Entertainment Design

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https://www.bcu.ac.uk/courses/entertainment-design-ba-hons-2027-28

Entertainment Design - BA (Hons) - 2027/28 Entry | Birmingham City University

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Undergraduate › Entertainment Design - BA (Hons)

Entertainment Design - BA (Hons)

Currently viewing course to start in 2027/28 Entry.

We all want to be entertained — but what if you could be the one who designs the magic? From film sets to festivals, live events to immersive worlds, BA (Hons) Entertainment Design puts you centre stage in shaping unforgettable experiences.

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Undergraduate

Study mode

Full Time

BA (Hons)

Start date

September 2027

View course fees

Art and Design

Location

Margaret Street

This course is:

Open to International Students

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Overview

Entertainment Design Course video

View video transcript

For over 25 years, BCU has championed

design courses that aim to take creative

experiences to the next level. Now, we

take the next step in that evolution

with our entertainment design course,

which builds on our expertise in

performance and spatial design with a

focus on technology and innovation. From

film sets to festivals, live events to

immersive worlds, this course puts you

center stage in crafting a diverse range

of audience experiences. Starting with

the foundations of entertainment design,

storytelling, the space, the figure, and

the audience. You'll learn how to bring

ideas to life across events, theater,

exhibitions, film, and themed

environments. From model making to

visualization, and prototyping to

production, you'll develop hands-on

creative and technical skills. You'll

gain real world experience through live

briefs and collaborations with major

industry names like Boomtown, Blacken

Co., Catapult, and the Royal Shakespeare

Company. and you'll engage with critical

issues shaping the industry such as

sustainability, ethics, and emerging

technologies. Developed in conjunction

with the leading industry partners, this

course is built to help you discover

your specialism, build a professional

portfolio, and develop the skills and

confidence to step straight into the

creative industry when you graduate.

There's nothing like a good story, a

great performance, or an experience that

moves us. This is your chance to help

shape the future of entertainment and

create unforgettable experiences for

audiences everywhere.

Our BA (Hons) Entertainment Design course prepares you to work across the dynamic and fast-growing entertainment industry where creativity meets experience. The scope and opportunities in entertainment design are boundless. Whether it’s immersive theatre, theme parks, music festivals, museum exhibitions, escape rooms, film sets, interactive installations, brand activations, a live event or digital environment, entertainment designers are the creative minds behind the scenes who design the spaces, narratives, atmospheres, and interactions that bring all these experiences and more to life.

Rooted in a rich legacy of performance design at BCU, the BA (Hons) Entertainment Design degree builds on the decades of experience we have gained in creative practice while preparing you for where the industry is heading next. You’ll explore what entertainment can be, and how you can shape it.

What's covered in this course?

This is a doing course. You’ll design, prototype, make, test, present, and refine. Every module offers a balance between developing academic knowledge, building technical skills, and harnessing creative autonomy, so you can develop a practice that’s both grounded and ambitious.

You’ll work with the core principles of entertainment design — storytelling, space, figure, and audience — and learn how they interact to create impactful experiences. You’ll also develop your own direction through research, studio practice, collaboration, and critical reflection.

Throughout the course, you’ll engage with industry-informed briefs and real-world challenges using emerging tools and technologies, while also exploring sustainable design practices and the ethical use of AI to ensure your work is both innovative and responsible. Our affiliation with creative professionals ensures that you’re learning is relevant—and what you create makes you industry-ready. Informed by sector leading organisations such as the Royal Shakespeare Company (RSC), Blackhurst and Co, Katapult, Scruffy Dog Creative Group, Digbeth Loc. Studios, and Boomtown Festival, you'll have the opportunity to gain invaluable exposure to the creative processes, expectations, and innovations driving the entertainment design industry.

Over the duration of the course you will:

Explore the core principles of entertainment design: Storytelling, Space, Figure, and Audience.

Design and realise immersive, live, and digital experiences across events, festivals, theatre, exhibitions, film and themed environments.

Develop hands-on creative and technical skills in both analogue and digital making, including model-making, visualisation, and prototyping.

Engage with real-world briefs and industry collaborations with organisations such as Boomtown, The RSC, Scruffy Dog, and more.

Engage with critical thinking, sustainability, and the ethical use of emerging technologies including AI.

Build a distinctive creative portfolio and professional identity, preparing you for employment or independent practice in a fast-moving industry.

Whether you're interested in designing and making for immersive live events, large scale production design, themed environments, interactive media, or something entirely your own, our aim is that you’ll graduate with the confidence, portfolio, and vision to shape the future of entertainment design.

