The public relations and media landscape is evolving rapidly, shaped by digital technologies, social media, and the demand for authentic communication. Our BA Public Relations and Media degree combines critical theory with practical experience, equipping you with the skills to analyse, create, and innovate across PR, journalism, digital media, and film.

PR today is far more than press releases. This programme focuses on digital PR, social media strategy, and PR as a key management function within corporate communications. You will gain hands-on experience with industry-standard tools and platforms, from content creation and influencer marketing to social media analytics. Practical projects and authentic assessments prepare you to manage campaigns, online reputation, and digital communications in a fast-changing environment.

In an era of instant communication and heightened scrutiny, crisis management is essential. Through real-world case studies, simulations, and strategic exercises, you’ll learn how to respond swiftly and effectively to emerging issues.

PR is a collaborative discipline that intersects with journalism, marketing, and media production, you will also study these disciplines to understand integrated communications and work confidently in cross-functional teams. Ethical practice and social responsibility are central to the programme, with a focus on transparency, corporate social responsibility, and tackling challenges such as misinformation and brand authenticity.

With bilingual study options in English and Welsh, you can enhance your career prospects and open doors to opportunities across Wales and beyond, making you even more adaptable in a global media landscape.

Foundation Year

A Foundation Year sets you up with the skills, confidence and knowledge that you'll need to be successful in your undergraduate degree. It's ideal if you need a little more support before starting university.

Year Abroad

This programme includes the opportunity to undertake a Year Abroad, giving you the chance to gain invaluable life experience by immersing yourself in a new culture.

Year in Industry

This course offers the chance to spend a Year in Industry, in the UK or overseas, enabling you to gain valuable workplace experience. The University advocates for pain-only placements, which on average have a salary of over £20,000. Unpaid placements are considered on a case-by-case basis.

Awards and Rankings

In the UK

Media, Journalism and Communications

UK Government’s Longitudinal Education Outcomes, 2026

For Academic Support

National Student Satisfaction Survey (NSS) 2026

in the UK

for Student Experience

The Times and Sunday Times Good University Guide 2027

Media and Film Studies

The Guardian University Guide 2027

Media Studies

Daily Mail University Guide 2027

for Student Satisfaction

Complete University Guide 2027

for Career Prospects

for Teaching Satisfaction

* For the percentage of graduates in sustained employment, further study, or both one year after graduating

** Assessed under Media Studies. Based on the average positivity score per theme in the NSS 2026 when ranked against universities as featured in the Times Good University Guide.

*** Media and Communication

**** Media and Film Studies

***** Media and Film Studies

Why Public Relations and Media at Swansea?

You will be based on our stunning Singleton Park Campus, overlooking Swansea Bay on the edge of the Gower Peninsula.

We pride ourselves in preparing you for life beyond university. We are able to do this by using our connections to industry, and our emphasis on the particular interpersonal skills that our industry panel identify as key within their recruitment processes.

Your Public Relations and Media Experience

You can tailor your studies to your interests and align with your career goals. The programme also includes the opportunity to study a Year Abroad or a Year in Industry. A Year Abroad allows you to hone your intercultural awareness, developing your skills in relation to international journalism and content creation.

The Year in Industry can be spent in the UK or overseas, giving you valuable workplace experience. The University advocates for paid placements, with an average salary of £20,000+. Unpaid placements are considered on a case-by-case basis. Although securing a placement is the responsibility of the student, we work with several organisations who provide a range of opportunities. If you choose to pursue a Year in Industry, you will be supported throughout the application journey with advice, guidance, and resources. If you are unable to secure a placement by the end of the second year of study, you will be able to transfer to the standard BSc programme.

If you’re worried about meeting our entry requirements, why not consider the BA Public Relations and Media with a Foundation Year. The Foundation Year gives you an exciting introduction to higher education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful on your undergraduate degree. It’s ideal if you need a little more support after further education or are returning to education after a gap.

We've enhanced our modules to deliver an engaging learning experience, designed to help you develop the skills employers are looking for. Discover what's on offer and feel inspired by the modules you can study.

