The BSc Marketing at Swansea University can set you apart as a committed marketing professional, who has the dynamic creative skills needed to manage marketing activities on a local, national or even a global level.

Whether you are seeking to work agency or client side, in the third sector, or for your own consultancy, our course equips you with everything you will need for a successful career as a marketing practitioner.

Our programme is a CIM-accredited degree, designed to develop you into a key member of the next generation of strategic, creative and analytical marketing professionals. Blending academic rigour with real-world relevance, the programme offers you a balanced mix of research-led teaching and practice-based learning, providing you with the tools to succeed in a rapidly evolving sector.

Your studies will provide you with a comprehensive understanding of contemporary marketing theory, strategy and practice. You will develop strategic, creative, entrepreneurial and analytical skills through applied projects and research, enabling you to interpret market data, manage customer relationships, and implement effective marketing strategies in a rapidly evolving digital landscape.

By the time you graduate, you will have developed into a confident and professional communicator, who is capable of engaging effectively across cultures, media and professional teams, while continuously reflecting on your personal and professional growth, a mindset that is key to a long and successful career.

Foundation Year

A Foundation Year sets you up with the skills, confidence and knowledge that you'll need to be successful in your undergraduate degree. It's ideal if you need a little more support before starting university.

Year Abroad

This programme includes the opportunity to undertake a Year Abroad, giving you the chance to gain invaluable life experience by immersing yourself in a new culture.

Year in Industry

This course offers the chance to spend a Year in Industry, in the UK or overseas, enabling you to gain valuable workplace experience. The University advocates for pain-only placements, which on average have a salary of over £20,000. Unpaid placements are considered on a case-by-case basis.

Awards and Rankings

in the UK

for Graduate Prospects - outcomes

Complete University Guide 2027

of graduates are in employment, study and/or other activities

HESA 2026

of students surveyed would recommend Swansea University

Uni Compare 2027

of our research quality is world-leading and internationally excellent

Research Excellence Framework 2021

in the world

QS World University Rankings by Subject 2026

* Based on 2023/2024 Graduate Outcomes data

** Marketing

Why Marketing at Swansea?

You’ll be located on the Bay Campus in a stunning beachside location, where your learning will be shaped by inspirational and internationally recognised academics. You will benefit from:

Studying a CIM-accredited programme, enhancing your employability with professional recognition

The School of Management being accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders

Being based in our £22million School of Management Building, where you will have access to our sector-leading facilities

Flexible final year pathways, that allow you to choose between a traditional dissertation, a Welsh-medium dissertation, or a marketing consultancy project, tailoring your experience to your career goals

A creative or analytical focus, with module choices enabling you to explore either creativity and innovation in marketing, or exploring data, further supporting your personalised development

Guest lectures and employer visits, which are directly integrated into your modules

The option to participate in various CIM competitions, such as ‘The Pitch’; a global marketing competition designed to find marketers of the future, that is run in conjunction with major partners such as IBM

Your Marketing Experience

Throughout the programme, you will have access to teaching staff that have extensive professional experience. Through lectures, tutorials and one-to-ones, you will be able to absorb their academic expertise, building your knowledge of how marketing works in the professional world. The teaching team is diverse in nature, allowing you to benefit from the ability to draw on their vast experiences from both industry and academic settings.

While the programme is single honours, it also draws on expertise from across the School of Management, integrating themes of study from psychology, data analytics, ethics and organisational behaviour. This interdisciplinary approach ensures you can gain a holistic understanding of marketing within broader business and societal contexts.

Modules are designed to reinforce each other across years and themes, ensuring a coherent and engaging student experience. Learning is scaffolded across the programme to support progressive development of your knowledge and skills, as well as your professional identity. You will begin with foundational marketing principles, and will gradually engage with more complex, critical and applied content, culminating in capstone experiences that synthesise learning through real-world projects, consultancy or research. Taught modules are delivered in-person and are delivered through a combination of lectures, labs, seminars and workshops.

Assessment is varied and inclusive, designed to reflect real-world marketing tasks and to accommodate a range of learning styles. Methods include presentations, reports, portfolios, digital artefacts and strategic plans, alongside traditional essays and exams.

This programme includes opportunities to undertake a Year Abroad, enhancing your learning and offering invaluable life experience.

This course also offers you the opportunity to spend a Year in Industry, in the UK or overseas, enabling you to gain valuable workplace experience. The University advocates for paid-only placements, which on average have a salary of over £20,000. Unpaid placements are considered on a case-by-case basis.

