Business Management (Enterprise and Innovation) - with a Placement Year

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https://www.staffs.ac.uk/course/business-management-enterprise-and-innovation/full-time-with-a-placement-year

Business Management (Enterprise and Innovation) BSc (Hons) - University of Staffordshire

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Business Management (Enterprise and Innovation)

BSc (Hons)

Choose a study option

Full-time, with a placement year

Full-time

Full-time, with a foundation year

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Location

Stoke-on-Trent campus

UCAS code

N231, N230

Start dates available

September 2027

January 2028

Apply now

1st in the UK for student positivity

Students ranked us top for Business Management (NSS 2026)

Professional recognition

Alongside your degree, you’ll gain a Level 5 qualification in Management and Leadership from the Chartered Management Institute (CMI)*

Simulation and real-world learning

You’ll work with real companies on innovation projects and will be immersed in business simulations and enterprise challenges

Every breakthrough starts with someone willing to think differently. To take an idea, turn it into action and make a real impact.

This course will help you build the confidence, creative thinking and commercial skills so your ideas count. All vital attributes for your future career, whether you want to launch your own venture or drive innovation within an existing company.

Choose this pathway if you want to turn ideas into action, develop new products or services, lead innovation within an organisation, or build a venture of your own.

Through our Be-Inspired programme, you can even get your start-up off the ground, with access to grants, training and mentoring.

We’ll teach you how to spot and grasp opportunities. Develop leadership skills and an entrepreneurial mindset. And create the solutions that address tomorrow’s challenges.

You’ll learn by doing. Through live projects, collaborative enterprise activities and working with real businesses as a consultant. It could involve anything from launching a product to developing sustainable practices.

You’ll also be immersed in business simulations, where you could be running a company or tackling critical scenarios. Experiencing what it’s like to make key decisions about strategy, finance, operations and marketing.

You can draw on our industry contacts – from Bentley to bet365 – and gain valuable insights from our entrepreneurs in residence too.

On successful completion of study, we will issue the following award: BSc (Hons) Business Management (Enterprise and Innovation)

University of Staffordshire undergraduate courses are usually 3 years for full-time study.

Courses which offer other study options have longer durations:

Full-time with a placement year, 4 years

Full-time with a foundation year, 4 years

Part-time, 4-9 years

Course content

This course is all about putting your ambition to work. You’ll become a creative problem-solver who can grasp opportunities and help businesses stay ahead of the competition.

You won’t just learn it, you’ll experience it. You’ll be working with real clients and collaborating on projects. We also use simulation-based activities so you can practise your skills and develop your confidence in a safe space.

You might develop and pitch a new business concept, respond to a simulated company crisis or work with an organisation to solve a live innovation challenge.

You’ll discover how innovation really works inside organisations and how businesses generate ideas, create value and respond to competitive environments.

As we turn the spotlight on venture creation, you’ll work in a team to develop and pitch a viable business concept. Applying analytical tools, market insights and entrepreneurial thinking as you shape your ideas.

You’ll also explore ethical decision-making, put business strategy and financial decisions into action, and learn how to tell your story through brand and marketing.

Along the way, you’ll work alongside experienced academics and business professionals who understand what it takes to innovate, grow organisations and build successful careers.

And to help give you the edge for your career, we offer double accreditation. It means you’ll get a leadership and management qualification from the Chartered Management Institute (CMI) as well as your degree.*

Whether launching your own start-up, joining an ambitious scale-up, driving innovation within a global organisation or championing social enterprise, you’ll graduate ready to make a difference.

*We continuously update our course modules to ensure our curriculum reflects the latest industry trends and insights. Our module content is refined in collaboration with professional and regulatory bodies and partners. As such, our courses are currently undergoing re-accreditation.

