Business Management

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https://norwichuni.ac.uk/courses/find-your-course/ba-hons-business-management/

Business Management BA (Hons) | Norwich University of the Arts

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Business Management BA (Hons)

Explore contemporary business practices, contexts and debates through a hands-on, practical approach designed to deepen your understanding of today’s business landscape.

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Key course information

Course Duration

Course Options

Diploma Year

Typical Offer

104-120 UCAS Tariff Points

How to Apply

Request a prospectus

Annual Fees

Home (full-time) £10,050

Overseas (full-time) £28,500

UCAS code

Institution code: N39

Course Start

September 2027

Two creative specialists. One future-defining partnership.

Students starting an undergraduate degree at Norwich University of the Arts from September 2027 will graduate with a degree jointly awarded by Norwich and the Royal College of Art. Find out more about the partnership.

Our course combines real-world applications with core business knowledge, equipping you to develop effective solutions for complex scenarios.

You’ll learn how to apply practical and realistic solutions to complex business scenarios, studying areas including decision-making, contemporary business environments and strategies.

You will become an innovative leader, team player, articulate presenter, and problem solver, gaining invaluable experience working on real client projects, enhancing your CV, and preparing you for graduate employability with practical skills and insights that align with latest industry demands.

Our partnership with the Royal College of Art

From September 2027, we’re offering our students at Norwich the world’s only current opportunity to study for an undergraduate degree that’s jointly awarded by Norwich University of the Arts and the Royal College of Art (RCA).

For 12 consecutive years, the RCA has been ranked as the world’s number one art and design university, by the respected QS ranking. A transformative and equitable space for free-thinking and collaboration, it’s the world’s largest community of postgraduate-only art and design students.

Every year RCA alumni are recognised as leaders in their disciplines, shaping our culture and world.

Explore the partnership

Why study with us

Enhance your knowledge of the key business principles and learn how to apply them to real-life situations and collaborative opportunities.

Benefit from small class sizes through lectures, seminars and interactive workshops. Enhance your understanding through group projects, presentations, and case study analysis, giving you a practical grasp of complex business concepts.

Develop sought-after entrepreneurial and transferable skills in problem-solving, creative thinking, pitches and presentations, and effective communication.

Connect with business leaders from well-known brands, expanding your professional network and gaining valuable insights from experts in the industry.

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Course Details

Core Units

Introduction to studying Business Management (40 credits)

This unit provides a comprehensive foundation in business and management, covering essential theories, the latest industry developments, and an in-depth understanding of the contemporary business environment. You’ll explore core concepts through engaging lectures, including business models and structures, market analysis tools like the 4 Ps, strategic planning frameworks such as SWOT, and key motivational drivers. You will also gain insights into crucial business functions, including operations, finance, human resource management, and leadership. Guest lectures from industry professionals offer valuable perspectives on real-world practices, while one-on-one tutorials provide tailored feedback to support your progress. Writing workshops will enhance your critical analysis and reflective skills, while discussions and pitching exercises develop verbal communication. Additionally, goal setting and time-management strategies will equip you with essential tools for success in your future business management career.

(40 credits)

Research Methods in Business Management (40 credits)

Understanding the role of research and the power of evidence in supporting arguments is fundamental to business management. This unit provides a comprehensive foundation in consumer behaviour and business analysis, guiding students through key concepts like demographics, buyer influences, decision-making processes, consumer trends, and data protection (GDPR). Students will develop practical skills with analytical tools, including SWOT, PESTEL, Porter’s Five Forces, scenario planning, cost-benefit analysis, and digital data techniques, building a strategic toolkit for informed decision-making. With an emphasis on data analytics, this unit will equip students to collect, analyse, and apply data effectively to improve operational performance and customer satisfaction. Verbal communication and project management skills are developed through presentation workshops and time management seminars, ensuring students are prepared for their academic journey and future careers in business management.

Concepts, Theories and Practice in Business Management (40 credits)

In this unit, you will explore some key contemporary business management concepts. You will be introduced to key themes and challenges in entrepreneurial thinking, including the role of the entrepreneur, strategic mindset, innovation and creativity, risk-taking, adaptability, funding, and the processes of start-ups, scaling, and growth. Lectures cover critical issues and debates shaping the business landscape, with guest speakers offering insights into real-world practices. You will develop research skills to identify market opportunities and deliver innovative products and services through market analysis, consumer research, differentiation strategies, and operations and cost evaluation, all while considering ethical and sustainable business practices. Interactive sessions will emphasise best practices in consumer data gathering, such as focus groups, questionnaires, and interviews while exploring legal, ethical, and socially responsible business commitments.

Core Projects

Wayfinding Week

The first week of each academic year is called Wayfinding week. It’s an opportunity get your bearings, establish new connections and, after your first year at Norwich, re-establish old ones. Your course team will talk you through the year ahead and explain the expectations for the year. We’ll help you navigate new encounters and identify areas to focus on as you progress through your course.