The course provided insight into the vast scope of career options within the entertainment industry. Through completing a variety of projects, the course allowed me to zero in on my choice of career and then pushed me to start learning the necessary knowledge to succeed in that career. I developed many skills and gained a lot of practical knowledge throughout the course, whilst still enjoying every moment. I would highly recommend this course to anyone that strives for a job in the entertainment industry.

Connor Woodey – Senior Visual Effects Texture Artist, Cinesite

Why Choose Us?

Built with industry – co-designed with sector leading partners from across the breadth of the entertainment industry.

Legacy meets innovation – over 70 years of performance design expertise, reimagined for today’s entertainment industry.

Hands-on from day one – design, make, and create through real briefs and immersive studio projects.

Career-focused – gain professional skills, certifications, and a portfolio that opens doors across creative sectors.

Explore your path – shape your own direction with support for specialisms in live, digital, or immersive design.

Future-Ready Thinking – constantly evolving in response to new approaches, industry shifts, and emerging creative opportunities.

What is Entertainment Design?

Read more

Entertainment Design Instagram

Take a look at our latest posts on Instagram to get an insight into life as an Entertainment Design student.

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Open Day

Join us for our next Open Day where you'll be able to learn about this course in detail, chat to students,

explore our campus and tour accommodation.

Next Open Day: 21 November

an Open Day

Course in Depth

Year one

Year two

Final Year

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits)

What is Entertainment Design? 20 credits

In this module, you will begin your journey into the world of entertainment design by exploring the four foundational principles that will shape your entire degree: storytelling, space, figure, and audience. You’ll investigate how these principles operate across different entertainment contexts through research, observation, and hands-on experimentation. Each principle will be addressed individually through focused tasks and thematic exercises, allowing you to explore storytelling, space, figure, and audience in isolation before understanding how they interrelate.

Tools & Techniques: Meaning 40 credits

In this module, you’ll build a hands-on understanding of how tools, techniques, and materials can be used to shape meaning in entertainment design. You’ll experiment with a range of analogue and digital processes—drawing, sculpting, modelling, fabrication, digital creation, and emerging tools such as artificial intelligence (AI)—so you can begin forming a personal toolkit of creative approaches.

The Intersection: In Practice 40 credits

This module is where things start to collide—in the best possible way. You’ll explore what happens when the four guiding principles of entertainment design—storytelling, space, figure, and audience—interact. Rather than treating these principles in isolation, you’ll experiment with how they combine, intersect, overlap, and even challenge each other.

Exploring Direction 20 credits

This module invites you to pause, reflect, and ask an essential question: Who are you designing for, and why does it matter? As your first year in entertainment design progresses, you’ll begin to consider your own values, creative instincts, and areas of curiosity. This module is designed to help you step back from practice and investigate where your interests might be pointing you.

In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits)

The Intersection: as Discovery 40 credits

In this module, you’ll build on your foundational understanding of the four core principles—storytelling, space, figure, and audience—by exploring how they work together to create meaningful experiences. This is where you begin to discover what makes an experience resonate emotionally, socially, or intellectually with an audience.

Tools and Techniques: Communication 20 credits

In this module, you’ll refine how you communicate your ideas—visually, verbally, digitally, and physically. As a designer in the entertainment industry, it’s not enough to have great ideas—you need to present them clearly, compellingly, and professionally to a variety of audiences, including clients, collaborators, and end users.

Identifying Direction 40 credits

This module is designed to help you explore and clarify where your creative practice is heading. Building on your skills, experiences, and emerging interests from Level 4 and early Level 5, you’ll undertake a sustained enquiry into your personal design direction within the entertainment industry.

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules:

Industry Project 20 credits

This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be ‘real’, set in negotiation with an external client/agency/community, or it may be a simulation, inspired by a typical professional scenario you might experience in a work situation. T

he brief will enable you to apply your discipline-specific skills broadly, collaborating with your fellow students and, where relevant, across disciplines and with other stakeholders. Your project should consider sustainability and address relevant UN Sustainable Development Goals as a key aspect of contemporary creative industries work.

Independent Creative Entrepreneur 20 credits

Creative careers often lead individuals on unexpected journeys, traversing diverse paths. Recognizing and seizing opportunities becomes pivotal in shaping a fulfilling portfolio career—one that harnesses your creative abilities while sustaining your livelihood. Whether you’re crafting artistic artifacts, performing, providing services, or offering consultancy, the art of promoting and pitching ideas lies at the heart of an independent, entrepreneurial journey.

Work Placement 20 credits

Central to this experience is a 70-hour work placement, which you can complete either in a concentrated block or spread out over the duration of the module. During this placement, you’ll have the opportunity to develop your professional attributes and subject-specific skills.

