International Tourism Management

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https://www.ulster.ac.uk/courses/202728/international-tourism-management-45628

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## A Level Offer / Irish Leaving Certificate Offer

A Level and Irish Leaving Certificate Offers

A Level Offer | Irish Leaving Offer

AAA | 144 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

AAB | 136 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

ABB | 128 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

BBB | 120 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

BBC | 112 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

BCC | 104 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

CCC | 96 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

CCD | 88 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English at H6 if studied at Higher level or O4 if studied at Ordinary Level.

Please note that for some courses, there are additional competency standards that need to be met. Full details will be included on the entry section of the course page.

Applicants from ROI – Additional information to help calculate the tariff you need to achieve

Leaving Cert Higher

For students from the Republic of Ireland.

Leaving Cert Higher UCAS Points

Grade | UCAS Points

H1 | 32

H2 | 30

H3 | 24

H4 | 18

H5 | 12

Leaving Cert Ordinary

Leaving Cert Ordinary UCAS Points

O1 | 12

O2 | 10

Start Year:

# International Tourism Management BSc (Hons)

Undergraduate Full-time UCAS Code: N800 2027/28

Your passport to a bright and fulfilling career journey as a leader in the travel and tourism industry.

in UK for Hospitality, Event Management and Tourism

Guardian University Guide 2026

## If you're from the UK or Ireland

Apply via UCAS if you meet all of the following:

* You live in the UK or Ireland

* You are applying for full-time undergraduate study

* You are not applying as an international student

Apply via UCAS

## If you're an International Applicant

Use the international application route if you are from outside the UK or Ireland.

Apply via International Portal

### Need additional preparation before applying?

Explore pathway programmes for international applicants who require:

* Additional academic preparation

* English language preparation

UCAS Code

Qualification Type(s)

Bachelor of Science with Honours

Location

Coleraine

Start Date

September 2027

Study Mode

Full-time

Professional Recognition

Industry Endorsed

Overview

Standard Entry Conditions

Careers and Opportunities

Student and Employer Stories

Fees and Funding

Sustainability

Disclaimer

## Overview

Tourism is a magical portal to unfamiliar landscapes, diverse cultures and traditions, and human connections. Its appeal lies not just in the destinations chosen, but also in the anticipation of what awaits — a journey filled with surprises, self-discovery, and the thrill of the unexplored.

Tourism is constantly evolving: increasingly sustainable travel and tourism practices ensure that future generations will be able to marvel at the wonders of the world as well.

In addition, tourism is a key economic player - popular tourist destinations become economic hubs, providing livelihoods for local communities.

An estimated 1.52 billion tourists travelled internationally in 2025. Almost 60 million more than in 2024, reflecting a return to pre-pandemic growth trends (closer to the 5% average increase per year) (UNWTO, 2025).

Furthermore, in 2024, the sector supported a total of 357 million jobs globally, which is approximately 1 in 10 jobs! (WTTC, 2025).

Travel and tourism play an important role in Northern Ireland’s economy too. According to data published by the Northern Ireland Statistics & Research Agency (NISRA) (2025), the destination received 4.7 million overnight visitors in 2024, who generated £1.1 billion spend, with tourism contributing approximately 5% of GDP (NI Tourism Alliance, 2023).

Hence, employment opportunities are great for graduates of tourism both at home and abroad!

Why should you study International Tourism Management at Ulster University? Because we are among the best in the UK! Indeed, the Department of Hospitality, Tourism, and Events Management (HTEM) has been ranked 3rd in Hospitality, Event Management and Tourism in the UK by the Guardian University Guide (2026). This is a prestigious recognition!

Additionally, in 2024, Ulster University received the title of University of the Year by the Times Higher Education. This is another excellent award!

These special accolades have been achieved thanks to the pastoral care, dedication, and competence of the academic staff in HTEM. We have an award-winning team with a wealth of knowledge and experience in research and industry across a range of dynamic areas of tourism and travel.

The course will allow you to develop a detailed knowledge of tourism, travel and the associated skills necessary for managing and leading businesses in this evolving and dynamic sector that is highly customer focused and media driven.

What are you waiting for? Your future starts now!

### QS 5 Star Excellence

Discover Ulster University’s QS 5 Star ratings, a global mark of excellence recognising outstanding achievement across multiple categories.

### Rated 5 Stars: Excellent overall

QS Stars

Learn more about QS Stars

### We’d love to hear from you!

We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.

Please contact Ulster University with any queries or questions you might have about:

* Course specific information

* Fees and Finance

* Admissions

For any queries regarding getting help with your application, please select Admissions in the drop down below.