Make it Manifest(o)

An important element of Wayfinding Week is taking part in our annual ‘Make it Manifest(o)’ project. Your course team will introduce the project in which we’ll ask you to consider your hopes and vision of the year ahead at Norwich and work with students in other year groups to bring your ideas to life. The project culminates in a celebratory display of work across the campus. The project will help you to develop your critical creativity through different approaches, concepts, and mediums. You’ll encounter diverse perspectives and build friendships and networks within our university community.

Interchange Week

Interchange weeks are opportunities to step away from your disciplinary studies and engage in projects, workshops, visits and talks that extend your knowledge and understanding of the world. Whether you learn a new skill or take part in a global challenge project with students from other courses, you will come away with new insights to take back to your course. Interchange is part of the schedule for all Norwich students with sessions held across and beyond the campus led by university staff, visiting lecturers and students.

Models, Methods and Practice in Business Management (40 credits)

This unit explores fundamental Business Models and strategies, equipping students with the knowledge and understanding to define and drive organisational goals, structure, and decision-making processes. Through lectures, seminars, and workshops, students will examine key business components, including ownership types, industry classifications, market structures (B2C, B2B, C2C), and purposes (profit or non-profit). Emphasis is placed on digital innovation in business, covering e-commerce strategies and AI. Workshops will enhance practical skills in business planning, execution, and performance evaluation, while practical sessions introduce techniques for professional presentations, pitch decks, and case studies, preparing students for the demands of the business world.

Global Citizenship and Perspectives in Business Management (40 credits)

This unit explores strategic development for international business, examining factors such as cultural and economic conditions, legal frameworks, political and social contexts, technological infrastructure, logistical challenges, and environmental considerations. Through lectures, seminars, and group discussions, students will analyse sustainable and ethical business practices, develop industry awareness, and apply these approaches to their projects. Research Practice and Critical Thinking sessions introduce strategic research methods and data visualisation techniques. The industry guest lecture series provides career insights, while group sessions emphasise teamwork skills and professional presentation standards for reports.

Collaborative Approaches to Business Management (40 credits)

This unit focuses on the importance and value of collaboration in business management and operations. You will explore the live events industry through a collaborative project encompassing event business essentials, market analysis, audience targeting, budget planning, marketing strategy, operations, and logistics. You’ll gain hands-on experience in multidisciplinary techniques and event evaluation. Workshops focus on creative idea generation, decision-making, and collaborative planning, while lectures cover project management, time management, and key responsibilities in event planning. Careers-focused seminars and workshops will enhance your professional networking, risk assessment, budgeting, digital presentation skills, and team-building techniques for effective collaboration.

Diploma Year (optional)

Level 5 Diploma (120 credits)

Students have the opportunity to spend a year after the second of their degree (or the third year if studying for a degree with an Integrated Foundation Year) enhancing their employability options through a Level 5 Diploma. They can choose from courses designed to provide:

opportunities to gain industry insight, developing employability skills through a series of supported experiences, expanding professional networks and building confidence in the workplace, or

an introduction to creative computing, building an understanding of how coding skills can be used to advance and complement creative practice.

Find out more about our Level 5 Diplomas.

Final Year

Professional Development in Business Management (40 credits)

This is the first of three units that make up your final year of undergraduate study. This unit focuses on your career development, guiding students in setting personal career goals, creating action plans, and building resilience and adaptability. Lectures, seminars, and workshops cover crucial career preparation skills, including interview techniques, networking strategies, and self-promotion. Insights into business management roles, career paths, and professional organisations are provided through guest lectures, networking workshops, and industry case studies, addressing emerging industry trends and challenges. You’ll analyse case studies, explore company cultures, and examine market insights. Careers and Personal Development sessions deepen your understanding of the business landscape, exploring job roles, business startups, and post-graduate opportunities.

Advanced Research and Project Design in Business Management (40 credits)

This unit examines sustainable and ethical practices within business management, encouraging students to apply these principles to their projects. Through lectures and group discussions, students will explore core theories, contextual analysis, and the latest industry developments. Research-focused workshops provide practical training in methodologies, data collection, and proposal writing, ensuring students can confidently design and present research with ethical considerations. Lectures on research proposals will guide students in structuring professional documents with clear objectives, literature reviews, methodologies, and proper referencing, laying a strong foundation for conducting and communicating impactful marketing research to support business cases.

Major Project in Business Management (40 credits)

This is the third and final unit which completes your final year of undergraduate study. The unit is a culmination of your study at degree level and builds on everything you’ve learnt so far and provides a comprehensive understanding of effective business strategies. Lectures and case study reviews will explore key areas of investigation, including ethical awareness, social advocacy and corporate responsibility. You will undertake a purposeful, individual, in-depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of relevant research techniques. The project will develop your ability to and deliver a robust business plan that includes Market Analysis, Organisation and Management, Products and Services, Marketing Strategy, Operational Plan and Funding and financial forecasting. You will learn to utilise and improve your time management and communication skills and test your initiative and resourcefulness. By the end of the unit, you should feel well equipped to apply what you have learned in a professional context and have a clear trajectory towards launching your professional career as a graduate of Norwich.

