Fashion Industry: Marketing, Buying and Promotion

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BA (Hons) Fashion Industry: Marketing, Buying and Promotion | University of West London

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Undergraduate

BA (Hons) Fashion Industry: Marketing, Buying and Promotion

Full-time

September 2027

Fees per year†

£17,250 – International

£10,050 – UK

Duration

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Overview

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Entry and fees

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Study our forward-thinking fashion industry degree at UWL and we will help you become a skilled and industry-ready graduate who can combine creative business acumen with strategic and innovative thinking.

Written in partnership with fashion industry experts and professionals, this BA (Hons) Fashion Industry: Marketing, Buying and Promotion degree has been developed in direct response to the needs of the rapidly changing and fast-paced global fashion market.

Immersing yourself in London’s creative energy, the course is designed to cater for an industry that has developed an emphasis on digital skills, communication, and sustainable, socially responsible approaches to remain relevant.

We pride ourselves on our strong industry links and on delivering a wide variety of industry guest lectures and live briefs. By collaborating with a range of industry clients, you will gain hands-on experience in developing creative and innovative outcomes to live industry briefs.

As well as enjoying access to a wide variety of resources and facilities, you will receive tutoring in both small groups and one-to-ones, while shared-module work fosters a sense of community within the BA (Hons) Fashion Industry course.

Pathways

This fashion industry course offers three pathways allowing you to specialise in the area you find most interesting. During the first year, you are encouraged to explore a variety of experiences through a selection of cross-disciplinary modules before choosing one of the following pathways:

branding and marketing

buying and management

promotion and imaging.

Why study this course?

Our Marketing courses are ranked 1st in the UK - National Student Survey 2026*

Our Marketing and PR courses are ranked 2nd in London - The Guardian University Guide 2027

Top 20 in the UK for teaching quality - The Times and Sunday Times Good University Guide 2027

2nd London university for overall student satisfaction - National Student Survey 2026*

Select your desired study option, then pick a start date to

see relevant course information:

Study options:

We support flexible study by offering some of our courses part-time or via distance learning. To give you real world experience before you graduate, we also offer some courses with a placement or internship. All available options are listed here. Your choices may affect some details of your course, such as the duration and cost per year. Please re-check the details on this page if you change your selection.

Duration: 3 years

With Foundation Year

Duration: 4 years

Start date:

If your desired start date is not available,

try selecting a different study option.

What you'll study

On this BA (Hons) Fashion Industry: Marketing, Buying and Promotion course, your journey begins with an in-depth exploration of the fashion industry.

At Level 4, you will be introduced to the fundamentals of marketing, buying, and promotion, before choosing one of the following specific pathways at the end of the year:

This flexible structure allows you to discover your strengths before tailoring your degree to your career ambitions.

We believe in learning by doing. To ensure you are industry-ready, the course is dedicated to developing live projects, and students are guaranteed work experience to bolster their CVs.

With small cohort sizes, you will receive personalised mentorship from active professionals, keeping your education aligned with business realities.

London is your classroom; you will visit trade events to gain vital insights, whilst visiting inspiring exhibitions and hearing from key speakers from the industry.

Underpinned by sustainability, you will build a professional portfolio proving you are ready to work and flourish in the fashion industry.

Please note, we regularly review our course content to offer relevant, impactful and career-shaping learning. Therefore, the following modules are indicative and subject to change.

Compulsory modules

You will study all compulsory modules PLUS one module from your chosen pathway. If, during the course, opportunities for beneficial projects with external clients arise, the Collaboration module can be studied instead of the pathway module.

Consumer Experience and Analysis

The module will help you to identify and analyse the modern global customer and how fashion can play a role in their sense of identity. You will also reflect on the importance of consumer experience and how it can define a customer's relationship with a brand. Additionally, you will be introduced to how a brand communicates with its customer across a variety of touchpoints within an omnichannel marketplace.

Creative Visual Promotion

The aim of this module is to offer an opportunity for you to gain practical experience in photoshoot planning, styling, image creation and post-editing. You are required to record a process of development that details a learning journey in photographic development and utilisation. There will be a series of presentations and discussions throughout class sessions based around on-location shoots and studio-based workshops completed by the group.

Fashion and Culture Forecasting

A series of lectures and seminars will introduce you to key concepts and theories that underpin fashion forecasting and contemporary culture. The module will help you to gain insights into fashion history, design, and contemporary culture from a political, economic, social, technological, and environmental perspective.

Digital Design Skills (double module)

The Digital Design Skills module explores the area of digital creativity and is focused on enabling you to explore and gain awareness of industry-standard graphics software (e.g. Adobe Illustrator, Photoshop and InDesign). The content introduces key areas including graphic design, photography, moving images, sound, mobile / web and user experience design.

