Marketing

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https://norwichuni.ac.uk/courses/find-your-course/ba-hons-marketing/

Marketing BA (Hons) | Norwich University of the Arts

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Marketing BA (Hons)

Master multi-channel marketing strategies and campaigns and take your career to the next level with our BA (Hons) Marketing course.

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Key course information

Course Duration

Course Options

Diploma Year

Typical Offer

104-120 UCAS Tariff Points

How to Apply

Request a prospectus

Annual Fees

Home (full-time) £10,050

Overseas (full-time) £28,500

UCAS code

Institution code: N39

Course Start

September 2027

Two creative specialists. One future-defining partnership.

Students starting an undergraduate degree at Norwich University of the Arts from September 2027 will graduate with a degree jointly awarded by Norwich and the Royal College of Art. Find out more about the partnership.

Our course is designed to develop practical skills and knowledge into current marketing strategies, digital innovations, and strategic techniques.

You will build hands-on experience by applying your new marketing skills and knowledge of emerging digital technology to real-world projects and live briefs to create effective and successful cross-channel campaigns and strategies.

Developed alongside industry-leading professionals, the course ensures you gain up-to-date, in-demand knowledge while expanding your professional network, giving you an invaluable edge when applying for future marketing roles.

Previous

Our partnership with the Royal College of Art

From September 2027, we’re offering our students at Norwich the world’s only current opportunity to study for an undergraduate degree that’s jointly awarded by Norwich University of the Arts and the Royal College of Art (RCA).

For 12 consecutive years, the RCA has been ranked as the world’s number one art and design university, by the respected QS ranking. A transformative and equitable space for free-thinking and collaboration, it’s the world’s largest community of postgraduate-only art and design students.

Every year RCA alumni are recognised as leaders in their disciplines, shaping our culture and world.

Explore the partnership

Accreditations

This course holds CIM Accredited Degree status, recognising it as meeting the expectations and needs of the industry. The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing.

Why study with us

Gain practical experience and build a strong marketing portfolio that showcases your creative problem-solving abilities and strategic thinking skills.

Stay at the forefront of the industry by exploring emerging marketing technologies like data-driven services, augmented reality, AI and chatbots.

Deepen your understanding of key marketing theories and concepts to complement your hands-on experience and broaden your expertise.

Create impactful campaigns and brands in response to real-world briefs from industry partners, collaborating with creative students from across the university.

Connect with guest speakers from well-known brands, offering valuable insights and networking opportunities.

Course Details

Core Units

Introduction to studying Marketing (40 units)

This unit will provide a comprehensive foundation in marketing theory and practice, covering essential concepts, current industry trends, key theories such as PESTLE, AIDA, and Porter’s Five Forces, and strategic positioning models. Practical, interactive sessions focus on gathering diverse research sources and applying primary and secondary research methods, enabling students to analyse market trends, shape informed marketing strategies and make data-driven decisions. Insights into professional practices are provided through industry guest lectures, while individual tutorials offer personalised feedback on progress. Writing workshops, discussions, and pitching exercises will strengthen your critical analysis, verbal communication, and reflective skills, while goal setting and time-management strategies will prepare you for success in your future marketing career.

(40 credits)

Research Methods in Marketing (40 units)

Understanding the importance of research and how evidence can be used to formulate an argument and give weight to your ideas is central to your degree course. This unit introduces essential market analysis techniques, including competitor analysis, brand positioning, SWOT, market trends, forecasting, and target market identification. You will be introduced to the utilisation of data analytics, collecting, analysing, and interpreting data to inform marketing strategies and decision-making. Through lectures, workshops, and seminars, you’ll explore critical industry topics—such as ethics, diversity, and societal impact—while gaining skills in brand identity and awareness within the marketing landscape. Career-focused sessions include industry guest lectures that provide real-world insights and employability workshops to assess personal skills, set goals, and plan career trajectories.

(40 units)

Concepts, Theories and Practice in Marketing (40 units)

In this unit, you will explore some key contemporary marketing concepts. You will be introduced to key Integrated Marketing Communication (IMC) channels, both digital and physical, including advertising, public relations, direct marketing, social media, content marketing, and events. You’ll learn to target audiences effectively by leveraging consumer behaviour insights, buyer demographics, and cultural trends. Lectures and industry guest speakers provide insights into the latest issues and debates shaping the marketing industry, emphasising how to integrate diverse marketing channels to ensure consistent brand messaging across all touchpoints. You’ll develop skills in data gathering, conducting focus groups, and using questionnaires to understand consumer behaviour, with an emphasis on ethical practices and responsible marketing.

Core Projects

Wayfinding Week

The first week of each academic year is called Wayfinding week. It’s an opportunity get your bearings, establish new connections and, after your first year at Norwich, re-establish old ones. Your course team will talk you through the year ahead and explain the expectations for the year. We’ll help you navigate new encounters and identify areas to focus on as you progress through your course.

