Business with Marketing

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https://www.bcu.ac.uk/courses/business-marketing-ba-hons-2027-28

Business with Marketing - BA (Hons) - 2027/28 Entry | Birmingham City University

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Business with Marketing - BA (Hons)

Currently viewing course to start in 2027/28 Entry.

The success of any business lies in its ability to attract and retain its customers and clientele. Marketing, now more than ever, has the ability to identify opportunities, drive profits and enable businesses to stay relevant in a competitive and forever evolving modern marketplace....

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Undergraduate

Study mode

Full Time/Part Time

BA (Hons)

Start date

September 2027

View course fees

Business and Management

Location

City Centre

This course is:

Available with Professional Placement year

Open to International Students

Open Day Book now

Overview

Study Business at BCU (2026 Updated)

View video transcript

0:000 Studying business at BCU is all about innovation, modernity, and real world impact. Our courses give you the skills, knowledge, and experience to thrive in today's fast-paced business world. Two pillars run through every program.

0:1616 Entrepreneurship and artificial intelligence. Entrepreneurship teaches you to spot opportunities, evaluate ideas, and take action. Whether you want to start your own business or innovate within an existing company, these skills are essential. AI is transforming business from forecasting the future to optimizing today. We give you practical experience applying AI and data analytics in real world business scenarios, bridging business and technology. We bring learning to life with real world projects, industry standard tools, and live clients, giving you hands-on experience while you study. The steamhouse supports entrepreneurial students with tailored services. The incubator helps shape ideas while the hatchery offers mentoring, consultancy, and financial support to get your business off the ground. Employability is the core of every course with human resource management courses also CIPD accredited. Placement opportunities, local business links, and weekly workshops ensure you graduate with practical skills and confidence for your career. At BCU, you don't just get a degree. You gain the knowledge, experience, and mindset to make your mark in business.

The success of any business lies in its ability to attract and retain its customers and clientele. Marketing, now more than ever, has the ability to identify opportunities, drive profits and enable businesses to stay relevant in a competitive and forever evolving modern marketplace. Being able to apply these marketing skills alongside a firm understanding of business operations will stand you in good stead for your future career.

Our BA (Hons) Business with Marketing course enables you to develop a wide range of skills specific to both business and marketing disciplines and gain practical skills and enterprising attributes, ensuring you’ll be able to make an immediate impact on businesses.

Utilising innovative and experiential learning, you will develop expertise in areas such as business strategy, consumer behaviour and integrated marketing communications. The course also emphasises an entrepreneurial mindset, qualifying you to identify and capitalise on business opportunities while fostering innovative thinking for successful venture creation.

Emerging technologies such as artificial intelligence and data analytics, employability and sustainability are fundamental to this course to prepare you for a career in the modern business environment. These skills, alongside the opportunity to obtain a digital passport of relevant certificates and accreditations, will allow you to be an innovative, agile and flexible businessperson able to make an impact in an ever-changing environment.

What's covered in this course?

The course gives you a solid grounding in the fundamentals of both business and marketing disciplines while also allowing you to choose areas you wish to specialise in through a series of optional modules. Some of the areas covered include the development and operation of business markets, business strategy and analytics, marketing principles, financial management, consumer behaviour and leadership.

You will learn about the impact and importance of both business and marketing while also gaining a digital passport of certificates and accreditations that are highly valued across all industries. The course will prepare you for a wide array of career paths from large international corporations to small or medium sized enterprises and start-ups.

In addition, you will gain an insight into digital business, exploring how the business world has evolved and uses emerging technology while reflecting on the accompanying issues around social responsibility and ethical behaviour.

Professional Placement year

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

Why Choose Us?

We have a strong focus on employability and through placement opportunities and our links with local businesses, we aim to ensure you graduate not only with your degree but also with the skills and knowledge needed to embark on your chosen career.

This course allows you to build a Digital Passport of skills and certificated which are invaluable for employability across numerous industries and careers.

This multi-disciplined course provides you with the skills and knowledge to open the doors to many careers including business operations, marketing roles and starting and growing your own business.

We pride ourselves on being the University for Birmingham and supporting and giving something back to the local business community. We have strong links with local businesses in the city across several industries. These links help us enhance students’ experiences by giving them access to industry experts for guest lectures, exciting placement opportunities and other chances to engage with the business community as a whole.

We aim to infuse learning with exposure to real-world experiences including trips and visits to organisations both in the UK and overseas. In the past, trips have included visits to IWC and Lindt in Switzerland.

of students said that academic support was good or very good. 92% of students rated the learning resources for this course as good or very good

NSS 2026

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Digital Marketing - BA (Hons)

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Next Open Day: 21 November

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Course in Depth

First Year

Second Year

Professional Placement (Optional)

Final Year

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits).

