Sports Media and Journalism

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https://www.bcu.ac.uk/courses/sports-media-and-journalism-ba-hons-2027-28

Sports Media and Journalism - BA (Hons) - 2027/28 Entry | Birmingham City University

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Sports Media and Journalism - BA (Hons) *

Currently viewing course to start in 2027/28 Entry.

Developed and delivered in partnership with the BBC, our BA (Hons) Sports Media and Journalism prepares you for a career in one of the fastest-evolving areas of the media industry....

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Undergraduate

Study mode

Full Time

BA (Hons)

Start date

September 2027

Media and Journalism

Location

City Centre

This course is:

Available with Professional Placement year

Open to International Students

Open Day Book now

Overview

Developed and delivered in partnership with the BBC, our BA (Hons) Sports Media and Journalism prepares you for a career in one of the fastest-evolving areas of the media industry.

The course combines journalism, media production and digital content creation, and you'll develop the practical skills, editorial judgement and professional values needed to create engaging sports content across broadcast, digital and social media platforms.

The course reflects contemporary industry practice and the changing demands of sports journalism, including the growing use of data and AI skills, along with the evolution of audience demands. You'll learn professional workflows, multi-platform storytelling and audience-focused content creation, gaining the skills to report confidently across television, radio, online and social media.

Through a combination of practical and research-informed learning, you'll develop the knowledge and experience to report on sport at every level. From live match coverage and post-match interviews to investigative features and long-form storytelling, you'll learn how to produce accurate, engaging and responsible journalism for a range of audiences and platforms.

The course explores the wider role of sports journalism in society, encouraging you to examine the cultural, social and ethical issues that shape sport today. Alongside developing your reporting and production skills, you'll gain an understanding of journalism's responsibility to represent diverse voices and tell stories that matter, both on and off the pitch.

Teaching will take place at BCU's City Centre Campus and, subject to final planning approval, at the BBC's new Midlands headquarters at the Tea Factory, located just a short walk away in Birmingham's creative quarter.

What's covered in this course?

Working in our professional newsroom and media production facilities, you'll create content for audio, video, written and digital platforms while collaborating with students across Birmingham City University's media community. Through workshops, simulated news days and live production projects, you'll gain experience of working to professional deadlines and responding to real editorial briefs.

You'll also have opportunities to hear from visiting industry professionals and work on live projects with media organisations. Students regularly contribute to our award-winning Birmingham Eastside news website, building a professional portfolio throughout their studies.

The course is taught by experienced journalists and academics with backgrounds across broadcast, print and digital media. Their industry expertise, combined with strong links to leading media organisations, ensures your learning reflects current professional practice and emerging trends across the sports media sector.

By the time you graduate, you'll have developed the creative, technical and critical skills to pursue careers across sports journalism, broadcasting, digital publishing, content creation and communications. Our graduates have gone on to work for organisations including Sky Sports, BBC Sport, Bauer, Reach plc and the Express & Star, while others have won national journalism awards during their studies.

And where better to do this than the home of Premier League and EFL football clubs Aston Villa and Birmingham City, test cricket venue and home of Warwickshire County Cricket Edgbaston Stadium, the 2022 Commonwealth Games venue Alexander Stadium, the Utilita Arena and so much more?

Throughout your studies, you'll learn from the insights of BBC staff and other industry professionals, alongside opportunities to engage with broadcasters, sports and creative organisations across Birmingham's exciting media sector. Students will have built a professional portfolio of sports journalism content by the time they graduate.

Professional Placement year

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Placement opportunities may be available with a wide range of organisations across the media, creative and communications sectors. As placements are secured through a competitive recruitment process, opportunities with specific employers or organisations cannot be guaranteed.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

Why Choose Us?

Industry-standard equipment – utilise our specialist facilities in our £62 million home in the city centre, including six radio studios, four TV studios, edit suites, music production studios, a newsroom media hub, and photography studios.

Develop industry-ready skills - build practical skills across sports journalism, media production and digital content creation for TV, radio, online and social media.

Learn with BBC expertise - developed in partnership with the BBC, the course reflects current industry practice, including data, AI and evolving audience demands.

Gain real-world experience - cover live matches, conduct interviews, produce investigative features and work to professional deadlines through simulated news days and live projects.

Learn from industry professionals – you will be taught by experienced journalists and academics, with opportunities to meet visiting professionals.

Study in the heart of Birmingham’s sporting scene – benefit from access to major sporting venues and opportunities to engage with organisations across Birmingham’s thriving sports, media and creative industries.

Subject to approval

This course is in the final stages of approval to ensure it meets the very highest standards of quality, creativity and applied learning.

