Business Studies with Digital Marketing

取得日期：2026-10-29

https://www.uwl.ac.uk/course/undergraduate/business-studies-digital-marketing?start=1898&option=33

https://www.uwl.ac.uk/international/your-country/international-entry-requirements/hong-kong

BA (Hons) Business Studies with Digital Marketing | University of West London

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Undergraduate

BA (Hons) Business Studies with Digital Marketing

Full-time

September 2027

Fees per year†

£17,250 – International

£10,050 – UK

Duration

Location

Overview

Course details

Our students

Entry and fees

Facilities

Teaching staff

Related courses

How to apply

Register for open day

Start date

This BA (Hons) Business Studies with Digital Marketing degree offers a unique opportunity to gain practical skills and knowledge in business and digital marketing, equipping you for a successful career in these fields.

The course is delivered in a series of cycles integrating theory, skills, and practical elements. Each cycle introduces important foundational frameworks and helps you put theory into practice across a range of real-world scenarios and contexts.

The course content reflects the latest professional insights and academic research on business and digital marketing. To meet your personal development and employability needs, a substantial number of completely new modules have been developed which are aligned to current theory, skills and practice demands.

By the end of your studies, you will also have gained knowledge of consulting on business issues and digital marketing in a real-world context.

Why study this course?

Our Business Studies courses are ranked 2nd in London and 4th in the UK - National Student Survey 2026*

Our Marketing courses are ranked 1st in the UK - National Student Survey 2026*

Our Business and Management courses are ranked #1 in London for modern** universities - The Guardian University Guide 2027

Our Marketing and PR courses are ranked 2nd in London - The Guardian University Guide 2027

Our Business courses are 1st in London for student experience - The Times and Sunday Times Good University Guide 2027

Select your desired study option, then pick a start date to

see relevant course information:

Study options:

We support flexible study by offering some of our courses part-time or via distance learning. To give you real world experience before you graduate, we also offer some courses with a placement or internship. All available options are listed here. Your choices may affect some details of your course, such as the duration and cost per year. Please re-check the details on this page if you change your selection.

Duration: 3 years

With Foundation Year

Duration: 4 years

Start date:

If your desired start date is not available,

try selecting a different study option.

What you'll study

This BA (Hons) Business Studies with Digital Marketing course was developed in response to the growing need for business management professionals to play an active role in acquiring, converting and retaining customers using digital channels.

Success in delivering products and services to the market and sustaining competitive advantage is increasingly driven by streamlined processes. These processes have increased the need for individual employees to become confident, evidence-based decision-makers.

This business studies with digital marketing degree will introduce you to the customer-centric strategies that enable organisations to integrate management, resourcing and communications into silo-free structures. The course also recognises the requirement for professionals to be able to analyse and evaluate digital marketing campaign performance in the face of active competition and constant changes in consumer purchasing preferences and behaviour.

The course also anticipates the growing demand for professionals to understand how strategies for business growth must also be supported by genuine sustainability and social responsibility. To support long-term career progression and professional durability, several modules are focused on career development, leadership abilities and collaborative work practices.

Modules will provide you with the opportunity to engage in project-driven critical enquiry into SME, start-up and enterprise marketing contexts and problems. Working as client-facing consultants, you will deliver projects that showcase genuine commercial experience and outcomes.

This combination of contemporary business management skills, digital campaign delivery and real-world experience will provide you with a competitive edge in the job market.

Please note, we regularly review our course content to offer relevant, impactful and career-shaping learning. Therefore, the following modules are indicative and subject to change.

Compulsory modules

Principles of Management

This module has been designed to give you a basic understanding of organisations with emphasis on conceptual and interpersonal skills, an overview of the challenges that arise for managers in organisational settings, and to provide you with an introduction to the concepts and theories that can be useful in facilitating effectiveness.

Professional Skills

In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation.

Management in Practice

In this module, you will develop job-specific knowledge and techniques needed to proficiently perform work tasks. You will also practise and improve the ability to work well with other people individually and in a group. Additionally, you will have the opportunity to practise taking a managerial approach to thinking and conceptualising about abstract and complex situations.

Principles of Digital and Social Media Marketing

You will be introduced to digital marketing and its impact on marketing. You will learn about the online marketplace and conduct micro analysis as well as learn about the macro environment of digital marketing. You will gain an overview of digital marketing strategy and learn how to use digital marketing and social media tool to create effective digital experiences.

Employability Skills

In this module, you will develop the personal and professional skills to prepare you for the world of work and understanding the concept of employability; reflecting on your career journey; and developing an active LinkedIn profile. The module will link closely with the other modules delivered during the semester and will help you to prepare for your future career and grasp core business theory.

