Marketing

取得日期：2026-10-29

https://www.hw.ac.uk/study/undergraduate/marketing

https://www.hw.ac.uk/study/international-students/study-in-the-uk/information-for-your-country

MA Marketing | Heriot-Watt University

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MA Marketing

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Key information

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing programme is designed to develop professional marketing skills through a curriculum built around global, digital and sustainable marketing.

Find out more about our 3 year honours degree option.

UCAS codeM1MK

LevelUndergraduate

Delivery typeFull Time

Degree qualificationMA

Mode of deliveryOn-Campus

Duration3-4 years

LocationEdinburgh

Start dateSeptember

Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:

Global marketing

Digital marketing

Sustainable marketing

The Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

During this hands-on degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.

Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.

This programme is also designated a CIM Employability Programme, preparing students for industry with a specific focus on employability skills. In addition to academic excellence, programme content builds transferrable capabilities to boost employability in a competitive field.

Your student experience

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Our expertise

Our expertiseYour learning environmentCustomise your learningAccreditation

Our programmes are informed by an Industry Advisory Board of business leaders who ensure our curriculum matches the needs of global employers.

The Edinburgh Business School approach ensures that an industry focus is built into every part of this degree so that your studies reflect the current thinking and practices of successful organisations and their leaders.

The industry experience and research expertise of our staff bring your teaching and learning to life with case study-driven assignments and applied group projects, complemented by guest lectures from industry leaders, CEOs and directors of national and multinational organisations.

Go Global

Go Global is our student mobility programme, allowing you to seamlessly transfer your studies to one of our global campuses, or to a partner university. Live and learn in a new country, experience different cultures and build a global perspective, while continuing your degree without interruption.

Inter-Campus Transfer: Dubai

Discover new friends and places with an inter-campus transfer to Dubai.

Course content

September Intake - Edinburgh

Mandatory September

Management in a Global Context

Critical Academic Skills

Introduction to Marketing

The Economy

Mandatory January

Sustainable Business

Technology for Business

Introductory Finance

Becoming a Professional

Disclaimer

The courses mentioned above may change between now and the time that you study. For more information, please view our Terms and Conditions.

Programme Video

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We have designed the MA Marketing at Edinburgh Business School with your future Marketing or Business career in mind. Our degree features several innovative marketing courses that tackle topics and trends faced by Marketing professionals right now as well as prepare you for future challenges. Contemporary subjects such as Responsible Marketing, Marketing Insights and Data Analytics for Marketing are taught alongside core Marketing essentials such as Branding and Consumer Behaviour, intrinsic to the learning of any professional marketer. When I teach Responsible Marketing I draw on my global research into marketing and sustainability. I will be looking forward to talking with you about the complexities and tensions that businesses and consumers face as they navigate challenges such as climate change, digital landscapes and fast-evolving business models. My approach is to help you understand the importance of this topic, whilst equipping you with the practical skills to deliver responsible marketing in practice.Marylyn Carrigan

Professor of Marketing and Sustainability

Fees and funding

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September 2027 intake tuition fees

Scotland

Paid by SAAS

England / Wales / N Ireland / Rep of Ireland

International

Status: Your residency status is usually defined as the country where you have been ordinarily resident for the three years before the start of your course.

International: 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above).

Scholarships and bursaries

Bursaries for students from England, Northern Ireland or Wales

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:

Heriot-Watt University Bursary (up to £3,100 per year)View details

Entry requirements

If joining us in September 2027, please see the entry requirements below. Heriot-Watt offers different entry requirements, depending on your background.

Standard entry requirements

Highers AABB (over two sittings)

A-Levels BBC

International Baccalaureate 29 points

BTEC Extended Diploma DMM

HNC B in graded unit

Please check that you meet our University-wide National 5/GCSE (or equivalent) English and Maths requirements.

Minimum entry requirements *

Highers BBBC (over two sittings)

A-Levels BCC

BTEC Extended Diploma MMM

HND BC / CB

*Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish and Rest of UK status students depending on their circumstances. Our minimum requirements will apply if you:

live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20) or POLAR4 Quintile 1 regions (RUK)

or are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements.

Additional information

For all years, applications are welcomed from holders of non-school qualifications, mature candidates and overseas students.

If you do not see your qualifications here please contact us at studywithus@hw.ac.uk

HNC, HND or BTECs in other business relevant subjects may be considered for advanced entry to Year 2 on a case-by-case basis and may require specific units to have been studied.

For applicants studying HNC, HND or BTEC qualifications, when submitting your application please ensure you list in full all the units you are currently studying, as specific units (e.g. in Maths) may be required.

English language requirements

If your first language is not English, we'll need to see evidence of your English language ability.

The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5.

Please see our detailed English language requirements.

Why Heriot-Watt

We have been producing career-ready graduates since 1821. With our roots as the world’s first Mechanics Institute, Heriot-Watt is a pioneering university with a global reach.

At Heriot-Watt, learning goes beyond the lecture theatre. We tackle real world challenges through extraordinary research – from climate change to protecting our oceans, to advancing life-saving medical breakthroughs and shaping the next generation of AI. We are also committed to developing forward-thinking design and sustainable business practices that impact industries worldwide. On our campuses you’ll find some of the world’s most advanced facilities, while our strong industry links set you up for career success. This is why almost 90% of our graduates are in employment or further education (Graduate Outcomes Survey 2024).

Employability

We’re delighted that Edinburgh Business School has the highest percentage of graduates in Scotland who are appointed to a CEO or MD role (Novuna Business Cash Flow, 2025). We’re also 1st in Scotland and joint 2nd in the UK for graduate prospects (HESA Graduate Outcomes Survey 2025). Typical careers for Marketing graduates include marketing professionals, finance professionals, and business and public service professionals.

Work and study

This is what our MA Marketing students are doing 15 months after graduating:

0%are working

0%are studying

0%are studying and working

£0The median UK salary of students 15 months after graduating from a similar course

Potential career paths

Business and public service associate professionals

Finance professionals

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