Similar Courses

Television and Radio Production - BA (Hons)

Journalism - BA (Hons)

English and Journalism - BA (Hons)

Open Day

Join us for our next Open Day where you'll be able to learn about this course in detail, chat to students,

explore our campus and tour accommodation.

Next Open Day: 21 November

an Open Day

Course in Depth

First Year

Second Year

Professional Placement Year (optional)

Final Year

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Sports Journalism and Storytelling 30 credits

Core Production skills 30 credits

Live Reporting 30 credits

Media Industries 30 credits

PR and Communications 30 credits

Sports Journalism and Investigation 30 credits

Live Sports Production 30 credits

Commissioning and Making 30 credits

In order to qualify for the Professional Placement Year, you must successfully complete the following Level 5 module:

Professional Placement 120 credits

This module is designed to provide you with the opportunity to undertake a credit bearing, 40- week Professional Placement as an integral part of your Undergraduate Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits):

Innovation in Sports Industry and Media 30 credits

Project Development 30 credits

Professional Practice 30 credits

Major Project 30 credits

How you will learn

Your learning will be through a mixture of lectures, practical workshops and seminars. We embed flexible opportunities for you to access your curriculum including recorded lectures, blended learning, on-campus delivery and intensive delivery of some modules.

We recognise that students’ progress to higher education from a variety of educational experiences and that university is a completely new educational environment for most of you. For that reason, you will find that in your first year with us there is a focus on supporting your transition which places an emphasis on developing both the confidence and the competencies required for being successful at your university assignments.

Where appropriate, we will bring in external speakers or arrange visits relevant to your specialism. These may be from industry or be focused on a particular specialist academic interest. We have excellent links with industry, community and scholarly partners which we draw on to enhance your learning experience.

How you will be assessed

All our assessments are designed to ensure that you meet the learning outcomes of your modules and thus of the course overall. Assessment types may include written research reports, essays, case studies, practical work, portfolios and presentations. There are no formal examinations on your course, but short classroom tests may be included within an element of assessment. You will be assessed as an individual but there may be times when you will be asked to work within teams and submit assessments as groups.

All modules offer chances for formative assessment, that is, informal assessments that are used to assess your understanding before the final submission of your work. Formative assessments also help inform the teaching strategy within a module, identifying areas where we can offer extra help and guidance. We will offer tutorials and a chance for you to discuss your draft assessments before you submit them. Once marked, we will give formal feedback and ‘feed forward’ on all work submitted, aimed at helping you improve future submissions.

Trips and visits

Students are given the opportunity to cover major sporting events such as live cricket or football.

Media and Journalism blog

Take a look at our blog to see the latest news and events around Media and Journalism and get an insight into life as a student at BCU.

Read the latest post

Entry Requirements

These entry requirements apply for entry in 2027/28.

All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.

Essential requirements

112-72 UCAS Tariff points

The offer we make you takes into account your individual circumstances, predicted grades, achieved qualifications and potential to succeed at university.

GCSE and other level 2 requirements

This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below.

A Level, BTEC and other level 3 requirements

Qualification

Entry requirements

A Level / AS Level

A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent)

AS Level: Must be in a different subject to A Levels

A maximum of four subjects will be considered

Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate)

Diploma accepted with one A Level or equivalent level 3 qualifications

Extended Certificate accepted with two A Levels or equivalent level 3 qualifications

Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall grade

All subjects accepted but Digital Production, Design and Development and Media, Broadcast and Production preferred

Access to HE Diploma

Pass with 60 credits, 45 credits at level 3

Accepted subjects: Arts, Media and Publishing subjects preferred but other subjects also considered

OCR Cambridge Technical qualifications

NCFE CACHE Level 3 qualifications

WJEC Level 3 qualifications

Considered with two A Levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

112-72 UCAS Tariff points, achieved in five Higher level subjects

Scottish Higher / Advanced Higher

112-72 UCAS Tariff points, achieved from three Advanced Highers or two Advanced Highers plus two Highers

Welsh Baccalaureate

112-72 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications

UAL Level 3 Extended Diploma

Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall

Foundation Studies (Art and Design, and Art, Design and Media)

Typical offers vary according to individual circumstances

If you're applying with an International Baccalaureate Diploma or international qualifications, please see further information below.

Mature students

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

International qualifications

International Baccalaureate Diploma

Obtain 28-24 points overall

EU / International students

Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require IELTS 6.0 overall with 6.0 in writing and no less than 5.5 in the remaining three skills.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information on pre-sessional English courses.

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply

UK Student

International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2027

Duration

Register interest

International students

Included in your course fees

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Specialist software

You will be able to access free licences for specialist software such as Microsoft Office and Adobe Creative Suite during your time on the course.

