Advertising and Public Relations

取得日期：2026-10-29

https://www.uwl.ac.uk/course/undergraduate/advertising-and-public-relations?start=1898&option=33

https://www.uwl.ac.uk/international/your-country/international-entry-requirements/hong-kong

BA (Hons) Advertising and Public Relations | University of West London

Skip to main content

Search Open menu Close menu

Current students

New students

Returning students

Support for students

Semester and term dates

Policies and regulations

Learning tools and resources

Your feedback

Studying off campus

IT Services

Results and graduation

Student Portal

Student handbook

Student news

Search UWL.ac.uk

Undergraduate

BA (Hons) Advertising and Public Relations

Full-time

September 2027

Fees per year†

£17,250 – International

£10,050 – UK

Duration

Location

Overview

Course details

Our students

Entry and fees

Facilities

Teaching staff

Related courses

How to apply

Register for open day

Start date

Are you a creative, innovative spirit with a big-picture business view? Do you like doing a variety of different things creatively and conceptually? Then our interdisciplinary BA (Hons) Advertising and Public Relations course is for you.

You’ll learn all about the fast-paced world of integrated creative communications, with projects for real clients starting in your very first year. Through live projects, competition briefs, and other coursework, you’ll get hands-on experience developing effective creative strategies and grow your practical creative skills in design and writing.

Practitioners and academics with in-depth industry know-how get you ready for a brilliant career in marketing, advertising, and PR. Our advertising and PR course reflects the latest in industry thinking, showing you how to tell stories that sell across a range of media - everything from traditional TV ads to influencer PR to the cutting edge of marketing with AI.

This dynamic learning experience and our London location help our students land roles in advertising and PR at agencies, companies, non-profits, and government communications teams upon graduation, if not before. The course also has a strong entrepreneurial ethos, and several of our students launch their own start-up businesses for their Major Projects in their final year.

Why study this course?

Our Marketing and PR courses are ranked 2nd in London - The Guardian University Guide 2027

2nd modern** London university for Communication and Media Studies - The Times and Sunday Times Good University Guide 2027

2nd London university for overall student satisfaction - National Student Survey 2026*

Top 20 in the UK for teaching quality - The Times and Sunday Times Good University Guide 2027

Course partner membership

Previous

Select your desired study option, then pick a start date to

see relevant course information:

Study options:

We support flexible study by offering some of our courses part-time or via distance learning. To give you real world experience before you graduate, we also offer some courses with a placement or internship. All available options are listed here. Your choices may affect some details of your course, such as the duration and cost per year. Please re-check the details on this page if you change your selection.

Duration: 3 years

With Foundation Year

Duration: 4 years

Start date:

If your desired start date is not available,

try selecting a different study option.

Play the "BA (Hons) Advertising and Public Relations at UWL" video

Watch the BA (Hons) Advertising and Public Relations course video to learn about the core skills you will develop in market analysis, communications strategy, creative development, and digital media that serve you well in advertising, public relations and other communication roles.

What you'll study

This interdisciplinary course is designed to provide you with a holistic view of marketing, advertising and PR, helping you understand how the communications industry works as a whole. This well-rounded perspective will make you ready for the range of opportunities that exist for graduates in our field, including roles at agencies, businesses, non-profits, and public sector organisations.

The key areas you will cover include:

brand strategy and design

creative campaign development

consumer insight

media planning

copywriting

content creation for social media and other digital platforms.

Based in London - one of the world’s creative communications capitals - you will have opportunities to take part in advertising and public relations industry events, visit London’s top agencies and companies for employer insight, and find inspiration in the city’s many cultural institutions. London's status as a global start-up hub also gives you the chance to work with emerging companies and experiment with the latest in digital media.

Our BA (Hons) Advertising and Public Relations course is all about hands-on, real-world experience. Under the guidance of expert academic and industry practitioners, you will work on live marketing campaign briefs from real clients, student competitions, and individual projects tailored to your interests. With all this practical output, you build a creative portfolio that helps you land the roles you want with employers.