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Tools and Techniques: Refined 40 credits

In this module, you’ll take your technical, material, and creative skills to the next level by refining the tools and techniques that define your personal and professional design practice. This is your opportunity to push beyond what you already know, focusing on excellence, innovation, critical thinking, and synthesis.

Framing Direction 20 credits

In this module, you will develop the intellectual and creative foundation for your final major project, The Intersection: Resolved. It’s your opportunity to define, investigate, and articulate a personal line of enquiry that will shape the work you create in your final semester.

The Intersection: Resolved 60 credits

This is your final and most ambitious project—the culmination of your work across the course. In this module, you will produce a significant creative output that demonstrates your vision, values, and contribution to the future of entertainment design.

This project should be informed by the research, insights, and design direction developed in the Framing Direction module, enabling you to build on a strong foundation of contextual and conceptual understanding.

Download course specification

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On the BA (Hons) Entertainment Design course, learning is hands-on, collaborative, and rooted in real-world creative practice. You’ll work on live briefs, explore new tools, and test ideas through studio projects, workshops, and critical discussions. Each year builds your confidence, technical skill, and creative independence — preparing you for an exciting career in the entertainment industries.

Level 4: Explore and Experiment

Your first year is about discovery. You’ll be introduced to the core principles of storytelling, space, figure, and audience, and learn how they shape experience. You’ll work across media, materials, and methods — building foundational technical skills and learning through play, research, and experimentation. Projects will help you explore what entertainment design means and discover what excites you creatively.

Level 5: Deepen and Develop

In your second year, you’ll develop more ambitious responses to complex briefs. You’ll explore interdisciplinary collaboration, communication, and design thinking, responding to real-world challenges and industry-aligned opportunities. You’ll also complete a work placement or industry-focused project to help define your personal direction and understand the professional landscape.

Level 6: Refine and Realise

Your final year is about refinement, synthesis, and innovation. You’ll take creative and intellectual ownership of your work — developing a major self-directed project that reflects your interests, specialism, and aspirations. Alongside this, you’ll sharpen your professional presentation skills and articulate your place within the future of entertainment design.

Trips and visits

As part of the BA (Hons) Entertainment Design experience, you’ll have the opportunity to take part in a variety of national and international trips that expand your creative perspective and connect you to the wider industry.

Across the UK, we organise regular visits to major cities such as London, Manchester, Bristol, and Liverpool, exploring cutting-edge exhibitions, theatres, festivals, and design studios. These trips give you direct insight into the professional environments and cultural contexts that shape contemporary entertainment design.

Internationally, students have the chance to attend prestigious global events such as the Prague Quadrennial — the world’s largest performance design exhibition — and the Venice Biennale, a major platform for art, architecture, and spatial storytelling. These trips immerse you in international practice, expose you to emerging trends, and allow you to engage with global voices shaping the future of the industry.

These experiences are more than inspirational — they’re transformative, helping you build confidence, cultural awareness, and a deeper understanding of the creative landscape you’re about to enter.

Follow us on socials

Follow @entertainmentdesign.uk to find out more about the course and view some of the latest student work.

Follow us on Instagram

I am thrilled to see BCU leading the way in establishing itself as a destination to help foster new talent and I am excited to partner with them in providing industry knowledge and experience.

Andy Sinclair-Harris

Former Walt Disney Imagineer

Currently Creative Director, Katapult – Themed attractions, experiences and destinations

This course speaks to and addresses the needs in the industry. With ever-changing challenges and opportunities, the course has a refreshing perspective on the multi-faceted skills and experience graduates need as they emerge into the sector.

As an arts organisation that employs a glorious, sprawling ecosystem of employees and freelancers, we see every day the flexibility, creativity and diversity of skills this colourful industry requires, and to see a course developed around that dynamic is a brilliant development.

Rowan Cannon

Artistic Director & CEO – Wild Rumpus CIC

Entry Requirements

These entry requirements apply for entry in 2027/28.

All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.

Essential requirements

112-72 UCAS Tariff points. Applicants will also need to submit a good portfolio.

The offer we make you takes into account the creative potential illustrated in your portfolio, along with your individual circumstances, predicted grades, achieved qualifications and potential to succeed at university.

If you are not studying a creative subject at Level 3, you can still apply for this course. Our portfolio guidance information includes alternative options for how you can show us your passion for art.

GCSE and other level 2 requirements

This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below.