Optional modules

Fashion Product: Concept to Consumer (Buying and Management pathway)

This module will introduce you to theoretical and practical principles of fashion buying and product development, exploring different areas of the fashion retail marketplace including bricks and mortar stores, online retail, omnichannel and phygital retail. You will apply this to both independent and mass-market brands and retailers, analysing different levels of the fashion market and a variety of product types.

Introduction to Fashion Branding and Marketing (Branding and Marketing pathway)

In this module, students will learn about the role of marketing for fashion brands and the key theoretical concepts that underpin the activities of the fashion marketer. They will explore the fashion marketing environment, fashion customer behaviour in the digital age, market research and the strategic marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Fashion Image Communication (Promotion and Imaging pathway)

You will explore techniques to examine and evaluate the situations in which these images gain significance, value and social effect. In doing this, the module will build on the academic, artistic and common-sense knowledge that you may bring to the area of visual communication in fashion, from a visual format.

Collaboration (Level 4)

This module will be utilised as an optional module that can be exchanged with the other three pathway modules in semester 2. The function of the module is to allow the student group to react to requests for project development from external clients. The module works as a conduit for the project work to be structured through, ensuring that learning outcomes are met.

You will study all compulsory modules plus the two modules from your chosen pathway. If, during the course, opportunities for beneficial projects with external clients arise, the Collaboration module can be studied instead of the pathway module.

Fashion Visual Merchandising

This module covers trend research, design development, store design and online visual merchandising, which will give you the necessary understanding of visual merchandising across an omnichannel environment. The strategic contribution of visual merchandising and branding to the long-term development of a retail business is emphasised by studying international brands, sustainability, innovation, strategy, and entrepreneurship.

Social Responsibility and Sustainable Practice

The module provides you with the opportunity to become the next generation of changemakers advocating a more sustainable and equitable future for the fashion industry.

You will learn the latest trends, theories and practices across people, planet and profit; deep diving into new business models, ground-breaking technologies and innovations, and pioneering movements and organisations helping to deliver a more conscious and sustainable fashion sector. You will also learn about the importance of transparency and accountability within the sector to avoid greenwashing and further damage.

Professional Development and Industry Practice (double module)

The aims of the module are to:

Identify potential professional opportunities and goals

Develop and improve on personal presentation and interview skills

Create a professionally written CV and Covering Letter to send to potential employers

Secure an industry placement – preferably in semester two

Understand personal branding and its significance within a competitive fashion employment sector

Understand the importance of editing your own work to showcase skills in an efficient and relevant manner

Develop a real-life understanding of the fashion industry/organisational practice

Respond to professional and market-related opportunities and goals

Reflect upon working contexts relative to knowledge on the course

Cultivate a critical understanding of your own strengths and weaknesses in a work-based situation and/or industry project.

Fashion Range Planning (Buying and Management pathway)

The module will introduce you to the changing dynamics in which a Fashion Buyer operates and how research is used in decision-making. You will have the opportunity to integrate business and creative skills to develop a range of products for a season, based on forecasting/trend and market research for a particular brand/sector. The visual range plans will be presented using industry reflective digital tools in order demonstrate understanding of target markets.

Sourcing and Supply Chain (Buying and Management pathway)

The module will introduce you to the key areas of sourcing - from raw materials to final product development and production, and related supply chain management. The module will consider both global and local sourcing and the impact and need for sustainability. You will have the opportunity to develop industry-recognised, technical design skills and experience in production analysis relevant to the modern Fashion industry. You will learn from industry experts who will act as mentors.

Creative Strategic Marketing (Branding and Marketing pathway)

The module gives you the opportunity to develop fashion marketing strategies and tactics from initial concept to finished proposal. You will utilise elements of management leadership, critical thinking, problem-solving and creative skills to develop a strategic marketing initiative and implementation plan. Learners will be introduced to working to a client brief and completing tasks as individuals and within groups.

Fashion Media and PR (Branding and Marketing OR Promotion and Imagine pathway)

The module focuses on recreating a variety of scenarios for you, connecting to industry practice and engagement within the area of Fashion promotion. Learners are required to develop a series of outcomes related to press relations, both as individuals and in groups, in order to simulate team scenarios in media relations. You will experience the value of reaction and efficiency in communication relevant to fashion. Primary research is a fundamental element of the module.

Fashion Photography (Promotion and Imaging pathway)

The module engages you with the narrative and storytelling possibilities, which can be produced through the photographic fashion image. You will build on practical and technical abilities through skill-focused and in-depth photography and studio workshops. Through discussion, critique, set exercises and creative experimentation, you will produce a promotional photographic fashion campaign that will be edited and shared with an external client.

