Events Management

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https://www.bcu.ac.uk/courses/events-management-ba-hons-2027-28

Events Management - BA (Hons) - 2027/28 Entry | Birmingham City University

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Events Management - BA (Hons)

Currently viewing course to start in 2027/28 Entry.

The global events and leisure sector has seen an an explosion in growth and career opportunities. From managing large multi-purpose venues to organising individual events, there are plenty of varied and exciting careers to explore.

Our BA (Hons) Events Management course and will give you the skills, real-world experience and insights to develop a career in this growing sector....

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Undergraduate

Study mode

Full Time/Part Time

BA (Hons)

Start date

September 2027

View course fees

Business and Management

Location

City Centre

This course is:

Available with Professional Placement year

Open to International Students

Open Day Book now

Overview

Events Management students visit TOCA Social

Our BA (Hons) Events Management course and will give you the skills, real-world experience and insights to develop a career in this growing sector. Through immersive learning and exposure to live, real-world clients and projects, this course lets you get hands on experience in designing, preparing and managing events of all sizes.

During your studies you’ll get to see behind the scenes of large-scale event venues such as the NEC in Birmingham to see how they organise national events including the Crufts dog show. Through a network of industry partners and guest speakers, you will be exposed to the real-world working environment and the challenges and opportunities it presents.

Employability is embedded into the course; everything is geared towards preparing you for work in the industry and giving you the skills and knowledge to make you attractive to employers or able to strike out on your own.

Through our very own student-led events management agency, Empower, you’ll get the chance to work with real-world clients on live events and projects to gain invaluable practical experience.

What's covered in this course?

This course covers every aspect of event management from designing, planning and managing live events to managing venues of all types and sizes.

The Technology and Event Production module allows you to get hands-on with the look and feel of your event and venue, covering visual projection, audio and sound design (including music and/or speaker microphones), lighting, AI, drones and interactive multimedia.

You’ll learn about managing numerous, simultaneous events and resources and also the minute details of individual events.

Professional Placement year

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

Accredited By

This course is accredited by:

Why Choose Us?

We have a strong focus on employability and through placement opportunities and our links with local businesses, we aim to ensure you graduate not only with your degree but also with the skills and knowledge needed to embark on your chosen career.

Through our in-house student-led events agency, Empower, you'll have the opportunity to work on real-world events briefed in by real-world clients.

We pride ourselves on being the University for Birmingham and supporting and giving something back to the local business community. We have strong links with local businesses in the city across several industries. These links help us enhance students’ experiences by giving them access to industry experts for guest lectures, exciting placement opportunities and other chances to engage with the business community as a whole.

We aim to infuse learning with exposure to real-world experiences. We give students the chance to work on real-life projects using industry-standard software and with real-world clients where possible, offering a unique opportunity for students to gain this invaluable experience while they study.

As part of this dedication to offering real-world experiences, each year our students get the opportunity to go behind-the-scenes at the NEC in Birmingham during their busiest week of the year which includes the famous dog show, Crufts.

BCU is a proud Academic Associate Member of the AEV (Association of Event Venues). The AEV provides an opportunity for industry and academia alike to share best practice, knowledge and ensures the voice of events is represented within the sector and the UK Government. This course is also accredited and meets the high standards of the Chartered Management Institute.

Open Day

Join us for our next Open Day where you'll be able to learn about this course in detail, chat to students,

explore our campus and tour accommodation.

Next Open Day: 21 November

an Open Day

Course in Depth

First Year

Second Year

Professional Placement (Optional)

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Introduction to Data Analytics and AI 20 credits

This module offers an in-depth exploration of Data Analytics and its application in different aspects of business. The module also explores Artificial Intelligence (AI) and its role in contemporary business practices. It is designed to provide you with a practical understanding of the real-life application of data analytics in Business settings. The module brings together the worlds of business and technology and is ideal for those pursuing careers in business related fields, or business analytics. It equips you with essential critical thinking and data analytics skills that are highly in demand in today’s as well as the future employment market.

Marketing Principles and Practice 20 credits

In Marketing Principles and Practice, you will learn the role that marketing plays within an organisation and how to apply some of the key tools and techniques that professional marketers use on a regular basis. For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.