Analysis of Real World Issues

The aim of this module is to enable you to critically evaluate the challenges faced by organisations in today’s perplexing business environment nationally and internationally. Furthermore, this module will allow you to critically examine the type, nature and gravity of those challenges and create an organisation which is flexible and fluid to adapt to those challenges.

Marketing and Brand Management

On this module you will explore issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. In particular, you will focus on practical examples and case studies. This will involve assessments in groups and/or individually in which you will present your research findings, before a final written exam.

Web Design and Development

This module aims to give you the ability to evaluate, edit and create websites. It will give you the opportunity to create e-commerce and explore a user-friendly web content management system that facilitates the creation of professional web interfaces, including e-commerce and blogs.

Social Media and Analytics

This module aims to equip you with both theoretical knowledge and practical skills on the topic of social media and analytics tools and strategies. You will explore, analyse and evaluate theories on the context of social media, types of actors, content writing, and types of platforms in social media that will be applied to cases of organisations. A range of social media analytics tools will be discussed, and you will learn how to use various functions of social media analytics tools in order to monitor discussions and use sentiment analysis. You will learn how to critically appraise social media campaigns and evaluate results using social media analytics tools.

Organisational Behaviour

On this module you will gain critical knowledge of how organisations work, and how individuals and groups affect organisational success or failure. You will explore the emerging workplace realities of self-leadership, networks, knowledge management and virtual teams, as well as organisational learning and working within culturally diverse work-place communities.

Leadership and Teams

In this module, you will have the opportunity to review the skills required to develop high performance working teams in the current business context. You will also explore the theories and models of group dynamics, communication, motivation, diversity, etc. Additionally, you will have to consider their implications for leadership in a team environment.

Group Business Development Applied Project

In this module, you will have the opportunity to work in groups and identify and develop a business projects for an organisation. Furthermore, this module is also aimed at understanding the groups dynamics and how to work in group by eliminating conflicts and work towards a common goal.

Strategic Management

In this module, you will learn to explain the basic concepts, principles and practices associated with strategic management process. You will also critically analyse the internal business environment to determine strength and weaknesses and inform strategic management decisions for a given organisation using appropriate frameworks. Additionally, you will be able to critically analyse the external business environment to determine opportunities and threats and inform strategic management decisions for a given organisation using appropriate frameworks.

Career Strategy and Planning (CSP)

This module will give you the opportunity to apply professional career management skills designed to assist you in actively planning and preparing for your future careers.

Business Sustainability and Social Responsibility in Practice

In this module, you will critically analyse the drivers of enterprise and wealth creation from the perspective of their ethical implications. You will also investigate changing approaches and attitudes to sustainability and corporate social responsibility. Additionally, you will have to critically evaluate frameworks for the discussion of business ethical issues and the use of tools for managing business ethics.

Critical Inquiry in Marketing

Digital Marketing Consulting in Practice (40 credits)

What our students say

2nd London university for student satisfaction - National Student Survey 26*

The Business School is full of enthusiastic teachers who are ever willing to help, guide, and mentor. The amount of personal support I received from my teachers is remarkable. I have been guided and motivated throughout my degree and I am a much polished, skilled, and confident individual now.

Mubashar Rehan

Entry requirements

Requirements:

International

112 UCAS points required

from level 3 qualifications

These can include:

A Levels at grade B, B and C, or above

BTEC Extended Diploma with Distinction, Merit, Merit

Access to HE Diploma

T Levels

You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.

Looking for BA (Hons) Business Studies with Digital Marketing with Foundation Year?

View Foundation Year course

Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry

To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry

To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area.

6.0 IELTS or above

You need to meet our English language requirement – a minimum of IELTS 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept.

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents.

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses.

Fees & funding

Funding:

per year†

Please note:

Fees for the 2027/28 academic year and onwards may be subject to Government regulation and change.

Tuition fees are charged for each year of your course. If your course runs over 2 academic years or more, you will need to pay the fee for each academic year at the start of that year, except if otherwise stated.

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

You may be eligible for a student loan to cover the cost of tuition fees, or a maintenance loan. Additional funding is available to some types of students, such as those with dependants and disabled students.

We offer generous bursaries and scholarships to make sure your aspirations are your only limit. We may also offer a range of business-related scholarships and bursaries.

International students - funding your studies

We offer scholarships for international students including International Ambassador Scholarships.

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

Financial support for international students

West London campus facilities

Watch our video to explore the range of facilities on offer to our students at our West London campus, including places to eat and drink, a brilliant Students' Union, and The Street student services.