For queries related to course content, including modules and placements, please select Course specific information.

We look forward to hearing from you.

## About this course

### Rated 5 Stars: Excellent for Teaching

You will study many exciting travel and tourism modules throughout the degree course. However, in addition to the subject specific modules, you will also study Management, Accounting, Marketing, Digital Innovation and other more generic modules. Hence, should there be any temporary crises affecting the industry, such as Covid-19, you will be able to work in other sectors thanks to the transferable skills you will develop. Employability is at the heart of International Tourism Management!

### Associate awards

Diploma in Professional Practice DPP

Diploma in Professional Practice International DPPI

Diploma in International Academic Studies DIAS

### Attendance

You will normally complete three modules per semester, with class contact time approximately three hours per week per module.

You will be expected to undertake independent study of around 10 hours per week per module.

You will have a minimum of 9-10 class contact hours per week on the Coleraine campus.

At the beginning of year 1, you are also expected to attend a two-day introductory induction to welcome you, help you settle into the course and the University campus environment and meet your Programme Director and student mentors.

### Start dates

* September 2027

### Teaching, Learning and Assessment

Equality, Diversity, and Inclusion (EDI) sits at the heart of everything we do in the Department of HTEM and more broadly Ulster University. We believe that education is for everyone, and it’s our job to break down any barriers that may stand in the way of your student experience being the best it can be.

To this end, all forms of teaching, learning, and assessment are designed with the principles of EDI in mind.

Module delivery will typically consist of lectures and seminars. Lectures will provide you with the theoretical knowledge for all modular areas outlined in the course structure, while practicals and seminars will provide you with the opportunity to participate in hands on aspects and realistic scenarios in relation to the tourism industry.

Regular talks and workshops from industry leaders will further enrich your learning experience.

Throughout the course, you will be able to conduct consultancy projects that will allow you to participate in live industry projects and present your ideas and concepts to panels of industry experts. These types of assessment will present you with excellent opportunities to develop your creativity and innovation in relation tourism.

Exciting study visits/ field trips are an integral part of each module and will provide opportunities for socialisation and learning in a more relaxed and informal settings.

Assessment is mostly coursework based and ranges from reports, essays, presentations, live podcasts, blogs, reflective journals, to live industry projects. In each module there will be numerous opportunities for both formative and summative feedback as well as for peer support.

## Academic Delivery and Award Information

The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.

Each course is approved by the University and meets the expectations of:

* the relevant generic national Qualification Descriptor

* the applicable Subject Benchmark Statement

* the requirements of any professional, regulatory, statutory and accrediting bodies.

Attendance and Independent Study

As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable.

For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.

Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10, 20, or 40 credit modules (more usually 20).

The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Teaching and learning activities will be in-person and/or online depending on the nature of the course.

#### Digital Marketing Management

Within this module, the pivotal role of digital marketing management is examined. The key elements and practices of developing and executing comprehensive digital marketing strategies, to create impactful campaigns are explored and applied. The inquiry-based and authentic learning approach allows students to enhance vital employability skills and digital innovation capabilities while applying strategic concepts to drive sustainable business growth.

#### Contemporary Issues in Leisure, Tourism and Events

This module is optional

This module provides students with an opportunity to research, discuss and analyse current issues in leisure, tourism and events. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue. Although students are not allowed to use the same title this module does provide a foundation for the research paper which is an optional module in the second semester.

### Optional Modules

Optional modules are reviewed on a Programme each year and we may change the options available to you, to reflect our staff expertise, changes in Programme requirements or to reflect feedback that we have received from other Students, employers or other interested parties.

If your Programme contains optional modules, you will be provided with a list of these in good time so that you can choose the options right for you each year. Sometimes, we may not be able to run a particular optional module because not enough Students sign up for it or because a member of staff is not available to teach a module.

Where this may be the case, we will let you know when you are provided with your option choices, and you will be able to choose an alternative if one of your selected modules does not run.

International applicants

UK and Republic of Ireland applicants

## Standard Entry Conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements .

The entry conditions below apply to applicants presenting qualifications from Northern Ireland, the Republic of Ireland or Great Britain.

### Pre-offer Information

Applicants may be able to satisfy the requirement for one A-Level by substituting a combination of alternative qualifications to the same standard as defined by UCAS.