The optional Foundation Year for this programme can give you an exciting introduction to higher education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful in your undergraduate degree. It’s ideal if you need a little more support after further education, or are returning to education after a gap. Following successful completion of the Foundation Year, you will progress onto Year 1 of your BSc.

We've enhanced our modules to deliver an engaging learning experience, designed to help you develop the skills employers are looking for. Discover what's on offer and feel inspired by the modules you can study.

Explore Modules

Course type

(September)

(January)

Year 1 (Level 4)

FHEQ 4 Undergraduate / HECert

Students choose 120 credits from the following:

Compulsory Modules

Module Name

Module Duration

Module Code

Accounting for Business

September-January (TB1)

People in Organisations

Data-Driven Operations

January-June (TB2)

Rethinking Business

Marketing in Practice

Optional Modules

Choose Exactly 20 credits from the following Modules:

NOTE : Students have the option of studying the seminar sessions of 'Marketing Essentials' through the medium of Welsh or English. 'MNB1002C Marketing Essentials (Welsh)' is taught concurrently with 'MNB1002 Marketing Essentials', and allows students to attend seminars through the medium of Welsh. Lectures will be in English. Choose 20 credits from the following: Compulsory module with Welsh language option

Guidance

Marketing Essentials

Hanfodion Marchnata

MNB1002C

Year 2 (Level 5)

FHEQ 5 Undergraduate / HEDip

Digital Marketing

The Customer Experience

Marketing Research

Business Analytics

International Marketing

Integrated Marketing Communications

Choose Exactly 15 credits from the following Modules:

NOTE : Students should select 15 credits from the following list for Semester 1. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken and their credit attained in a previous year and co-reqs have to be selected in the current year. Semester 1

Change Management

Information Systems

Organisational Behaviour

Management Science

Global Business Environment: International Political Economy

Strategic Analysis

Critical Thinking in Entrepreneurship

Business and Employment Law

Decision Making and Analysis

Opportunity-driven Enterprise

Dadansoddi Strategol (Strategic Analysis)

NOTE : NOTE : Students should select 15 credits from the following list for Semester 2. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken and their credit attained in a previous year and co-reqs have to be selected in the current year.Semester 2

Maths for Business

Human Resource Management

Management Consulting

International Business

Supply Chain Management

Business Information Systems

e-Business

Social Aspects of Organisation

Year 3 (Level 6)

FHEQ 6 Undergraduate / Honours

Application Development

Sustainability Marketing

Digital Marketing Management

Strategic Sales Management

Strategic Marketing Planning

Contemporary Issues in Marketing

Choose Exactly 30 credits from the following Modules:

NOTE : Select one module (30 credits) from the list below:Compulsory Electives

Final Year Project

September-June (TB1+2)

Dissertation - BSc Marketing

Traethawd Hir Marchnata

This module is the Welsh medium version of MN-3053 Dissertation - BSc Marketing.

This pathway is only open to International Students

MNA1007J

MNB1001J

MNB1002J

June-September (TB3)

MNB1003J

MNB1004J

MNB1005J

Contemporary Issues in Tourism

Entrepreneurship for Tourism Experiences

Year 0 (Level 3)

Entry Level 3 / Foundation Year

Mathematics and Statistics

Foundations of Business and Management

Critical Thinking

Interactive Learning Skills and Communication

An Introduction to Accounting and Finance

The College - Autumn Term (Sep - Dec)

An Introduction to Economics

The College - Spring Term (Jan - April)

January-September (TB2+3)

The College - Summer Term (May - Aug)

Year 3 (Level 5)

FHEQ 5 Undergraduate Sandwich Year

Study Abroad Placement

Year 4 (Level 6)

Placement Preparation: Year in Industry

One year industrial placement

Academic Year

Entry Requirements

We consider all applicants on their own merits and welcome applications from students with a wide range of qualifications.

Explore Entry Requirements

International applicants can refer to our undergraduate international entry requirements for country-specific qualifications.

A level (or equivalent) typical offer

DMM - MMM

UK Access

45 Merits from Level 3 Subjects

T Levels

Mixed Qualifications

96-120 UCAS Tariff Points from 3 highest qualifications

Use the UCAS tariff calculator to work out how many UCAS points your qualifications are worth.

