Marketing and Social Media

取得日期：2026-10-29

https://www.uwl.ac.uk/course/undergraduate/marketing-and-social-media?start=1898&option=33

https://www.uwl.ac.uk/international/your-country/international-entry-requirements/hong-kong

BSc (Hons) Marketing and Social Media | University of West London

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Undergraduate

BSc (Hons) Marketing and Social Media

Full-time

September 2027

Fees per year†

£17,250 – International

£10,050 – UK

Duration

Location

Overview

Course details

Our students

Entry and fees

Facilities

Teaching staff

Related courses

How to apply

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Start date

This marketing and social media course is an ideal way of building up your marketing knowledge and skills in the fast-changing world of interactive platforms.

You will learn about the marketing mix and how to add to it through strategically planned online campaigns as well as how to implement the campaigns and measure them effectively.

In particular, the course offers an insight into the marketing field of social media and performance marketing.

This will help you understand how to market brands, products and services online as well as being able to generate and successfully convert leads.

CIM accreditation

The Chartered Institute of Marketing (CIM) has approved this degree for exemptions on CIM qualifications. UWL has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

Why study this course?

Our Marketing courses are ranked 1st in the UK - National Student Survey 2026*

Our Marketing and PR courses are ranked 2nd in London - The Guardian University Guide 2027

Our Business courses are 1st in London for student experience - The Times and Sunday Times Good University Guide 2027

2nd London university for overall student satisfaction - National Student Survey 2026*

Course accreditation

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Select your desired study option, then pick a start date to

see relevant course information:

Study options:

We support flexible study by offering some of our courses part-time or via distance learning. To give you real world experience before you graduate, we also offer some courses with a placement or internship. All available options are listed here. Your choices may affect some details of your course, such as the duration and cost per year. Please re-check the details on this page if you change your selection.

Duration: 3 years

With Foundation Year

Duration: 4 years

Start date:

If your desired start date is not available,

try selecting a different study option.

What you'll study

Social media marketing is an important tool within digital marketing as it allows its users to utilise social media to advertise, communicate or review products and services. The outcome is to increase brand awareness, increase customer base and improve customer relations.

Social media platforms (e.g. Facebook, Twitter, LinkedIn, YouTube, and Instagram) have experienced significant growth as marketing tools and are the fastest-growing field of marketing today.

Throughout the BSc (Hons) Marketing and Social Media course, you will gain knowledge and understanding of various theories and practices to evaluate and implement marketing strategies. You will gain reflective skills to evaluate your own and others’ professional practice alongside independent learning skills which will help you plan your future development.

This marketing degree aims to prepare students for employment as marketing professionals starting in junior positions. Once you have sufficient experience you will be able to progress to higher management roles in a variety of organisations.

The course will also enable you to look into starting your own business or consultation services in marketing and social media.

This course is accredited by the Chartered Institute of Marketing. When you graduate, provided you have passed specific accredited modules on your course, you will be exempted on an Accredited Prior Learning (APL) basis from the CIM modules ‘Applied Marketing' and 'Planning Campaigns’. You will be required to pass one further elective module to obtain the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing qualification.

You may also be exempted on an Accredited Prior Learning (APL) basis from the CIM module 'Marketing and Digital Strategy'. You will be required to pass two further CIM modules, including 'Innovation in Marketing' and an elective module of your choice to obtain the CIM Diploma in Professional Marketing. Alternatively, if you pass the CIM modules 'Digital Optimisation' and 'The Digital Customer Experience', then you would be able to obtain the CIM Diploma in Professional Digital Marketing; if you pass the CIM module ‘Innovation in Marketing and Sustainability’, then you would be able to obtain the CIM Diploma in Sustainable Marketing.

*Eligibility for the CIM exemptions would be conditional upon attempting and passing the relevant modules on this UWL course and graduating with a degree classification of 2:2 or higher. CIM also requires that you send evidence of graduation to the CIM Qualifications Team, sign up to study with CIM and pass the additional units within five years of graduation for exemptions to be valid.

Please note, we regularly review our course content to offer relevant, impactful and career-shaping learning. Therefore, the following modules are indicative and subject to change.