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Previous

Year 1 compulsory modules

Academic Agility, Digital Literacy And Entrepreneurial Thinking

30 credits

Accounting And Financial Literacy

Foundations Of Business Management

Innovation And Enterprise In Context

Year 2 compulsory modules

Brand Architecture And Enterprise Positioning

New Venture Creation, Innovation And Storytelling

Strategic Management And Digital Innovation

The Business Of Doing Good

Year 3 compulsory modules

Dtib Industrial Placement

120 credits

Year 4 compulsory modules

Applied Practitioner Research Project

60 credits

Contemporary Issues In Business

Entrepreneurial Leadership And Strategic Sensemaking

Discover how innovation really works inside organisations and across entrepreneurial ecosystems. This module explores how businesses generate new ideas, respond to competitive environments, and turn innovation into sustainable value. You will examine key innovation theories and evaluate how organisations protect and profit from their innovations.Ideal for aspiring entrepreneurs and future innovators, this module builds your confidence in analysing real-world innovation challenges and prepares you for advanced venture development study.

Module code: ENTR40001

Accounting and Financial Literacy is designed to help you confidently understand and use financial information in business contexts. You will learn how to read financial statements, interpret performance and communicate financial insights, developing essential skills for future managerial and professional roles.

Module code: BUSM40013

How do academic skills turn into real business impact?In this module, you’ll explore how research, writing, digital media, and creative thinking are used in real-world business and entrepreneurial settings. Using examples from Staffordshire and Stoke-on-Trent, you’ll learn how to communicate business ideas effectively, analyse local market opportunities, and apply academic theories to develop innovative business concepts. You’ll also reflect on your own learning and professional development to support your progression through university and to your dream career! This module supports your progression towards a business-related career by strengthening your research, communication, and entrepreneurial skills.

Module code: BUSM40012

This module introduces you to the core principles of business and management and how organisations operate in today’s dynamic environment. You will explore the role of managers, key management theories and how different business functions work together to support organisational success. Through real-world examples, collaborative activities and applied tasks, you will develop academic confidence, digital skills and professional awareness. The module provides a strong foundation for further study across business-related degrees and supports your early development as a confident, reflective and employable student.

Module code: BUSM40010

This module examines how brands are structured and positioned to drive enterprise growth and competitive advantage. You will analyse brand architecture models, develop an entrepreneurial product extension, and evaluate how brand identity influences organisational performance.Designed for students interested in innovation and enterprise, the module builds your ability to manage brands as strategic business assets.

Module code: ENTR50001

In this module, you will explore new venture creation within a business and management context, focusing on innovation, opportunity development and effective communication. You will work collaboratively to develop and pitch a viable business concept, applying analytical tools, market insight and entrepreneurial thinking to real-world challenges. Through practical workshops and applied learning, you will develop professional communication, teamwork, problem-solving and reflective skills that support employability and enterprise across a range of business careers.

Module code: BUSM50036

What does it mean to build a brand that is truly global, ethical and sustainable?In this module, you will examine how international brands navigate cultural differences, sustainability expectations and responsible business challenges. You will examine real cases of global branding, apply ethical and sustainability frameworks to guide decision-making, and develop the skills to evaluate and improve responsible business practices. This module strengthens your global awareness, critical thinking and professional insight, preparing you for roles in marketing, brand management, CSR and international business.

Module code: BUSM50037

This module introduces students to the principles of strategic management and digital innovation, exploring how organisations formulate strategy, manage technology, and develop innovative products and services in dynamic and global business environments. Students will analyse strategic options, customer behaviour and innovation processes, applying theory and evidence to contemporary business challenges.

Module code: BUSM50035

Module code: PLAC00002

This module provides you with the opportunity to design, deliver, and evaluate a practice-based project that enables meaningful knowledge exchange between the university and external organisations. Moving beyond traditional consultancy models, the module focuses on impact, professional identity, and applied research, enabling you to demonstrate how their disciplinary knowledge and skills can create value in real organisational contexts.