You will have the beginnings of a strong professional network from your first day on the course. Students on the course are members of the PRCA (Public Relations and Consultants Association), one of the trade bodies that represents the public relations industry in the UK.

Lecturers on the course all have industry experience, giving you a wider network for opportunities in advertising and PR. Guest speakers and masterclasses from industry professionals give you the latest insights into advertising and public relations and what employers are looking for. Our alumni - most of whom work in marketing, advertising, and public relations - are also frequent guest speakers and guest judges for pitches.

Please note, we regularly review our course content to offer relevant, impactful and career-shaping learning. Therefore, the following modules are indicative and subject to change.

Compulsory modules

Introduction to Contemporary Promotional Culture

On this module you will build knowledge of relevant theories to enable you to develop your own powers of persuasion. In the course of the module, you'll gain an understanding of the theory and principles of public relations, advertising, branding, and marketing.

Introduction to Consumer Behaviour and Trends

During this module you will build your skills in analysing consumer behaviour and learn how to ground your creative concepts in consumer insight, developing your ability to create and deliver winning campaigns and strategies.

Brand Design

This year-long module covers the essentials for creating compelling work, from concept to creative output. You learn how to use a range of industry software like Adobe Creative Suite, web design platforms, AI, and more. This helps you create your own personal brand for your portfolios and compete in student competition briefs, both assessments for the module.

Media Presentation Skills

During this module, you will develop your speaking and storytelling skills, with the aim of enhancing your understanding of how journalists work across various platforms.

Communication Design - Story

On this module you will learn about archetypal story structures and how important they are to good communications, whether you are writing press releases, radio ads, digital videos, or social media posts. In this way, you will develop your writing skills across a range of media.

Research, Data and Insight

On this module you will learn how to deliver creative strategy that is rooted in insight from common types of consumer research. These include qualitative and quantitative data, consumer research, data presentation, data-led decision-making, USP, advertising objectives, target audience, strategy, proposition, tone of voice, and reach.

Creative and Art Direction

You will study the aesthetic principles that should inform how you create and assess creative work, particularly colour theory, typography and layout. During the module, you will also get hands-on experience of giving and receiving feedback, thereby enhancing your own work as well as that of others.

Campaigns

On this two-semester module you will look at how successful campaigns are structured. You will learn industry best practice in campaign development and apply your learning to live briefs from leading agencies and brands, as well as for student competitions.

Internship – Industry Mentored Brief

This module gets you ready for industry experience in the second semester of your second year, with intensive coaching on LinkedIn profiles, CV development, and interview skills. Then, you are given time to engage in industry experience in areas that interest you, deepening your real-world knowledge and expanding your industry network.

Emerging Technologies

In this module, you focus on the cutting-edge frontiers of creative communications (e.g. programmatic advertising, digital public relations and influencer marketing, augmented and virtual reality, AI, etc.) You also expand your own skills in communicating through a mix of creative projects about digitally led campaigns, start-up businesses, and industry thought leadership.

The Agency

This super-module (40 credits in a single semester) focuses on getting you ready for the fast-paced world of advertising and public relations. You work on three projects during the semester, getting to choose whether to work in teams or as freelancers. These consist of briefs for live clients and/or competition briefs. By applying learnings from a mix of studio sessions, visits, and industry masterclasses, students on this module have seen their work come to life in the real world.

Major Project (Public Relations and Advertising)

This year-long module helps you achieve your capstone work: a project on a topic of your choosing that you research and execute on. With one-to-one supervision, you develop a market research report showcasing your own consumer research skills, then develop the creative for an integrated campaign based on those insights.

Anti-Advertising and Disruptive Design

This module explores consumer fatigue with consumer culture and how brands or start-ups can address some of the key challenges facing society today - the climate crisis and social justice in particular. You will engage in dynamic discussion sessions and class debates. You will also leverage techniques like design thinking to develop a campaign that helps change the world for the better.