Make it Manifest(o)

An important element of Wayfinding Week is taking part in our annual ‘Make it Manifest(o)’ project. Your course team will introduce the project in which we’ll ask you to consider your hopes and vision of the year ahead at Norwich and work with students in other year groups to bring your ideas to life. The project culminates in a celebratory display of work across the campus. The project will help you to develop your critical creativity through different approaches, concepts, and mediums. You’ll encounter diverse perspectives and build friendships and networks within our university community.

Interchange Weeks

Interchange weeks are opportunities to step away from your disciplinary studies and engage in projects, workshops, visits and talks that extend your knowledge and understanding of the world. Whether you learn a new skill or take part in a global challenge project with students from other courses, you will come away with new insights to take back to your course. Interchange is part of the schedule for all Norwich students with sessions held across and beyond the campus led by university staff, visiting lecturers and students.

Models, Methods and Practice in Marketing (40 credits)

Global Citizenship and Perspectives in Marketing (40 credits)

This unit explores strategic marketing for international markets, focusing on key influences such as cultural and economic conditions, legal frameworks, political and social environments, and technological infrastructures. Lectures and seminars emphasise sustainable and ethical practices, enhancing industry awareness and communication methods tailored to diverse global audiences. Through group discussions, students engage in debates on sustainability in marketing, exploring how to apply these approaches to their own projects. Career development sessions introduce industry leaders and explore professional roles, teamwork principles, and effective presentation standards for professional reporting, helping students recognise and harness their strengths in collaborative settings.

40 credits

Collaborative Approaches to Marketing (40 credits)

This unit focuses on the importance and value of collaboration in marketing. You will explore in-depth event planning and management, covering essential areas such as market analysis, audience targeting, budget planning, marketing strategy, and operations logistics. You’ll learn to document event processes, analyse marketing methods, review budgets and logistics, and evaluate event success. Creative workshops focus on idea generation, decision-making, and planning techniques, while lectures and seminars cover key project management responsibilities, including effective time management in collaborative settings. Our Career and Personal Development sessions emphasise building professional networks and preparing for internships or placements. Workshops in presenting and pitching will enhance your ability to create impactful digital presentations, while team dynamics sessions help build collaborative skills for effective teamwork.

Interchange Week

Diploma Year (optional)

Level 5 Diploma (120 credits)

Students have the opportunity to spend a year after the second of their degree (or the third year if studying for a degree with an Integrated Foundation Year) enhancing their employability options through a Level 5 Diploma. They can choose from courses designed to provide:

opportunities to gain industry insight, developing employability skills through a series of supported experiences, expanding professional networks and building confidence in the workplace, or

an introduction to creative computing, building an understanding of how coding skills can be used to advance and complement creative practice.

Find out more about our Level 5 Diplomas.

Final Year

Professional Development in Marketing (40 credits)

This is the first of three units that make up your final year of undergraduate study. This unit focuses on your career development, guiding students in setting personal career goals, creating action plans, and building resilience and adaptability. Lectures, seminars, and workshops cover crucial career preparation skills, including interview techniques, networking strategies, and self-promotion. Insights into marketing roles, career paths, and professional organisations are provided through guest lectures, networking workshops, and industry case studies, addressing emerging industry trends and challenges. You’ll analyse case studies, explore company cultures, and examine market insights. Careers and Personal Development sessions deepen your understanding of the marketing landscape, exploring job roles, business startups, and post-graduate opportunities. Additional sessions cover branding, personal logo design, self-promotion, website creation, and service pricing, preparing you to navigate the marketing industry with confidence and professionalism.

Advanced Research and Project Design in Marketing (40 credits)

This unit examines sustainable and ethical practices in marketing, encouraging students to apply these principles to their projects. Through lectures and group discussions, students will explore marketing theories, contextual analysis, and industry trends via reports, guest lectures, and case studies. Workshops focus on gathering and analysing secondary information, utilising resources like libraries and industry platforms, and addressing project planning and time management. Lectures on research proposals will guide students in structuring professional documents with clear objectives, literature reviews, methodologies, and proper referencing, laying a strong foundation for conducting and communicating impactful marketing research.

Major Project in Marketing (40 credits)

This is the third and final unit which completes your final year of undergraduate study. The unit is a culmination of your study at degree level and builds on everything you’ve learnt so far and provides a comprehensive understanding of effective marketing campaign strategies, covering essential components such as campaign objectives, market research, target audiences, messaging, and positioning. You will undertake a purposeful, individual, in-depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of relevant research techniques. The project will develop your ability to manage a major piece of work for which you will be wholly responsible and will be completed over several months. You will learn to utilise and improve your time management and communication skills and test your initiative and resourcefulness. By the end of the unit, you should feel well equipped to apply what you have learned in a professional context and have a clear trajectory towards launching your professional career as a graduate of Norwich.

