Sport Business Management

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https://www.bcu.ac.uk/courses/sports-business-management-ba-hons-2027-28

Sport Business Management - BA (Hons) - 2027/28 Entry | Birmingham City University

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Sport Business Management - BA (Hons)

Currently viewing course to start in 2027/28 Entry.

Sport business is also big business. What do sportspersons’ contracts include? Why are image rights so important and lucrative? How are multi-million-pound football transfers structured and executed? How do stadium naming rights work? These are all a part of a day’s work in the exciting world of a manager in sports business....

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Undergraduate

Study mode

Full Time/Part Time

BA (Hons)

Start date

September 2027

View course fees

Business and Management

Location

City Centre

This course is:

Available with Professional Placement year

Open to International Students

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Overview

Study Business at BCU (2026 Updated)

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0:000 Studying business at BCU is all about innovation, modernity, and real world impact. Our courses give you the skills, knowledge, and experience to thrive in today's fast-paced business world. Two pillars run through every program.

0:1616 Entrepreneurship and artificial intelligence. Entrepreneurship teaches you to spot opportunities, evaluate ideas, and take action. Whether you want to start your own business or innovate within an existing company, these skills are essential. AI is transforming business from forecasting the future to optimizing today. We give you practical experience applying AI and data analytics in real world business scenarios, bridging business and technology. We bring learning to life with real world projects, industry standard tools, and live clients, giving you hands-on experience while you study. The steamhouse supports entrepreneurial students with tailored services. The incubator helps shape ideas while the hatchery offers mentoring, consultancy, and financial support to get your business off the ground. Employability is the core of every course with human resource management courses also CIPD accredited. Placement opportunities, local business links, and weekly workshops ensure you graduate with practical skills and confidence for your career. At BCU, you don't just get a degree. You gain the knowledge, experience, and mindset to make your mark in business.

Sport business is also big business. What do sportspersons’ contracts include? Why are image rights so important and lucrative? How are multi-million-pound football transfers structured and executed? How do stadium naming rights work? These are all a part of a day’s work in the exciting world of a manager in sports business.

The exciting and evolving global sports market is estimated to be worth over £400bn and is growing at a significant rate year on year. Over the past decade, there has been a huge increase of career opportunities in the sport sector that require graduates with the skills, attributes and experience to thrive in such a dynamic industry. From organisation executives to agents and commercial managers, this is an industry for business-minded people with a passion for sport.

This course is designed to explore topics around digital innovation in sports business such as social media representation, modern marketing and online opportunities, events management and delivery, crisis management and sportsperson care and representation such as being a manager or agent looking after any and all needs from contract negotiations to advising on PR and media responsibilities.

Employability and entrepreneurship are at the core of this course and these transferable skills will give you a solid foundation from which to build your career. Placements, project fieldwork and workshops will prepare you to hit the ground running the second you graduate.

What's covered in this course?

The course has a clear focus on preparing you for a career in sport business by providing a strong understanding of media handling and sponsorship alongside care and representation of athletes.

The course covers a variety of skills required to become a professional in Sport Business Management including technology and digital innovation, marketing, events, venue management, operations, player care and representation, sport tourism, sport media, and crisis and risk management.

Professional Placement year

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

Why Choose Us?

We have a strong focus on employability and through placement opportunities and our links with local businesses, we aim to ensure you graduate not only with your degree but also with the skills and knowledge needed to embark on your chosen career.

The STEAMhouse offers amazing opportunities for entrepreneurial students to kick start and build a business. Services available include the Incubator which helps focus and solidify business ideas and the Hatchery which offers support in getting your business off the ground.

We pride ourselves on being the University for Birmingham and supporting and giving something back to the local business community. We have strong links with local businesses in the city across several industries. These links help us enhance students’ experiences by giving them access to industry experts for guest lectures, exciting placement opportunities and other chances to engage with the business community as a whole.

We aim to infuse learning with exposure to real-world experiences. We give students the chance to work on real-life projects using industry-standard software and with real-world clients where possible, offering a unique opportunity for students to gain this invaluable experience while they study.