Creative Entrepreneurship

This module is focused on industry-readiness in the form of your student show and your final portfolio. Final year students form their own student agency and stage every aspect of their final-year show from concept to fundraising to the actual event. In addition to growing real-world creative leadership skills, you also build your professional network through your efforts. This gives you a great head start as you graduate and embark in the advertising and public relations industry.

What our students say

2nd London university for student satisfaction - National Student Survey 26*

This is an incredible course, and I am so thankful to our lecturers for giving us these opportunities and pushing us to do our best every day. UWL truly is the career university!

Abbi Little, class of 2023

Explore student work

Advertising and PR students bring creativity to their graduate show

Final year (BA) Hons Advertising and Public Relations students at UWL marked the culmination of their studies with a graduate showcase on the banks of the Thames.

Advertising and Public Relations course works with Clarion Communications to power ‘Bright Sparks’ initiative

The BA (Hons) Advertising & Public Relations course at UWL’s London School of Film Media and Design has been working with Clarion, the award-winning full-service Public Relations (PR) and digital communications agency, to launch ‘Bright Sparks’.

UWL’s ARTSFEST 2024 kicks off with (BA) Hons Advertising & Public Relations student showcase in London’s Mayfair

This is the first event of UWL’s Artsfest, which showcases the creativity and coursework of final year students from the London College of Music and the London School of Film, Media and Design.

Food charity City Harvest launches advertising campaign designed by UWL students

West London-based food charity City Harvest recently launched an ad campaign designed by third year BA (Hons) Advertising & Public Relations students from UWL’s London School of Film, Media and Design.

ARTSFEST Film, Media and Communication

Explore highlights from our students within Film, Media and Communications.

Previous slide Next slide

Entry requirements

Requirements:

International

104 UCAS points required

from level 3 qualifications

These can include:

A Levels at grade B, C and C, or above

BTEC Extended Diploma with Distinction, Merit, Merit

Access to HE Diploma

T Levels

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

Looking for BA (Hons) Advertising and Public Relations with Foundation Year?

View Foundation Year course

Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry

To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry

To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area.

6.0 IELTS or above

You need to meet our English language requirement – a minimum of IELTS 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept.

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents.

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses.

Fees & funding

Funding:

per year†

Additional costs

There are additional costs for this course that are not included in the tuition fees. See the links below to get a better idea of what to expect:

additional materials

optional study trips

Please note:

Fees for the 2027/28 academic year and onwards may be subject to Government regulation and change.

Tuition fees are charged for each year of your course. If your course runs over 2 academic years or more, you will need to pay the fee for each academic year at the start of that year, except if otherwise stated.

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

You may be eligible for a student loan to cover the cost of tuition fees or a maintenance loan. Additional funding is available to some types of students, such as those with dependants and disabled students.

We offer generous bursaries and scholarships to make sure your aspirations are your only limit.

View full details, including conditions and eligibility.

International students - funding your studies

We offer scholarships for international students including International Ambassador Scholarships.

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

Financial support for international students

Media and communications facilities

We have a range of facilities available for our students of Advertising and Public Relations, including our Blast Podcasting and Radio Studios, audio facilities, PC and mac suites, photography studio, photographic darkroom, digital print facilities, a range of cameras and photography equipment, film studio, and more.

Play the video

Blast Podcasting and Radio Studio

Take advantage of our Blast Podcasting and Radio Studio, offering industry-grade equipment and technology.

Photography darkroom and studio

We have a large photographic studio equipped with high-end lighting and a wide range of other studio equipment, enabling students to produce professional-grade work. In our darkroom, we have facilities for analogue processing and printing.

Your future career

Once you graduate you could go on to work in many different roles within advertising, public relations, marketing and business.

Many of our students have also launched their own businesses for their final year Major Projects in the UK and beyond. Here are a few examples:

Holiday rental businesses in Wales and India

Natural hair products in Belgium

A modest fashion apparel brand in the UK

Sweet baked goods in London.

Other students continue their studies at the postgraduate level after they complete the BA (Hons) Advertising and Public Relations course. You may decide to specialise in a related area, like advertising/branding/communications or explore a new subject, like international business. Please see our postgraduate courses for a range of options.

