hons-2027-28
Art and Design - BA (Hons) - 2027/28 Entry | Birmingham City University
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Undergraduate › Art and Design - BA (Hons)
Work by Rachel Adams, image credit Nick Robinson
Work by Emily Taylor
Exploring scale model making with light and projection
Work by Yingrou Li
Art and Design - BA (Hons)
Currently viewing course to start in 2027/28 Entry.
Our hybrid BA (Hons) is a course for the future, where you will explore the intersection of art and design, developing your practice based on your interests to create your career in the evolving creative industries.
Many innovative creative studios now define themselves as interdisciplinary, a word which defines the fluid movement across the fields of art, design and technology....
How to apply
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Undergraduate
Study mode
Full Time
BA (Hons)
Start date
September 2027
View course fees
Art and Design
Location
Margaret Street
This course is:
Available with Professional Placement year
Open to International Students
Open Day Book now
Overview
BCU Art and Design with Creative Technologies
View video transcript
I have always been interested in the ways that different artists have used creative technologies in their work. So I really wanted to learn more about how I could incorporate that into my practice.
A standout thing would be working on the Boomtown project, which is where we had to design the escape room. Then I also had the opportunity to actually take that escape room to the Boomtown Festival itself and build it there and perform it.
It was a really good professional and personal experience to be able to go to a festival and actually work behind the scenes.
I really enjoy that this course gives us the opportunity to really reach out to people outside of the university. This course has really built up my confidence, especially working with people for workshops and with the Midland Arts Centre as well.
I’m currently working on visuals for performance, a lot of live coding and working with creative technologies and different software and applications to help me do that.
I've actually had a lot of opportunities with established venues to actually showcase my work so it's given me a lot of confidence to pursue this as a career really.
Currently I am developing my own toy. The toy line is based on sustainability and gender inclusivity as a whole.
I've really in the past year identified that that is the career path I want, which is a huge difference from when I first joined. I had no idea what part of the creative industry I was interested in going into. But the third year and focusing my studies on toy design as a whole has made me really sure that that is the career that I want for myself.
The fact that it’s multidisciplinary, there was a lot of different things, there was no specialisation, which I knew was the ideal kind of thing that suited my personality, as being someone that likes to pick up things and try new things out.
I’ve always been fascinated by animation. I grew up on cartoons and everything. I started experimenting with some animation stuff to see what I could do with it and that branched out from there.
A big memorable moment was my opportunity to create an exhibition of video art from different tutors and students on the course and actually showcase it in the studio which is great.
I've actually really enjoyed collaborating with other people which before this course I worked on my own a lot and I've developed that attitude for collaboration which has been really encouraging.
It's good to have a plan when you start off, but as you start to go through the process, that plan starts to change and I think that's where the sort of playful side of things come in.
Currently I'm working on a multi-sensory installation, so I'm doing crochet and crochet workshops, and for the installation it's going to be multi-sensory, so there's going to be sounds and motion sensors involved.
I have definitely found that I really do enjoy the more digital side and that's come from the creative technologies element of the course. Being able to create pitches and actually deliver them to people that are professionals. It's quite daunting at first, but it's really, really valuable.
If you're in a position where you know you want to move into something creative, but you're not sure what that future looks like, I think this is the ideal place to come and do it. Not only have you got the chance to experiment and explore those options, you are also getting all the skills, particularly the soft skills. I think the collaboration throughout the course is highly valuable.
Many innovative creative studios now define themselves as interdisciplinary, a word which defines the fluid movement across the fields of art, design and technology. Rather than specialising in a particular creative discipline, our cutting-edge course reflects how these studios work in practice by exploring the intersection between art and design, with the implementation of new creative digital technologies. As a result, our course brings together people with a range of interests and backgrounds as makers, thinkers, coders, performers, technologists and designers.
What's covered in this course?
I looked all over the world for a course that would let me experiment and learn with my different interests in art and design and found that there is no course quite like this one. Even though my peers and I are all doing the same course we learn and develop different things because this course supports us through our unique interests and prepares us for our future. Centred around collaboration, with just one year on the course I can already see my confidence growing not only towards my profession but how I present myself and interact with people in everyday life.
Helen Parmenter, International student, Level 5
Our course will help prepare you for employment within the creative industries by supporting you to develop the long-term creative skills needed to map out your creative future. You will develop the necessary self-awareness to question, make, play and create with others.
Our experimental studio environment is versatile, enabling you to explore the necessary collisions that innovative ideas creation now requires, while enhancing a range of core skills including design thinking, creative problem-solving, collaboration, communication, and making. We encourage collaborative practice and offer a cross-level learning approach, meaning you can work with students across all years of the course to create projects and share ideas.
