Business Management with Digital Marketing

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https://www.qmu.ac.uk/study-here/undergraduate-study/2027/ba-hons-business-management-with-digital-marketing-2027-entry

Undergraduate

# Business Management with Digital Marketing - BA (Hons)

As one of our five business management routes, this Chartered Management (CMI) and Chartered Institute of Marketing (CIM)- accredited BA (Hons) in Business Management with Digital Marketing will help you develop a specialised understanding of marketing theory and practice. As well as learning what makes customers buy from a business, you will look at how marketing can make a company more profitable.

Not only that, but we are ranked top in Scotland amongst “post-92” universities for Business and Management in the Guardian University Guide 2027.

You will also gain the key skills that employers value most — including effective negotiation, hands‑on project management experience, strong problem‑solving and critical‑thinking abilities, and the capacity to work collaboratively in teams. Our business management degree pathways are designed to equip you with the knowledge and expertise needed to succeed in the fast‑evolving markets of the future.

The course also has dual accreditation with the Chartered Management Institute (CMI) , providing you with a nationally recognised qualification, access to a suite of professional resources as well as mentoring and networking opportunities.

GAIN A DEGREE IN A YEAR: If you have an HNC or an HND, you may be eligible to enter this degree at an advanced stage. Depending on your qualification, this means you could gain a bachelor’s (ordinary) degree in just one year. (see Entry Requirement and Application Section on this page).

Image: CMI accreditation logo Image: APM accreditation logo

Why QMU?

* Be part of a Business School that aims to provide you with an exceptional teaching and learning experience designed to help you succeed: The QMU Business School's courses provide students with hands-on experiential learning with an optimum balance of theoretical and practical approaches. The Business School has strong industry links, and our courses are developed with close consultation with industry leaders.

Entrepreneurism and employability is embedded into our courses, which will make you market-ready when you graduate. We recognise the need for ethical, social and ecological responsibility in business, and we are a signatory member of The Principles for Responsible Management Education (PRME) .

* Tailor your degree in the direction you want your career to go: In Years One and Two, core modules provide a solid foundation of knowledge in key areas of Business Management. As you progress, modules are tailored to your chosen route.

* Workplace experience: All of our Business Management routes include workplace experience.

* Gain great industry insights and contacts: Through our strong industry links, you will gain insights into high-profile companies. Representatives from companies such as Dakota Hotels, Enterprise Mobility, BSG Interns, Universal Studios Florida, Peter Vardy and DigiGeeks have joined us as visiting speakers recently.

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Entry requirements

Scottish Higher: Standard - BBBB, Minimum - BCCC

A Level: BCC

Irish Leaving Certificate: H2 H2 H3 H3

International Baccalaureate: 28 points

T-Level: Management and Administration Full T-Level Passing Grade A*- C or above

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: English required and Maths preferred at Nat 5/GCSE level at grade C/4 or above. We can also accept National 5 Application of Maths or Lifeskills at the same grade.

Mature/Access: We welcome applications from mature students with other relevant qualifications and/or experience.

For more information on related HNC and HND courses, visit our College Leavers and Mature Students Advice page.

Direct Entry:

Year Two

* HNC in a related subject with B in the graded unit

* Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher

* A Level: BBB in relevant subjects

Year Three

* HND in a related subject with CB in the graded unit

For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page.

Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page.

Disability/health conditions

If you have a disability, long-term physical or mental health condition, or learning disability, it should not stand in the way of your studying at QMU. However, if you are not sure whether your disability might be a barrier in your studies or in relation to the professional standards, please contact the Disability Service (disabilityadvisers@qmu.ac.uk) who will be able to have a conversation with you about reasonable adjustments and supports available to you.

Fee information

Fees: Please follow the link in the 'Course Overview' box for information on fees for 2027 entry.

Other costs: You will be required to pay any additional costs associated with placement travel and accommodation. If you receive SAAS funding you may be able to claim for some of these expenses to be reimbursed.

Application information

How to apply: Application for this course should be made through UCAS . More application information is available in the 'Start your Application' box at the top right of this page.

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## [Button: More information and contacts ]

Email Admissions (admissions@qmu.ac.uk) or register to find out more about the QM Business School.

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Image: CABS Logo Image: CIMA University Partner Logo Image: Principles for Responsible Management Education Logo Image: CMI Image: Chartered Institute of Marketing logo

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* The delivery of this course is subject to the terms and conditions set out in our 2027/28 Entry Applicant and Student Terms and Conditions (Undergraduate).

* The information on this page is correct at the time of posting (Feb 2026) but is subject to change. Please check back here for updates.

## Course Overview

Delivery

On campus at QMU

Duration

4 years full time

Start Date

September 2027

Study Abroad

School of Arts, Social Sciences and Management

Division

Business School

Subject Area

Business (inc. International Hospitality, Tourism and Events Management)

Fees & Funding

2027/28 Undergraduate fees

UCAS Code

SCQF Level

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請查看下方完整入學要求原文，或向院校確認。