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Business software and tools

You will enjoy access to our dedicated labs that are equipped with software and tools and offer a collaborative environment to work on projects and research.

Westmont Enterprise Hub

The Westmont Enterprise Hub offers support and resources for thinkers, innovators and entrepreneurs to connect and grow their ideas, from concept to reality.

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Your future career

As a graduate of the BA (Hons) Business Studies with Digital Marketing degree you will be able to apply for a range of careers across many sectors and industries.

Your studies will equip you with knowledge and skills that will appeal to an array of organisations.

The combination of business studies and digital marketing will give you an added advantage of being able to access careers in marketing and digital marketing, including within marketing departments of business organisations, or working for marketing agencies and in digital marketing consulting.

You may also choose to pursue a postgraduate degree or enter an advanced-level professional qualification.

One-to-one, life-long careers support

Work on real-world industry projects

Taught by lecturers with industry experience

Guest lectures and seminars with industry experts

Career-focused modules

Entrepreneur hub for start-ups

Alumni networking events

Industry connections

Job roles

business administration

retail management

market research

business data analysis

junior management.

Dr Shafqat Abbas Course Leader

Dr Shafqat Abbas is a Senior Lecturer and Course Leader at the University of West London’s Claude Littner Business School, with over 13 years of experience in higher education. He is a Fellow of the Higher Education Academy (FHEA) and holds a Doctor of Philosophy (PhD) from the University of Derby, where his research focused on climate change and investment policy reform in Pakistan. He also holds two master’s degrees with distinction: an MSc in International Business with Data Analytics and an MSc in International Finance & Banking, as well as a Postgraduate Certificate in Learning and Teaching in Higher Education.

At UWL, Dr Abbas provides academic leadership across the BA (Hons) Business Studies and BA (Hons) International Business Management programmes, ensuring alignment with university regulations, academic standards, and quality assurance requirements.

He is committed to delivering an inclusive, student-centred learning experience that supports academic achievement, professional development, and graduate employability. His teaching philosophy emphasises student empowerment, enabling learners to apply theoretical knowledge to real-world business challenges.

Prior to joining UWL, Dr Abbas held teaching and academic management roles at several UK higher education institutions, including the University of Bedfordshire, Bloomsbury Institute London, and the London School of Science and Technology. Before entering higher education, he also gained professional experience in the banking sector, including a role as a KYB Business Analyst at the Royal Bank of Scotland (UK).

In addition to his teaching and course leadership responsibilities, Dr Abbas contributes to the wider academic community through his roles as an Academic Partnership Link Tutor (APLT), External Examiner (EE), and active member of the CLBS Education Committee. His work reflects a strong commitment to academic quality, curriculum development, partnership collaboration, and the continuous enhancement of the student experience.

Research Interests

Corporate governance and sustainable investment frameworks

Climate change law and environmental policy reform

International economic law and low-carbon transition policy

Finance, money, and capital markets

Professional Philosophy

Shafqat believes that universities are the true centres of research and innovation, offering transformative opportunities to engage with cutting-edge ideas and technologies. He views higher education as an essential investment in one’s future, yielding lasting personal, professional, and societal benefits.

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Waqar Abbasi

Dr Emmanuel Mensah Asiedu

Paul Byrne

Dr Elham Javaherizadeh

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How to apply:

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Head to the UCAS website where you can apply using:

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the UCAS course code (below)

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You can apply to us in two ways:

on the UCAS website you will need our institution code (W05) and the UCAS course code (see top of page)

directly on our website – follow the ‘Apply now’ link

Want to ask us a question first? Our dedicated international students’ team would love to hear from you.

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Find out more about why you should study in London at the Career University

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Business administration

The University of West London offers an extensive range of undergraduate and postgraduate business degrees, all aimed at launching or enhancing your career.

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Important notes for applicants

Disclaimer

†Fees - the published fee is an annual fee, payable each year, for the duration of the course. Fees are subject to change. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full-time taught international fees are subject to an annual increase.

Teaching - your course will primarily be delivered in-person, however it may include delivery of some activities online, either in real-time or recorded.

Testimonials - quotes are provided by current or former UWL students. These are mostly from the course but quotes from a UWL student on another course may be used if, for example, the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming, however staff and course content may have since changed.

Availability of placements - if you choose a course with placement/internship route and a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, to ensure you are still successful in being awarded a degree.

Rankings

*The National Student Survey 2026 result is based on the average of all answers by the taught student populations.

**Modern universities - defined as higher education institutions that were granted university status in, and after, 1992.

***PRES - rank out of 53 institutions.

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