Business and Events Management

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https://www.sunderland.ac.uk/undergraduate/ba-hons-events-management?option=fc53fb31-fee3-464b-b8fa-d2785d8fe13c#international-requirements

BA (Hons) Business and Events Management September 2027/28 | University of Sunderland

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BA (Hons) Business and Events Management

Gain practical experience by working on live events and projects or placements, helping you develop hands-on skills and industry connections.

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Key course information

Start date/study mode:Stage 1 - January 2027Stage 2 - January 2027Stage 3 - January 2027September 2027

UCAS codeNN1T

Duration3 years

Fee (UK)£10,050

Fee (Int)£18,500

LocationOn campus

Course summary

This course combines key business disciplines such as marketing, finance, and operations with key aspects of event management, including event design, project management, health and safety, sustainability, and the impact of events on the economy and society.

From your first day, you’ll be involved in organising events, giving you hands-on experience in planning and execution. Paid placements will help you gain critical knowledge of events management along with work experience. There are also field trip opportunities, which involve visits to a range of tourism and hospitality venues and initiatives around the north-east.

The course is available as a four-year sandwich course, where you can undertake a one-year industrial placement. It effectively becomes a third year of a four-year course. Placements are generally paid and are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers. We'll support you at every stage of the placement process, from finding suitable placements, to checking that everything is going well, and to making a final assessment of your performance during the placement.

Upon graduation, your knowledge and practical experience will give you an advantage with employers. You'll have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Many of our graduates have progressed to roles such as:

Events manager

Heritage tourism manager

Festival coordinator

Exhibitions organiser

Corporate events manager

Your course could also be a stepping stone to further study and research.Why Sunderland for Events Management

2026The University of Sunderland is rated 5 stars for our business and management studies courses.QS Stars 2026

Following graduation, I started a temporary position as Events Administrator at Isuzu UK, and within three months, I was made a permanent member of staff and progressed to Events Coordinator. I've since been promoted to my current position as Events and PR Executive.

Alexander TaylorRead Alexander Taylor's story

What you'll study

Year 1Year 2Year 3

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Business Organisations and Society Core30 credits+

In this module, you’ll explore how digital technology is changing the way we work. You’ll look at how this affects people and places at a global, national, and local level. What’s happening around the world – and how does it impact everyday working life? You’ll also explore the bigger picture, including historical, ethical, cultural, and social trends. This will help you understand not just how technology is used, but what it means for people, workplaces, and society.

Fundamentals of Financial Decision Making Core30 credits+

In this module, you’ll learn how businesses make financial decisions. You’ll explore how companies decide where to invest and how they manage their money. You’ll build skills in reading and understanding financial information. What do the numbers really mean – and how can they help you make better decisions? You’ll also learn how to use key financial tools that support decision-making in real business situations.

Business Management and Entrepreneurial Skills Development Core30 credits+

In this module, you’ll build valuable skills that you can use in future projects and throughout your career. These are the kinds of skills employers and professional bodies are looking for. You’ll learn how to reflect on your strengths, review your progress, and identify areas to develop. Why does this matter? Understanding how to evaluate and improve your own work is an important part of professional growth. By focusing on your personal development, you’ll build the confidence and self-awareness you need to keep learning and growing.

Understanding Markets and Marketing Core30 credits+

What is marketing, and why does it matter worldwide? In this module, you’ll learn the basics of marketing and how it helps businesses succeed. You'll explore case studies from different countries. This helps you understand how marketing works in global markets. By the end, you'll understand the purpose of marketing. You'll also know how it helps organisations grow, connect with customers, and stay competitive.

Event Management: Principles and Practices Core30 credits+

Discover what it takes to turn an idea into a real experience. This module introduces you to the events industry, from small gatherings to major festivals. It also demonstrates how an event is planned, delivered, and evaluated. You’ll explore what makes an event successful: the audience, the budget, marketing, logistics, risks, and the lasting impact it leaves behind. By the end, you won’t just understand how events come together, you’ll be ready to plan one.

Delivering Projects for Organisational Success Core30 credits+

In this module, you’ll learn how to plan and manage successful projects from start to finish. You’ll explore how projects work in real organisations, including operations, logistics, and supply chains. How do all the moving parts come together – and what can go wrong? You’ll build the skills to plan, organise, and deliver projects effectively. This includes both the practical side of managing tasks and the people skills needed to keep teams on track. By the end of the module, you’ll feel confident managing projects and helping organisations achieve their goals.

Managing Self and Others Core30 credits+

In this module, you’ll explore how organisations manage risk and deal with crises, with a focus on industries like aviation. What happens when things go wrong? You’ll look at real situations where economic change, political tension, environmental issues, and social pressures all come together. You’ll learn how to spot risks early, plan how to respond, and communicate clearly with the people involved. Through case studies and simulations, you’ll practise handling challenging situations.