Compulsory modules

Principles of Marketing

On this module you'll study the products that customers want and ways to inform customers of product benefits and convenient locations for sale. Through this you will come to understand the value of keeping customers happy and of doing so more effectively than the competition.

Professional Skills

In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation.

Principles of Advertising

The module aims to develop your knowledge on the role of advertising, advertising tools and techniques as well as the role of integrated marketing communications. You will be able to understand and analyse different types of media such as paid, owned, interactive and earned. Advertising theories and principles will be applied to cases of organisations.

Principles of Digital and Social Media Marketing

You will be introduced to digital marketing and its impact on marketing. You will learn about the online marketplace and conduct micro analysis as well as learn about the macro environment of digital marketing. You will gain an overview of digital marketing strategy and learn how to use digital marketing and social media tool to create effective digital experiences.

Workplace Employability Skills

The module will focus on preparing you for the workplace and equipping you with the skills required to gain employment and to work effectively in a professional environment.

Market Data Analysis

The aim of the module is to help you to gather, describe, and analyse data, and use statistical analysis to make decisions on operations, management, finance, marketing, etc. This will allow you to identify, capture and evaluate a business opportunity that would either add or create value to the business. The module will introduce you to various data sources such as ONS (Office of National Statistics) and towards the end of the module, you will learn an analytical tool (MS Excel) that would be used to help and optimise decision-making.

Marketing and Brand Management

On this module you will explore issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. In particular, you will focus on practical examples and case studies. This will involve assessments in groups and/or individually in which you will present your research findings, before a final written exam.

Web Design and Development

This module aims to give you the ability to evaluate, edit and create websites. It will give you the opportunity to create e-commerce and explore a user-friendly web content management system that facilitates the creation of professional web interfaces, including e-commerce and blogs.

Social Media and Analytics

This module aims to equip you with both theoretical knowledge and practical skills on the topic of social media and analytics tools and strategies. You will explore, analyse and evaluate theories on the context of social media, types of actors, content writing, and types of platforms in social media that will be applied to cases of organisations. A range of social media analytics tools will be discussed, and you will learn how to use various functions of social media analytics tools in order to monitor discussions and use sentiment analysis. You will learn how to critically appraise social media campaigns and evaluate results using social media analytics tools.

Enterprise and Business Development

You will evaluate the skills and approaches the entrepreneur brings to the process of value creation and the factors that encourage the move to entrepreneurship.

You will understand how to locate, analyse and evaluate sources of information related to the development of a business plan which demonstrates the commercial viability of a proposed business start-up.

Marketing Campaign Planning

This module aims to teach you the importance of effective internal and external digital media in a business context and the tools to create and sustain relationships, advertise products and services, and deliver customer service value. Brief case studies and paradigms illustrate the importance of marketing planning in delivering marketing campaigns. It explains how the concept of a product and its associated brand management can enable organisations to deliver customer value. This is achieved by outlining the components of the digital marketing communications in the main marketing campaign.

Research Methods

Marketing Research Project

This module aims to consolidate the learning from across the programme in an applied format to enable you to demonstrate in-depth understanding of theories, frameworks, models and concepts relevant to a specific marketing and social marketing area. The module will help you develop a mastery of analysis and synthesis of data in a practical context. Through supervised applied research, you will demonstrate the ability to collect appropriate data and critically evaluate evidence pertaining to a specific business issue in a practical context, and present conclusions.

Global Marketing

This module aims to enable you to acquire a degree of expertise in developing marketing strategies for countries other than your own and thereby to extend your range of marketing understanding both to deal with global marketing situations in non-domestic markets and the impact of global competitors on the domestic market. Also, this module aims to promote an understanding of the factors determining the extent to which standardisation in strategy and implementation is appropriate for success in global markets. This module enables you to develop a sound understanding of the formulation and implementation of global integrated marketing plans and associated activities. At the end of the module, you will be able to appreciate and manage a marketing programme within a variety of different contexts.

Digital and Social Media Marketing Planning Framework

You will develop your ability to analyse marketing contexts, set defined objectives, create a definitive strategy, detail tactics and construct budget and forecasting plans.