Fundamentals of Business 20 credits

The aim of this module is to enable you to explore the operational activities of a business through its value chain from its suppliers to its customers. It will utilise activities that draw on the themes of problem-solving, employability, reflection, and professional development. You will develop an understanding of the theoretical perspectives that underpin the understanding of organisations and management activities.

Marketing Principles and Practice 20 credits

In Marketing Principles and Practice, you will learn the role that marketing plays within an organisation and how to apply some of the key tools and techniques that professional marketers use on a regular basis. For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.

Introduction to Data Analytics and AI 20 credits

This module offers an in-depth exploration of Data Analytics and its application in different aspects of business.

The module also explores Artificial Intelligence (AI) and its role in contemporary business practices. It is designed to provide you with a practical understanding of the real-life application of data analytics in Business settings. The module brings together the worlds of business and technology and is ideal for those pursuing careers in business related fields, or business analytics. It equips you with essential critical thinking and data analytics skills that are highly in demand in today’s as well as the future employment market.

Entrepreneurial Thinking 20 credits

This module provides a comprehensive exploration of entrepreneurship, equipping you with the skills, perspectives, and theories applicable across industries and professions. It covers both new venture creation and innovation within existing organisations, emphasising entrepreneurial thinking and mindset.

You will engage in practice-based learning, exploring entrepreneurship in diverse cultural and geographical contexts. The module delves into key entrepreneurial concepts such as opportunity recognition, evaluation, and exploitation and examines how traits, behaviours, and leadership styles influence entrepreneurial success. You will actively apply this thinking, taking bold risks, navigating ambiguity, and solving complex challenges.

Digital Marketing Principles 20 credits

Finance for Managers 20 credits

This module will introduce the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes.

You will explore key areas of accounting including gaining an appreciation for how basic financial statements are prepared and how you can assess the financial performance and financial position of a business.

In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits).

Data Analytics and AI in Practice 20 credits

This module progresses on from the Level 4 module Introduction to Data Analytics and AI. Artificial intelligence (AI) has transformed the business world and personal lives, and ‘Big Data’ is everywhere. This module will demonstrate how organisations apply analytical tools and techniques by harvesting and leveraging data to gain a competitive edge. Machine Learning (ML) is an analytical technique that delivers practical value for both organisations plus consumers and is embedded within modern products and services. Business processes, workflows and systems have been revolutionised via automation achieved from machine learning algorithms. You will be exposed to best practice approaches for building, training and evaluating machine learning algorithms such as neural networks, agent-based modelling, reinforcement learning and logistic regression.

Contemporary Global Management 20 credits

Contemporary Global Management is a thought-provoking module designed to engage you with fast moving contemporary, political/social and business issues, and to deepen your understanding of how these contemporary issues influence the leadership, management and operation of modern globally connected businesses.

Consumer Behaviour 20 credits

The Consumer Behaviour module builds on foundational marketing concepts, deepening your understanding of consumer behaviour in both domestic and international contexts. It unpacks the complex factors that drive decision-making, offering an insightful exploration of individual, social, and cultural influences.

Business Strategy 20 credits

In this Business Strategy module, you will explore the key concepts that shape strategy, formation and execution. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy, more classic topics on the external environment, internal environment, including strategic management of business challenges.

Entrepreneurial Feasibility 20 credits

In this module, you will develop a deep understanding of the entrepreneurial process, focusing on the evaluation of the feasibility of new business ventures. You will explore how businesses are formed, structured, and strategically developed to achieve long-term sustainability.

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Legal Issues for Business 20 credits

In this module, you will explore the intricate relationship between legal frameworks and business operations, focusing on how laws shape, constrain, and enable business activities. This module delves into the critical areas of business law, including contract law, corporate governance, employment law, and intellectual property. As businesses operate in increasingly complex environments, a comprehensive understanding of these legal areas is essential for navigating risks and ensuring compliance.

Sustainable Supply Chain and Logistics 20 credits

Supply Chain Management has evolved in line with the development of the global economy. It is now widely considered a strategic activity, which manages supplier relationships, enables supply chain/network innovation, reduces cost, and mitigates impact from/on the environment.

This module will give an integrative perspective of the business organisation and underpinning knowledge of Sustainable Supply Chain Management and Logistics. It provides you with an introduction to modern supply chain management, sustainability and sustainable supply chain management principles, processes and the environment within which the Supply Chain manager operates.

Integrated Marketing Communications 20 credits

In today’s fast-paced and interconnected world, effective marketing communications are the cornerstone of successful marketing strategy as they give visibility to, and understanding of, an organisation’s products and / or services in order to drive a response from a target audience. The Integrated Marketing Communications module will explore the principles, tools and techniques of marketing communications and look at how these can be used to develop campaigns that resonate meaningfully with the desired audience.