Similar Courses

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Sport and Exercise Science - BSc (Hons)

Open Day

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explore our campus and tour accommodation.

Next Open Day: 21 November

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Course in Depth

First Year

Second Year

Professional Placement (Optional)

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Introduction to Data Analytics and AI 20 credits

This module offers an in-depth exploration of Data Analytics and its application in different aspects of business. The module also explores Artificial Intelligence (AI) and its role in contemporary business practices. It is designed to provide you with a practical understanding of the real-life application of data analytics in Business settings. The module brings together the worlds of business and technology and is ideal for those pursuing careers in business related fields, or business analytics. It equips you with essential critical thinking and data analytics skills that are highly in demand in today’s as well as the future employment market.

Marketing Principles & Practice 20 credits

In Marketing Principles and Practice, you will learn the role that marketing plays within an organisation and how to apply some of the key tools and techniques that professional marketers use on a regular basis. For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.

Introduction to Sport Business Management 20 credits

This module is designed to introduce you to the concept of management in the sports business industry. The module encourages you to think about what skills, attributes and tasks managers perform in different situations with the purpose of recognising what makes effective sport business managers. This module aligns with the course philosophy by providing an insight into the respective industry, integrating sessions from industry experts to facilitate this. The module balances theory and concepts, supporting you to reflect and apply this content into real life scenarios. In particular you will be introduced to the major business functions and how they operate in a variety of sport business contexts

Entrepreneurial Thinking 20 credits

This module provides a comprehensive exploration of entrepreneurship, equipping you with the skills, perspectives, and theories applicable across industries and professions. It covers both new venture creation and innovation within existing organisations, emphasising entrepreneurial thinking and mindset.

Finance for Managers 20 credits

This module will provide a gentle introduction to the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes.

You’ll explore key areas of accounting including gaining an appreciation for how basic financial statements are prepared and how you can assess both the financial performance and financial position of a business.

Sport for Development 20 credits

The objective of this module is to provide insight into sport for development and the multiple aspects associated with this topic. The module looks to develop your understanding of how international policies drive sport for development while breaking down key areas such as UN Sustainable Development Goals.

In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).

Managing Venues 20 credits

Venue Managers – otherwise known as General, Venue or Stadium Managers -are pivotal actors in ensuring the successful execution of multiple events across a variety of industries – for example, Sport and Esports. They require a subtle blend of technical, behavioural and cognitive skills and knowledge, although their core capability –given their operational closeness to the customer –is principally technical (i.e. how to get things delivered on time to specification). Great Venue Managers are the linchpins of successful occasions –the correlation between Venue Manager effectiveness and customer safety having been proven as a principal determinant of success.

Sports Media 20 credits

This module enables you to develop, understand and apply key knowledge and skills to be successful in the fast-changing sport media environment. The module is delivered through a combination of lectures, seminars, tutorials and workshops in which you will be expected to contribute.

Live Event Experiences 20 credits

The aim of this module is to provide you with the practical industry skills in creating and developing a live event. In this module you will devise, plan, implement and evaluate the running of a live event to meet the business objectives of a live client. Whilst completing this task, you will also develop knowledge and skills in wider project management, administration, problem solving and creative thinking.

Methods in Research and Project 20 credits

The aim of this module is to provide you with the knowledge, skills and insights to research a ‘live’ issue in your industry with a view to formulating a practicable, impactful and value-added research project proposal which can be actioned in the final year.

In order to complete this course a student must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.

Contemporary Issues in Sport Business 20 credits

The overall objective of the module is to provide an understanding and awareness of contemporary social issues that impact on sport. This module will equip you with the critical knowledge and tools that are the foundations of responding to incidents from within professional clubs and national governing bodies. In this module you will explore and engage with three evolving themes: corruption, crisis and social trends.

Data Analytics and AI in Practice 20 credits

This module progresses on from the Level 4 module Introduction to Data Analytics and AI. Artificial intelligence (AI) has transformed the business world and personal lives, and ‘Big Data’ is everywhere. This module will demonstrate how organisations apply analytical tools and techniques by harvesting and leveraging data to gain a competitive edge.

