Fashion Branding and Promotion

取得日期：2026-10-29

https://www.hw.ac.uk/study/undergraduate/fashion-branding-and-promotion

https://www.hw.ac.uk/study/international-students/study-in-the-uk/information-for-your-country

BA (Hons) Fashion Branding and Promotion | Heriot-Watt University

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BA (Hons) Fashion Branding and Promotion

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Key information

This programme offers a combination of fashion communication, marketing, branding and management that is specifically tailored for the demands of the fashion industry.

Find out more about our 3 year honours degree option.

Programme codeWN27

LevelUndergraduate

Delivery typeFull Time

Degree qualificationBA (Hons)

Mode of deliveryOn-Campus

Duration3-4 years

LocationScottish Borders

Start dateSeptember

Our BA (Hons) Fashion Branding and Promotion programme will provide you with fashion communication, marketing, branding and management knowledge and expertise which is in high demand by the global fashion industries. This programme will help to position you for a career in this exciting and vibrant environment.

You’ll gain a unique blend of practical and creative design skills exploring and developing your interests, skills, and knowledge as well as a comprehensive understanding of the commercial aspects of the fashion industries.

The programme offers specialised modules including communication design, photography, moving image, visual communication, fashion marketing, branding, and consumer behaviour. You’ll have access to our Mac and PC-based Computer-Aided Design (CAD) labs and Adobe Creative Cloud software to fully develop your visual skills. You’ll also make use of our fully equipped photographic studio to develop your studio-based photography skills for fashion, portraiture, and product photography projects.

The focus of this programme is to help you understand sustainable and inclusive commercial practices. You’ll develop skills in management and promotion of live branding events whilst engaging and developing an understanding of a range of analytical and interpretive skills to not only evaluate current market trends but to anticipate future trends.

You’ll have the opportunity to gain a global perspective by studying abroad for a semester at our Dubai campus or one of our international exchange partners in Europe, India and USA. During your studies, you’ll have opportunities to collaborate with industry on live projects with high-end industry brands. Our students have previously worked on industry projects with companies including Crisis, Louis Vuitton, Malton Young and Borland, and W.L Gore.

In your final year, you’ll complete an Honours project that allows you to establish your interests within the industry at the start of your professional career.

Your student experience

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Our expertise

Our expertiseYour learning environmentCustomise your learning

Your learning will be informed by our School of Textiles Design faculty and staff, whose work covers many key areas including:

Visual Communication

Photography

Typography and Design for Print

Digital Illustration

Film Making

Branding and Branded Environments

Fashion Sustainability

Design Thinking

Design Innovation

Design for Heritage and Culture

Design for Health and Wellbeing

Placemaking design

Interaction Design

Experiential and Installation Design

Exhibition Design

Go Global

Go Global is our student mobility programme, allowing you to seamlessly transfer your studies to one of our global campuses, or to a partner university. Live and learn in a new country, experience different cultures and build a global perspective, while continuing your degree without interruption.

Inter-Campus Transfer: Dubai

Discover new friends and places with an inter-campus transfer to Dubai.

Course content

September Intake - Scottish Borders

Focuses on initial design and marketing skills, preparing the student with the fundamentals of skills such as photography, design thinking, and introductions to branding and marketing strategy.

Mandatory September

Design Context and Process

Design Communication

Mandatory January

Design Prototyping

Design Challenge

Disclaimer

The courses mentioned above may change between now and the time that you study. For more information, please view our Terms and Conditions.

Programme Video

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Teaching staff

Programme Leader

Anthony Bailey

Assistant ProfessorSee more

Sandra Johnstone

"Our exciting Fashion Branding and Promotion programme will prepare you for a dynamic career in communicating, promoting and managing fashion-related brands. You will discover how to use your initiative, creativity, and lived experiences, while also developing collaborative teamwork and research skills. Additionally, you will acquire the ability to create, develop, and deliver compelling, high-quality advertising campaigns that raise awareness and engage audiences worldwide."Anthony Bailey

Programme Director of Studies

Fees and funding

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September 2027 intake tuition fees

Scotland

Paid by SAAS

England / Wales / N Ireland / Rep of Ireland

International

Status: Your residency status is usually defined as the country where you have been ordinarily resident for the three years before the start of your course.

International: 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above).

Scholarships and bursaries

Bursaries for students from England, Northern Ireland or Wales

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:

Heriot-Watt University Bursary (up to £3,100 per year)View details

Entry requirements

If joining us in September 2027, please see the entry requirements below. Heriot-Watt offers different entry requirements, depending on your background.

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Standard entry requirements

Highers BBBB (over two sittings)

A-Levels BCC

International Baccalaureate 29 points

BTEC Extended Diploma DMM

HNC C in graded unit

HND CC in graded units

Please check that you meet our University-wide National 5/GCSE (or equivalent) English and Maths requirements.

Minimum entry requirements *

Highers BBBC (over two sittings)

* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish and Rest of UK status students depending on their circumstances. Our minimum requirements will apply if you:

live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20) or POLAR4 Quintile 1 regions (RUK)

or are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements.

Additional information

For all years, applications are welcomed from holders of non-school qualifications, mature candidates and overseas students.

If you do not see your qualifications here please contact us at studywithus@hw.ac.uk

For applicants studying HNC, HND or BTEC qualifications, when submitting your application please ensure you list in full all the units you are currently studying, as specific units may be required.

English language requirements

If your first language is not English, we'll need to see evidence of your English language ability.

The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5.

Please see our detailed English language requirements.

Why Heriot-Watt

We have been producing career-ready graduates since 1821. With our roots as the world’s first Mechanics Institute, Heriot-Watt is a pioneering university with a global reach.

At Heriot-Watt, learning goes beyond the lecture theatre. We tackle real world challenges through extraordinary research – from climate change to protecting our oceans, to advancing life-saving medical breakthroughs and shaping the next generation of AI. We are also committed to developing forward-thinking design and sustainable business practices that impact industries worldwide. On our campuses you’ll find some of the world’s most advanced facilities, while our strong industry links set you up for career success. This is why almost 90% of our graduates are in employment or further education (Graduate Outcomes Survey 2024).

Employability

Work and study

This is what our BA (Hons) Fashion Branding and Promotion students are doing 15 months after graduating:

0%are working

0%are studying

0%are studying and working

£0The median salary of Heriot-Watt students 15 months after graduating

£0The median UK salary of students 15 months after graduating from a similar course

Potential career paths

Design occupations

Student life

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Life in the Scottish Borders

Students

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LocalityEdinburgh

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