Marketing, Advertising and Public Relations (Placement Year)

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https://www.worcester.ac.uk/courses/marketing-advertising-and-public-relations-ba-hons?option=ec73a586-bf4b-5138-8df1-101b38ac4968

Marketing, Advertising and Public Relations BA (Hons) | University of Worcester

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Marketing, Advertising and Public Relations

BA (Hons)

From working with real clients to creating integrated campaigns across multiple platforms, you’ll gain the practical skills, industry insight and confidence to thrive in a competitive, fast-moving sector.

UCAS Code: NP5F/N5P2

Single Honours

Subject to re-approval

Apply nowRegister your interest

Through hands-on involvement in advertising campaigns, brand storytelling and public perception management, you will gain the skills needed for a thriving career in marketing communications.

of students said that teaching staff supported their learning wellNational Student Survey 2025

Accredited by the Chartered Management Institute (CMI)

Accreditation

This course has been mapped for dual accreditation with the Chartered Management Institute (CMI). You will be awarded a CMI Level 5 Certificate in Management and Leadership, in addition to your degree, upon the successful completion of the entire degree.

During your studies, you will also benefit from associate membership to the CMI (at no extra cost), inclusive of an interactive induction session hosted by the CMI, as well as access to the CMI's digital library, resources, and employability skills audit.

Overview

Marketing, advertising and public relations are at the heart of how brands connect with audiences. This course is designed for those who want to master the art of communication, combining creativity with strategic thinking to shape compelling campaigns and build strong brand identities.

Our course gives you a broad understanding of marketing communications and how advertising and PR work together to create value for businesses and organisations. You'll explore the full spectrum of marketing communications, from traditional media and brand storytelling to social media and influencer strategies.

You’ll study contemporary issues such as globalisation, consumer behaviour, and the rise of instant communication, while developing practical expertise in campaign planning, integrated marketing communications and public relations. By the end of the course, you’ll be ready to lead creative projects that make an impact.

Placements

You’ll have multiple opportunities to apply your learning through consultancy projects, short-term placements, or a year-long paid internship. Our dedicated placements team will support you with applications, interview preparation, and connecting with employers. You can choose to work locally, nationally, or even internationally to develop a global perspective.

Course content

Each year you will study a mix of mandatory and optional modules. In your first year, you'll develop a solid grounding in key areas such as customer insight, marketing, and financial management. As you move into your second and third years, you'll have the flexibility to tailor your studies to suit your personal interests and career goals by choosing from a broad selection of optional modules.

We regularly review our courses to reflect the latest research and developments in the subject area, as well as feedback from students, employers and the wider sector. As a result, modules may change to ensure the course remains current and relevant. Optional modules will run if enough students choose to study them. It is not guaranteed that all modules will be offered every year.

Year 1 Mandatory modules

Customer Insight and Marketing

Financial Management

Introduction to Business Management

Fundamentals of Personal Effectiveness

Responsible AI

Inclusive Practice

Optional modules

Data Driven Decisions

Optional modules offered by the Centre for Academic English and Skills/Institute of Education

Work placement or study abroad (optional)

Our course equips you with the skills to thrive in the print and digital marketing industry, whether you're aiming to work on the client side, within an agency or in a larger corporate organisation.

This degree could be the first step toward your career as a:

Advertising account executive

Market researcher

Marketing executive

Media buyer/ planner

Public affairs consultant

PR executive

Sales promotion officer

Other options

You could choose to progress onto a postgraduate degree to take your learning even further. For example our Master of Business Administration (MBA), Marketing MSc or International Business and Management Studies MRes.

You could also train to teach with a one-year Primary or Secondary PGCE at Worcester.

Course highlights

Study Abroad

Experience international cultures and develop a global mindset through opportunities to work and study abroad. Recent placements have been in Denmark, Spain, and France.

Teaching and assessment

Our course has been designed by academics and industry specialists to prepare you for a marketing career. You’ll be taught through a combination of practical activities, seminars, lectures and one-to-one tutoring.

Our highly practical assessment methods include presentations, portfolios and consultancy projects - preparing you for the work you’ll be doing when you graduate.

Teaching and assessment contents

Teaching

Assessment

Feedback

Contact time

Independent study

Teaching staff

Programme specification

You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.

In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. Depending upon the course, there may be an opportunity to study abroad at one the exchange partner universities.

"Enrolling on the course was one of my best decisions ever. I enjoy its interactivity in and out of the lecture theatre. Bringing world-renowned speakers, such as Robert Leaf, and visiting the headquarters of media giants, such as BBC, adds even more value to the course. The CIPR accreditation gave me the opportunity to become a Student Representative - a valuable experience that enhanced my employability in a variety of ways and provided access to many networking events. Thanks to everything that I have learnt here, I managed to make a dream of mine come true and gain work experience as PR Assistant for Global Publicity, an award-winning PR agency, at EXIT music festival, one of Europe’s biggest festivals.”

Dina Tomas Dina Tomas

Entry requirements

UCAS tariff points required: 112Typical Offer

Qualification

BTEC National Extended Diploma

We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.

Mature students

If you will be over the age of 21 at the beginning of your undergraduate study, you are considered a mature student. At Worcester this means our offer may be different, taking into account any work or life experiences you have, alongside any qualifications you hold.

If you’re unsure whether you meet certain requirements you can email our admission team admissions@worc.ac.uk or contact the course Admissions Tutor.

International students

If English is not your first language you will need to show that you have language skills at IELTS level 6.0 (with no skill below 5.5) or equivalent.

For country specific information see our international student pages.

Any questions?

If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.

Fees contents

Full time

Part-time

Other costs

Accommodation

UK and EU students

The standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £10,050 per year.

Tuition fees are reviewed annually and may increase each year for both new and continuing students.

more details on course fees, please visit our course fees page.

The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £17,700 per year.

How to apply

How to apply contents

Apply part-time

Applying through UCAS

UCAS is the central

organisation through which applications are processed for full-time

undergraduate courses in the UK.

Read our how to apply pages for more information on the application process, or if you’d

like to apply for part-time study.Apply for Marketing, Advertising and Public Relations - NP5FApply for Marketing, Advertising and Public Relations (with placement year) - N5P2

If you have any questions, please get in touch. We're here to help you every step of the way.

Isabel Clarke

Postgraduate and Undergraduate Admissions Tutori.clarke@worc.ac.uk

Admissions Officeadmissions@worc.ac.uk01905 855111

More to explore

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The City of Worcester

Worcester is a welcoming university city with great transport links and plenty of student parking.

Benefit from our accommodation guarantee. We have rooms on campus to suit every budget including en-suite options.

Key facts

UCAS points

Mature students welcome

Start date and location

Sep 2027 - Worcester

UK and EU £10,050

International £17,700

3 years full-time

Placement available

Study abroad available

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