Player Care and Representation 20 credits

The overall objective of the module is to provide an understanding and awareness of player care and representation in the professional world of sport. This module will equip you with the critical knowledge and tools that are the foundations of becoming a successful player care manager or representative.

Entrepreneurial Feasibility 20 credits

In this module, you will develop a deep understanding of the entrepreneurial process, focusing on the evaluation of the feasibility of new business ventures. You will explore how businesses are formed, structured, and strategically developed to achieve long-term sustainability.

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

In order to qualify for the award of BA (Hons) Sports Business Management with Professional Placement Year you must successfully complete the following module:

Professional Placement Year 120 credits

This module is designed to provide you with the opportunity to undertake a credit bearing, 40- week Professional Placement as an integral part of your Undergraduate Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Management Project 40 credits

The module will allow you to demonstrate your ability to evaluate a business issue relevant to your discipline of study and utilize the theory from your study to date to generate recommendations at either a theoretical or practical level. It will allow you to demonstrate your analytic and time management skills in a practical way.

Event Bidding and Legal Contracts 20 credits

The aim of this module is to provide you with a comprehensive knowledge and understanding of the intricate nature of event bidding and the legalities within contracts associated with the processes. Therefore, in this module you will gain valuable insight into the legal terminology, theory and application required for event bids. You will explore current and previous case studies of events which involve extensive bidding process (e.g. Olympic Games, Commonwealth Games, World Expo’s, City of Culture).

Crisis Management and Security 20 credits

The overall objective of the module is to provide an understanding and awareness of Crisis Management strategy, planning, operational and organisational responses. The module will develop your learning by focusing on a range of crisis issues, such as pandemics, crowds, terrorism and scandal.

Tourism and Competitive Socialising 20 credits

This module seeks to provide you with an in-depth understanding of the many issues involving tourism and competitive socialisation provision and in doing so facilitating your ability to use socialisation events in tourism development.

Practical Application of AI in Business 20 credits

This module builds on the previous modules (Introduction to Data Analytics and AI and Data Analytics and AI in Practice). The module offers hands-on experience of Artificial Intelligence (AI) based solution development for addressing a particular business challenge.

Strategic Management 20 credits

This module introduces you to a range of advance strategic management tools and techniques with which to analyse and thus understand business situations with national and international relevance. In addition, an understanding of competitive behaviour will be informed by a variety of views concerning the sources of competitive advantage, sustainable competitive advantage from a theoretical and industry perspective.These include the implications of developments in the macro environment, industry structure, the organization’s strategic position in an industry, the acquisition and development of resources and capabilities, and the challenge of industry evolution to sustaining competitive advantage.

Business Models for Digital Economy 20 credits

Following from the discovery (L4) and practice (L5) phases of your journey into developing enterprise skills, this module focuses of the application phase (L6), where you are encouraged to learn and apply different techniques to launch a technology start-up.

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Underpinning the philosophy of the course are the following purpose and objectives:

To inspire and equip students with the expertise to develop a high level of academic skills leading to graduate employment and career development within the fast growing ‘Global Sports industry domain’.

Objectives

Technical: to furnish students with the practical skills and expertise to add high value within the Sports industry

Behavioural: to nurture the appropriate levels of energy and internal/external ‘customer-centric’ behaviours to create innovative products and services

Cognitive: to provide students with high levels of critical reasoning and problem solving capabilities that will ensure they stand out among their competitive set

Be truly global: to provide students with global experiences throughout all levels, making this course unique in the marketplace

Go Abroad

Undergraduate students can apply to study on an exchange programme for one semester at one of our partner universities across the globe. The opportunity to apply will depend on which course you study. The majority of courses offer this in the second semester of your second year. You will obtain credits which are recognised by BCU. Find out more about Go Abroad.