Career-focused modules

Taught by lecturers with industry experience

Guest speakers and masterclasses from industry professionals

Opportunities to take part in advertising and PR industry events

Student visits to London’s top agencies and companies

Build your portfolio

One-to-one, life-long careers support

Industry connections

Job roles

Advertising

creative director

art director

designer

copywriter

content strategist or creator

account manager or client services

media planner or strategist.

Public Relations

public relations specialist

social media creator

social media/influencer manager.

Marketing

marketing strategist

market researcher

marketing specialist

social media manager or social media creator

content producers.

Graduate employers

Profusion

Jimmy Choo

Entertainment One

Marks and Spencers

Flying Tiger Copenhagen

Christian Dior

Burberry

John Lewis

BT Sport

PC World.

Kristin Brewe Course Leader

My passion for start-ups is what brought me from industry to education, believing that students are our most valuable start-up brands. I have led my own consultancy in the UK and the US, advising companies across a variety of sectors on marketing and advertising initiatives.

View more

View full profile

Professor Dennis Olsen

Gail Parminter

Alison Hawkings

Daniel Brennan

How to apply:

Play the "How to apply for university | The University of West London" video

Head to the UCAS website where you can apply using:

our institution code - W05

the UCAS course code (below)

Want to ask us a question first? We would love to hear from you.

Call us free on 0800 036 8888

Email us at courses@uwl.ac.uk

We're here to help

Any questions about a course or studying at UWL?

We're here to help - call us on

(Monday - Friday, 10am - 4pm GMT)

Or email us anytime:

courses@uwl.ac.uk

Apply for this course:

Institution code W05 Institution code

UCAS code currentVariantData.field_p_cv_ucas_code UCAS code

Apply on UCAS.com

You will need our institution code and the UCAS code (above)

You can apply to us in two ways:

on the UCAS website you will need our institution code (W05) and the UCAS course code (see top of page)

directly on our website – follow the ‘Apply now’ link

Want to ask us a question first? Our dedicated international students’ team would love to hear from you.

Ask the International Recruitment Team a question

Learn more about international student applications

Find out more about why you should study in London at the Career University

Apply now

Advertising and public relations

As a student on one of our advertising and PR courses, you will gain the practical skills and in-depth knowledge required to build a successful career in the fast-moving world of advertising, branding and public relations.

Advertising and public relations courses

BA (Hons) Media and Communications

BA (Hons) Journalism with Content Creation

BA (Hons) Business Studies with Digital Marketing

BSc (Hons) Marketing and Social Media

BA (Hons) Fashion Industry: Marketing, Buying and Promotion

Search for courses

Student life at UWL

Play the "Why choose the University of West London" video

Find out more

Discover seven reasons to study with us and how studying at UWL will support your future career.

Find out about student accommodation and the support for students.

Explore our campus and sites and book onto a campus tour or open day.

Chat to our students

Important notes for applicants

Disclaimer

†Fees - the published fee is an annual fee, payable each year, for the duration of the course. Fees are subject to change. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full-time taught international fees are subject to an annual increase.

Teaching - your course will primarily be delivered in-person, however it may include delivery of some activities online, either in real-time or recorded.

Testimonials - quotes are provided by current or former UWL students. These are mostly from the course but quotes from a UWL student on another course may be used if, for example, the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming, however staff and course content may have since changed.

Availability of placements - if you choose a course with placement/internship route and a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, to ensure you are still successful in being awarded a degree.

Rankings

*The National Student Survey 2026 result is based on the average of all answers by the taught student populations.

**Modern universities - defined as higher education institutions that were granted university status in, and after, 1992.

***PRES - rank out of 53 institutions.

Calling from outside the UK

Facebook

Instagram

LinkedIn

Accessibility

Privacy policy

Modern slavery statement

© 2026 University of West London - St Mary's Road, Ealing, London, W5 5RF

Chat with our students

Chat now

院校未公布 DSE 對應等級，請向院校確認。

請查看下方完整入學要求原文，或向院校確認。