Explore Modules

Course type

Year 1 (Level 4)

FHEQ 4 Undergraduate / HECert

Students choose 120 credits from the following:

Compulsory Modules

Module Name

Module Duration

Module Code

Introduction to Media and Communication

September-January (TB1)

Delivering and Decoding the News

Principles of Mediation

January-June (TB2)

Optional Modules

Choose Exactly 20 credits from the following Modules:

NOTE : Select one module. MS-103C is taught through the medium of WelshOptional Modules - Semester 1

Guidance

Introduction to Film Studies

Cyflwyniad i Astudiaethau Ffilm

Pitch Invasion: Sport and its Impact on Society

NOTE : Select one module. MS-118C is taught through the medium of WelshSemester 2 - Compulsory Selective (Welsh language variant)

Public Relations: Strategic Communications

Cysylltiadau Cyhoeddus: Cyfathrebu Strategol

NOTE : Select one module. MS-126C is taught through the medium of WelshSemester 2 - Compulsory Selective (Welsh language variant)

Creative Media Platforms

Platfformau Cyfryngau Creadigol

Year 2 (Level 5)

FHEQ 5 Undergraduate / HEDip

Theorising the Media

Activist PR: The Democratisation of Public Relations

Investigating Text, Process and Audiences

Pop Culture and Alternative News Genres

NOTE : Select one module. MS-226C is taught through the medium of WelshSemester 1 Compulsory Selective (Welsh language variant)

Digital Content Creation

Creu Cynnwys Digidol

NOTE : Select one moduleOptional Modules - Semester 2

Introduction to Film Production

Social Media Cultures

Media Law

Adaptation: Storytelling Across Media

Pitch Perfect: Sports Commentary and Punditry

Cyfathrebu Digidol

Llygad y Gwir – Archwilio Dogfen

The History of Screen Animation

Year 3 (Level 6)

FHEQ 6 Undergraduate / Honours

Strategy, Marketing and Branding

PR: Contemporary Issues and Challenges

Choose Exactly 40 credits from the following Modules:

NOTE : Select 2 modules . Please be aware if you wish to pursue MS-311 Dissertation in TB2 you MUST also choose MS-310. If you choose MS-352C (TB2) you MUST also select MS-351C . If you choose MS-351C or MS-352C you can NOT take MS-323. In order to take MS-323 students must have taken the pre-requisite MS-228 in Year 2. Optional Modules - Semester 1

Graphic Novel

Stori yr Unol Daleithiau ar Ffilm a Theledu, 1865-2008

HIH3378W

Media and Identities

Dissertation Preparation

Documentary and Fiction Filmmaking

Reporting the 21st Century

Sports Public Relations

Game Over - Press Start to Continue: Critical Game Studies

'Reclaim the Frame': Women and Screen Media

Keeping it Reel – Studying Documentary

Cynllunio Cynhyrchiad Aml-blatfform

NOTE : Select two modules . To select MS-311, MS-310 must also be selected in TB1. To select MS-352C, MS-351C must also be selected in TB1. MS-351C and/or MS-352C cannot be taken with MS-323. To select MS-307 the pre-requisite of MS-221 must have been taken in year 2. Optional Modules - Semester 2

Intersectional Identities in Contemporary French Cinema

Digital Futures

Practical Web Technologies

Journalism in Practice

Dissertation

Science Fiction and Media

Creu Cynhyrchiad Aml-Blatfform

Contemporary Film and Television

Media and Communication Internship

Interniaeth y Cyfryngau a Chyfathrebu

Year 0 (Level 3)

Entry Level 3 / Foundation Year

Academic Writing and Skills Development

Introduction to Being Human

Introduction to Research

Critical Reflection and Problem Solving

Research Essay

Place, Memory & Identity in Literature, Film, Visual Art & Media

NOTE : Select one module.Optional Module - Semester 2

HIH3378C

Year 3 (Level 5)

FHEQ 5 Undergraduate Sandwich Year

None found.

Choose Exactly 120 credits from the following Modules:

NOTE : Students will have the opportunity to study abroad at one of our partner institutions and to experience different cultures.Study Abroad

Media and Communications - Study abroad

September-June (TB1+2)

Year 4 (Level 6)

Placement Preparation: Year in Industry / Year in Practice

NOTE : Students have the opportunity of engaging in a Year in Industry work placement

Year in Industry - School of Culture and Communication

Academic Year

Entry Requirements

We consider all applicants on their own merits and welcome applications from students with a wide range of qualifications.