Integrated Marketing Practice Core30 credits+

In this module, you’ll develop a broad understanding of how marketing is used in the real world. You’ll explore modern marketing ideas through case studies, current trends, and group discussions. What’s changing in the marketing world and why? You’ll look at how organisations respond to these changes with new and innovative approaches. You’ll also see why it’s important for all parts of marketing to work together in a joined-up way. By the end of the module, you’ll understand how marketing works as a whole – and how it’s applied in today’s fast-moving environment.

Contemporary Trends and Challenges in Event Management Core30 credits+

How are sustainability, digital tools, and changing audience expectations reshaping event design? In this module, you’ll explore these questions through real-world case studies. You’ll look at the opportunities they create, as well as the challenges event managers face today. This will help you develop the strategic thinking you need to adapt in a fast-moving industry. What does it take to keep up when things are constantly changing? As the events world moves quickly, we update this module every year to reflect the latest research and trends.

Branding in the Digital Age Core30 credits+

In this module, you’ll explore branding from a strategic point of view. You’ll look at how a brand’s strategy shapes the messages it sends – and how those messages influence the people it relies on. How do organisations build trust, stand out, and stay relevant when technology is constantly changing the way customers interact with them? You’ll dig into these questions by exploring the challenges brands face and the smart strategies they use to stay connected. You’ll also look at how fast-moving technology is changing customer behaviour, and what this means for the future of brand engagement.

Business Consultancy Project Core30 credits+

Strategic Leadership and Collaboration Core30 credits+

What does it take to lead in today’s fast-changing world? In this module, you’ll build the skills to become a confident, strategic leader who brings people together and drives success. You’ll explore real leadership challenges and reflect on your own experiences along the way. You’ll also look at key ideas that shape leadership in modern organisations. How can different leadership styles affect a company’s growth and ability to handle change? You’ll find out how these approaches influence long-term success and resilience. You’ll also explore how strong relationships with colleagues, teams, and stakeholders help create a more positive, collaborative, and high-performing working environment.

Many of our courses include a range of modules you can choose from. Some options may only be available if you’ve already studied specific modules. If you’re not sure what you need before picking a module, your course leader can help.

Undergraduate module credits should total 120 credits per academic year. If optional modules are available, choose an amount that totals 120 credits.

How you'll learn

Teaching methods include:

Lectures

Seminars

Workshops

Group work

Fieldwork

e-learning

There is an emphasis on developing independent study skills. You'll also have opportunities to present ideas and information to your classmates and develop concepts and analyses within groups.

Assessment methods include:

Written coursework

Projects

Presentations

Practical exercises

Related courses

BA (Hons) Business and Management

BSc (Hons) International Tourism and Hospitality Management

Entry requirements

OverviewInternational Requirements

Our typical offer is 96-112 UCAS Tariff points, from a combination of acceptable Level 3 qualifications which may include: A Levels, T Levels, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

You also need three passes at GCSE grade C or above. This must include maths and English language, or a minimum of Level 2 Key Skills in Communication and Application of Number. If you've studied for a GCSE that has a numerical grade, you'll need to achieve a grade 4 or above.

See how many points your qualifications are worth using the UCAS Tariff calculator(opens in new tab).

Our admissions policy uses a range of flexible options to support you to study with us. This may include a reduced offer of up to 16 UCAS Tariff points, (or equivalent). Find out if you're eligible for a tariff point reduction.

If English isn't your first language, please see our English language requirements.

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Entry requirements for Hong Kong

140 – 240 points from HKALE

200 – 300 points from A Level

International Baccalaureate (IB)

27-30 points

Minimum level 3 in 5 HKDSE subjects

Use the country selector above to view specific entry requirements for your country.

Fees and finance support

UK£10,050

International£18,500

Undergraduate fees are set according to rules from Government in line with forecast inflation. If you're a Home fee-paying student, the fee for your first year of study for 2027/28 will be £10,050. You'll pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.

Check your fee status(opens in new tab).

See all course tuition fees.

Scholarships and bursaries

We want everyone to be able to access Higher Education, no matter your background or circumstances. Scholarships and bursaries are free financial awards that you don't need to pay back.

View all scholarships and bursaries.

UndergraduateAlumni Funded

University of Sunderland Bursary+

What is it?

Our bursary is designed to support students who are underrepresented in higher education and who may face additional financial challenges. The bursary supports eligible students with essential costs, enabling them to focus on their studies and university experience.

Who is this for?