International Baccalaureate

30 Points

English Language (International Applicants only)

IELTS 6.0 (with at least 5.5 in each component)

72 UCAS tariff points from 3 highest qualifications

26 points

Careers and Employability

As a graduate of the BSc Marketing programme at Swansea University, you will be well-positioned to enter a diverse range of professional roles across multiple sectors.

The programme will equip you with both specialist marketing knowledge and transferable business skills, enabling you to pursue potential careers as a:

Marketing Executive or Manager

Digital Marketer or Social Media Manager

Market Researcher or Customer Insights Specialist

Communications and Public Relations Officer or Manager

Sales Professional

SEO/GEO/PPC Specialist

Business Development Manager

Product Manager or UX Designer

Having a marketing degree enables you find employment across a number of sectors, which can include:

Specialist agencies (advertising, PR, digital)

Consumer goods and retail

Financial services

Charities and public sector organisations

Tech and media companies

The sector is also increasingly digitally focused, and developments in AI are resulting in a growing demand for skills in data analytics, content creation and customer experience management.

More Careers and Employability Information

The Careers and Employability Team will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

Employability workshops, employers’ talks, bespoke events and careers fairs

Individual advice and guidance from professionally qualified Careers Advisers

Help with finding jobs, internships, work placements and volunteering opportunities

Access to information resources on a wide range of career management topics

Advice and guidance on postgraduate study and funding

Funding to support student internship opportunities and Student Society/Club events.

As a Swansea University graduate, you can access lifelong careers and employability support.

How You're Taught

At Swansea, you will benefit from a high-quality, research-informed

education that combines a range of effective and inclusive teaching methods,

carefully tailored to suit the needs of your course. Most courses are taught

in person, on campus, giving you the opportunity to

actively engage with other students, academic staff, and the wider

university community.

You can expect a mix of

lectures, seminars, workshops, and practical sessions -

including laboratory work, skills training, or studio-based teaching where

relevant to your discipline. These sessions are designed to encourage active

participation, collaboration, and the development of both subject-specific

and transferable skills.

Digital learning tools are also used to enhance your

learning experience. These may include:

Recorded lectures to support flexible study and

revision.

Virtual labs or simulated environments, particularly in

science, healthcare, and technical disciplines.

Online resources on the university’s virtual learning

environment (Canvas), including videos, reading materials, quizzes, and

discussion forums.

This approach enables you to engage with and review content at your own pace

while benefiting from the structure and support of in-person teaching.

This course may offer some modules taught through the medium of Welsh or

bilingually for students who consider themselves to be fluent Welsh

speakers. For more details on the provision available see the Welsh

Provision expander below.

N.B If you are an international student studying with a Student Route

Visa, please note that your timetabled activity, along with any

additional supervisory activity (with Swansea University staff present)

will take place on campus. In line with UKVI protocol, these sessions

will be monitored and data made available on request.

Welsh Provision

Some provision

There are opportunities for Welsh speakers to study some elements of this course through the medium of Welsh but

there is not yet enough provision to reach 40 credits in each year*.

Academi Hywel Teifi is here to support you throughout your time at Swansea

University. We can offer you:

Access to generous Welsh-language study bursaries.

An interview through the medium of Welsh when applying for a place.

The option to receive your personal correspondence in Welsh, English or bilingually.

The option to write and submit your coursework or exams through the medium of Welsh (even if you have chosen to

study in English), and your work will be marked in Welsh.

A Welsh-speaking Personal Tutor.

One-to-one support through the medium of Welsh to improve your academic skills.

An opportunity to gain an additional free qualification that serves as evidence

of your Welsh language ability for future employers, namely the WJEC and Coleg Cymraeg's Welsh Language

Certificate.

Opportunity to be a member of the Swansea University Branch

of the Coleg Cymraeg Cenedlaethol.

To learn more about the above and all the opportunities available to you through the medium of Welsh, visit Academi Hywel Teifi's undergraduate pages.

* For the majority of scholarships, the standard benchmark is completing at least 40 credits per year through the

medium of Welsh.

If you study at least 5 credits in Welsh and it is listed as an eligible course on the webpage, you can apply for the Academi Hywel Teifi Bursary (£100 for 1 year) at the beginning of term (after registration).

Professional Body Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM) Accredited Degree programme, and provides you with:

Two exemptions from a core module that leads toward the CIM Level 4 Certificate in Professional Marketing, or

One exemption from a core module that leads toward the CIM Level 6 Diploma in Professional Marketing (depending on module selection)

To claim the exemptions, you will need to register as a CIM member within 3 years of graduating, and will then have up to 5 years from graduating to complete the additional module(s) to gain the full qualification. A list of exempt modules and further information can be found on the CIM Accredited Degree website.

