Digital Marketing and Public Relations

取得日期：未有保存

https://www.qmu.ac.uk/study-here/undergraduate-study/2027/ba-hons-digital-marketing-and-public-relations-2027-entry

Undergraduate

# Digital Marketing and Public Relations - BA (Hons)

Digital marketing and public relations (PR) are interdisciplinary fields that offer many rewarding career opportunities. Our professionally-recognised and Chartered Institute of Marketing (CIM)- accredited BA (Hons) in Digital Marketing and Public Relations course provides the strategic insight, critical thinking, practical skills and industry experience you need to kickstart your career in these innovative, fast-paced and rapidly growing industry sectors.

On this course, you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship. You will have access to and use a host of digital tools and software, meaning that when you start your career in digital marketing and PR, you will have a working knowledge of the products used by practitioners. You will also complete a four-week placement, allowing you to put your skills and knowledge into practice and further enhance your learning experience.

The incorporation of elements of both digital marketing and public relations means this course offers a more holistic and comprehensive educational experience than is available elsewhere. We are also distinct from other courses in that we offer unrivalled expertise in media production and creative practice.

Our students learn how to be great storytellers across a range of media, from writing blogs and news releases to creating videos and podcasts and designing creative social media posts, infographics and websites.

Not sure which of our film, media and design courses suits you best? Why not compare them?

Image: Chartered Institute of Marketing logo

Why QMU?

* Sought-after graduates: Our graduates are in high demand, as employers such as the Scottish Government, Dentsu International, and Weber Shandwick recognise they have the up-to-date marketing and PR knowledge and skills needed to succeed in these fields of practice.

* Project work will prepare you for the real world: You will work with real-world clients on live projects across a range of sectors, from corporate brands to NGOs, international charities and social enterprises, supporting their campaigning strategies by developing innovative and creative communication solutions.

* Industry body recognition and membership: You can register as a student member of the Public Relations and Communications Association (PRCA) , join the Chartered Institute of Public Relations (CIPR) as a student member and join the Marketing Society Scotland .

Events run by these bodies span topics such as Artificial Intelligence, Communications, Public Relations, and Digital Marketing, offering hands-on learning opportunities to complement your academic studies. The course is also accredited by the Chartered Institute of Marketing , which offers several benefits to you as a student including exemptions from some assessments, a reduction in time to achieve a CIM qualification and access to the CIM Marketing Club, a community that provides valuable resources for students.

* Experienced teaching team: Our staff are award-winning practitioners and internationally-renowned researchers. Together, our practice and research inform our teaching, and we help you connect theory and practice to produce evidence-driven results in an inspiring and supportive learning environment.

* Valuable work experience: A placement allows you to put your knowledge and skills into action - be that in Scotland, the UK or abroad.

* International projects: Our partnership with Euroaula College in Barcelona, Spain, which delivers our Digital Marketing and Public Relations degree in English, provides unrivalled opportunities for you to work on international group projects.

## [Button: Digital Marketing and Public Relations - BA (Hons): Entry requirements and how to apply ]

Entry requirements

Scottish Higher: Standard - BBBB, Minimum - BBCC

A Level: BCC

Irish Leaving Certificate: H2 H2 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: English or Media Studies preferred at Higher/A Level. English required and Maths preferred at Nat 5/GCSE level at grade C/4 or above. We can also accept National 5 Application of Maths or Lifeskills at the same grade.

Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application  page.

Mature/Access: We welcome applications from mature students with other relevant qualifications and/or experience. Visit our College Leavers and Mature Students Advice page for more information.

Direct Entry:

Year Two

* HNC in a relevant subject with a B in the graded unit.

Year Three

* HND in a relevant subject with CB in the graded units.

For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page .

Disability/health conditions

If you have a disability, long-term physical or mental health condition, or learning disability, it should not stand in the way of your studying at QMU. However, if you are not sure whether your disability might be a barrier in your studies or in relation to the professional standards, please contact the disability service (disabilityadvisers@qmu.ac.uk) who will be able to have a conversation with you about reasonable adjustments and supports available to you.

Fee information

Fees: Please follow the link in the 'Course Overview' box for information on fees for 2027 entry.

Other costs: You will be required to pay any additional costs associated with placement travel and accommodation. If you receive SAAS funding you may be able to claim for some of these expenses to be reimbursed.

Application information

How to apply: Application for this course should be made through UCAS . More application information is available in the 'Start your Application' box at the top right of this page.

## [Button: Awarding body ]

## [Button: View a short film showcasing our great facilities for film, communication and creative industries courses ]

Film, Communication and Creative Industries Facilities at QMU

## [Button: More information and contacts ]

Email Admissions (admissions@qmu.ac.uk)

## [Button: Terms and conditions/other important information ]

* The delivery of this course is subject to the terms and conditions set out in our 2027/28 Entry Applicant and Student Terms and Conditions (Undergraduate).

* The course information on this page is correct at the time of print (Feb 2026) but is subject to change. Please check the QMU website for updates.

## Course Overview

Delivery

On campus at QMU

Duration

4 years full time

Start Date

September 2027

Study Abroad

Division

Subject Area

Film, Media and Communications (inc. Public Relations)

Fees & Funding

2027/28 Undergraduate fees

UCAS Code

SCQF Level

院校未公布 DSE 對應等級，請向院校確認。

請查看下方完整入學要求原文，或向院校確認。