To be eligible for the bursary, you must be a ‘home’ or ‘overseas island’ student on an eligible full-time course and meet the criteria for one of the following priority groups:

Tier one:

Students with an annual household income of £30,000 or less who live in a low participation neighbourhood (POLAR4 quantile 1 – check your eligibility by postcode(opens in new tab))

From a UK island (Northern Ireland, Isle of Wight, Isle of Man, Isles of Scilly, Channel Islands, and Islands of Scotland).

Tier two:

Students with caring responsibilities

Members of the Gypsy, Traveller, Roma, Showmen or Boater (GTRSB) community

Refugees

Students eligible for free school meals in secondary school (Years 7–11).

Tier three:

Care-experienced students

Students estranged from both parents or carers and aged under 25 at the start of the course.

How much will I get?

Tier one students – £500 each year

Tier two students – £750 each year

Tier three students – £2,000 each year.

You'll receive payment in the following instalments:

Tier 1: £250 in November 2027 and April 2028

Tier 2: £375 in November 2027 and April 2028

Tier 3: £500 in November 2027, January 2028, April 2028, and July 2028.

Students enrolled on MBChB Medicine and eligible for the University of Sunderland Bursary will also receive both:

An additional cash award of £1,000 in year one

An additional cash award of £1,000 in year five.

How do I apply?

The bursary is automatically awarded to students who meet the eligibility criteria following a checking and verification process after enrolment.

See the University of Sunderland Bursary guidance notes and the University of Sunderland Bursary Medicine guidance notes for full terms and conditions.

Impact Scholarship+

Through our Impact Scholarship, we want to recognise students who embody our core values:

Innovative

Excellent

Collaborative

Inclusive

Inspiring.

This award celebrates those who stand out and strive to make a positive impact, both in their studies and the wider University community.

Our Impact Scholarship is for anyone who demonstrates our core values within their UCAS personal statement.

To be considered for the scholarship, you must also:

Apply to the University by 13 January 2027

Make the University of Sunderland your firm choice by the reply deadline shown on your UCAS application (5 May 2027 if you receive all your university decisions by 31 March 2027 or 2 June 2027 if you receive all your university decisions by 12 May 2027)

Enrol on your course by 6 October 2027.

The scholarship awards £1,000 in the first year of study. You'll receive payment in two instalments:

£500 in November 2027

£500 in February 2028.

No application is required, eligibility is assessed automatically. The scholarship is awarded to eligible students following a checking and verification process after enrolment. Please note that meeting the eligibility criteria doesn't guarantee an award. Personal statements will be reviewed to see how well they reflect our values.

See the Impact Scholarship guidance notes for full terms and conditions.

Tees Valley Travel Award+

We understand that travel costs can be an additional expense when starting university. The Tees Valley Travel Award has been established to support eligible students with the cost of travel to and from university.

Our Tees Valley Travel Award is for students progressing directly from one of the following colleges in the Tees Valley area:

Hartlepool College of Further Education

Hartlepool Sixth Form College

Middlesbrough College

Queen Elizabeth Sixth Form College.

You must have successfully completed one of the following qualifications at one of those colleges in 2026/27:

A Level 3 qualification

An eligible Foundation Degree or Higher National Diploma (HND).

To be considered for the travel award, you must also:

Apply to the University of Sunderland by 13 January 2027

Make the University of Sunderland your firm choice by the reply deadline shown your UCAS application (5 May 2027 if you receive all your university decisions by 31 March 2027 or 2 June 2027 if you receive all your university decisions by 12 May 2027)

This award provides £1,500 in each year of study to help with your travel costs while studying at the University.

You’ll receive the full £1,500 in November each year.

No application is required, eligibility is assessed automatically. Our Tees Valley Travel Award is awarded to eligible students following a checking and verification process after enrolment. Please note that meeting the eligibility criteria doesn't guarantee an award.

See the Tees Valley Travel Award guidance notes for full terms and conditions.

First Choice Scholarship+

Designed to reward dedication and support progression into higher education, our First Choice Scholarship recognises those who fully engage with the First Choice Progression scheme. The scholarship is designed to support dedicated students to take the next step in their academic journey.

Our First Choice Scholarship is for students who successfully complete our First Choice Progression Scheme and progress onto an eligible full-time course starting in autumn 2027.

There are ten scholarships available. Each scholarship awards £1,000 in the first year of study.

You'll receive payment in two instalments:

£500 in February 2028

No application is required, the scholarship will be automatically awarded. Please note that meeting the eligibility criteria doesn't guarantee an award. Due to the limited number of scholarships available, recipients will be chosen using a computerised generator. This process will select ten students at random to be provisionally awarded the scholarship.

