User Experience Design (UX)

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https://norwichuni.ac.uk/courses/find-your-course/bsc-hons-user-experience-design/

User Experience Design BSc (Hons) | Norwich University of the Arts

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User Experience Design BSc (Hons)

Want to shape how people engage with the ever-evolving digital world? And understand the different ways users experience a design?

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Key course information

Course Duration

Course Options

Diploma Year

Intergrated Foundation Year

Typical Offer

104-120 UCAS Tariff Points

How to Apply

Request a prospectus

Annual Fees

Home (full-time) £10,050

Overseas (full-time) £28,500

UCAS code

I141 (3 Year), I142 (4 Year)

Institution code: N39

Course Start

September 2027

Two creative specialists. One future-defining partnership.

Students starting an undergraduate degree at Norwich University of the Arts from September 2027 will graduate with a degree jointly awarded by Norwich and the Royal College of Art. Find out more about the partnership.

BSc (Hons) User Experience Design will help you create interactive products such as website and app prototypes, video motion graphics, digital imagery and designed research outputs. You’ll explore the people and technologies involved in the design process, learn to identify users’ needs and goals, and map their emotional journeys, using skills such as user research, copywriting, typography, motion, coding and interaction design.

Our User Experience Design degree gives you the essential skills to become a successful UX designer — shaping how people engage with digital products and services. Through a mixture of projects, you will become adept at generating insight-driven solutions for organisations and brands, charities, social causes, and design-for-good initiatives addressing the problems we face in the world.

Our practical studio projects mirror the type of briefs you would be given in a design agency, resulting in outcomes that genuinely prepare you for the real world of work. As you progress, you will generate case studies for your portfolio that showcase your knowledge of user research, user interface design and interaction design, copywriting, typography and motion.

Our partnership with the Royal College of Art

From September 2027, we’re offering our students at Norwich the world’s only current opportunity to study for an undergraduate degree that’s jointly awarded by Norwich University of the Arts and the Royal College of Art (RCA).

For 12 consecutive years, the RCA has been ranked as the world’s number one art and design university, by the respected QS ranking. A transformative and equitable space for free-thinking and collaboration, it’s the world’s largest community of postgraduate-only art and design students.

Every year RCA alumni are recognised as leaders in their disciplines, shaping our culture and world.

Explore the partnership

Why study with us

Share your first year with other graphics students, and then continue to work alongside each other, allowing for a unique cross fertilisation of knowledge, skills and experience.

Develop problem-solving skills by understanding and interpreting project briefs, conducting discovery research, generating ideas, developing prototypes, testing and refining them into successful concepts.

Undertake project briefs initiated and taught by industry designers and enter national and international design competitions judged by the design industry.

Engage with industry through portfolio reviews and surgeries, talks from practising alumni, interview practice and graduate portfolio showcase events.

Hone your project management, communication and collaborative working skills so that you leave with a standout CV and portfolio.

Previous

Course Details

Integrated Foundation Year (optional)

Integrated Foundation Year

Our Integrated Foundation Year is designed to equip students with the necessary skills, knowledge and confidence to thrive in their chosen degree subject. The course provides a comprehensive introduction to various disciplines, blending critical thinking and creative problem-solving with practical hands-on experience. This year serves as a bridge to undergraduate studies, allowing students to explore their interests within a supportive and inspiring environment, while familiarising themselves with the campus, workshops, and tutors.

Find out more about our Integrated Foundation Year.

Core Units

Creative Learning (40 units)

In the first year, the curriculum is shared across related graphics courses, enabling you to gain a broad grounding in the discipline before going on to specialist units in your chosen field in the second and third years. In your common first year, you will explore the fundamentals of design. With a focus on process, you will explore techniques, technologies and research-inspired design as you work on individual and team projects. The course expands to cover a huge range of experimental processes, platforms and technologies, meaning that you will build a strong portfolio, demonstrating your design skills and innovative practice. This unit introduces theories and ideas of design and visual culture and teaches you how to use them in your practical work.

40 credits

Explore and Experiment (80 credits)

In this unit, you will explore and experiment with techniques, materials and media. You explore the fundamental principles of visual communication and develop skills in typography, printing, layout, photography, design research, idea generation, and storytelling. You’ll learn technical skills in various design-related digital design applications such as Figma, InDesign, Photoshop, Illustrator, and After Effects, and develop your knowledge of user experience by learning about methods that are useful at every stage of the UX process. You’ll be introduced to essential skills in organising and presenting complex data and information using infographics, wider graphic language, as well as how people view, process, and act on the wealth of visual information they receive every day.

