Business Analytics

取得日期：2026-10-29

https://www.uwl.ac.uk/course/undergraduate/business-analytics?start=1898&option=33

https://www.uwl.ac.uk/international/your-country/international-entry-requirements/hong-kong

BSc (Hons) Business Analytics | University of West London

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Undergraduate

BSc (Hons) Business Analytics

Full-time

September 2027

Fees per year†

£17,250 – International

£10,050 – UK

Duration

Location

Overview

Course details

Our students

Entry and fees

Facilities

Teaching staff

Related courses

How to apply

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Start date

Our BSc (Hons) Business Analytics degree is designed for students who want to excel in the expanding industry of data-driven decision-making within the business sector.

Intersecting the fields of data analysis and business strategy, this course of business analytics explores a range of analytical techniques for interpreting and leveraging the data that drives organisational success.

You will learn to apply these analytical methods to real-world issues in areas like marketing and operations while hands-on projects, case studies, and simulations will provide important practical experience.

Join us and develop the skillset and knowledge needed to thrive in the data-driven landscape of modern business.

Why study this course?

Our Business courses are 1st in London for student experience - The Times and Sunday Times Good University Guide 2027

Our Business and Management courses are ranked #1 in London for modern** universities - The Guardian University Guide 2027

2nd London university for overall student satisfaction - National Student Survey 2026*

Our Business Studies courses are ranked 2nd in London and 4th in the UK - National Student Survey 2026*

Select your desired study option, then pick a start date to

see relevant course information:

Study options:

We support flexible study by offering some of our courses part-time or via distance learning. To give you real world experience before you graduate, we also offer some courses with a placement or internship. All available options are listed here. Your choices may affect some details of your course, such as the duration and cost per year. Please re-check the details on this page if you change your selection.

Duration: 3 years

With Foundation Year

Duration: 4 years

Start date:

If your desired start date is not available,

try selecting a different study option.

What you'll study

Our BSc Business Analytics course aims to equip you with the necessary skills to thrive in the data-driven business world.

Covering a wide range of analytical techniques, the curriculum is designed to build proficiency in data interpretation, statistical analysis, and leveraging business intelligence tools.

The course’s emphasis on practical skills and real-world application will teach you how to make data-based decisions that drive business success.

On this business analytics course, you will benefit from:

Interdisciplinary learning: the course integrates business with data analysis, preparing you to apply analytical methods to solve real-world business problems

Expert staff: learn from experienced faculty members who bring a wealth of industry knowledge and academic expertise

Industry connections: through guest lectures, networking events, and internship opportunities our strong industry ties provide real-world exposure

Projects: participate in projects that allow you to work on complex business problems, presenting your findings to industry professionals.

Please note, we regularly review our course content to offer relevant, impactful and career-shaping learning. Therefore, the following modules are indicative and subject to change.

Compulsory modules

Principle of Management

This module has been designed to give you a basic understanding of organisations with emphasis on conceptual and interpersonal skills, an overview of the challenges that arise for managers in organisational settings, and to provide you with an introduction to the concepts and theories that can be useful in facilitating effectiveness.

Professional Skills

In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation.

Management in Practice

In this module, you will develop job-specific knowledge and techniques needed to proficiently perform work tasks. You will also practise and improve the ability to work well with other people individually and in a group. Additionally, you will have the opportunity to practise taking a managerial approach to thinking and conceptualising about abstract and complex situations.

Principles of Analytics

The aim of the module is to introduce you to the fundamental principles of analytics, focusing on descriptive statistics, spreadsheet skills, and data analysis techniques. By the end of the module, you will be equipped with the foundational knowledge and skills necessary to identify, capture, and evaluate business opportunities through data-driven approaches.

Employability Skills

In this module, you will develop the personal and professional skills to prepare you for the world of work and understanding the concept of employability; reflecting on your career journey; and developing an active LinkedIn profile. The module will link closely with the other modules delivered during the semester and will help you to prepare for your future career and grasp core business theory.