Collaboration (Level 5)

You will study all compulsory modules. If, during the course, opportunities for beneficial projects with external clients arise, the Collaboration module can be studied instead of the Fashion Industry: External Brief module.

Research Planning and Application

This module is to support the major–negotiated project in semester two.

The content of this module is to prepare the learner in the process of exploring challenging themes, debates, surrounding fashion and formulating a lead question/topic of study, contextual synopsis, research method strategy and critical time progression map.

There will be a focus on key issues such as:

Introduction to Major Project process

Introduction to proposed research methodologies

Developing a progression map and reflective statement

Process of formulating lead questions

How to develop and apply primary research

How to analyse and critically question findings

Referencing and Bibliography

Fashion Data Analysis and Storytelling

The module will focus on the role of data analysis and data storytelling in a commercial environment. The industry of today circulates around consumer activity and preference. By exploring a variety of strategies and data collation sources, you will gain experience in pattern analysis, market sector identification and a range of visualisation and contextual techniques.

Fashion Industry: External Brief

Through the identification of gaps and opportunities, you will develop their business, project management and consultancy skills, with the investigation of a series of key challenges and implementation of the launch of a proposed concept for a fashion brand. You will work individually and collaboratively on the execution of a creative developmental plan and proposal for a specified fashion brand, together with supporting research which justifies the methods and approaches used in relation to the brief’s objectives.

Industry Portfolio

The module is intended to support and develop an industry-focused digital portfolio. It is designed to allow you to develop an individual approach and style that will aid your future career progression.

Major Negotiated Project

The aims of the module are:

To review, refine and creatively develop the research question and strategy from the Research Planning Module

To analyse visuals, data, and research findings to develop a coherent argument and develop creative practical outcomes.

To foster critical thinking and self-directed learning skills.

To plan, research, write and visualise a major-negotiated project with logical organisation, structure, and referencing.

To facilitate full realisation of the final practical concept.

Collaboration (Level 6)

This module will be utilised as an option module that can be exchanged with Fashion External Brief in semester 1. The function of the module is to allow for the student group to react to requests for project development from external clients. The module works as a conduit for the project work to be structured through, ensuring that learning outcomes are met.

What our students say

2nd London university for student satisfaction - National Student Survey 26*

This course looks at both the retail and marketing side of fashion brands. It gives you insight into fashion brands and how they use social media platforms to get their brands across to their consumers. The lecturers are highly professional and very friendly, who have industry-based experience and knowledge.

Suzanne Kalair

Explore student work

Vitoria Coehlo Goncalves

Vitoria is a BA (Hons) Fashion Branding and Marketing graduate with a clear passion and talent in research and Visual Merchandising. This footage is taken from her graduate show.

See Vitoria's work

Play the video

Bogdan Bratuianu

Bogdan is a BA (Hons) Fashion Branding and Marketing graduate with a passion for horology and the history of watch-making craftmanship and communications. This footage is taken from their graduate show.

See Bogdan's work

Bianca Andreea Daniela Cios

Bianca is a BA (Hons) Fashion Branding and Marketing graduate with an impressive portfolio.

See Bianca's work

ARTSFEST Fashion

Welcome to highlights from our fashion students.

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Entry requirements

Requirements:

International

104 UCAS points required

from level 3 qualifications

Normally in a minimum of two subject areas. We expect a percentage of these to be at GCEA/VCE A Level. Points generated by GCE AS/VCE AS Level and Key Skills qualifications will be considered.

GCSE English and Maths at Level 4 or above (or equivalent)

IB Points: 26

BTEC National Diploma: Pass

Access: Pass.

You do not need to have a background in fashion necessarily, however, it is important to demonstrate the following attributes upon application:

Commitment and interest in the fashion subject area

Problem-solving skills and ability to communicate

Ability to research and complete tasks

Can interpret and organise information

Can work in a team

Demonstrate career aspiration/ambition via portfolio/sketchbook development and/or a personal statement

Knowledge of current affairs and debates in the fashion industry.

Applicants may be asked to submit a sample of written or portfolio work to be shortlisted for a place.

Looking for BA (Hons) Fashion Industry: Marketing, Buying and Promotion with Foundation Year?

View Foundation Year course

Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry

To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry

To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area.

6.0 IELTS or above

You need to meet our English language requirement – a minimum of IELTS 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept.

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents.

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses.