Explore Entry Requirements

International applicants can refer to our undergraduate international entry requirements for country-specific qualifications.

A level (or equivalent) typical offer

UK Access

45 Merits at Level 3

T Levels

Mixed Qualifications

96 - 120 UCAS Tariff Points from 3 highest qualifications

Use the UCAS tariff calculator to work out how many UCAS points your qualifications are worth.

International Baccalaureate

30 points

English Language (International Applicants only)

IELTS 6.0 (with at least 5.5 in each component)

80 UCAS tariff points from 3 highest qualifications

26 points

Careers and Employability

The Department's close links to a variety of media and communications organisations means that we are in the position to offer a wide range of work experience opportunities and internships to you across all levels of study. We regularly get requests from local organisations offering paid and voluntary work placements, where employers need well-equipped students in a short-term communications role.

In addition, in the final year, you can enrol on our credit-bearing internship module, where you will undertake 50 hours of work-placement in a variety of communications roles, including Welsh-medium work environments where suitable.

This proactive approach to employability helps to ensure that our graduates can develop an impressive CV. Additionally, internships can provide you with the opportunity to apply theory studied in lectures to real-world situations, while also providing valuable opportunities to network with professionals, mentors, and potential future colleagues; connections which have led to full-time job offers or recommendations for our graduates.

Our graduates are truly international and have been employed around the world, with careers in:

Communications

Business

Public Relations and Marketing

Digital Marketing

TV and Radio

Publishing

More Careers and Employability Information

The Careers and Employability Team will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

Employability workshops, employers’ talks, bespoke events and careers fairs

Individual advice and guidance from professionally qualified Careers Advisers

Help with finding jobs, internships, work placements and volunteering opportunities

Access to information resources on a wide range of career management topics

Advice and guidance on postgraduate study and funding

Funding to support student internship opportunities and Student Society/Club events.

As a Swansea University graduate, you can access lifelong careers and employability support.

How You're Taught

At Swansea, you will benefit from a high-quality, research-informed

education that combines a range of effective and inclusive teaching methods,

carefully tailored to suit the needs of your course. Most courses are taught

in person, on campus, giving you the opportunity to

actively engage with other students, academic staff, and the wider

university community.

You can expect a mix of

lectures, seminars, workshops, and practical sessions -

including laboratory work, skills training, or studio-based teaching where

relevant to your discipline. These sessions are designed to encourage active

participation, collaboration, and the development of both subject-specific

and transferable skills.

Digital learning tools are also used to enhance your

learning experience. These may include:

Recorded lectures to support flexible study and

revision.

Virtual labs or simulated environments, particularly in

science, healthcare, and technical disciplines.

Online resources on the university’s virtual learning

environment (Canvas), including videos, reading materials, quizzes, and

discussion forums.

This approach enables you to engage with and review content at your own pace

while benefiting from the structure and support of in-person teaching.

This course may offer some modules taught through the medium of Welsh or

bilingually for students who consider themselves to be fluent Welsh

speakers. For more details on the provision available see the Welsh

Provision expander below.

N.B If you are an international student studying with a Student Route

Visa, please note that your timetabled activity, along with any

additional supervisory activity (with Swansea University staff present)

will take place on campus. In line with UKVI protocol, these sessions

will be monitored and data made available on request.

Welsh Provision

At least 40 credits per year

There are opportunities for Welsh speakers to study at least 40 credits of this course through the medium of Welsh.

Academi Hywel Teifi is here to support you throughout your time at Swansea

University. We can offer you:

Access to generous Welsh-language study scholarships or

bursaries.

Access to modules taught wholly or partly in Welsh.

A Welsh-speaking Personal Tutor.

One-to-one support through the medium of Welsh to improve your academic skills.

An opportunity to gain an additional free qualification that serves as evidence

of your Welsh language ability for future employers, namely the WJEC and Coleg Cymraeg’s Welsh Language

Certificate.