Analysis of Real World Issues

The aim of this module is to enable you to critically evaluate the challenges faced by organisations in today’s perplexing business environment nationally and internationally. Furthermore, this module will allow you to critically examine the type, nature and gravity of those challenges and create an organisation which is flexible and fluid to adapt to those challenges.

Marketing Theory and Practice

In this module, you will learn to evaluate and discuss marketing terminologies, principles, classifications, theories/concepts and orientations. You will have to assess the macro and microenvironment in which the marketing manager operates in, applying marketing theories (PESTLE, SWOT and Porter's Five Forces) to given scenarios. As well as reviewing the type of information required for marketing decision-making through marketing research and marketing information systems.

Advanced Presentation and Communication Skills

In this module, you will be able to explore how to communicate in a professional environment both verbally and in writing and will deliver enhanced skills in public speaking and presenting.

Business Negotiations in Practice

In this module, you will have to examine the effect of the external environment and firm related factors on the negotiation process.

Business Analytics and Decision Making

The aim of the module is to equip you with advanced knowledge and skills in business analytics. You will delve deeper into understanding decision-making models and how business analytics can support and influence these decisions. The module will also cover techniques for measuring association, including correlation and regression, as well as methods for collecting data through sample surveys.

Business Intelligence

The aim of the module is to equip you with the knowledge and skills required for applying a variety of business intelligence techniques and to familiarise you with business intelligence software systems used to support data-driven decision-making processes.

Organisational Behaviour

On this module you will gain critical knowledge of how organisations work, and how individuals and groups affect organisational success or failure. You will explore the emerging workplace realities of self-leadership, networks, knowledge management and virtual teams, as well as organisational learning and working within culturally diverse work-place communities.

Business Analytics Final Project

Completed across two terms, this module will provide you with the opportunity to conduct a substantial research project applying analytics techniques to real-world business problems.

The module will guide you through the process of identifying a research topic, formulating research questions, applying analytics methodologies, and presenting findings. It will emphasize integrating theoretical concepts with practical applications and developing effective communication skills.

Business Sustainability and Social Responsibility in Practice

In this module, you will critically analyse the drivers of enterprise and wealth creation from the perspective of their ethical implications. You will also investigate changing approaches and attitudes to sustainability and corporate social responsibility. Additionally, you will have to critically evaluate frameworks for the discussion of business ethical issues and the use of tools for managing business ethics.

Data Visualisation

The aim of this module is to provide you with a comprehensive understanding of principles and practices related to data visualisation and dashboard design. You will learn how to effectively communicate insights derived from data analysis through visual representations and interactive dashboards.

Forecasting Analysis and Business Optimisation

The aim of the module is to provide you with an in-depth understanding of forecasting analysis and business optimisation techniques, preparing you to effectively apply these methodologies in real-world business contexts.

Through theoretical learning and practical application, you will acquire the knowledge and skills necessary to address complex business challenges using optimisation algorithms and forecasting methods.

Big Data and Data Mining

The aim of this module is to introduce you to the fundamental concepts and techniques of big data analysis and data mining, focusing on practical applications in various domains. You will explore the interdisciplinary nature of data mining, drawing from statistics, machine learning, and computational intelligence to analyse large-scale datasets efficiently to derive actionable insights.

What our students say

2nd London university for student satisfaction - National Student Survey 26*

The connections the University has provides links for its students to meet prospective employers and know more about what it takes to make it in the industry. The teachers are specialised in their fields to ensure we get the most out of every single bit of text we go over. Classes are not blank with just words on paper, we have a selection of activities and seminars too.

Yara Elaggan

Entry requirements

Requirements:

International

112 UCAS points required

from level 3 qualifications

These can include:

A Levels at grade B, B and C, or above

BTEC Extended Diploma with Distinction, Merit, Merit

Access to HE Diploma

T Levels

You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.

Looking for BSc (Hons) Business Analytics with Foundation Year?

View Foundation Year course

Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry

To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry

To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area.

6.0 IELTS or above

You need to meet our English language requirement – a minimum of IELTS 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept.

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents.

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses.