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

In order to qualify for the award of BA (Hons) Business With Marketing with Professional Placement Year you must successfully complete the following module.

Professional Placement Year 120 credits

This module is designed to provide you with the opportunity to undertake a credit bearing, 40- week Professional Placement as an integral part of your Undergraduate Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

In order to complete this course you must successfully complete all the following CORE modules (totalling 80 credits):

Management Project 40 credits

The Research Project can take a number of forms including, but not limited to:

Research paper which can include business improvement projects

Business start-up project

Consultancy project for a live client

The module will allow you to demonstrate your ability to evaluate a business issue relevant to your discipline of study and utilize the theory from your study to date to generate recommendations at either a theoretical or practical level. It will allow you to demonstrate your analytic and time management skills in a practical way.

Marketing Strategy and Planning 20 credits

The Marketing Strategy and Planning module aims to give you an in-depth understanding of this process and how to create robust strategic marketing plans.

The module will be delivered using a combination of:

Lectures that provide knowledge of core strategic concepts, theories and frameworks

Workshops that allow students to apply the core knowledge to the assessment scenario

Online material that enhances knowledge and supports progression with assessments

International Business 20 credits

The module provides you with an introduction to the main issues of international business. This module deals with the cultural, administrative, geographical and economic differences around the world and how these differences shape businesses today. Three fundamental issues that this module addresses are: (i) the differences among domestic, international and global firms; (ii) the attributes of multinational corporations (MNCs) and finally; (iii) the determinants of success in international business.

In order to complete this course you must successfully complete 40 credits from the following list of OPTIONAL modules.

Event Binding and Legal Contracts 20 credits

The aim of this module is to provide you with a comprehensive knowledge and understanding of the intricate nature of event bidding and the legalities within contracts associated with the processes. Therefore, in this module you will gain valuable insight into the legal terminology, theory and application required for event bids. You will explore current and previous case studies of events which involve extensive bidding process (e.g. Olympic Games, Commonwealth Games, World Expo’s, City of Culture).

Practical Applications of AI in Business 20 credits

This module builds on the previous modules (Introduction to Data Analytics and AI and Data Analytics and AI in Practice). The module offers hands-on experience of Artificial Intelligence (AI) based solution development for addressing a particular business challenge.

The module is designed for those of you willing to understand the process of AI solution development with detail analysis of its cost-benefit analysis and impact on the organisation. The module is ideal for those of you pursuing careers in data science, business analytics, or AI development, and it equips you with essential skills that are highly in demand in today’s as well as the future employment market.

Customer Relationship Management 20 credits

The Customer Relationship Management module will explore the principles and practices of relationship marketing, looking at how it has evolved from simple tools for managing customer contact information to comprehensive platforms that integrate data, analytics and automation. You will learn about the key perspectives of CRM – strategic, analytical and operational – and identify how each can be configured to support relationship marketing goals.

Business Models for Digital Economy 20 credits

Following from the discovery (L4) and practice (L5) phases of your journey into developing enterprise skills, this module focuses of the application phase (L6), where you are encouraged to learn and apply different techniques to launch a technology start-up.

You will learn to recognise interesting opportunities and convert the opportunities to attractive business propositions. You will validate and test the digital business ideas and transform it into a viable business model. You will develop a business plan for a tech start-up and will pitch your working business propositions to academics with a final pitch being delivered to the university’s STEAMHOUSE investor panel.

Sales and Channel Management 20 credits

The Sales and Channel Management module brings together two critical commercial areas: crafting an effective channel strategy, and mastering the sales, promotion, and negotiation techniques essential for delivering products or services to customers.

This module is designed to equip you with the necessary skills to plan and execute a robust channel strategy, including selecting and evaluating the right intermediaries, creating sales strategies to engage customers, and developing channel support plans that incorporate shopper marketing, account management and negotiation tactics. You will also explore how marketing integrates with other key business functions, such as category planning, and dive into the dynamics of business-to-business (B2B) and business-to-consumer (B2C) relationships, both in local and international markets.

Strategic Supply Chain Management 20 credits

Supply Chain Management is concerned with the flow of resources and information between all the companies that add value to a product, from raw material suppliers to end users. To gain a comprehensive grasp of a supply chain, the module incorporates challenges from marketing (distribution channels), logistics, and operations management. The module takes a strategic approach, focussing on relatively long-term decisions such as investing in productive resources, configuring processes, designing products, and developing partnerships with suppliers and distribution channels.

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Entry Requirements

These entry requirements apply for entry in 2027/28.

All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.

Essential requirements

112-72 UCAS Tariff points

The offer we make you takes into account your individual circumstances, predicted grades, achieved qualifications and potential to succeed at university.

GCSE and other level 2 requirements

This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below.