Module code: BUSM60036

This module explores how entrepreneurial leaders interpret complex situations and make strategic decisions under uncertainty. Students reflect on leadership decisions made during their entrepreneurial or intrapreneurial experiences, analysing how context, relationships, and constraints shape strategy in practice. Through guided sensemaking activities, peer dialogue, and practitioner insight, students develop the ability to interpret leadership challenges and articulate their evolving strategic leadership identity.

Module code: ENTR60015

How do businesses respond to uncertainty, disruption, and global change? This module explores the contemporary issues shaping business today, from digital disruption and sustainability to global uncertainty and ethical leadership. You will develop the critical and strategic skills needed to analyse complex challenges and communicate professional recommendations relevant to your degree specialism.

Module code: BUSM60035

Entry requirements

Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity

UAL Level 3 Extended Diploma - grade of Merit overall

OCR Cambridge Technical Extended Diploma - grade DMM

T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

We welcome applications from students studying a range of international and UK qualifications, including Advanced Skills Baccalaureate Wales, Scottish Highers/Advanced Highers and the Irish Leaving Certificate. Offers will normally be made in line with our standard entry requirements and may include specific grade requirements in relevant subjects.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

International entry requirements

IELTS 6.0

For equivalent entry requirements in your home country, please see the information on our country pages.

International entry requirements in your country

Get country-specific details on entry requirements, fees, scholarships and support services. Choose your country to see how University of Staffordshire can support you from application to arrival.

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Check your country information

Facilities

The £43m Catalyst building will be your base for business operations, networking opportunities and digital facilities. It includes webinar pods, open plan and private study spaces, and innovative teaching areas that will inspire you to think differently.

The Catalyst

The Catalyst combines business, networking and apprenticeship opportunities with dynamic teaching spaces and state-of-the-art digital facilities – the perfect launchpad for your future career. Read more

The Catalyst brings together the delivery of apprenticeships and skills, in a flexible, high-quality, digitally enabled space. It offers open, social and flexible learning spaces, emulating real world working environments and opportunities for digital engagement. The Catalyst is a unified building, bringing together social, study, teaching and support functions, where students can browse digital and physical resources, including books and a number of special collections.

Watch video

Collaboratory

A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

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Featured videos

Tour of Catalyst building

Enterprise and innovation skills are valuable across a wide range of industries and career paths. Whether you want to develop new products, improve how organisations work, identify new opportunities or start your own business, this course will give you the knowledge and practical experience to take your ideas forward.

You'll develop skills in problem-solving, strategic thinking, innovation, communication and decision-making, while gaining practical experience through live business projects, consultancy activities, simulations and venture development. These experiences can help you build the confidence to contribute to innovation within an existing organisation or develop your own ideas.

Roles you could pursue include:

Innovation Manager

Product Development Manager

Business Development Executive

Business Analyst

Project Manager

Business Consultant

Product Innovation Manager

Operations Manager

Marketing Executive

Graduate Management Trainee

Entrepreneur

You could work across sectors including technology, retail, finance, professional services, manufacturing, tourism, events and the public or third sectors. You may also choose to launch your own venture or work within a start-up or growing business.

You can further enhance your employability with an optional placement year, giving you the opportunity to put your learning into practice, gain valuable industry experience and build professional connections. You'll also have opportunities to take part in international activities and develop your understanding of business in different markets.

Whether your ambition is to launch a business, join a growing company or help an established organisation innovate and adapt, you'll graduate with the practical and professional skills to take your next step.

Students on this programme have the opportunity to enhance their studies with a placement year, gain valuable work experience, and take part in international activities—potentially supported by the Turing funding.

All students have access to Careers, Placements & Employability, our dedicated careers team.

Open Day

Saturday 28 November 2026

Experience student life for yourself. It's a fantastic opportunity to explore our career-focused courses, next-level education, industry-standard facilities, and comprehensive student support.

Book now

Teaching and assessment

Teaching

You will learn through a combination of lectures, seminars, tutorials, industry visits and independent study, with plenty of opportunities to apply what you learn to real business situations.