Download course specifications

Business Management BA Hons 3 Year Degree Course Specification – (282kb)

Download PDFBusiness Management BA Hons 3 Year Degree Course Specification

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Learning and teaching

This course is taught through a mixture of learning and teaching methods including:

Learning and Teaching at Norwich

Group briefings

Academic tutorials

Group tutorials

Workshops

Critiques (crits)

Seminars

Lectures

Assessment

Assessment for this course is entirely coursework-based, meaning there are no exams. Your progress will be evaluated through the projects and assignments you complete for each unit. Throughout the year, you’ll receive ongoing feedback to help you refine your work and develop your skills. To support your learning and ensure you achieve the course outcomes, we use a variety of assessment methods, including:

Finished pieces of work

Presentations

Written work

Your research

A reflective journal

Find out more about Assessment at Norwich

Some of the people you’ll be working with

Meet all staff

Alex Hill

Associate Programme Director of Business Management, Marketing and Psychology

Here to help you succeed

The UK’s creative sector is thriving, contributing £111.7 billion annually to the economy and offering over 2 million jobs.

Employability and career development are integral to every unit of our courses, ensuring students are well-prepared for the industry. Our students go on to secure exciting roles, launch successful businesses, and make a lasting impact in many sectors worldwide.

From day one, you’ll also get specialist career advice from our Business and Employability Team to help support you as you plan your career.

Typical career paths

Our Business Management degree will help you develop essential transferrable skills, such as teamwork, critical thinking, and time management. Or if your goal is to be your own boss, we will help you understand the process of planning and setting up your own business.

Business adviser

Business analyst

Business development manager

Data analyst

Management consultant

Project manager

Recruitment consultant

Civil servant

Marketing executive

Sales executive

“92% of our graduates are in employment or further education within six months of graduating”

Graduate Outcomes 2021

Entry requirements

Norwich University of the Arts welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications.

A/AS Levels (GCE)

GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)

Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)

Distinction*, Distinction* in an art, design or media related subject

T Levels

A T Level in any subject with overall grade A* to C (Pass)

UAL Extended Diploma

UAL Level 3 Foundation Diploma in Art and Design

UAL Level 4 Foundation Diploma in Art and Design

Foundation Diploma in Art and Design

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma

A minimum of 26 points

International

We accept qualifications from all over the world

To find our country-specific entry requirements, please visit our international entry requirements page.

English Language qualifications

Most international students are required to hold an English language qualification. Applicants must have an IELTS score of 6.0 overall and no less than 5.5 in each component. We do accept alternative English Language qualifications. Learn more about our English entry requirements.

You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.

Why Study with us

Recently named the Arts University of the Year by the Daily Mail University Guide 2025 and awarded triple GOLD in the Teaching Excellence Framework (TEF), Norwich University of the Arts is recognised for its outstanding teaching and creative excellence. With our support and your determination, we are ready to shape the world.

Fees and funding

Tuition fees for the 2027/28 academic year

Undergraduate course (three year): £10,050 per year

Integrated Foundation Year (optional): £10,050 per year

Level 5 Diploma Year (optional): £10,050 year

The level of fee that you will be asked to pay depends on whether you’re classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

Tuition fees may increase in subsequent years in line with inflation, subject to government regulations. The inflation rate used is expected to be the Retail Price Index excluding mortgage payments (RPIX), as forecast by the Office for Budget Responsibility. Tuition fees are reviewed annually by the University, and we would confirm any change to you in advance of each academic year.

Find our more about fees and funding

Funding your study

Depending on your circumstances, you may qualify for a bursary, scholarship or loan to help fund your study and enhance your learning experience.

Undergraduate course (three year): £28,500

Integrated Foundation Year (optional): £28,500

Level 5 Diploma year (optional): £19,380

For Overseas students starting in 2027 inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure.

If you defer your course start date or have to extend your studies beyond the normal duration of the course the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Additional costs

Your course fees cover the cost of studies, and include loads of benefits, such as the use of our library, support from our expert employability team, access to workshops and free use of the IT equipment across our campuses. There are also other costs which you may need to consider.

Business Management BA Course Costs – (153kb)

Download PDFBusiness Management BA Course Costs

How to apply

All applications for undergraduate courses will need to be made via the Universities and Colleges Admissions Service (UCAS).

You’ll need our university UCAS code (N39) as well as your course code which you’ll find on your course page.

When you register with UCAS you will need include your previous and current qualifications information, personal statement, and reference.

Once we receive your application form through UCAS, we will email confirmation that we have received it and will give you access and instructions for logging into the applicant portal. Our decision will be communicated via UCAS.

Applying for an undergraduate degree

Full-time Undergraduate International applicants can either apply via UCAS or directly by completing the online application form below or emailing the downloadable form to ioadmissions@norwichuni.ac.uk

Online Application Form

International Undergraduate Application Form – (216kb)

Download DOCXInternational Undergraduate Application Form

Apply via UCAS

For further support for international applicants applying for an undergraduate degree view our international pages.

Undergraduate open days

Get a taste of life at Norwich, learn more about our courses, our campus and meet the creators and makers you’ll be learning from.

Book an open day

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