Fees & funding

Funding:

per year†

Please note:

Fees for the 2027/28 academic year and onwards may be subject to Government regulation and change.

Tuition fees are charged for each year of your course. If your course runs over 2 academic years or more, you will need to pay the fee for each academic year at the start of that year, except if otherwise stated.

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

You may be eligible for a student loan to cover the cost of tuition fees, or a maintenance loan. Additional funding is available to some types of students, such as those with dependants and disabled students.

We offer generous bursaries and scholarships to make sure your aspirations are your only limit. We may also offer a range of business-related scholarships and bursaries.

International students - funding your studies

We offer scholarships for international students including International Ambassador Scholarships.

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

Financial support for international students

West London campus facilities

Watch our video to explore the range of facilities on offer to our students at our West London campus, including places to eat and drink, a brilliant Students' Union, and The Street student services.

Play the video

Business software and tools

You will enjoy access to our dedicated labs that are equipped with software and tools and offer a collaborative environment to work on projects and research.

Paul Hamlyn Library

Our library provides extensive resources, including industry journals, databases, case studies and more.

Westmont Enterprise Hub

The Westmont Enterprise Hub offers support and resources for thinkers, innovators and entrepreneurs to connect and grow their ideas, from concept to reality.

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Your future career

Graduates of our BSc Business Analytics degree are well-prepared for a range of career paths.

Further study can be undertaken upon course completion in subjects such as MSc Business Analytics, MSc Data Analysis, MSc Marketing Analysis, MBA. Alternatively, you could develop a related specialism or explore a new area on one of our postgraduate courses.

Industry connections

Taught by lecturers with industry experience

Career-focused modules

Guest speakers and masterclasses from industry professionals

Alumni networking events

On campus, specialist careers fairs

One-to-one, life-long careers support

Entrepreneur hub for start-ups

Job roles

data scientist

management consultant

data analyst

business analyst

financial analyst

marketing analyst

business intelligence

data architect

data engineer

market researcher

operations manager

operations research

statistician

database administrator.

Dr Tharwat Khalil Course Leader

I am the Course Leader for the BSc (Hons) Business Analytics course at the University of West London.

I have also taught across the following undergraduate and postgraduate programmes:

MSc Business Analytics

MSc International Business Management

MSc Digital Marketing

BA (Hons) Accounting and Finance

View more

View full profile

Dr Shafqat Abbas

Waqar Abbasi

Paul Byrne

Dr Emmanuel Mensah Asiedu

Show more

How to apply:

Play the "How to apply for university | The University of West London" video

Head to the UCAS website where you can apply using:

our institution code - W05

the UCAS course code (below)

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Email us at courses@uwl.ac.uk

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Apply for this course:

Institution code W05 Institution code

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Apply on UCAS.com

You will need our institution code and the UCAS code (above)

You can apply to us in two ways:

on the UCAS website you will need our institution code (W05) and the UCAS course code (see top of page)

directly on our website – follow the ‘Apply now’ link

Want to ask us a question first? Our dedicated international students’ team would love to hear from you.

Ask the International Recruitment Team a question

Learn more about international student applications

Find out more about why you should study in London at the Career University

Apply now

Business administration

The University of West London offers an extensive range of undergraduate and postgraduate business degrees, all aimed at launching or enhancing your career.

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Important notes for applicants

Disclaimer

†Fees - the published fee is an annual fee, payable each year, for the duration of the course. Fees are subject to change. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full-time taught international fees are subject to an annual increase.

Teaching - your course will primarily be delivered in-person, however it may include delivery of some activities online, either in real-time or recorded.

Testimonials - quotes are provided by current or former UWL students. These are mostly from the course but quotes from a UWL student on another course may be used if, for example, the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming, however staff and course content may have since changed.

Availability of placements - if you choose a course with placement/internship route and a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, to ensure you are still successful in being awarded a degree.

Rankings

*The National Student Survey 2026 result is based on the average of all answers by the taught student populations.

**Modern universities - defined as higher education institutions that were granted university status in, and after, 1992.

***PRES - rank out of 53 institutions.

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