Event Skills 20 credits

This module offers an insight into the skills needed to become a successful event manager across the events industry. Across 12 weeks, the module addresses key areas of events management including project management, hospitality and service management, client management, finance and budgeting, creativity, managing risk and venue design.

Entrepreneurial Thinking 20 credits

This module provides a comprehensive exploration of entrepreneurship, equipping you with the skills, perspectives, and theories applicable across industries and professions. It covers both new venture creation and innovation within existing organisations, emphasising entrepreneurial thinking and mindset.

Finance for Managers 20 credits

This module will provide a gentle introduction to the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes.

Creative Events 20 credits

This module provides an insight into the planning and design process behind creative events. The module explores theories, module and strategies to enable you to become confident in designing, planning and delivering creative events of the future. In this module, you will explore types of events and their classifications, the event cycle and implications this has on event human resource management.

In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).

Event Design and Venue Operations 20 credits

The process of creative thinking and experiential design is needed for event managements for mega events all the way through to smaller events. This module will equip you with the knowledge and skills needed to conceptualise, create and effectively design events whilst considering the overall venue operations to engage with consumer senses and enhance the overall experience.

Sustainable Supplier Networks for Events 20 credits

The aim of this module is to allow you to understand the role of suppliers in the development and delivery of events along with how the various stakeholders in events including suppliers, venues and event managers can work together to deliver sustainable events. The module takes you through the UN Sustainable Development Goals (SDG) and how they can be used to guide event managers throughout the full project cycle of an event from client brief, event delivery to post event review.

Methods in Research and Project Management 20 credits

The aim of this module is to provide you with the knowledge, skills and insights to research a ‘live’ Events issue with a view to formulating practicable, impactful and value-added research project proposal which will be actioned in the final year. To this end you will be taught the key stages of methods in Events Research (i.e. identify question and objectives, isolate key literature and conceptual frameworks, select appropriate research methodology, collect and analyse data and write up a compelling report).

Live Event Experiences 20 credits

The aim of this module is to provide you with ‘real world’ event management experience. Integral to the module will be a focus on group work, enabling you to utilise your event management skills accrued at level 4 to exhibit decision making skills when choosing a viable event to execute, selecting an appropriate venue and promoting the event, and ultimately running their chosen event. The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical business contexts.

In order to complete this course a student must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.

Event Technology and Production 20 credits

The 21-century introduced new event technology that impacted attendees’ experience. The aim of this module is to allow you to understand event technology and production. It will explore digital technology used in events, venue technology and digital marketing.

Data Analytics and AI in Practice 20 credits

This module progresses on from the Level 4 module Introduction to Data Analytics and AI. Artificial intelligence (AI) has transformed the business world and personal lives, and ‘Big Data’ is everywhere. This module will demonstrate how organisations apply analytical tools and techniques by harvesting and leveraging data to gain a competitive edge.

Entrepreneurial Feasibility 20 credits

In this module, you will develop a deep understanding of the entrepreneurial process, focusing on the evaluation of the feasibility of new business ventures. You will explore how businesses are formed, structured, and strategically developed to achieve long-term sustainability.

Social Media Marketing and Commerce 20 credits

Social Media Marketing and Commerce explores social media marketing and the growth in social media commerce, identifying how platforms are seamlessly integrating e-commerce functionalities into social networks to build relationships, showcase products and drive sales.

Advertising and PR - Principles and Practice 20 credits

The aim of this module is to explore principles involved in the professional practice of advertising and public relations (PR). It introduces you to the range of techniques and tools used in advertising and PR.

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

In order to qualify for the award of BA (Hons) Events Management with Professional Placement Year you must successfully complete the following module.

Professional Placement Year 120 credits

This module is designed to provide you with the opportunity to undertake a credit bearing, 40- week Professional Placement as an integral part of your Undergraduate Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Management Project 40 credits

The module will allow you to demonstrate your ability to evaluate a business issue relevant to your discipline of study and utilize the theory from your study to date to generate recommendations at either a theoretical or practical level. It will allow you to demonstrate your analytic and time management skills in a practical way.

Managing Emotions in the Events Industry 20 credits

Following consideration of the psychology of emotion you will consider how super-performance within Events is driven through driving emotional connectivity, first with employees and second – interconnected – with customers. The module is delivered through a combination of workshops, simulations and discussions in which you will be expected to contribute.