Your learning will go beyond traditional lectures. You'll take part in live business challenges, consultancy projects, business simulations and collaborative problem-solving, giving you opportunities to test your ideas, make decisions and explore how businesses respond to real-world challenges.

We also use creative and playful approaches to learning where appropriate, helping you develop your confidence, creativity and ability to work with others. You'll be encouraged to look at business from different perspectives and consider how organisations can respond to the changing business landscape.

Seminars give you the opportunity to discuss and develop your understanding of topics covered in lectures in smaller groups. You'll also have timetabled meetings with your academic mentor at least twice a year, giving you dedicated opportunities to discuss your progress and development.

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a tutorial-based assessment worth approximately 10%, giving you credit for applying your learning through practical classroom activities.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

study skills such as reading, note-taking and presentation skills

written English, including punctuation and grammatical accuracy

academic writing and how to reference

research skills

critical thinking and understanding arguments

revision, assessment and examination skills

time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Year 1 & 2

20% of time in lectures, seminars or similar

80% of time in independent study

0% of time in placements

15% of time in lectures, seminars or similar

85% of time in independent study

Independent learning

When not attending lectures, seminars, laboratory or other timetabled sessions, you will be expected to continue learning independently through self-study. Typically, this will involve utilising a range of digital resources including our virtual learning environment; reading journals, articles and books; working on individual and group projects; undertaking research in the library; preparing coursework assignments and presentations. Your independent learning will be supported by a range of excellent facilities. These include the library, open access computer facilities, informal learning zones, a range of laboratories and specialist teaching areas.

Our teaching staff have a wealth of industry experience and are research active with links to business partners throughout the local region and internationally.

Our teaching is research-informed and you will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader.

Please note, teaching team staff members may change during your studies.

Karl Mccormack

Senior Lecturer

Karl has experience teaching on Apprenticeship and Foundation Degrees, BA accounting programmes, MBA modules. He has also taught as a subject specialist in forensic accounting, computerised accounting and management accounting.

Karl's profile

Frances-Marie Hitchen

Lecturer

Fran is a lecturer in Visitor Attraction and Resort Management, Business Management (Tourism & Events) and Chartered Manager Degree Apprenticeships and has vast industry experience enabling her to provide real life industry knowledge.

Frances-Marie's profile

Kathryn Mitchell

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Dr Joe Hazzam

Interim Course Director

Joe is an Associate Professor of Digital Marketing, and the co-director of the Centre for Business, Innovation and the Regions. Joe has 17 years of experience in strategic and digital marketing in various industries globally.

Joe's profile

Paul Dobson

Paul's profile

Dr Mohammad Wasim

Ali has industry experience in roles such as product management, brand management and operations. He joined Staffordshire University in 2017 after completing his PhD in Management. He is Deputy Award Leader for Undergraduate Business Management.

Mohammad's profile

Bharati Singh

Course Director

Bharati is the Course Leader for the MBA and undergraduate Business Management and Business Innovation and Entrepreneurship courses. She teaches across the undergraduate, postgraduate and professional programmes within the Business School.

Bharati's profile

For the course starting on 20 September 2027, the tuition fees are:

Study option

UK / Channel Islands

International

£10,050 per year of study

£17,285 per year of study

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

Included in tuition fees

Included in the fees:

Cost of assessment for Micro Credentials

Registration fee for relevant professional body

Costs for study trips on core modules

Not included in tuition fees

Not included in the fees:

Any optional Study Trips

Travel to and from work placements

Accommodation and living costs are not included in our fees

Accommodation and living costs

Accommodation and living costs are not included in our fees.

View our accommodation

Read more about living costs

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by reading our additional funding web pages, or visiting www.gov.uk.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

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Start date

Apply Link

20 September 2027

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If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

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24/10/2026 17:37:54 / Business Management (Enterprise and Innovation) / Full-time, with a placement year / 1.0 / 52.0 / SSTK-F-P-C-0214 /

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