Whether you choose to combine creative coding with sensors, interactive design with projection mapping, 3D scanning and VR or interactive live performance with sound and light, you will respond to live briefs set by real-life clients. Students have worked on local, national and global creative briefs, from working on immersive installations at Boomtown Festival, to virtual portals with Chicago and Kyiv in the Metaverse.
Our flexible approach to the curriculum is informed by professional practitioners and places you as the student at the centre, enabling you to be imaginative, confident and convincing in designing and shaping the roles you’re able to play in the creative industries both now and in the future.
Creative Technologies have allowed me to explore and embrace the intersection of art and technology. The lecturers present us with exciting outcomes I had not previously considered, despite my prior interest in tech. Collaborating with other students allows us all to stay engaged with the challenges technology presents.
Lewis Owen, Level 6
Professional Placement year
This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.
I fully support the approach to cross-disciplinary teaching, using art, design and digital technology to explore design methodologies. There is a strong emphasis on collaboration, experience and preparing students for future employability – I think this is extremely important.
Jason Bruges, Founder of Jason Bruges Studio
Why Choose Us?
Sector-leading studio space
Our sector leading studio space features an extensive range of cutting-edge and unique equipment, enabling you to create a wide range of projects.
Specialist kit
You will have access to all technology in our studio including a 3D printer, kinetic robots, VR headsets, drone, audio, Arduino and Adafruit circuit boards and much more.
Future careers
Potential career paths include: immersive and interactive art and design; production, experiential and spatial design; product, costume, and games design; and, so many more.
Unique briefs
Students have worked on unique and interesting live local, national and global briefs. Including working with Midlands Art Centre, Boomtown Music festival, Oval Real Estate, as well as collaborations with Kyiv National University of Technology and Design and University of Chicago.
Professional partnerships
We have strong relationships with artists and studios including Jason Bruges Studio, BOM, Antonio Roberts, Camille Baker, and many more.
of students said that academic support on this course was good or very good. NSS 2025
Visiting Professor, Jason Bruges
Founder of Jason Bruges Studio
Jason Bruges Studio has become internationally renowned for producing innovative installations, interventions and ground breaking works. This practice involves creating interactive spaces and surfaces that sit between the world of architecture, site specific installation art and interaction design. Considered a pioneer of this hybrid in-between space, Jason has subsequently paved the way for a new genre of design studios, artists and designer-makers.
Visit Jason's website
Similar Courses
Art and Design Foundation Year - BA (Hons)
Fine Art - BA (Hons)
Art and Design with Creative Technologies - BA (Hons)
Illustration - BA (Hons)
Graphic Design - BA (Hons)
Product Design - BA (Hons)
Open Day
Join us for our next Open Day where you'll be able to learn about this course in detail, chat to students,
explore our campus and tour accommodation.
Next Open Day: 21 November
an Open Day
Course in Depth
First Year
Second Year
Professional Placement Year (Optional)
Final Year
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits)
Thought Lab 20 credits
This module introduces critical thinking and building self-awareness to create a community. Through group discussions and debate you will be supported to develop learning strategies. You will be introduced to creative design thinking, verbal and visual communication tools, and core writing skills. You will look at a body of thoughts from across the world, capturing a global, diverse range of voices.
Materials Lab 20 credits
This module explores the connectivity of materials, and how materials collaborate with each other. You will collaboratively test, experiment and prototype, by exploring: fusion; confusions; knotting; welding; embedding; joints; and breaking things. You will look at a body of materials and their applications from across the world, capturing a global, diverse range of voices.
Digital Lab 20 credits
This module explores the fundamentals of, and interconnective relationship between, different contemporary creative digital technologies. You will collaboratively experiment, test and embrace digital technologies, by exploring: coding; digital modelling; digital drawing; projection; filming; editing; VR/AR; sound; and, light. You will look at a body of technologies and their applications from across the world, capturing a global, diverse range of voices.
Performance Lab 20 credits
This module focuses on narrative, the different ways narratives can be created, and the possible exploration of: movement; performance (of materials or a person); presentation; spoken word; animation; costume; or set. You will look at a body of performance from across the world, capturing a global, diverse range of voices.
Nature Lab 20 credits
This module focuses on making, using found materials in the natural environment. The module will explore a range of possible themes, including: natural materials; foraging; growing; building; stone carving; nesting; thatching; collecting; or observing. You will look at natural materials and their application across the world, capturing a global, diverse range of voices.