Download course specifications

Marketing BA Hons 3 Year Degree Course Specification – (281kb)

Download PDFMarketing BA Hons 3 Year Degree Course Specification

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Learning and teaching

This course is taught through a mixture of learning and teaching methods including:

Learning and Teaching at Norwich

Group briefings

Academic tutorials

Group tutorials

Workshops

Critiques (crits)

Seminars

Lectures

Assessment

Assessment for this course is entirely coursework-based, meaning there are no exams. Your progress will be evaluated through the projects and assignments you complete for each unit. Throughout the year, you’ll receive ongoing feedback to help you refine your work and develop your skills. To support your learning and ensure you achieve the course outcomes, we use a variety of assessment methods, including:

Finished pieces of work

Presentations

Written work

Your research

A reflective journal

Find out more about Assessment at Norwich

Some of the people you’ll be working with

Meet all staff

Alex Hill

Associate Programme Director of Business Management, Marketing and Psychology

Here to help you succeed

The UK’s creative sector is thriving, contributing £111.7 billion annually to the economy and offering over 2 million jobs.

Employability and career development are integral to every unit of our courses, ensuring students are well-prepared for the industry. Our students go on to secure exciting roles, launch successful businesses, and make a lasting impact in many sectors worldwide.

From day one, you’ll also get specialist career advice from our Business and Employability Team to help support you as you plan your career.

Typical career paths

A marketing degree will teach you how to harness your skills to connect with consumers. You’ll work on projects that encourage the strategic and tactical use of marketing. This course will also give you the skills and confidence to take roles and opportunities that are central to business.

Social media manager

Brand manager

SEO specialist

Marketing campaign manager

Digital marketer

Content strategist

Email marketing specialist

Market researcher

“92% of our graduates are in employment or further education within six months of graduating”

Graduate Outcomes 2021

Entry requirements

Norwich University of the Arts welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications.

A/AS Levels (GCE)

GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)

Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)

Distinction*, Distinction* in an art, design or media related subject

T Levels

A T Level in any subject with overall grade A* to C (Pass)

UAL Extended Diploma

UAL Level 3 Foundation Diploma in Art and Design

UAL Level 4 Foundation Diploma in Art and Design

Foundation Diploma in Art and Design

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma

A minimum of 26 points

International

We accept qualifications from all over the world

To find our country-specific entry requirements, please visit our international entry requirements page.

English Language qualifications

Most international students are required to hold an English language qualification. Applicants must have an IELTS score of 6.0 overall and no less than 5.5 in each component. We do accept alternative English Language qualifications. Learn more about our English entry requirements.

You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.

Why Study with us

Recently named the Arts University of the Year by the Daily Mail University Guide 2025 and awarded triple GOLD in the Teaching Excellence Framework (TEF), Norwich University of the Arts is recognised for its outstanding teaching and creative excellence. With our support and your determination, we are ready to shape the world.

Fees and funding

Tuition fees for the 2027/28 academic year

Undergraduate course (three year): £10,050 per year

Level 5 Diploma Year (optional): £10,050 year

The level of fee that you will be asked to pay depends on whether you’re classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

Tuition fees may increase in subsequent years in line with inflation, subject to government regulations. The inflation rate used is expected to be the Retail Price Index excluding mortgage payments (RPIX), as forecast by the Office for Budget Responsibility. Tuition fees are reviewed annually by the University, and we would confirm any change to you in advance of each academic year.

Find our more about fees and funding

Funding your study

Depending on your circumstances, you may qualify for a bursary, scholarship or loan to help fund your study and enhance your learning experience.

Tuition fees that for the 2027/28 academic year

Undergraduate course (three year): £28,500

Level 5 Diploma year (optional): £19,380

For Overseas students starting in 2027 inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure.

If you defer your course start date or have to extend your studies beyond the normal duration of the course the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

Find our more about international fees and funding

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Additional costs

Your course fees cover the cost of studies, and include loads of benefits, such as the use of our library, support from our expert employability team, access to workshops and free use of the IT equipment across our campuses. There are also other costs which you may need to consider.

Marketing BA Course Costs – (153kb)

Download PDFMarketing BA Course Costs

How to apply

All applications for undergraduate courses will need to be made via the Universities and Colleges Admissions Service (UCAS).

You’ll need our university UCAS code (N39) as well as your course code which you’ll find on your course page.

When you register with UCAS you will need include your previous and current qualifications information, personal statement, and reference.

Once we receive your application form through UCAS, we will email confirmation that we have received it and will give you access and instructions for logging into the applicant portal. Our decision will be communicated via UCAS.

Applying for an undergraduate degree

Full-time Undergraduate International applicants can either apply via UCAS or directly by completing the online application form below or emailing the downloadable form to ioadmissions@norwichuni.ac.uk

Online Application Form

International Undergraduate Application Form – (216kb)

Download DOCXInternational Undergraduate Application Form

Apply via UCAS

For further support for international applicants applying for an undergraduate degree view our international pages.

Undergraduate open days

Get a taste of life at Norwich, learn more about our courses, our campus and meet the creators and makers you’ll be learning from.

Book an open day

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