Business Management (Tourism and Events) - with a Placement Year

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https://www.staffs.ac.uk/course/business-management-tourism-and-events/full-time-with-a-placement-year

Business Management (Tourism and Events) BSc (Hons) - University of Staffordshire

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Business Management (Tourism and Events)

BSc (Hons)

Choose a study option

Full-time, with a placement year

Full-time

Full-time, with a foundation year

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Location

Stoke-on-Trent campus

UCAS code

N234, N235

Start dates available

September 2027

January 2028

Apply now

5th for Business & Management Studies

Complete University Guide 2027

International placement opportunities

Our links include Yummy Jobs, with the chance to work at Universal and Disney theme parks, golf resorts and in many other roles

Simulation and real-world learning

You’ll be immersed in business simulations, live industry briefs, group projects, VR experiences, and field trips to events and major attractions

Whether you want to create unforgettable visitor experiences, manage events or develop destinations, this course will open doors to exciting careers.

You won’t just learn the knowledge, you’ll live it. Applying your business management skills to the tourism and events sectors – through hands-on projects and industry collaborations.

You will be planning budgets, pitching ideas, developing marketing campaigns and using data to understand customer behaviour. Drawing on our expertise in immersive technologies, you can also explore VR and AR-driven experiences.

Your classroom will be Staffordshire’s booming visitor economy, which is worth £2.7 billion, supports 26,000 jobs and attracts 37 million visits a year. It’s home to Alton Towers Resort, the Peak District National Park and World of Wedgwood – just some of the many industry partners you could be working with on the course.

Other opportunities include:

Trips to visitor attractions, expos and events

Placements locally, nationally or internationally

Simulation-based activities, such as running business operations or managing critical scenarios

Discussions on contemporary issues and sustainable business practices

Collaborations with companies in our Digital Marketing and AI Hub

The course will teach you lots of transferable skills, including how to communicate, collaborate, lead, negotiate and make decisions. These will equip you for a variety of careers within the visitor economy or other business fields.

On successful completion of study, we will issue the following award: BSc (Hons) Business Management (Tourism and Events)

University of Staffordshire undergraduate courses are usually 3 years for full-time study.

Courses which offer other study options have longer durations:

Full-time with a placement year, 4 years

Full-time with a foundation year, 4 years

Part-time, 4-9 years

Course content

Throughout the course, you'll learn through real-world experiences that bring business, events and tourism to life. You will tackle genuine challenges faced by organisations and develop practical solutions that make a real impact.

We also explore the ‘eventscape’ through visits to a wide range of places, including cultural sites, sporting events, exhibitions, Christmas markets and major venues like Birmingham NEC. These field visits will help you understand how successful destinations and events are planned, managed and marketed.

As your confidence grows, you'll apply your learning by designing, delivering and evaluating your own live event. Working with external organisations and charities, you'll develop valuable experience in project management, marketing, budgeting, health and safety, and legal compliance.

Specialist modules explore the contemporary challenges shaping the future of the events and tourism industries. You'll examine topics such as sustainability, responsible tourism, digital innovation, destination management, consumer behaviour and ethical decision-making. You'll also consider how organisations can create inclusive and accessible experiences for diverse audiences.

Alongside developing specialist knowledge, you'll gain a strong understanding of how businesses operate and how successful organisations create value for customers. By the time you graduate, you'll have developed the commercial awareness, professional confidence and practical experience needed to thrive across the events, tourism and wider business sectors.

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 1 compulsory modules

Academic Agility, Digital Literacy And Entrepreneurial Thinking

30 credits

Accounting And Financial Literacy

Foundations Of Business Management

Global Visitor Economy

Year 2 compulsory modules

Event Experiences: Design And Delivery

Global Destinations, Resort And Attraction Management

Strategic Management And Digital Innovation

The Business Of Doing Good

Year 3 compulsory modules

Applied Practitioner Research Project

60 credits

Contemporary Issues In Business

Dtib Industrial Placement

120 credits

Leading For Change In The Visitor Economy

This module introduces you to the global visitor economy, exploring how destinations, attractions and events connect people, places and experiences across the world. You’ll discover how visitor flows develop, why some places and events become global attractions, and how social, cultural and environmental factors shape visitor experiences.Through interactive workshops and practical activities, you’ll learn to visualise the visitor economy as a connected system and apply your understanding to real, local attractions or events. You’ll build confidence in research, digital and communication skills by creating visual maps and media presentations that explain visitor experiences to different audiences.

