Psychology with Marketing

取得日期：2026-10-29

https://www.hw.ac.uk/study/undergraduate/psychology-with-marketing

https://www.hw.ac.uk/study/international-students/study-in-the-uk/information-for-your-country

BSc (Hons) Psychology with Marketing | Heriot-Watt University

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BSc (Hons) Psychology with Marketing

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Key information

Combine psychology and marketing on a British Psychological Society (BPS) accredited degree, developing the knowledge and practical skills to understand behaviour and solve real-world marketing challenges.

Find out more about our 3 year honours degree option.

UCAS codeC8M3

LevelUndergraduate

Delivery typeFull Time

Degree qualificationBSc (Hons)

Mode of deliveryOn-Campus

Duration3-4 years

LocationEdinburgh

Start dateSeptember

Our BSc Psychology with Marketing combines the scientific study of human behaviour with contemporary marketing practice. Studying 75% Psychology and 25% Marketing, you'll gain a deep understanding of both disciplines and the many impactful links between them.

You will gain a comprehensive foundation in the scientific study of cognition, mind and behaviour, exploring core areas including biological, cognitive, social and developmental psychology, individual differences, and psychological research methods.

Alongside your Psychology studies, you'll engage with core marketing subjects and optional courses that allow you to explore areas such as digital marketing, sustainability and branding. Drawing on Heriot-Watt University's established reputation for teaching and research in both psychology and marketing, you'll benefit from the expertise and industry experience of staff across both disciplines while developing practical skills in areas such as data analysis, project management and communication.

Accredited by the British Psychological Society (BPS), the programme provides the necessary foundation to become a professional psychologist while also preparing you for a wide range of career opportunities across psychology and marketing.

Your student experience

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Our expertise

Our expertiseYour learning environmentCustomise your learningAccreditation

Within Psychology, your learning will be guided by research-active academics whose work shapes practice and policy in fields such as healthy ageing, cross-cultural psychology, mental health in the community, and human-robotics interaction.

The applied experience and research expertise of our staff bring your teaching and learning to life with case study-driven assessments, hands-on data collection, and departmental seminars with external speakers presenting cutting-edge research.

We are also 1st in Scotland for Marketing based on Average % Positivity measure (National Student Survey 2026).

Go Global

Go Global is our student mobility programme, allowing you to seamlessly transfer your studies to one of our global campuses, or to a partner university. Live and learn in a new country, experience different cultures and build a global perspective, while continuing your degree without interruption.

Inter-Campus Transfer: Dubai

Discover new friends and places with an inter-campus transfer to Dubai.

Inter-Campus Transfer: Malaysia

Discover new friends and places with an inter-campus transfer to Malaysia.

Course content

September intake - Edinburgh

Mandatory September

Introduction to Marketing

Research Methods and Analysis 1

Introduction to Psychology 1

Academic Skills in Psychology

Mandatory January

Introduction to Psychology 2

Research Methods and Analysis 2

Becoming a Professional

Optional January

Technology for Business

Sustainable Business

Disclaimer

The courses mentioned above may change between now and the time that you study. For more information, please view our Terms and Conditions.

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Teaching staff

Laras Yuniarto

Assistant Professor in PsychologySee more

Anna Sedda

ProfessorSee more

Alan Gow

Academic Testimonial

Students on the BSc Psychology with Marketing have a unique opportunity to integrate expertise in modern psychological research with industry-relevant skills in marketing. They develop a range of transferrable skills that will serve them well in a number of fields, such as asking critical questions, analysing quantitative and qualitative data, and applying research insights to solve real-world problems.Dr Laras Yuniarto

Undergraduate Programme Director (Edinburgh) - Psychology

Fees and funding

See more

September 2027 intake tuition fees

Scotland

Paid by SAAS

England / Wales / N Ireland / Rep of Ireland

International

Status: Your residency status is usually defined as the country where you have been ordinarily resident for the three years before the start of your course.

International: 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above).

Scholarships and bursaries

Bursaries for students from England, Northern Ireland or Wales

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:

Heriot-Watt University Bursary (up to £3,100 per year)View details

Entry requirements

If joining us in September 2027, please see the entry requirements below. Heriot-Watt offers different entry requirements, depending on your background.

Standard entry requirements

Highers AABB (over two sittings)

A-Levels BBC

International Baccalaureate 29 points

BTEC Extended Diploma DMM (Health and Social Sciences preferred)

HNC B in graded unit (Social Sciences is preferred)

HND BB (BBB where HND includes 3 graded units) (Social Sciences is preferred)

Please check that you meet our University-wide National 5/GCSE (or equivalent) English and Maths requirements.

Minimum entry requirements *

Highers BBBC (over two sittings)

A-Levels BCC

BTEC Extended Diploma MMM (Health and Social Sciences preferred)

HNC B in graded unit (Social Sciences preferred)

HND BC (C) / CB (B) (where HND includes 3 graded units)

* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish and Rest of UK status students depending on their circumstances. Our minimum requirements will apply if you:

live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20) or POLAR4 Quintile 1 regions (RUK)

or are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements.

Additional information

For all years, applications are welcomed from holders of non-school qualifications, mature candidates and overseas students.

If you do not see your qualifications here please contact us at studywithus@hw.ac.uk

For applicants studying HNC, HND or BTEC qualifications, when submitting your application please ensure you list in full all the units you are currently studying, as specific units (e.g. in Maths) may be required.

English language requirements

If your first language is not English, we'll need to see evidence of your English language ability.

The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5.

Please see our detailed English language requirements.

Why Heriot-Watt

We have been producing career-ready graduates since 1821. With our roots as the world’s first Mechanics Institute, Heriot-Watt is a pioneering university with a global reach.

At Heriot-Watt, learning goes beyond the lecture theatre. We tackle real world challenges through extraordinary research – from climate change to protecting our oceans, to advancing life-saving medical breakthroughs and shaping the next generation of AI. We are also committed to developing forward-thinking design and sustainable business practices that impact industries worldwide. On our campuses you’ll find some of the world’s most advanced facilities, while our strong industry links set you up for career success. This is why almost 90% of our graduates are in employment or further education (Graduate Outcomes Survey 2024).

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