### A Level Grades

### Applied General Award Profile

### Accepted BTEC/OCR Qualifications

QCF Pearson BTEC Level 3 Extended Diploma / OCR Cambridge Technical Level 3 Extended Diploma (2012 Suite)

Award profile of DMM

RQF Pearson BTEC Level 3 National Extended Diploma / OCR Cambridge Technical Level 3 Extended Diploma (2016 Suite)

Award profile of MMM

QCF Pearson BTEC Level 3 Diploma / OCR Cambridge Technical Level 3 Diploma (2012 Suite)

Award profile of DM plus A Level Grade C

RQF Pearson BTEC Level 3 National Diploma / OCR Cambridge Technical Level 3 Diploma (2016 Suite)

Award profile of MM plus A Level Grade C

QCF Pearson BTEC Level 3 Subsidiary Diploma / OCR Cambridge Technical Level 3 Introductory Diploma (2012 Suite)

Award profile of M plus A Level Grades CC

RQF Pearson BTEC Level 3 National Extended Certificate / OCR Cambridge Technical Level 3 Extended Certificate (2016 Suite)

### Irish Leaving Certificate

96 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level)

### Irish Leaving Certificate - Additional Requirements

To include English and Maths at H6 if studied at Higher Level or O4 if studied at Ordinary Level

### UCAS Tariff Calculator

Use this calculator to add up your predicted or achieved Leaving Certificate grades to see your total UCAS Tariff points.

This calculator is for guidance only.  Always check the official entry requirements for your chosen course.

Your total Tap a grade to add it. Tap again to add more.

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### Access Course – NI/ROI

Overall profile of 55% (120-credit Access Course)

### Access to Higher Education – GB

Overall profile of 45 credits at Merit (60-credit Access to HE Diploma). You need all 45 credits at Merit level to meet the requirements.

### Additional Requirements for Access courses

NI Access to include a 20 credit Level 2 Mathematics module, passed at 40% or successful completion of NICATS Mathematics as part of the pre-2021 Access Diploma.

### GCSE

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass at Grade C/4 in English Language and Mathematics

Level 2 Certificate in Essential Skills - Communication will be accepted as equivalent to GCSE English.

Level 2 Certificate in Essential Skills - Application of Number will be accepted as equivalent to GCSE Maths.

### Additional Entry Requirements

Acceptable alternative qualifications include:

Pass HND with overall Merit to include 15 distinctions in level 5 credits

Pass HNC with overall Merit to include 45 distinctions in level 4 credits

You may also meet the course entry requirements with combinations of different qualifications to the same standard as recognised by the University (provided subject requirements as noted above are met).

### Exemptions and Transferability

The majority of students enter this programme in year 1 at Level 4. However, applicants who provide evidence of previous relevant successful study may be considered for entry to Level 5 of the programme. Exceptionally applicants may be considered for entry at Level 6. Transfer will normally be admitted with exemptions depending on prior accredited knowledge.

### Exemptions and Transferability Further

If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.

## International Entry Requirements

We accept many international qualifications. For each course, we clearly explain the entry requirements and the level of English you need.

View international entry requirements

### A Level Equivalent

Grades CCC or higher and may include course specific subjects aligned to the degree.

Entry requirements will vary depending on your country of residence.

Check the specific entry requirements for your country here:

Check my country's entry requirements

In addition to academic entry requirements, there are also English Language requirements for each course:

### English Language Requirements

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5 or an accepted alternative test .

### Verification of qualifications using Qualification Check

Applications to Ulster University are carefully reviewed and applicant supporting documentation, including qualifications are verified.

If we are unable to make the verification ourselves, we will require applicants to submit a verification check using Qualification Check.

If this applies to you, we will contact you to request for a Qualification Check.

If you have any questions related to entry requirements, please get in touch

internationaladmissions@ulster.ac.uk

## Careers and Opportunities

### Rated 5 Stars: Excellent for Employability

### Graduate employers

Graduates from this course are now working for:

* CIE Tours

* Disney

* Emirates

* Expedia

* Tourism Ireland

* Tourism NI

* Visit Britain

With this degree you could become:

* Airline Manager

* Airport Manager

* Hotel Manager

* Social Media Manager

* Special Tour Operator (eg. golf tourism)

* Tourism Marketing Manager

* Visitor Attraction Manager

This qualification offers a range of management career opportunities in one of the world’s largest and fastest growing industry sectors. The tourism industry is composed of a diverse range of employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators (e.g. gold tour operators), event venues, ferry/cruise companies, airport operations and management.

You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation tourism.

Alternatively you have the option after completion to progress on to postgraduate study on Department programmes such as the MSc International Tourism & Hospitality Management, MSc International Event Management, MSc Global Sustainable Tourism and MSc Golf Management.

### Work placement / study abroad

During Y3 of the course, you can complete a work placement, or study abroad period, or enterprise placement year (EPY). Option 1 is normally a 48-week fully paid work placement with a range of national and international companies. International opportunities include companies such as CIE Tours (New Jersey, USA), Walt Disney World (Florida, USA) and Aer Lingus (Boston, USA).