A Level, BTEC and other level 3 requirements

Qualification

Entry requirements

A Level / AS Level

A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent)

AS Level: Must be in a different subject to A Levels

A maximum of four subjects will be considered

Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate)

Diploma accepted with one A Level or equivalent level 3 qualifications

Extended Certificate accepted with two A Levels or equivalent level 3 qualifications

Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall grade

All subjects considered

Access to HE Diploma

Pass with 60 credits, 45 credits at level 3

OCR Cambridge Technical qualifications

NCFE CACHE Level 3 qualifications

WJEC Level 3 qualifications

Considered with two A Levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

112-72 UCAS Tariff points, achieved in five Higher level subjects

Scottish Higher / Advanced Higher

112-72 UCAS Tariff points, achieved from three Advanced Highers or two Advanced Highers plus two Highers

Welsh Baccalaureate

112-72 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications

AAT Diploma in Accounting

IFS / LIBF in Financial Studies

If you're applying with an International Baccalaureate Diploma or international qualifications, please see further information below.

International qualifications

International Baccalaureate Diploma

Obtain 28-24 points overall

EU / International students

Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require IELTS 6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information on pre-sessional English courses.

Meeting our entry requirements

If you do not meet our academic or English language requirement, or have been out of education for some time, you may wish to consider joining Birmingham City University International College (BCUIC). BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to undergraduate study at Birmingham City University.

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply

UK Student

International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2027

Duration

Full Time

£10,050 in 2027/28

Apply via UCAS

Part Time

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£1675 per 20 credits

Year 1 - 60 credits

Year 2 - 60 credits

Year 3 - 80 credits

Year 4 - 80 credits

Year 5 - 80 credits

Fees for Part-time students

This course can be studied on a Part-time study basis. The cost per year of study is based on credit requirements for that year.

International students

£19,220 in 2027/28

Included in your course fees

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Not included in your course fees

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Personal stationery and study materials (optional)

Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Accommodation and living costs (optional)

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

Register with UCAS

Login to UCAS and complete your details

Select your course and write a personal statement

Get a reference

Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS.

Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the three areas you’ll need to address:

Why do you want to study this course or subject?

Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.

How have your qualifications and studies helped you to prepare for this course or subject?

This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.

What else have you done to prepare outside of education, and why are these experiences useful?

Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

View fees for continuing students

Employability

Enhancing your employability skills

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.

Facilities & Staff

Business and Management facilities

Take a look around the facilities available to you as a Business and Management student at BCU.

See our Business and Management facilities

Our staff

Mawish Munawar

Course Director for BA Business with Marketing; Teaching Fellow for Entrepreneurship and Innovation

Mawish Munawar is the Course Director for BA Business with Marketing at Birmingham City University and a Teaching Fellow in Management – Entrepreneurship & Innovation. She brings over a decade of academic and leadership experience, specializing in entrepreneurship, innovation, and minority empowerment. Currently pursuing a PhD in Social...

More about Mawish

Dr Colin Akhurst

Lecturer – Strategy and Entrepreneurship

Colin is the associate course leader for BA Business and was awarded his PhD in 2021 for study titled “Facilitating Collaborative Entrepreneurship in an SME Network”. Colin is heavily involved in the Universities Knowledge Transfer Partnerships and Help to Grow initiatives and actively engages with micro and small business in Birmingham and beyond.

More about Colin

Dr Seray Begum Samur-Teraman

Course Lead for BSc Business and Entrepreneurship

Dr. Seray Begum Samur-Teraman's extensive academic and practical background uniquely positions her as a valuable resource for entrepreneurs and investors in the entrepreneurial ecosystem. In addition to her academic background, she has dedicated years to working directly with entrepreneurs and investors, imparting her expertise and providing...

More about Seray

Dr Xiping Shinnie

Lecturer in Management and Business (Entrepreneurship & Strategy)

Prior to joining Birmingham City University, Xiping worked at the University of Birmingham, providing teaching and supervision for undergraduate and postgraduate students. Xiping has also worked as a university lecturer at two major universities in China, where she has maintained the academic links, holding current posts as visiting lecturers.

More about Xiping

Dr Linlan Huang

Lecturer in Management, Associate Course Leader for MSc Management, and PhD Supervisor

Dr Linlan Huang is a Lecturer in Management, Associate Course Leader for MSc Management, and PhD Supervisor at Birmingham City University. He is a cross-disciplinary management scholar working at the intersection of sustainability, digital transformation, diaspora enterprise, and business education. His teaching, research and professional...

More about Linlan

Dr Dianna Nderitu

Senior Lecturer and Course Leader in Marketing

Dianna is Lecturer in Marketing and the Course Leader for the Marketing course and pathways. Dianna gained a PhD from Coventry University in the areas of Relationship Marketing and Service Marketing. Before joining BCU, Dianna taught at Coventry University Group within the Marketing department. Her current areas of research are in the areas of...

More about Dianna

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