Module code: TOUR40136

Accounting and Financial Literacy is designed to help you confidently understand and use financial information in business contexts. You will learn how to read financial statements, interpret performance and communicate financial insights, developing essential skills for future managerial and professional roles.

Module code: BUSM40013

This module introduces you to the core principles of business and management and how organisations operate in today’s dynamic environment. You will explore the role of managers, key management theories and how different business functions work together to support organisational success. Through real-world examples, collaborative activities and applied tasks, you will develop academic confidence, digital skills and professional awareness. The module provides a strong foundation for further study across business-related degrees and supports your early development as a confident, reflective and employable student.

Module code: BUSM40010

How do academic skills turn into real business impact?In this module, you’ll explore how research, writing, digital media, and creative thinking are used in real-world business and entrepreneurial settings. Using examples from Staffordshire and Stoke-on-Trent, you’ll learn how to communicate business ideas effectively, analyse local market opportunities, and apply academic theories to develop innovative business concepts. You’ll also reflect on your own learning and professional development to support your progression through university and to your dream career! This module supports your progression towards a business-related career by strengthening your research, communication, and entrepreneurial skills.

Module code: BUSM40012

This module will introduce you to the theory and practice of contemporary event management within tourism and visitor economy contexts. Throughout you will explore how events are planned, designed and delivered, while developing practical skills through live or simulated event projects.Combining theoretical insight with applied learning, you will experience how to design inclusive, sustainable and engaging event experiences. Through collaborative project work and critical reflection, you will also develop professional skills relevant to a range of careers within the events and wider visitor economy sectors.

Module code: TOUR50306

In this module, you will explore how global destinations, resorts and visitor attractions are planned, managed and developed in international contexts. You will analyse destinations across different regions, examining competitiveness, visitor experience, sustainability and cultural influences. Through applied case studies, creative report work and professional pitching, you will develop the analytical, digital and communication skills needed to understand and respond to contemporary challenges in the global visitor economy.

Module code: TOUR50307

What does it mean to build a brand that is truly global, ethical and sustainable?In this module, you will examine how international brands navigate cultural differences, sustainability expectations and responsible business challenges. You will examine real cases of global branding, apply ethical and sustainability frameworks to guide decision-making, and develop the skills to evaluate and improve responsible business practices. This module strengthens your global awareness, critical thinking and professional insight, preparing you for roles in marketing, brand management, CSR and international business.

Module code: BUSM50037

This module introduces students to the principles of strategic management and digital innovation, exploring how organisations formulate strategy, manage technology, and develop innovative products and services in dynamic and global business environments. Students will analyse strategic options, customer behaviour and innovation processes, applying theory and evidence to contemporary business challenges.

Module code: BUSM50035

How do businesses respond to uncertainty, disruption, and global change? This module explores the contemporary issues shaping business today, from digital disruption and sustainability to global uncertainty and ethical leadership. You will develop the critical and strategic skills needed to analyse complex challenges and communicate professional recommendations relevant to your degree specialism.

Module code: BUSM60035

This module provides you with the opportunity to design, deliver, and evaluate a practice-based project that enables meaningful knowledge exchange between the university and external organisations. Moving beyond traditional consultancy models, the module focuses on impact, professional identity, and applied research, enabling you to demonstrate how their disciplinary knowledge and skills can create value in real organisational contexts.

Module code: BUSM60036

In this module you will explore how leadership shapes change and innovation within the visitor economy. You will examine the challenges facing organisations and destinations, including sustainability, technological change, evolving visitor expectations and organisational transformation.You will critically analyse leadership approaches used within tourism, hospitality and cultural organisations, and consider how leaders influence organisational culture, strategic direction and stakeholder collaboration.Through case studies and applied activities, you will evaluate real examples of leadership in practice and develop strategic responses to contemporary challenges in the visitor economy. By the end of the module, you will present a leadership strategy designed to support organisational or sector change.