Alternatively, each year, the University offers students the chance to volunteer or study overseas at one of our partner institutions/organisations during the summer. In previous years, our students have been to France, Spain, Brazil, Fiji, India, Mexico, South Korea, and USA on a variety of activities. All students are eligible to apply, although PG and PhD students may require academic approval. Find out more about Go Abroad.

Entry Requirements

These entry requirements apply for entry in 2027/28.

All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.

Essential requirements

112-72 UCAS Tariff points

The offer we make you takes into account your individual circumstances, predicted grades, achieved qualifications and potential to succeed at university.

GCSE and other level 2 requirements

This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below.

A Level, BTEC and other level 3 requirements

Qualification

Entry requirements

A Level / AS Level

A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent)

AS Level: Must be in a different subject to A Levels

A maximum of four subjects will be considered

Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate)

Diploma accepted with one A Level or equivalent level 3 qualifications

Extended Certificate accepted with two A Levels or equivalent level 3 qualifications

Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall grade

All subjects considered

Access to HE Diploma

Pass with 60 credits, 45 credits at level 3

OCR Cambridge Technical qualifications

NCFE CACHE Level 3 qualifications

WJEC Level 3 qualifications

Considered with two A Levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

112-72 UCAS Tariff points, achieved in five Higher level subjects

Scottish Higher / Advanced Higher

112-72 UCAS Tariff points, achieved from three Advanced Highers or two Advanced Highers plus two Highers

Welsh Baccalaureate

112-72 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications

AAT Diploma in Accounting

IFS / LIBF in Financial Studies

If you're applying with an International Baccalaureate Diploma or international qualifications, please see further information below.

Mature students

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

International qualifications

International Baccalaureate Diploma

Obtain 28-24 points overall

EU / International students

Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require IELTS 6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information on pre-sessional English courses.

Meeting our entry requirements

If you do not meet our academic or English language requirement, or have been out of education for some time, you may wish to consider joining Birmingham City University International College (BCUIC). BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to undergraduate study at Birmingham City University.

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply

UK Student

International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2027

Duration

Full Time

£10,050 in 2027/28

Apply via UCAS

Part Time

Show fees

Apply Online

£1675 per 20 credits

Year 1 - 60 credits

Year 2 - 80 credits

Year 3 - 80 credits

Year 4 - 80 credits

Year 5 - 60 credits

Fees for Part-time students

This course can be studied on a Part-time study basis. The cost per year of study is based on credit requirements for that year.

International students

£19,220 in 2027/28

Included in your course fees

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Not included in your course fees

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Personal stationery and study materials (optional)

Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Accommodation and living costs (optional)

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

Register with UCAS

Login to UCAS and complete your details

Select your course and write a personal statement

Get a reference

Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS.

Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the three areas you’ll need to address:

Why do you want to study this course or subject?

Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.

How have your qualifications and studies helped you to prepare for this course or subject?

This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.

What else have you done to prepare outside of education, and why are these experiences useful?

Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

View fees for continuing students

Employability

You will have opportunities to undertake live projects with real employers, and study contemporary relevant sports business issues, developing the capability to manage the complexity and uncertainty of the contemporary workplace.

The Sports Business Management degree incorporates modules specifically designed to build a professional and independent approach to study which facilitates lifelong learning.

Placements

Placements provide an opportunity to spend a year within a business. Our placement office and course academics can support you in locating a placement.

More about our placement opportunities

Facilities & Staff

Business and Management facilities

Take a look around the facilities available to you as a Business and Management student at BCU.

See our Business and Management facilities

Our staff

Dr Ann Cameron

Lecturer in Event Management & Global Hospitality

Dr Ann Cameron is a passionate educator, committed to helping students succeed both in their chosen discipline and as lifelong learners. She has successfully taught all levels of students from diploma to postgraduate in a range of hospitality and management modules.

More about Ann

Dr Talent Moyo

Lecturer in Sports Business Management

Dr Talent Moyo completed her PHD in Marketing at Cape Peninsula University in South Africa. She has worked with several football, rugby, and cricket teams in South Africa to enhance their socially responsible marketing practices.

More about Talent

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T: +44 (0)121 331 5389

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