A Level, BTEC and other level 3 requirements

Qualification

Entry requirements

A Level / AS Level

A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent)

AS Level: Must be in a different subject to A Levels

A maximum of four subjects will be considered

Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate)

112-72 UCAS Tariff points

Diploma accepted with one A Level or equivalent level 3 qualifications

Extended Certificate accepted with two A Levels or equivalent level 3 qualifications

Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall grade

All subjects accepted but Digital Production, Design and Development and Craft and Design preferred.

Access to HE Diploma

Pass with 60 credits, 45 credits at level 3

Accepted subjects: Arts, Media and Publishing subjects preferred but other subjects also considered

OCR Cambridge Technical qualifications

NCFE CACHE Level 3 qualifications

WJEC Level 3 qualifications

Considered with two A Levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

112-72 UCAS Tariff points, achieved in five Higher level subjects

Scottish Higher / Advanced Higher

112-72 UCAS Tariff points, achieved from three Advanced Highers or two Advanced Highers plus two Highers

Welsh Baccalaureate

112-72 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications

UAL Level 3 Extended Diploma

Typical offers vary according to individual circumstances and may be equivalent to a Merit or Pass overall

Foundation Studies (Art and Design, and Art, Design and Media)

Typical offers vary according to individual circumstances

If you're applying with an International Baccalaureate Diploma or international qualifications, please see further information below.

Mature students

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

International qualifications

International Baccalaureate Diploma

Obtain 28-24 points overall

For students who do not already hold a GCSE in Mathematics at grade C/4 or above, grade 5 in Maths (Standard level) from the IB Diploma will be accepted

EU / International students

Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require IELTS 6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information on pre-sessional English courses.

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply

UK Student

International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2027

Duration

£10,050 in 2027/28

Apply via UCAS

International students

£19,220 in 2027/28

Apply Online

Included in your course fees

Access to computer equipment

You will require use of a laptop or tablet, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Specialist software

You will be able to access free licences for specialist software such as Adobe Creative Cloud.

Free Adobe Creative Cloud licence

Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.

Basic materials for testing

We will provide some basic materials for initial testing and experimentation.

Memberships

Membership of the relevant professional body is included in the course fees.

Certification training (optional)

Working from Height, Manual Handling and Risk Assessment Training is provided by the University to prepare you for the practical demands of various live events. These are optional but any fees will be covered.

Not included in your course fees

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects. Costs will vary depending on the materials selected and the individual student requirements, but we will work with you to determine the most cost-effective solution for the realisation of your projects.

Clothing and safety equipment (mandatory)

This course requires the purchase of clothing and/or safety equipment. To access some of the workshops you will require steel toe capped boots at an estimated cost of £20

Media consumable items (mandatory)

This course requires the use of consumables such as sketchpads and drawing materials at an estimated cost of £50 +

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Personal stationery and study materials (optional)

Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials.

Project materials (optional)

This course includes project work that requires you to develop and produce a portfolio. This could be digital, but if you choose to create a physical portfolio, you will be expected to provide the materials; costs will vary depending on the materials selected but we recommend you budget £80.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Gallery visits (optional)

It is advisable for all Creative Arts students to visit exhibitions, galleries and other creative and cultural institutions and events depending on your own individual area of interest. Travel and entry costs may be associated with this.

External event expenses (optional)

If you choose to exhibit or participate in an external event, you may need to budget for exhibition, accommodation and travel costs.

Competition fees (optional)

If you choose to participate in some external design competitions you may need to cover submission fees, which can vary.

Books (optional)

All module key texts will be in the University library, but in limited numbers. You may choose to purchase a copy.

Personal equipment (optional)

Whilst not essential, it is advised you own a laptop or tablet capable of running Adobe Creative Cloud.

Software (optional)

Essential software will be provided but additional software may incur license costs, it will very much depend on the direction your practice. For example, you may need to purchase sketchup or twinmotion for your project

Subscriptions (optional)

You may wish to purchase subscriptions to additional journals and websites.

Production costs (optional)

For some production work you may wish to hire venues, equipment or performers which will have associated professional fees.

Accommodation and living costs (optional)

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

Register with UCAS

Login to UCAS and complete your details

Select your course and write a personal statement

Get a reference

Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS.

Birmingham City University’s UCAS code is B25 BCITY.

Portfolio guidance

If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.

Please see our portfolio guidance page for tips on putting your portfolio together.

Personal statement

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the three areas you’ll need to address:

Why do you want to study this course or subject?

Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.

How have your qualifications and studies helped you to prepare for this course or subject?

This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.

What else have you done to prepare outside of education, and why are these experiences useful?

Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

View fees for continuing students

Employability

Enhancing employability skills

From day one, BA (Hons) Entertainment Design is designed to prepare you for a career in a dynamic, competitive, and ever-evolving industry. Employability isn’t just an outcome of the course — it’s embedded in everything you do.