Free Adobe Creative Cloud licence

Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.

Specialist equipment

This course requires specialist equipment for certain modules. It will be provided.

Not included in your course fees

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects. Costs will vary depending on the nature of individual projects.

Media consumable items (mandatory)

It would be useful to have an SD card, a USB stick (minimum 16GB) and external hard drive (minimum 40GB), as well as over the ear headphones, at a cost of between £50-£100.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Personal stationery and study materials (optional)

Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Personal equipment (optional)

Whilst not essential, it is advised you own a computer or laptop capable of editing audio and video content.

Accommodation and living costs (optional)

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Applications for advanced entry

Please note that this course is not available for advanced entry, and you will need to join the course in year 1.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

Register with UCAS

Login to UCAS and complete your details

Select your course and write a personal statement

Get a reference

Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS.

Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the three areas you’ll need to address:

Why do you want to study this course or subject?

Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.

How have your qualifications and studies helped you to prepare for this course or subject?

This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.

What else have you done to prepare outside of education, and why are these experiences useful?

Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

View fees for continuing students

Employability

Enhancing employability skills

The course will equip you with first-hand practical expertise and provide you with the rigorous academic knowledge you’ll need to fulfil a career in your chosen communications and journalism field.

Our track record for graduate employment is excellent, with many graduates going into a media-related role. The course opens specific employability avenues related to the production route chosen. Several journalism graduates from Birmingham City University have gone into roles such as social media editor, reporter, and video editors.

Links to industry

Regular guest speakers and visiting lecturers from newspapers, broadcast, magazines and online publications will provide you with an insight into the modern journalism industry. By working with specialists in their field, you will be able to learn how to bring stories to life.

You’ll also get the chance to engage directly with industry through activities such as hack days and projects with the likes of the BBC, The Times and Trinity Mirror; we have excellent links with several national, regional and local outlets.

Graduate jobs

Our graduates have gone on to work for organisations including Sky Sports, BBC Sport, Bauer, Reach plc and the Express & Star, while others have won national journalism awards during their studies.

What does a Sports Journalist do?

Sports journalists play a pivotal role in bringing the excitement of games, the drama of rivalries and the human stories of athletes to life. But what exactly does a sports journalist do? We’ll tell you about the key aspects of this profession.

Read our blog

Facilities & Staff

Through Birmingham City University's partnership with the BBC, you will benefit from access to specialist facilities across both our City Centre Campus and, subject to final planning approval, the BBC Tea Factory, just a short walk from campus.

Subject to final planning approval, the Tea Factory facilities are expected to include radio and television production spaces, audio facilities, and specialist broadcast technology environments.

Alongside this, you'll learn in BCU's purpose-built Media Centre at Parkside, home to industry-standard television, radio and digital production facilities. Three of the TV studios can facilitate live multi-camera production, and all studios (TV and radio) can be interconnected. It’s taken 22km of wire to make that happen!

Together, these facilities provide a dynamic production environment where you can develop practical skills, collaborate on creative projects and gain experience using the technologies found across today's media industries.

Our staff

Chris Lepkowski

Senior Lecturer in Sports Journalism

Chris has been a journalist since 1997, specialising in sport since 1998. Chris has worked for national publications and websites, including FourFourTwo, Autosport, Motorsport News and the Birmingham Post & Mail, as well as freelanced for The Sunday Times, The Mirror, The Express and The Daily Star.

More about Chris

Dr Ross Hawkes

Course Director for MA Journalism

Ross is the founder and editor of an award-winning hyperlocal news website, Lichfield Live, and also leads the Community Interest Company producing The Lichfield and Burntwood Independent newspaper. His PhD explored the work of semi-professional journalists operating in the hyperlocal and independent space across the UK. He is a member of the...

More about Ross

Dr Olufunmilayo Jinadu

Lecturer in Broadcast Journalism

Dr Olufunmilayo 'Funmi' Jinadu is a journalist and researcher with over a decade of experience working as a radio presenter, news editor and producer in the UK and Nigeria. She was also a multimedia journalist working across visual and audio online platforms.

More about Olufunmilayo

Dr Rachel-Ann Charles

Associate Professor in Media and Communications

Rachel-Ann brings a range of experience from her work in news media across the Caribbean and Europe. Her teaching expertise spans all undergraduate media courses, ensuring students receive a comprehensive and well-rounded education in journalism.

As a member of the Birmingham Centre for Media and Cultural Research (BCMCR), Dr Charles is keen on...

More about Rachel-Ann

UK prospective students

Contact the enquiries team

T: +44 (0)121 331 6295

Non-UK prospective students

E: International enquiry form

T: +44 (0)121 331 5389

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