Crisis Management and Security 20 credits

The overall objective of the module is to provide an understanding and awareness of Crisis Management strategy, planning, operational and organisational responses. The module will develop your learning by focusing on a range of crisis issues, such as pandemics, crowds, terrorism and scandal.

In order to complete this course you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.

Practical Application of AI in Business 20 credits

This module builds on the previous modules (Introduction to Data Analytics and AI and Data Analytics and AI in Practice). The module offers hands-on experience of Artificial Intelligence (AI) based solution development for addressing a particular business challenge.

Strategic Management 20 credits

This module introduces you to a range of advanced strategic management tools and technique to analyse and understand business situations with national and international relevance. In addition, an understanding of competitive behaviour will be informed by a variety of perspectives concerning the sources of competitive advantage, sustainable competitive advantage from both theoretical and industry viewpoints.

Tourism and Competitive Socialisation 20 credits

This module seeks to provide you with an in-depth understanding of the many issues involving tourism and competitive socialisation provision and in doing so facilitating your ability to use socialisation events in tourism development.

Business Models for Digital Economy 20 credits

Following from the discovery (L4) and practice (L5) phases of your journey into developing enterprise skills, this module focuses of the application phase (L6), where you are encouraged to learn and apply different techniques to launch a technology start-up.

Event Bidding and Legal Contracts 20 credits

The aim of this module is to provide you with a comprehensive knowledge and understanding of the intricate nature of event bidding and the legalities within contracts associated with the processes. Therefore, in this module you will gain valuable insight into the legal terminology, theory and application required for event bids.

Sales and Channel Management 20 credits

The Sales and Channel Management module brings together two critical commercial areas: crafting an effective channel strategy, and mastering the sales, promotion, and negotiation techniques essential for delivering products or services to customers.

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Academic Associate Member

BCU is a proud Academic Associate Member of the Association of Event Venues (AEV).

Association of Event Management

BCU is a member of AEME (Association for Events Management Education), the subject association for events management education. Membership of AEME helps to raise the profile of the events discipline through the sharing of education, research and best practice with events education providers across the UK and beyond, and ensures we can engage in meaningful communication with other event stakeholders. Through AEME we are helping to shape the future of events education and provide a greater voice in enhancing public policy within the Tourism, Hospitality and Event (THE) sectors.

Our Students - Lillie Hall

This summer I was given the amazing opportunity to work at ‘Leeds Festival’, working for the company ‘Festival Republic’. The role I successfully secured was that of Campsite Zone Manager. I had a campsite full of tents, and an area of camper-vans that I personally managed.

This was an extremely big challenge, which entailed managing multiple different teams including security, volunteers and a car parking team. The responsibility was extremely high and if anything had gone wrong, for either me or my teams, it was on my shoulders.

I learnt an incredible amount about what goes into the processes behind festivals and events themselves, having a good look behind the scenes at why things happen the way they do and how - an opportunity I am incredibly grateful to have had. By the end I felt that not only had I learnt an incredible amount, I was excited to begin my journey within the events industry.

Entry Requirements

These entry requirements apply for entry in 2027/28.

All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.

Essential requirements

112-72 UCAS Tariff points

The offer we make you takes into account your individual circumstances, predicted grades, achieved qualifications and potential to succeed at university.

GCSE and other level 2 requirements

This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below.

A Level, BTEC and other level 3 requirements

Qualification

Entry requirements

A Level / AS Level

A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent)

AS Level: Must be in a different subject to A Levels

A maximum of four subjects will be considered

Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate)

Diploma accepted with one A Level or equivalent level 3 qualifications

Extended Certificate accepted with two A Levels or equivalent level 3 qualifications

Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall grade

All subjects considered

Access to HE Diploma

Pass with 60 credits, 45 credits at level 3

OCR Cambridge Technical qualifications

NCFE CACHE Level 3 qualifications

WJEC Level 3 qualifications

Considered with two A Levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

112-72 UCAS Tariff points, achieved in five Higher level subjects

Scottish Higher / Advanced Higher

112-72 UCAS Tariff points, achieved from three Advanced Highers or two Advanced Highers plus two Highers

Welsh Baccalaureate

112-72 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications

AAT Diploma in Accounting

IFS / LIBF in Financial Studies

If you're applying with an International Baccalaureate Diploma or international qualifications, please see further information below.