You must be a member of the CIM to study additional modules (and access support material). Visit CIM’s membership pages for up-to-date membership costs.

What are the benefits of Professional Accreditations?

Get a head start:Professionally accredited degrees will exempt you from specific early-stage professional exams/qualifications meaning you get a kick-start in your career

Support:Sign up for a student membership and start taking advantage of professional body career support as well as connections with peers and experts. It looks good on your CV and helps prepare you for employment

For many professions, studying an accredited course is only the first step to becoming fully qualified

You can check with the relevant professional bodies for other specific requirements

For more information see our Professional Accreditation page.

Meet Your Lecturers

Our degrees are taught by experts, who have a wealth of knowledge to pass on to you.

Find out more about our academic staff by visiting our staff profiles.

Tuition Fees

3 Year Full Time

September 2026

4 Year Full Time With a Classroom based Foundation Year

4 Year Full Time With a Year Abroad

4 Year Full Time With a Year in Industry

Fees for full-time undergraduate UK students on classroom based foundation programmes will increase from Year 1, and in subsequent years, to the maximum regulated fee level set by the Welsh Government.

Fees for full time Undergraduate International students will increase by 3% for each subsequent year of study.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Funding and Scholarships

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's

scholarships and bursaries

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually.

For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Additional Costs

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

Travel to and from campus

Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)

Purchase of books or texts

Gowns for graduation ceremonies

Academic Support

As well as subject specific support by college teaching staff and your

personal tutor, the Centre for Academic

Success provides courses, workshops and one-to-one support in areas

such as:

Academic writing

Maths and statistics

Critical thinking

Time management

Digital skills

Presentation skills

Note taking

Revision, memory and exam techniques

English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability,

mental health or medical condition, the Centre for Academic Success have

Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and

requirements whilst studying at Swansea University.

Study Abroad and Global Opportunities

To learn more about study abroad, visit our

Go Global webpages. Enrolment on a

programme with a semester/year abroad does not guarantee you a semester/year

abroad placement. Spaces are limited and subject to a competitive selection

process. In the event you do not secure a semester/year abroad placement,

you will be transferred to the standard variant of your degree scheme

without a semester or year abroad.

International summer programmes are open to students from all schools.

Programmes typically range from 2 to 6 weeks, across destinations such as

Sri Lanka, South Korea, Fiji, Bali, the USA and across Europe. For more

information about programmes and eligibility visit our

Summer Abroad webpages.

How to Apply

Apply now – UK, EU and international students.

For further guidance please visit our how to apply pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

Application Deadlines

We recommend that you submit your application to our courses as early as you can in advance of our application

deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can

find further information on our Application Deadlines webpage.

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Guaranteed offers*

Programme Disclaimer

The University will seek to deliver each course in accordance with the

descriptions set out in the relevant course web pages at the time of

application. However, there may be situations in which it is desirable

or necessary for the University to make changes in course provision,

either before or after enrolment.

The information below is for students starting their courses in 2016 or

The University will not normally make very substantial changes to courses

(for example, a change to the course title, significant restructuring,

substantial change in course content, or the introduction of a progression

hurdle) which would impact on students who have already begun their course.

In exceptional circumstances, it may be necessary for the University to make

such a change after acceptance of a place by an offer-holder. This will not

happen less than 5 months before enrolment. The offer-holder will be

notified of the change and will have the opportunity to withdraw their

application and apply elsewhere.

Other changes could be made to course content, study location, delivery and

teaching provision because of developments in the relevant subject,

enhancements in teaching or assessment practice, requirements of external

accreditation processes, changes in staffing, resource constraints or

changes in the availability of facilities. Such changes will take account of

the reasonable expectations of prospective and current students.

Summary of Changes

Date of Change

Course Title(s)

Marketing,

Marketing

With a Classroom based Foundation Year,

With a Year Abroad,

With a Year in Industry,

Material Change

This programme has been refreshed and enhanced, with updates across all modules to enrich programme content, delivery and structure, ensuring your learning experience is relevant and future‑focused.

Reason for Change

These updates are designed to make your learning experience more streamlined, relevant and manageable.

If you have questions about this change, please contact curriculumreview@swansea.ac.uk.

Marketing with a Foundation Year, BSc (Hons)

Marketing with a Year Abroad, BSc (Hons)

Marketing with a Year in Industry, BSc (Hons)

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