Speculative Lab 20 credits
This module is a round-up of the year, revisiting and building on what has been done to date. You and your peers will self-organise to look out to the wider community of Birmingham and collaboratively identify, develop and design speculative proposals. The module, and the year, will culminate with an outward-facing exhibition.
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits)
Live Project: Local 20 credits
This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by a local external client, user, community or audience, in consultation with the staff team, and it could be a ‘real life’ problem to be solved, or a simulation. It is an opportunity for you to engage in a professional manner, within the supportive infrastructure of the University. Where appropriate, the project may involve interdisciplinary collaboration with students from other courses. In this way, it reflects the collaborative, flexible nature of employment within the creative industries.
Live Project: National 40 credits
This module explores real-world challenge-based learning, through a nationally located live brief, set by an external client, partner, user, community or audience. The module will have an employability focus, an emphasis on building professional communication skills, and you will expand your knowledge of interdisciplinary design practice across the creative industries.
Live Project: Global 40 credits
This module focuses on real-world challenge-based learning, through a globally located live brief, set by an external client, partner user, community, audience or institution. Building on the skills developed in the previous modules throughout year two, this module has a global perspective, and an emphasis on Global Citizenship, understanding different cultures, knowledge and working practices.
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules:
Collaborative Practice 20 credits
This module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the creative industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff.
Work Placement 20 credits
The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+. Typically, the placement duration is a minimum 70 hours, maximum of 140 hours. This can be achieved in one block, or can be dispersed over a longer period of time, if required. If you fail to secure a placement by the specified deadline, an “as live” industry standard project will be set by the module tutor. The work placement will be considered and approved by the module tutor in order to ensure that the learning opportunity is of benefit to you.
You also have the option to study a semester abroad:
Study Abroad
A semester abroad is a fantastic opportunity to explore your subject in an international context at one of our partner institutions. Spending a period of time abroad as part of your degree allows you to understand a different culture, and gain specific knowledge about working practices in your host country. Connecting with fellow international students can broaden your network and increase your graduate prospects.
If you choose this option, you will study 60 credits of modules at the overseas partner institution and fewer modules at BCU.
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
In order to qualify for the award of BA (Hons) Art and Design with Professional Placement Year a student must successfully complete the following module.
Professional Placement Year 120 credits
Major Project Art and Design 40 credits
The purpose of this module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. You will be guided towards choosing a research topic, which is relevant to your discipline and in which your lecturers have expertise.
Futures Lab 20 credits
In this module you will investigate the wider creative industries, locally, nationally and globally, to better understand what your potential future pathway might look like. In response to a series of supporting lectures from a range of industry experts, you will develop your professional identity by constructing a range of appropriate self-promotional materials.
Creation Lab 60 credits
This module will be tailored to your individual strengths, research areas and career aspirations. You will follow your own pathways, navigating your own way through the thought, material and digital considerations. You will philosophically and physically start to build your own individual Lab. This could be achieved individually or in collaboration with other students or an external partner, using an external live brief or a speculative brief.
Download course specification
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This course focuses on rapid learning and experimentation, and you will engage in real-world challenges. The course will enable you to question, explore, experiment, make, play and create with others.
Year One
Level 4 takes you and your peers from ‘I to Us’ to harness your self-awareness as part of how you learn and collaborate with others in your teams. You will navigate through ‘Labs’ that represent the fundamentals of interdisciplinary design process (defined as ‘between’ or ‘among’ defined disciplines). The term ‘Lab’ is used to communicate that the studio environment will be a place of experimentation. We define Lab as ‘a creative environment that encourages experimentation, play, risk-taking and making a mess.’
The three primary Labs are: Thought Lab; Materials Lab; and Digital Lab. You will iteratively move through these Labs in the first semester. Additional Labs will be introduced once the fundamentals of the interdisciplinary design process have been established. These new Labs are: Nature Lab; Performance Lab; and, Speculative Lab. What will connect them all is a sense of community and communal sharing. Throughout the module you and your peers will regularly bring your work together to share, display, discuss, and critique.
I like how the course doesn't limit your creativity, and the outcome can be anything you are interested in. Creative Technologies broaden your work even more, allowing you to experiment as much as you want, try new things and learn from mistakes. The course changed my perception of how important collaboration is, even though it might be hard sometimes, it shows you real life and prepares you for the future.