Marketing CRM

This module aims to provide a comprehensive guide to CRM. The module is designed to prepare you to define the purpose and value of CRM to a business. In order to achieve these objectives, the module focuses on how to audit existing models, work with customer data and digital platforms, such as email, SMS, mobile and retargeting, to develop systematic approaches to building CRM engagement processes and campaigns. You will have opportunities to explore how companies combine technology, data modelling techniques and personalisation across a range of channels to develop long-term and mutually beneficial relationships with customers.

Consumer Behaviour

Previous studies on marketing covered the basic concepts of marketing and marketing management. This module examines in more detail concepts and theories about why consumers behave the way they do and how marketers can use this information to improve organisational effectiveness. It also considers questions about consumption in a world of finite resources. Most business organisations have a goal of making profits for their owners and marketers aim to help them do this.

What our students say

2nd London university for student satisfaction - National Student Survey 26*

This course at CLBS has given me the foundation knowledge of marketing and helped me develop as a specialist. I’ve also been able to grow my business network. I love the level of academic support I’ve received all throughout which really helped me to show my best during my assessments.

Anna H, BSc Marketing and Social Media

Entry requirements

Requirements:

International

112 UCAS points required

from level 3 qualifications

These can include:

A Levels at grade B, B and C, or above

BTEC Extended Diploma with Distinction, Merit, Merit

Access to HE Diploma

T Levels

You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.

Looking for BSc (Hons) Marketing and Social Media with Foundation Year?

View Foundation Year course

Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry

To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry

To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area.

6.0 IELTS or above

You need to meet our English language requirement – a minimum of IELTS 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept.

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents.

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses.

Fees & funding

Funding:

per year†

Please note:

Fees for the 2027/28 academic year and onwards may be subject to Government regulation and change.

Tuition fees are charged for each year of your course. If your course runs over 2 academic years or more, you will need to pay the fee for each academic year at the start of that year, except if otherwise stated.

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

You may be eligible for a student loan to cover the cost of tuition fees, or a maintenance loan. Additional funding is available to some types of students, such as those with dependants and disabled students.

We offer generous bursaries and scholarships to make sure your aspirations are your only limit. We may also offer a range of business-related scholarships and bursaries.

International students - funding your studies

We offer scholarships for international students including International Ambassador Scholarships.

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

Financial support for international students

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Your future career

There are several career progression routes you can pursue upon successful course completion including in marketing, social media marketing and market research.

Further study can be undertaken upon course completion. Browse related postgraduate course options.

Taught by lecturers with industry experience

Industry connections

On campus, specialist careers fairs

Professional accreditation

Career-focused modules

Field trip opportunities

Guest lectures and seminars with industry experts

One-to-one, life-long careers support

Job roles

marketing

social media marketing

campaign management

consultancy

market research.

Isurini Wickramanayake Course Leader

Isurini is a marketing professional with 13+ years of experience in the CPG industry. She has worked for Unilever, GSK and Hemas Consumer Brands in various capacities from brand management to category management. Her skill set demonstrates her abilities in brand building, innovation, new business development and communications development. Brands she developed and managed won various industry accolades, including a Gold Effie Award for insightful brand communications development in 2019. She is currently the course leader for MSc Digital Marketing.

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Waqar Abbasi

Dr Gemma Pybus

Dr Monali Karunarathna

Mohamad Al Maassarani

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How to apply:

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Head to the UCAS website where you can apply using:

our institution code - W05

the UCAS course code (below)

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Want to ask us a question first? Our dedicated international students’ team would love to hear from you.

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Disclaimer

†Fees - the published fee is an annual fee, payable each year, for the duration of the course. Fees are subject to change. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full-time taught international fees are subject to an annual increase.

Teaching - your course will primarily be delivered in-person, however it may include delivery of some activities online, either in real-time or recorded.

Testimonials - quotes are provided by current or former UWL students. These are mostly from the course but quotes from a UWL student on another course may be used if, for example, the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming, however staff and course content may have since changed.

Availability of placements - if you choose a course with placement/internship route and a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, to ensure you are still successful in being awarded a degree.

Rankings

*The National Student Survey 2026 result is based on the average of all answers by the taught student populations.

**Modern universities - defined as higher education institutions that were granted university status in, and after, 1992.

***PRES - rank out of 53 institutions.

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