UK and Ireland based opportunities include placements with local district councils, tourism authorities, the visitor attractions sector (e.g. Giant’s Causeway and Titanic Belfast) and local airports. The satisfactory completion of placement year leads to the award of Diploma in Professional Practice/ Diploma in Professional Practice (International) upon graduation. Option 2 is a period of study abroad.

During this period, you will spend two semesters in an educational institution internationally, which will provide exposure to alternative business cultures and protocols and enhance your personal and professional development. Successful completion of this option leads to the award of the Diploma in International Academic Studies (DIAS) upon graduation.

If wish to start up or grow a business as a sole trader, partnership/ limited company, social enterprise, or establish your freelance enterprise in preparation for your self-employed career you can opt for EPY. You will have the support from the Enterprise support teams at UU and local business support partners as well as one to one mentoring. Successful completion of this option leads to the award of Diploma in Professional Practice.

For students seeking to complete a Diploma in Professional Practice, Diploma in International Academic Studies or Diploma in Professional Practice International, it is the student’s responsibility to secure the relevant placement or study opportunity. We are on hand to support you throughout the process, including helping you prepare for interviews and the working or study environment.

## Professional Recognition

Accreditations reflect the excellence of our teaching, research, and knowledge exchange and ensure our programmes realise the highest expectations. By studying at Ulster University you’ll gain insight and be at the forefront of current industry practices, while our many accredited degree programmes open doors to the world’s top professional organisations, making you more attractive to future employers and giving you a competitive edge in the job market.

#### Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

## Fees and Funding

### 2027/28 Fees

Undergraduate fees are subject to annual review, 2027/28 fees will be announced in due course.

See our tuition fees page for the current fees for 2026/27 entry.

### Scholarships, awards and prizes

A range of prizes and awards are available in recognition of student success, including the Head of Department's List, Dean's Award and the ROAM Digital Innovation Award.

### Find the right scholarship for you

See if you can access financial or other forms of support, including mentorship to excel in your studies.

View available scholarships.

### Additional mandatory costs

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.

Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.

There are additional fees for examination resits and library fines. Where a graduation ceremony is part of your course, please be aware that additional fees will apply.

Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.

See the tuition fees on our student guide for most up to date costs.

## Sustainability

### Rated 5 Stars: Excellent for Environmental Impact

Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.

At Ulster every person, course, research project, and professional service area on every campus either does or can contribute in some way towards the global sustainability and climate change agenda.

We are guided by both our University Strategy People, Place and Partnerships: Delivering Sustainable Futures for All and the UN Sustainable Development Goals.

Our work in this area is already being recognised globally.  Most recently by the 2024 Times Higher Education Impact rating where we were recognised as Joint 5^{th} Globally for Outreach Activities and Joint Top 20 Globally for Sustainable Development Goal 17:  Partnership for the Goals.

Visit our Sustainability at Ulster destination to learn more about how the University strategy and the activities of Ulster University support each of the Sustainable Development Goals.

* Sustainability at Ulster University

## Ulster University Business School - Sustainability in Focus

Ulster University Business School (UUBS) aims to be a thought-leader for sustainable business futures.

Our mission is to embolden staff, students and all our stakeholders to become sustainable business futures leaders. We aim to support and showcase sustainability research and education across Ulster University Business School.

We do so by embedding the sustainable futures agenda into five remits: sustainability performance, research and knowledge exchange, learning and teaching, student experience and communications and engagement. We are a member of PRME – the Principles for Responsible Management Education concordat.

Contact: uubssustainability@ulster.ac.uk

Learning and Teaching

We support and develop ‘Education for Sustainable Development’ within the Faculty’s Learning & teaching portfolio. We do so by providing bespoke staff training on ESD and curating an ESD Resources Hub.

All UUBS undergraduate and post-graduate course are mapped against the 17 UN Sustainable Development Goals (SDG), and students are actively involved in learning for sustainable development.

We seek to enhance the student experience by encouraging our students to become actively involved in sustainability initiatives, such as Carbon Literacy Training, the Big Spring Clean and collaborating with the Northern Ireland Resource Network.

Research and Knowledge Exchange

We develop, support and disseminate sustainability-themed research within the Faculty and beyond. Our annual sustainability research networking event creates new research strands within the Faculty’s research portfolio.

We actively support out PhD community to embed sustainability in their research and provide training on methods and critical thinking on sustainability.

We partner with other institutions, such as Queen’s University Belfast and Atlantic Technological University to broaden our sustainability research and create interdisciplinary research links.

Communications and Engagement

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