You’ll develop a wide range of transferable skills that are highly valued across the creative sector, including visual communication, storytelling, problem-solving, project management, collaboration, and critical thinking. Through practical modules and studio-based learning, you’ll also build strong technical skills in both analogue and digital making, giving you the confidence to design, prototype, present and realise your ideas to a professional standard.

Live briefs, industry-led projects, and collaborations with organisations give you insight into professional workflows, expectations, and emerging trends. These opportunities allow you to test your ideas in real-world contexts, receive constructive feedback, and build valuable industry contacts.

You’ll have the opportunity to undertake enhanced professional certifications and training, including Working at Height, Risk Assessment, and Manual Handling — skills that are highly regarded in production, theatre, events, and installation-based careers.

In your second year, you’ll complete a work placement or equivalent industry-engaged project, helping you to explore career pathways and apply your skills beyond the classroom. In your final year, you’ll develop a self-directed project that reflects your creative identity and is supported by a strong professional portfolio and personal design statement.

Whether your ambitions lie in themed attractions, film, festivals, exhibitions, digital media, or independent practice, you’ll graduate not only with a standout portfolio — but with the mindset, tools, and confidence to thrive in the entertainment design industries

Placements

At BA (Hons) Entertainment Design, we believe industry engagement should be active, not passive. Placement opportunities are not just about observation — they’re about participation, contribution, and growth. In your second year, you’ll have the option to choose a dedicated Work Placement module, offering focused, credit-bearing experience with professionals in your chosen field.

But real-world engagement doesn’t stop there. We actively embed industry touchpoints across all three years of the course — from live briefs and guest lectures to workshops, portfolio reviews, and collaborative projects. These encounters can be assessable or non-assessable but are always meaningful.

Whether you're shadowing a designer at a festival, helping realise a museum installation, or presenting ideas to creative studios, these experiences offer genuine insight into the professional world. They help you build networks, understand industry expectations, and develop the confidence and skills needed to transition into a creative career with impact.

Graduate Jobs

Graduates of BA (Hons) Entertainment Design go on to work across a wide spectrum of creative roles within the entertainment industry — and beyond. Career paths include production design for film and TV, immersive experience design, festival and event design, themed attractions, exhibition and museum design, set and costume design, interactive environments.

However, our graduates are more than specialists — they are trans-disciplinary thinkers and makers. With a skillset that blends storytelling, spatial design, collaboration, and technical fluency, you’ll be equipped to move fluidly between sectors, adapting your creativity to fit emerging formats and industry needs.

Whether working in large-scale production teams or building an independent creative practice, our graduates contribute meaningfully to the future of entertainment. Many also go on to freelance careers, start their own studios, or pursue further study in specialist areas such as scenography, exhibition design, or digital media.

Industry Links

BA (Hons) Entertainment Design has been developed in close collaboration with leading figures and organisations across the entertainment sector. These relationships are not just supportive—they are embedded into the DNA of the course. From live briefs and feedback sessions to guest lectures, workshops, and placement opportunities, you will engage directly with professionals shaping the future of the industry.

Our industry connections include high-profile partners such as the Royal Shakespeare Company (RSC), Boomtown Festival, Katapult, Scruffy Dog Creative Group, Blackhurst and Co, and Digbeth Loc. Studios. These organisations offer a wealth of insight across theatre, film, festivals, themed entertainment, events, and digital experiences—mirroring the breadth of the course itself.

The course is informed by Industry, helping ensure that what you learn in the studio aligns with what’s happening in the real world. By the time you graduate, you won’t just have a portfolio you’ll have developed meaningful relationships, professional insight, and the confidence to thrive in a competitive and constantly evolving creative landscape.

Facilities & Staff

Art and Design facilities

Take a look around the facilities available to you as an Art and Design student at BCU.

See our Art and Design facilities

Our staff

Paul Barrett

Course Director for BA (Hons) Entertainment Design, Senior Lecturer in Scenography

Paul is the Course Director for BA (Hons) Entertainment Design, a role he has held since the course's earlier iteration as BA (Hons) Design for Performance: Theatre, Film and Live Events. He has been instrumental in shaping the course’s evolution since 2001, ensuring its continued relevance and ambition in a fast-moving industry.

More about Paul

Hollie Wright

Senior Lecturer in Scenography

Hollie Wright is a creative educator and designer with a passion for performance, live events, and the spaces in between. With years of hands-on experience across music festivals, production design and management, she brings energy, imagination, and real-world insight to her teaching.

More about Hollie

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T: +44 (0)121 331 6295

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E: International enquiry form

T: +44 (0)121 331 5389

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