Oleksandra Khaliapina, Level 5
Year Two
Level 5 uses the emergent process developed in Level 4 to move you and your peers from ‘Us to We’, from working with each other to working as a unit with external clients. You will focus on real-world challenge-based learning, through live briefs that are locally, nationally and globally located, set by an external client, user, community or audience. Building on skills developed in the previous module, the scope is now bigger, with broader perspectives, an employability focus, and an emphasis on building professional communication skills. You will collaboratively question and explore a live brief, while iteratively moving through the Thought, Materials and Digital Labs as needed as your projects grow and develop.
Upon joining the Art and Design with Creative Technologies course, I was unsure what to expect. The broad range of briefs and the chance to play with a vast range of mediums began as quite a challenge. However, in my final year of the qualification I can confidently say that this course has provided me with a flexible skillset and industry experience like no other. From live briefs with real clients to learning the importance collaborative practices, this course offers real opportunity for growth, exploration, and imagination. All of which is backed by realistic insights into today's creative industries.
Zoe Cheshire, Level 6
Year Three
Level 6 encourages you to diverge to follow your own pathway, navigating your own way through the Labs. You may focus on one Lab, or a combination of Labs, or create new Labs of your own. You may choose to work individually or collaboratively. You will undertake a sustained, in-depth and theoretically informed research project exploring an area of personal interest, and you will create a body of work. You will also integrate professional companies and the creative landscape to identify a future career path and develop a professional identity.
Art and Design Instagram
Take a look at our latest posts on Instagram to get an insight into life as an Art and Design student at BCU.
Entry Requirements
These entry requirements apply for entry in 2027/28.
All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.
Essential requirements
112-72 UCAS Tariff points. Applicants will also need to submit a good portfolio.
The offer we make you takes into account the creative potential illustrated in your portfolio, along with your individual circumstances, predicted grades, achieved qualifications and potential to succeed at university.
GCSE and other level 2 requirements
This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below.
A Level, BTEC and other level 3 requirements
Qualification
Entry requirements
A Level / AS Level
A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent)
AS Level: Must be in a different subject to A Levels
A maximum of four subjects will be considered
Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate)
112-72 UCAS Tariff points
Diploma accepted with one A Level or equivalent level 3 qualifications
Extended Certificate accepted with two A Levels or equivalent level 3 qualifications
Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall grade
All subjects accepted but Digital Production, Design and Development and Craft and Design preferred.
Access to HE Diploma
Pass with 60 credits, 45 credits at level 3
Accepted subjects: Arts, Media and Publishing subjects preferred but other subjects also considered
OCR Cambridge Technical qualifications
NCFE CACHE Level 3 qualifications
WJEC Level 3 qualifications
Considered with two A Levels or equivalent level 3 qualification(s)
Irish Leaving Certificate (Highers)
112-72 UCAS Tariff points, achieved in five Higher level subjects
Scottish Higher / Advanced Higher
112-72 UCAS Tariff points, achieved from three Advanced Highers or two Advanced Highers plus two Highers
Welsh Baccalaureate
112-72 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications
UAL Level 3 Extended Diploma
Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall
Foundation Studies (Art and Design, and Art, Design and Media)
Typical offers vary according to individual circumstances
If you're applying with an International Baccalaureate Diploma or international qualifications, please see further information below.
Mature students
Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.
International qualifications
International Baccalaureate Diploma
Obtain 28-24 points overall
EU / International students
Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require IELTS 6.0 overall with no less than 5.5 in each band.
If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information on pre-sessional English courses.
Meeting our entry requirements
If you do not meet our academic or English language requirement, or have been out of education for some time, you may wish to consider joining Birmingham City University International College (BCUIC). BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to undergraduate study at Birmingham City University.
If you have a qualification that is not listed, please contact us.
Fees & How to Apply
Please select your student status to view fees and apply
UK Student
International Student
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2027
Duration
£10,050 in 2027/28
Apply via UCAS
International students
£19,220 in 2027/28
Apply Online
Included in your course fees
Access to computer equipment
You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.
Printing
You will receive £5 print credit in each year of your course, available after enrolment.
Field trips
All essential field trips and associated travel costs will be included in your course fees.
Access to Microsoft Office 365
Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.
Key software
You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.
Key subscriptions
Subscriptions to key journals and websites are available through our library.
Free Adobe Creative Cloud licence
Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.
Not included in your course fees
Project materials (mandatory)
This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects. Costs will vary depending on the materials selected, but we recommend you budget £100.
Clothing and safety equipment (mandatory)
This course requires the purchase of clothing and/or safety equipment. You will require safety boots at an estimated cost of £15-20.
Excess printing (optional)
Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.
Personal stationery and study materials (optional)
Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials.
Placement expenses (optional)
If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.
Field trips (optional)
This course includes the option of additional trips that may enhance your experience, at extra cost.