Fees & funding

Funding:

per year†

Additional costs

There are additional costs for this course that are not included in the tuition fees. See the links below to get a better idea of what to expect:

optional study trips

materials

Please note:

Fees for the 2027/28 academic year and onwards may be subject to Government regulation and change.

Tuition fees are charged for each year of your course. If your course runs over 2 academic years or more, you will need to pay the fee for each academic year at the start of that year, except if otherwise stated.

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

You may be eligible for a student loan to cover the cost of tuition fees or a maintenance loan. Additional funding is available to some types of students, such as those with dependants and disabled students.

We offer generous bursaries and scholarships to make sure your aspirations are your only limit.

View full details, including conditions and eligibility.

International students - funding your studies

We offer scholarships for international students including International Ambassador Scholarships.

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

Financial support for international students

Fashion facilities

Watch the video to discover the array of facilities on offer for our fashion students.

The knitting machine room

The knitting machine room allows our students to design and create their own complex knitwear.

The sewing room

The sewing room has industrial sewing machines for creating collections.

The pattern-cutting room

We have all of the facilities needed to design and create garments. Our pattern-cutting room is equipped with high tables and mannequins.

Your future career

Fashion industry graduates will be ready to innovate as confident industry professionals. The skills you will develop on our fashion industry course are transferable to numerous roles within the fashion industry and related fields.

You may decide to specialise in a related area or explore a new subject. Please see our postgraduate courses for a range of options.

Internship and placement opportunities

Industry connections

One-to-one, life-long careers support

Taught by lecturers with industry experience

Guest lectures and seminars with industry experts

Build your portfolio

Visit trade events to gain fashion industry insights

Specialise in your chosen fashion industry pathway

Job roles

brand and marketing specialist

retail management

e-commerce management

CRM and retail client engagement

wholesale brand management

trend forecasting

data analysis/ insights

visual merchandising

global sourcing, distribution, and logistics

omnichannel fashion customer experience

sustainable fashion marketing and communications.

fashion buyer

marketing manager

PR Executive

content creator

sustainability consultant.

Graduate employers

Louis Vuitton

Turnbull and Asser

Levi Strauss

All Saints

Lone Design Club

Mulberry.

David Thomas Course Leader

I am a Lecturer and Researcher at The University of West London with a professional background in manufacturing, product development and visual communication. My research interests revolve around the symbolic and substantive empowerment of identity, exploring interpretations of self, community and audience via commercial and altruistic outcomes.

View more

View full profile

Heather Dupay Course Leader

As a Senior Lecturer in Fashion Practice at UWL, I combine both extensive industry experience with over 20 years as an educator. I am actively involved in the development of sustainable and responsible fashion practice within the school of LSFMD, collaborating, creating and implementing live industry briefs relating to fashion social action projects.

My current academic practice allows learners to actively connect with real world issues, engage with expert opinion, take on specific job roles, collaborate within teams and apply their learning to viable creative industry outcomes.

Virginia James

Simon Hanna

How to apply:

Play the "How to apply for university | The University of West London" video

Head to the UCAS website where you can apply using:

our institution code - W05

the UCAS course code (below)

Want to ask us a question first? We would love to hear from you. Contact us free on:

courses@uwl.ac.uk

We may ask you to submit a portfolio of work and come to the university to discuss it with us. Find out more about submitting portfolios.

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You can apply to us in two ways:

on the UCAS website – you will need our institution code (W05) and the UCAS course code (at the top of this page)

directly on our website – follow the ‘apply now’ link below

Want to ask us a question first? Our dedicated international students’ team would love to hear from you.

contact international@uwl.ac.uk

We may ask you to submit a portfolio of work and come to the university to discuss it with us - or do so online, if you aren't able to travel here. Find out more about interviews and auditions.

More information about international student applications

Apply now

Look no further, as our career-focused fashion courses are tailor-made to shape your path towards a successful and fulfilling future in the ever-evolving industry of fashion.

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Important notes for applicants

Disclaimer

†Fees - the published fee is an annual fee, payable each year, for the duration of the course. Fees are subject to change. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full-time taught international fees are subject to an annual increase.

Teaching - your course will primarily be delivered in-person, however it may include delivery of some activities online, either in real-time or recorded.

Testimonials - quotes are provided by current or former UWL students. These are mostly from the course but quotes from a UWL student on another course may be used if, for example, the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming, however staff and course content may have since changed.

Availability of placements - if you choose a course with placement/internship route and a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, to ensure you are still successful in being awarded a degree.

Rankings

*The National Student Survey 2026 result is based on the average of all answers by the taught student populations.

**Modern universities - defined as higher education institutions that were granted university status in, and after, 1992.

***PRES - rank out of 53 institutions.

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