Module code: TOUR60232

Module code: PLAC00002

Entry requirements

Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity

UAL Level 3 Extended Diploma - grade of Merit overall

OCR Cambridge Technical Extended Diploma - grade DMM

T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

We welcome applications from students studying a range of international and UK qualifications, including Advanced Skills Baccalaureate Wales, Scottish Highers/Advanced Highers and the Irish Leaving Certificate. Offers will normally be made in line with our standard entry requirements and may include specific grade requirements in relevant subjects.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

International entry requirements

IELTS 6.0

For equivalent entry requirements in your home country, please see the information on our country pages.

International entry requirements in your country

Get country-specific details on entry requirements, fees, scholarships and support services. Choose your country to see how University of Staffordshire can support you from application to arrival.

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Check your country information

Facilities

The £43m Catalyst building will be your base for business operations, networking opportunities and digital facilities. It includes webinar pods, open plan and private study spaces, and innovative teaching areas that will inspire you to think differently.

The Catalyst

The Catalyst combines business, networking and apprenticeship opportunities with dynamic teaching spaces and state-of-the-art digital facilities – the perfect launchpad for your future career. Read more

The Catalyst brings together the delivery of apprenticeships and skills, in a flexible, high-quality, digitally enabled space. It offers open, social and flexible learning spaces, emulating real world working environments and opportunities for digital engagement. The Catalyst is a unified building, bringing together social, study, teaching and support functions, where students can browse digital and physical resources, including books and a number of special collections.

Watch video

Collaboratory

A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

Featured videos

Tour of Catalyst building

Building networks to organise real events

Amazing support from Business Management experts

This degree can lead to careers across the tourism, events and wider visitor economy, as well as a range of business and management roles. You'll graduate with specialist knowledge of tourism and events alongside transferable business skills that can be applied across different industries.

Throughout the course, you'll gain practical experience that you can take into your future career. From designing, delivering and evaluating a live event to working on industry briefs, field visits and simulations, you'll develop skills in project management, marketing, budgeting, communication, problem-solving, customer experience and decision-making.

Roles you could pursue include:

Event Manager

Conference and Events Manager

Venue Manager

Visitor Experience Manager

Destination Manager

Visitor Attraction Manager

Tourism Development Officer

Tourism Marketing Executive

Hotel or Resort Manager

Operations Manager

Project Manager

Marketing Executive

Business Development Executive

Graduate Management Trainee

You could work across a wide range of organisations, including event venues, visitor attractions, hotels, resorts, tourism organisations, cultural and sporting venues, travel companies and public sector organisations. You could also choose to start your own business.

You can further enhance your employability with an optional placement year, giving you the opportunity to put your learning into practice, gain valuable industry experience and build professional connections. Placement opportunities can be local, national or international, with previous Business School placements including Alton Towers Resort, bet365, Asda, Jaguar Land Rover and Enterprise Car Hire.

You'll also have access to our Careers, Placements and Employability team for support with CVs, interviews, placements, networking and graduate opportunities.

Whether you want to organise major events, develop visitor experiences, manage destinations or pursue a broader business career, you'll graduate with the practical experience and professional skills to take your next step.

Students on this programme have the opportunity to enhance their studies with a placement year, gain valuable work experience, and take part in international activities—potentially supported by the Turing funding.

All students have access to Careers, Placements & Employability, our dedicated careers team.

Open Day

Saturday 28 November 2026

Experience student life for yourself. It's a fantastic opportunity to explore our career-focused courses, next-level education, industry-standard facilities, and comprehensive student support.

Book now

Teaching and assessment

Teaching

On this course, you'll have opportunities to take your learning beyond the classroom through industry visits, field trips and live projects. You'll explore different types of events, attractions and destinations, seeing first-hand how they are planned, marketed and managed. You'll also work with realistic scenarios and simulations, helping you develop the confidence to respond to the challenges faced by organisations in the visitor economy.

You will learn through a combination of lectures, seminars, tutorials, industry visits and independent study, with plenty of opportunities to apply what you learn to real business situations.

Your learning will go beyond traditional lectures. You'll take part in live business challenges, consultancy projects, business simulations and collaborative problem-solving, giving you opportunities to test your ideas, make decisions and explore how businesses respond to real-world challenges.

We also use creative and playful approaches to learning where appropriate, helping you develop your confidence, creativity and ability to work with others. You'll be encouraged to look at business from different perspectives and consider how organisations can respond to the changing business landscape.