Gallery visits (optional)
It is advisable for all Creative Arts students to visit exhibitions, galleries and other creative and cultural institutions and events depending on your own individual area of interest. Travel and entry costs may be associated with this.
Personal equipment (optional)
Whilst not essential, it is advised you own a computer or laptop, however there are no specific requirements.
Accommodation and living costs (optional)
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
Register with UCAS
Login to UCAS and complete your details
Select your course and write a personal statement
Get a reference
Pay your application fee and submit your application
Guidance for International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS.
Birmingham City University’s UCAS code is B25 BCITY.
Portfolio guidance
If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.
Please see our portfolio guidance page for tips on putting your portfolio together.
Personal statement
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the three areas you’ll need to address:
Why do you want to study this course or subject?
Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.
How have your qualifications and studies helped you to prepare for this course or subject?
This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.
What else have you done to prepare outside of education, and why are these experiences useful?
Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
Get personal statement advice
Financial Support
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
View fees for continuing students
Employability
Enhancing employability skills
Our course seeks to respond to the rapidly evolving creative industries, to enable you to not only be ready for immediate employment, but also for future evolutions within the industries, by providing you with long-term skills and employability. Informed by professional practitioners and researchers, the course reflects pioneering practices that cross art, design, and creative technologies. The course will enable you to be imaginative, confident and convincing in taking up and even designing and shaping your future role as a creative leader and practitioner of change.
The course offers strong employability potential for students as the Digital Creative sector is the largest growth sector of the creative industries. All skills and capabilities developed on the course are highly transferable and will support you to develop a range of knowledge, skills, behaviours attributes and attitudes which will enable you to be successful not just in employment but in life. The breadth and fluidity of the course will enable you to build an awareness and development of the following transferable skills: adaptability; creativity; collaboration; problem solving; communication; listening; analytical reasoning; critical thinking; attention to detail; and, writing.
Key employability skills will also be acquired through:
Working on live briefs with real clients in an employment context, enabling you to collaborate, communicate effectively, build social skills and develop a global perspective.
The option of a work placement module, professional placement year, and multiple live briefs will be offered with potential employers as real partners in learning.
A Personal Tutor will help you reflect on your employability.
Employability Leads, Academic Supervisors, Careers Advisors and Graduate Plus Teams will be able to provide support and advice.
Graduates will leave this course not only ready for immediate employment, but also for future evolutions within the creative industries, and with long term skills to meet the challenges of the 21st century.
Graduates may:
Go straight into industry as an employee or freelancer, moving fluidly across a broad range of disciplines, for example as Production Designers, Games Designers, Toy Designers, Stage Designers, or New Media Artists. Or they may join creative studios that explores art, design, engineering, and technology.
Become entrepreneurs or business start-ups creating interdisciplinary design studios, possibly with their peers and industry networks.
Go into further study, either on a more specialised MA course, or a teaching training PGCE Art and Design course.
Links to Industry
The course is directly supported by Jason Bruges Studio, and founder Jason Bruges is our Visiting Professor: Design Studio Practice.
We have a wide array of links with partner organisations regionally, nationally and internationally. These partnerships will provide work experience opportunities for you, and contribute to your learning and teaching activities. Our overseas partnerships often result in opportunities for you to mix with students from different countries and gain different perspectives, as well as opportunities to undertake a period of study overseas.
Working in industry
We are proud to work with stakeholders, businesses and artists across Birmingham to enhance the student experience.
Facilities & Staff
Art and Design facilities
Take a look around the facilities available to you as an Art and Design student at BCU.
See our Art and Design facilities
Our staff
Dr Lara Furniss
BA Art and Design Course Director
Lara has twenty years professional experience working internationally across many art and design disciplines. This extensive cross-disciplinary professional experience directly informs Lara’s teaching, with a primary interest in developing new pedagogic approaches to non-discipline specific problem solving. Lara’s research interests have emerged...
More about Lara
Sophie Hedderwick
Lecturer of Creative Technologies
Sophie is a multimedia artist/researcher, completing a practice research PhD at BCU, funded by M3C/AHRC. She has worked as a performer, textile designer and media artist, and her practice is a synthesis of the body, technology, and movement. Sophie designs and makes interactive and sensory installations, using photography, film, VR, and haptic...
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David Osbaldestin
Course Director for MA Design: Active Practice
David Osbaldestin is the Course Director for BA (Hons) Art Business
A Creative Director with a passion for typography, David Osbaldestin is using his fine art and design skills to teach the complex art form of the printed letter. He has a wide ranging role at Birmingham City University, teaching within Graphic Design, Researching and Project...
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