Opportunity to be a member of the Swansea University Branch

of the Coleg Cymraeg Cenedlaethol.

To learn more about the above and all the opportunities available to you through the medium of Welsh, visit Academi Hywel Teifi's undergraduate pages.

If you study at least 40 credits in Welsh and it is listed as an eligible course on the webpage, you can apply for the Academi Hywel Teifi Scholarship (£300 for 1 year), or the Coleg Cymraeg Incentive Scholarship (£500 per year for 3 years).

Professional Body Accreditation

The programme is accredited by the Chartered Institute of Public Relations (CIPR)

Meet Your Lecturers

Our degrees are taught by experts, who have a wealth of knowledge to pass on to you.

You can find out more on our staff pages.

Tuition Fees

3 Year Full Time

September 2026

4 Year Full Time With a Foundation Year

4 Year Full Time With a Year Abroad

4 Year Full Time With a Year in Industry

Fees for full time undergraduate UK students may increase in subsequent years of study in line with the maximum regulated fee level set by the Welsh Government

Fees for full time Undergraduate International students will increase by 3% for each subsequent year of study.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Funding and Scholarships

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's

scholarships and bursaries

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually.

For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Additional Costs

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

Travel to and from campus

Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)

Purchase of books or texts

Gowns for graduation ceremonies

Academic Support

As well as subject specific support by college teaching staff and your

personal tutor, the Centre for Academic

Success provides courses, workshops and one-to-one support in areas

such as:

Academic writing

Maths and statistics

Critical thinking

Time management

Digital skills

Presentation skills

Note taking

Revision, memory and exam techniques

English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability,

mental health or medical condition, the Centre for Academic Success have

Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and

requirements whilst studying at Swansea University.

Study Abroad and Global Opportunities

To learn more about study abroad, visit our

Go Global webpages. Enrolment on a

programme with a semester/year abroad does not guarantee you a semester/year

abroad placement. Spaces are limited and subject to a competitive selection

process. In the event you do not secure a semester/year abroad placement,

you will be transferred to the standard variant of your degree scheme

without a semester or year abroad.

International summer programmes are open to students from all schools.

Programmes typically range from 2 to 6 weeks, across destinations such as

Sri Lanka, South Korea, Fiji, Bali, the USA and across Europe. For more

information about programmes and eligibility visit our

Summer Abroad webpages.

How to Apply

Apply now – UK, EU and international students.

For further guidance please visit our how to apply pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

Application Deadlines

We recommend that you submit your application to our courses as early as you can in advance of our application

deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can

find further information on our Application Deadlines webpage.

Additional Information

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Programme Disclaimer

The University will seek to deliver each course in accordance with the

descriptions set out in the relevant course web pages at the time of

application. However, there may be situations in which it is desirable

or necessary for the University to make changes in course provision,

either before or after enrolment.

The information below is for students starting their courses in 2016 or

The University will not normally make very substantial changes to courses

(for example, a change to the course title, significant restructuring,

substantial change in course content, or the introduction of a progression

hurdle) which would impact on students who have already begun their course.

In exceptional circumstances, it may be necessary for the University to make

such a change after acceptance of a place by an offer-holder. This will not

happen less than 5 months before enrolment. The offer-holder will be

notified of the change and will have the opportunity to withdraw their

application and apply elsewhere.

Other changes could be made to course content, study location, delivery and

teaching provision because of developments in the relevant subject,

enhancements in teaching or assessment practice, requirements of external

accreditation processes, changes in staffing, resource constraints or

changes in the availability of facilities. Such changes will take account of

the reasonable expectations of prospective and current students.

Summary of Changes

Date of Change

Course Title(s)

Public Relations and Media,

Public Relations and Media

With a Foundation Year,

With a Year Abroad,

With a Year in Industry,

Material Change

There are minor changes to this programme's structure that impact whether modules are compulsory and optional.

Reason for Change

These updates are designed to make your learning experience more streamlined, relevant and manageable.

If you have questions about this change, please contact curriculumreview@swansea.ac.uk.

Public Relations and Media with a Foundation Year, BA (Hons)

Public Relations and Media with a Year Abroad, BA (Hons)

Public Relations and Media with a Year in Industry, BA (Hons)

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