Seminars give you the opportunity to discuss and develop your understanding of topics covered in lectures in smaller groups. You'll also have timetabled meetings with your academic mentor at least twice a year, giving you dedicated opportunities to discuss your progress and development.

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a tutorial-based assessment worth approximately 10%, giving you credit for applying your learning through practical classroom activities.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

study skills such as reading, note-taking and presentation skills

written English, including punctuation and grammatical accuracy

academic writing and how to reference

research skills

critical thinking and understanding arguments

revision, assessment and examination skills

time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Year 1 & 2

20% of time in lectures, seminars or similar

80% of time in independent study

0% of time in placements

15% of time in lectures, seminars or similar

85% of time in independent study

Independent learning

When not attending lectures, seminars, laboratory or other timetabled sessions, you will be expected to continue learning independently through self-study. Typically, this will involve utilising a range of digital resources including our virtual learning environment; reading journals, articles and books; working on individual and group projects; undertaking research in the library; preparing coursework assignments and presentations. Your independent learning will be supported by a range of excellent facilities. These include the library, open access computer facilities, informal learning zones, a range of laboratories and specialist teaching areas.

Our teaching staff have a wealth of industry experience and are research active with links to business partners throughout the local region and internationally.

Our teaching is research-informed and you will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader.

Please note, teaching team staff members may change during your studies.

Previous

Frances-Marie Hitchen

Lecturer

Fran is a lecturer in Visitor Attraction and Resort Management, Business Management (Tourism & Events) and Chartered Manager Degree Apprenticeships and has vast industry experience enabling her to provide real life industry knowledge.

Frances-Marie's profile

Amanda Payne

Senior Lecturer

Amanda is an active researcher and Course Leader for the FdA Visitor Attraction and Resort Management. She is working towards A PhD and is currently researching poverty alleviation through art and cultural tourism in Cambodia.

Amanda's profile

Karl Mccormack

Karl has experience teaching on Apprenticeship and Foundation Degrees, BA accounting programmes, MBA modules. He has also taught as a subject specialist in forensic accounting, computerised accounting and management accounting.

Karl's profile

Kathryn Mitchell

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Dr Joe Hazzam

Interim Course Director

Joe is an Associate Professor of Digital Marketing, and the co-director of the Centre for Business, Innovation and the Regions. Joe has 17 years of experience in strategic and digital marketing in various industries globally.

Joe's profile

Paul Dobson

Paul's profile

Muhammad Khan

Lecturer in Digital Marketing

Muhammad is a Lecturer in Digital Marketing with nearly a decade of teaching experience. His expertise spans consumer behaviour, advertisement effectiveness, digital marketing trends, and managing social media campaigns.

Muhammad's profile

Dr Mohammad Wasim

Ali has industry experience in roles such as product management, brand management and operations. He joined Staffordshire University in 2017 after completing his PhD in Management. He is Deputy Award Leader for Undergraduate Business Management.

Mohammad's profile

Bharati Singh

Course Director

Bharati is the Course Leader for the MBA and undergraduate Business Management and Business Innovation and Entrepreneurship courses. She teaches across the undergraduate, postgraduate and professional programmes within the Business School.

Bharati's profile

For the course starting on 20 September 2027, the tuition fees are:

Study option

UK / Channel Islands

International

£10,050 per year of study

£17,285 per year of study

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

Included in tuition fees

Included in the fees:

Cost of assessment for Micro Credentials

Registration fee for relevant professional body

Costs for study trips on core modules

Not included in tuition fees

Not included in the fees:

Any optional Study Trips

Travel to and from work placements

Accommodation and living costs are not included in our fees

Accommodation and living costs

Accommodation and living costs are not included in our fees.

View our accommodation

Read more about living costs

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by reading our additional funding web pages, or visiting www.gov.uk.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

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Apply now to Business Management (Tourism and Events)

Start date

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20 September 2027

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24/10/2026 16:37:49 / Business Management (Tourism and Events) / Full-time, with a placement year / 1.0 / 52.0 / SSTK-F-P-C-0215 /

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The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025

TIGA Best Games Institution 2024, 2025

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

University of Staffordshire, College Road, University Quarter, Stoke-on-Trent, ST4 2DE

University of Staffordshire Centre for Health Innovation, Blackheath Lane, Stafford, ST18 0YB

University of Staffordshire London campus, Here East, Queen Elizabeth Olympic Park, East London, E20 3BS

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