See the First Choice Scholarship guidance notes for full terms and conditions.

First Choice Travel Award+

Our First Choice Travel Award is designed to help with travel costs and associated expenses, ensuring you can focus on making the most of your university experience in your first year of study.

Our First Choice Travel Award is for students who successfully complete our First Choice Progression Scheme and progress onto an eligible full-time course starting in autumn 2027.

This award provides £500 cash in your first year of study to assist with transport expenses, helping you access higher education with greater ease.

No application is required, eligibility is assessed automatically. Our First Choice Travel Award is awarded to eligible students following a checking and verification process after enrolment. Please note that the eligibility criteria doesn't guarantee an award.

See the First Choice Travel Award guidance notes for full terms and conditions.

Chancellor's Scholarship+

One award is available annually with a total value of £8,000, which includes a £5,000 cash bursary, paid summer internship, work shadowing expenses, a dedicated mentor, and an additional opportunity pot (up to £500).

Who can apply?

Applications are welcome from full-time, part-time, home, EU, or overseas students studying at Level 2 at our Sunderland or London Campus. Some courses are ineligible. Please ensure you read the eligibility criteria(opens in new tab) before applying.

When can I apply?

Applications close on 17 April 2026.

You can apply for this scholarship using your University e:Vision account(opens in new tab).

For further information, contact philanthropy@sunderland.ac.uk.

Futures Fund+

A selection of scholarships to support students in developing their careers and aspirations. The Futures Fund supports activities across three key areas: excellence, experience, and employability.

There is at least one type of award available for each group below:

Undergraduate home students

Sunderland Campus

London Campus

Recent alumni (up to three years from graduating)

University of Sunderland staff

Postgraduate home students

We also have specific pots of funding for students studying the following courses and levels:

Undergraduates studying courses in the arts and creative industries

Postgraduates studying courses in the arts and creative industries

Undergraduate Engineering students

Pharmacy students experiencing financial hardship

Postgraduate ceramics students

The amount rewarded will depend on the scholarship.

Current Students can apply for this scholarship using their University e:Vision account. Alumni and staff can complete the application form on the Philanthropy team website(opens in new tab).

Applications are open from 1 October to 31 May.

How will I be paid?

Funding is paid via the University’s Development Trust, and payment will be agreed at the point of award.

When will I receive my award?

Receipt of your award will depend on the award you apply for.

For further information, please contact: philanthropy@sunderland.ac.uk.

The Mary and Brian Archer Experience Scholarships+

Four annual scholarships of up to £750 each are available thanks to a generous donation in memory of Mary and Brian Archer, who both taught at the University.

Applications are welcome from full-time, part-time, home, EU or overseas students studying at our Sunderland or London Campus. This award does not support PhD study or IT equipment.

Up to £750.

You can apply for this scholarship using your University e:Vision account.

Scholarships are normally awarded within four weeks of the application deadline.

Douglas Clasper Elite Sports Scholarship+

The Douglas Clasper Elite Sports Scholarship, generously funded through a philanthropic donation, supports an eligible undergraduate student to fulfil their athletic potential while studying at university.

Who is it for?

To be considered for the Douglas Clasper Elite Sports Scholarship, you must:

Participate in a sport recognised by BUCS (British Universities and Colleges Sport)

Have been selected within the last 18 months to compete at regional, national, or international level

Be recognised as an Elite Athlete by the University of Sunderland.

There is one scholarship available.

The scholarship will award the following in each year of study (based on academic progression):

£2,000 cash payment

A tuition fee discount of 20%

A 20% discount on university-managed accommodation

Specialist support, including mentoring, sports massage and physiotherapy, gym access, strength and conditioning, nutritional advice, and lifestyle management.

You can apply via the e:Vision portal(opens in new tab). Your username is your student number, which can be found on all correspondence you have received from the University. If you're unsure of your student number, please contact admissions@sunderland.ac.uk.

Once logged in, click on the e:Vision homepage and select ‘Search the scholarships and funding catalogue’.

The deadline for applications is Sunday 25 October 2026. Once the deadline has passed, we are not permitted to accept any further applications. Meeting the eligibility criteria does not guarantee an award.

See the Douglas Clasper Elite Sports Scholarship guidance notes for full terms and conditions.

Apply now

Applications opening soon

Applications for this course will open soon. Please check back later.

Learn more about how to apply.

Disclaimer

We want to make sure you have clear and accurate information about our courses. Our website always shows the latest updates. If you’ve applied and you're offered a place, we’ll contact you in writing if anything important changes.

For more information, view our programme specifications. These include course content, learning outcomes, and the skills you'll gain.

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Course helpline:+44 (0)191 515 3000

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