Animation and Graphic Design

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https://www.worcester.ac.uk/courses/animation-and-graphic-design-ba-hons

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Animation and Graphic Design BA (Hons) | University of Worcester

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Animation and Graphic Design

BA (Hons)

From motion graphics to brand storytelling, this Animation and Graphic Design course helps you develop a distinctive creative voice across both moving image and design.

UCAS Code: WWP2

Joint Honours

Apply nowRegister for updates

At Worcester, you’ll build a professional portfolio through real-world projects, helping you stand out in competitive creative industries.

in the UK for art and design graduate prospectsTimes University Guide 2026

for Graphic Design courses in the UKGuardian University Guide 2026

Overview

This joint honours course brings together the imaginative world of animation and the strategic thinking of graphic design, giving you the tools to craft compelling visual stories and communicate ideas with clarity and impact. Whether you're designing characters for motion or creating bold brand identities, you'll learn to combine creativity with purpose across a wide range of media.

In your first year, you’ll build core skills in drawing, design principles, animation techniques, and visual storytelling. You’ll explore both traditional and digital tools, learning how to bring ideas to life through movement, layout, typography, and image-making.

As you progress, you’ll have the freedom to experiment and shape your own creative direction. From concept development to final execution, you’ll work on projects that reflect your interests and challenge you to think critically and creatively. Whether your passion lies in motion graphics, branding, editorial design or character animation, you’ll develop a versatile skillset that prepares you for real-world creative work.

Studio practice and interactive workshops are central to your learning, helping you refine your ideas and build confidence in your artistic process. You’ll also work on live briefs with real clients, enter international design awards, and exhibit your work publicly at the final year exhibition, gaining valuable experience and building a professional portfolio.

With support from industry professionals and access to cutting-edge facilities, you’ll graduate ready to make your mark in fields such as animation, graphic design, advertising, publishing, and digital media.

Animation and Graphic Design students' work

Course content

Each year, you’ll build core skills through mandatory modules, while optional modules let you specialise in areas like branding, motion graphics or character design – helping you shape a portfolio that reflects your career ambitions.

We regularly review our courses to reflect the latest research and developments in the subject area, as well as feedback from students, employers and the wider sector. As a result, modules may change to ensure the course remains current and relevant.

Optional modules will run if enough students choose to study them. It is not guaranteed that all modules will be offered every year.

Year 1Mandatory modules

Animation Practices

Concept Art Practices

Theories and Experimentation

Skills and Application

The creative industries are growing rapidly, driven by the increasing demand for engaging visual content across digital platforms, entertainment, and marketing. This means more opportunities than ever for skilled creatives in animation and graphic design, with employers looking for versatile creatives who can bring ideas to life through motion, branding, and visual communication.

This course prepares you for that evolving landscape by helping you build the creative, technical, and professional skills needed to succeed. You’ll work on live briefs, develop a portfolio that reflects your strengths, and gain experience in presenting your ideas and collaborating with clients – essential skills for working in fast-paced creative environments.

After you graduate, you could work in areas such as:

Motion graphics and animation for film, TV, and digital media

Branding and visual identity design

Character and concept design for games and animation

Editorial and advertising design

Storyboarding and visual development

UX/UI and digital design

Freelance creative work or studio-based roles

Opportunities to progress

Opportunities to progress onto postgraduate study at

Worcester include our Creative Media MA and Art and Design MPhil/PhD. If you’re looking to pursue teaching as a career, you

may be interested in our PGCE Primary or PGCE Secondary (Art and Design) courses.

I loved how broad the course was - I could pick from a wide range of modules to suit my interests. The lecturers were all so enthusiastic it was impossible not to enjoy the course.Stephen Hall, Graphic Design graduate Stephen Hall, Graphic Design graduate

Course highlights

The Home of Art in Worcester

The Art House is our beautiful, open studio and exhibition space, just a short walk from Worcester City Art Gallery and Museum. Here you’ll have access to specialist facilities including a print room, ceramics and casting room, digital media labs, and audio-visual screening rooms.

Teaching and assessment

Throughout the course, you’ll be working on industry briefs aimed to give you experience in various styles and processes within animation and graphic design, whilst being supported to find your own passion. You'll learn through a mixture of independent study, teaching, and hands-on learning.

Teaching and assessment contents

Teaching

Assessment

Feedback

Contact time

Independent study

Teaching staff

Programme specification

Animation

You are taught through a combination of interactive workshops, lectures, and Studio practices. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Studio practices focus on developing subject specific skills that is applied to individual and group project work. A range of tutor-directed tasks and further reading will serve to structure your independent study and prepare you to undertake the major project that is to be assessed.

Structured individual tutorial support will be available to all students in order to provide feedback on the set tasks and to assist with planning and organisation of the main project. In addition, meetings with personal academic tutors are scheduled on at least 4 occasions in the first year and three occasions in each of the other years of a course.

You have an opportunity to undertake a semester long placement in the second year of the course, supervised for agreed projects by a work-based mentor and a University tutor. You use industry-standard design software and have access to computer suits as well as animation studios facilities throughout the course. In addition to this specialist hardware such as lightboxes, Wacom tablets and cameras are available to you through the stores and our in house booking system.

Graphic Design

You'll learn through a combination of studio practice, workshops, lectures, seminars, individual projects and group work. As you progress through the course, you'll take part in live briefs and client-focused projects that reflect professional creative practice.

Alongside developing your design, visualisation and Adobe Creative Suite skills, you'll gain experience presenting ideas, responding to briefs and working collaboratively. You'll also benefit from guest speakers, professional visits and opportunities to attend trips linked to your studies.

You'll receive support throughout your studies through regular meetings with your Personal Academic Tutor, as well as access to resources and learning materials through the University's digital learning platforms.

Entry requirements

UCAS tariff points required: 104Typical Offer

Qualification

BTEC National Extended Diploma

your estimated points with the UCAS tariff calculator.

Mature students

International students

Any questions?

If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.

Fees contents

Full time

Part-time

Other costs

Accommodation

UK and EU students

The standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £10,050 per year.

Tuition fees are reviewed annually and may increase each year for both new and continuing students.

more details on course fees, please visit our course fees page.

The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £17,700 per year.

How to apply

How to apply contents

Apply full-time

Apply part-time

Applying through UCAS

UCAS is the central

organisation through which applications are processed for full-time

undergraduate courses in the UK.

Read our how to apply pages for more information on the application process, or if you’d

like to apply for part-time study.

Animation and Graphic Design – WWP2Apply now

If you have any questions, please get in touch. We're here to help you every step of the way.

Omid Ghanat-Abady

Senior Lecturer and Course Leader, Animationomid@worc.ac.uk

Alistair Nash

Course leader, Graphic Design, Advertising & Marketingalistair.nash@worc.ac.uk

Admissions Officeadmissions@worc.ac.uk01905 855111

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Key facts

UCAS points

Mature students welcome

Start date and location

Sep 2027 - Worcester

UK and EU £10,050International £17,700

3 years full-time (part-time option available)

Study abroad available

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Experience the production process of bringing your own ideas to life, from storyboarding to presenting the final product, and explore various ways animation is used in media, from film to music videos.

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In the digital age, there is a greater need for eye-catching graphic design that stands out from the crowd.

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