International qualifications

International Baccalaureate Diploma

Obtain 28-24 points overall

EU / International students

Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require IELTS 6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information on pre-sessional English courses.

Meeting our entry requirements

If you do not meet our academic or English language requirement, or have been out of education for some time, you may wish to consider joining Birmingham City University International College (BCUIC). BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to undergraduate study at Birmingham City University.

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply

UK Student

International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2027

Duration

Full Time

£10,050 in 2027/28

Apply via UCAS

Part Time

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£1675 per 20 credits

Year 1 - 60 credits

Year 2 - 80 credits

Year 3 - 80 credits

Year 4 - 80 credits

Year 5 - 60 credits

Fees for Part-time students

This course can be studied on a Part-time study basis. The cost per year of study is based on credit requirements for that year.

International students

£19,220 in 2027/28

Included in your course fees

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Specialist software

You will be able to access free licences for specialist software.

Free Adobe Creative Cloud licence

Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.

DBS check

If you are required to undertake a Disclosure and Barring Service (DBS) check for this course, the cost for your first DBS check is included in your fees.

Memberships

Membership of the relevant professional body is included in the course fees.

CMI accreditation

All students benefit from the course’s accreditation by the Chartered Management Institute (CMI) at no extra cost. The CMI is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.

Not included in your course fees

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Personal stationery and study materials (optional)

Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials.

Accommodation and living costs (optional)

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

Register with UCAS

Login to UCAS and complete your details

Select your course and write a personal statement

Get a reference

Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS.

Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the three areas you’ll need to address:

Why do you want to study this course or subject?

Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.

How have your qualifications and studies helped you to prepare for this course or subject?

This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.

What else have you done to prepare outside of education, and why are these experiences useful?

Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

View fees for continuing students

Employability

You will have opportunities to undertake live projects with real employers, and study contemporary relevant event, venue and experience issues, developing the capability to manage the complexity and uncertainty of the contemporary workplace.

This course incorporates modules specifically designed to build a professional and independent approach to study which facilitates lifelong learning.

Placements

Connections that Birmingham City University has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) will provide you with the opportunity to access placements. You will supported in this by the course academics and designated placement office.

More about our placement opportunities

Industry Expertise

At every stage of this course, we have looked to include industry leaders, using their advice to shape our curriculum.

The Event, Venue and Experience Management course is an exciting and innovative course that offers fantastic pathways into the industry.

Paul Wilcock, President of Genting UK

This innovative undergraduate programme provides deep insight into what it takes to become a high impact Events, Venue and Experience Manager. The team at Birmingham City University have unrivalled practical experience of working within the industry.

Dr Sue Waldock, Group HR Director, The Rank Group PLC

This new course looks forward to the important elements and considerations needed of leadership, management and operators of leisure and hospitality organisations today. Drawing on the knowledge base, thought leadership and real world experience of both Birmingham City University and its Academy of Multi-Unit Leadership, students will leave this course equipped to add value to organisations swiftly as well as develop the critical thought to forge careers and entrepreneurial business opportunities of their own.

Adrian Fawcett, Chairman of Gala Leisure and Chairman of Park Holidays UK

Facilities & Staff

Business and Management facilities

Take a look around the facilities available to you as a Business and Management student at BCU.

See our Business and Management facilities

Our staff

Dr Libby Carter

Lecturer

Dr Libby Carter is a Lecturer on the Event, Venue and Experience Management and Global Sport Management courses at Birmingham City University. She holds a PhD from Coventry University in the area of Mega Event Ceremony Social Legacy.

More about Libby

Dr Ann Cameron

Lecturer in Event Management & Global Hospitality

Dr Ann Cameron is a passionate educator, committed to helping students succeed both in their chosen discipline and as lifelong learners. She has successfully taught all levels of students from diploma to postgraduate in a range of hospitality and management modules.

More about Ann

Dr Talent Moyo

Lecturer in Sports Business Management

Dr Talent Moyo completed her PHD in Marketing at Cape Peninsula University in South Africa. She has worked with several football, rugby, and cricket teams in South Africa to enhance their socially responsible marketing practices.

More about Talent

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T: +44 (0)121 331 5389

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