Digital Marketing (Placement Year)

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https://www.worcester.ac.uk/courses/digital-marketing-ba-hons?option=e541080b-a319-539a-ab85-93f8ac445008

Digital Marketing BA (Hons) | University of Worcester

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Digital Marketing

BA (Hons)

From working with real clients to exploring contemporary digital marketing tools, you’ll gain the practical skills, industry insight, and confidence to thrive in a competitive, fast-moving sector.

UCAS Code: NPDM or NPDN

Single Honours

Subject to re-approval

Apply nowRegister your interest

Gain real-world experience and expand your professional network through an optional paid year-long internship, helping you build confidence, sharpen your skills and stand out in a competitive job market.

of students said staff are good at explaining thingsNational Student Survey 2025

Accredited by the Chartered Management Institute (CMI)

Accreditation

This course has been mapped for dual accreditation with the Chartered Management Institute (CMI). You will be awarded a CMI Level 5 Certificate in Management and Leadership, in addition to your degree, upon the successful completion of the entire degree.

During your studies, you will also benefit from associate membership to the CMI (at no extra cost), inclusive of an interactive induction session hosted by the CMI, as well as access to the CMI's digital library, resources, and employability skills audit.

Overview

In today’s digitally driven world, marketing professionals need more than creativity - you need strategic insight, technical fluency, and a deep understanding of customer behaviour. Our Digital Marketing course is designed to equip you with the skills and confidence to thrive in this fast-evolving industry.

You’ll build a strong foundation in digital marketing through a diverse range of modules that develop your subject knowledge and digital expertise. You’ll explore a wide range of contemporary digital topics, including e-commerce, digital content systems, social media advertising, digital marketing communications, and ethical and responsible use of artificial intelligence. These modules will give you the opportunity to explore current industry trends and challenges.

Throughout your studies, you’ll benefit from the guidance of experienced academic staff, industry experts, and our partnership with the Chartered Management Institute (CMI).

Placements

Throughout your studies, you’ll have multiple opportunities to gain hands-on experience and build a strong foundation for your future career in digital marketing. Whether you choose to apply for short-term work experience opportunities, or a year-long paid placement, you’ll be able to explore different career paths, develop your professional network, and enhance your CV.

Our dedicated placements team provides personalised support to help you find the right opportunity, offering guidance on applications, interview preparation, and connecting you with employers. You can choose to stay local and benefit from strong regional business links, or broaden your horizons by gaining experience in another city or even overseas.

As you progress through the course, you’ll build a digital work portfolio that showcases your creativity, customer focus, and commercial awareness, so you feel prepared to work in the industry.

Course content

Each year you will study a mix of mandatory and optional modules. In your first year, you'll develop a solid grounding in key areas such as business management, customer insight, marketing, and financial management. As you move into your second and third years, you'll have the flexibility to tailor your studies to suit your personal interests and career goals by choosing from a broad selection of optional modules.

We regularly review our courses to reflect the latest research and developments in the subject area, as well as feedback from students, employers and the wider sector. As a result, modules may change to ensure the course remains current and relevant. Optional modules will run if enough students choose to study them. It is not guaranteed that all modules will be offered every year.

Year 1Mandatory modules

Introduction to Business Management

Fundamentals of Personal Effectiveness

Customer Insight and Marketing

Financial Management

Responsible AI

Inclusive Practice

Optional modules

Data Driven Decisions

Optional modules offered by the Centre for Academic English and Skills/Institute of Education

Work placement or study abroad (optional)

Our course equips you with the skills to thrive in the digital marketing industry, whether you're aiming to work on the client side, within an agency or in a larger corporate organisation seeking talent to drive digital transformation.

This degree could be the first step toward your career as a:

Advertising account executive

Market researcher

Social Media manager

Digital Marketing executive

Media buyer/ planner

Public affairs consultant

PR executive

Sales promotion officer

Other options

You could choose to progress onto a postgraduate degree to take your learning even further. For example our Master of Business Administration (MBA), Marketing MSc (with 12 month placement) or International Business and Management Studies MRes.

You could also train to teach with a one-year Primary or Secondary PGCE at Worcester.

Course highlights

Study Abroad

Experience international cultures and develop a global mindset through opportunities to work and study abroad. Recent placements have been in Denmark, Spain, and France.

Teaching and assessment

Our course has been designed by academics and industry specialists to prepare you for a marketing career. You’ll be taught through a combination of practical activities, seminars, lectures and one-to-one tutoring.

Our highly practical assessment methods include presentations, portfolios and consultancy projects - preparing you for the work you’ll be doing when you graduate.

Teaching and assessment contents

Teaching

Assessment

Feedback

Contact time

Independent study

Teaching staff

Specification

You’ll learn through a mix of interactive workshops, seminars, lectures, and practical sessions designed to develop your skills in key areas of digital marketing. Workshops and seminars encourage discussion, collaboration, and hands-on project work, while modules across all levels focus on the latest digital tools, platforms, and industry trends. You’ll also benefit from guest speakers, personal academic tutoring, and the option of a year-long placement in your third year. With strong support from academic and student services, you’ll build a portfolio of skills and experiences to prepare you for future success. Ethical and sustainable business practices are embedded throughout, encouraging you to think critically about your impact in a changing world.

Entry requirements

UCAS tariff points required: 112Typical Offer

Qualification

BTEC National Extended Diploma

We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.

Mature students

If you will be over the age of 21 at the beginning of your undergraduate study, you are considered a mature student. At Worcester this means our offer may be different, taking into account any work or life experiences you have, alongside any qualifications you hold.

If you’re unsure whether you meet certain requirements you can email our admission team admissions@worc.ac.uk or contact the course Admissions Tutor.

International students

If English is not your first language you will need to show that you have language skills at IELTS level 6.0 (with no skill below 5.5) or equivalent.

For country specific information see our international student pages.

Any questions?

If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.

Fees contents

Full time

Part-time

Other costs

Accommodation

UK and EU students

The standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £10,050 per year.

Tuition fees are reviewed annually and may increase each year for both new and continuing students.

more details on course fees, please visit our course fees page.

The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £17,700 per year.

How to apply

How to apply contents

Apply full time

Apply part time

Applying through UCAS

UCAS is the central

organisation through which applications are processed for full-time

undergraduate courses in the UK.

Read our how to apply pages for more information on the application process, or if you’d

like to apply for part-time study.Apply for Digital Marketing BA (Hons) - NPDMDigital Marketing (Placement Year) BA (Hons) - NPDN

If you have any questions, please get in touch. We're here to help you every step of the way.

Isabel Clarke

Postgraduate and Undergraduate Admissions Tutori.clarke@worc.ac.uk

Admissions Officeadmissions@worc.ac.uk01905 855111

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Key facts

UCAS points

Start date and location

Sep 2027 - Worcester

UK and EU £10,050

International £17,700

3 years full-time (part-time option available)

Placement available

Study abroad available

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