80 credits

Core Projects

Wayfinding Week

The first week of each academic year is called Wayfinding week. It’s an opportunity get your bearings, establish new connections and, after your first year at Norwich, re-establish old ones. Your course team will talk you through the year ahead and explain the expectations for the year. We’ll help you navigate new encounters and identify areas to focus on as you progress through your course.

Make it Manifest(o)

An important element of Wayfinding Week is taking part in our annual ‘Make it Manifest(o)’ project. Your course team will introduce the project in which we’ll ask you to consider your hopes and vision of the year ahead at Norwich and work with students in other year groups to bring your ideas to life. The project culminates in a celebratory display of work across the campus. The project will help you to develop your critical creativity through different approaches, concepts, and mediums. You’ll encounter diverse perspectives and build friendships and networks within our university community.

Interchange Week

Interchange weeks are opportunities to step away from your disciplinary studies and engage in projects, workshops, visits and talks that extend your knowledge and understanding of the world. Whether you learn a new skill or take part in a global challenge project with students from other courses, you will come away with new insights to take back to your course. Interchange is part of the schedule for all Norwich students with sessions held across and beyond the campus led by university staff, visiting lecturers and students.

Global Contexts (80 credits)

In this unit you’ll experiment and iterate the design process through workshops and projects covering user research, design principles, mobile UX, wireframing, prototyping, motion graphics and sound. You will learn how to identify and research competitors, your audience, and how to translate the results into initial design requirements. You’ll explore user-centred design principles and methodologies and how designers focus on the users and their needs in each phase of the design process. To support your development, you will develop broader knowledge and understanding of the historical, social, ethical and cultural ideas in relation to user experience design.

Directions (40 credits)

This unit will introduce you to how collaborative working can help you focus and enhance your creative strengths, working with fellow students and our creative communities. You’ll have the opportunity to experience group work in the context of industry-based projects to specify, develop, deploy and evaluate a web-based system, including prototype software, links to web-hosted work, static layouts, and animations. This unit will take you through the entire process, from requirements gathering, user-centred design, proposal development, implementation and evaluation. Students will also assess their outputs from the perspective of different roles within an organisation and consider alternative perspectives and their value to your work.

Diploma Year (optional)

Level 5 Diploma (120 credits)

Students have the opportunity to spend a year after the second of their degree (or the third year if studying for a degree with an Integrated Foundation Year) enhancing their employability options through a Level 5 Diploma. They can choose from courses designed to provide:

opportunities to gain industry insight, developing employability skills through a series of supported experiences, expanding professional networks and building confidence in the workplace, or

an introduction to creative computing, building an understanding of how coding skills can be used to advance and complement creative practice.

Find out more about our Level 5 Diplomas.

Final Year

Research and Preparation (40 credits)

This is the first and shorter of the two units that make up your final year of study. Your final year allows you to refine your existing creative practice, develop your skills and reflect upon your experience, with opportunities to engage with live projects, competitions and industry networks to broaden your portfolio and strategically enhance your career direction. You will specialise in areas such as user research, interaction design, prototyping, motion graphics and web design skills, and explore emerging trends like artificial intelligence and virtual reality. You’ll develop an individual research project that advances your knowledge of contextual issues, cultural theories and debates. Group and individual tutorials will provide stimulating and supportive sessions to help you develop your research ideas and those of others.

Resolution and Career Development (80 credits)

This unit will allow you to deliver final major design projects, embracing the entire design process and demonstrating your approach to, and engagement with, contemporary digital design issues. You’ll engage in a human-centred design process and apply practical, theoretical, and technical knowledge to examine a subject or theme to realise and communicate your design solution. Emphasis is placed on students’ abilities to evaluate, make informed choices for selecting techniques and processes, and create innovative outcomes. You’ll have the opportunity to display your final year project as part of our degree show, Grad Fest, which allows you to showcase your work to our network of industry professionals and prospective employers.

Success in awards

Students from BSc (Hons) User Experience Design have earned multiple prestigious international awards, including the Grand Prix Award, the highest accolade at the Creative Conscience Awards, and the Black Pencil, the highest award at the Design & Art Direction New Blood Awards and the only one awarded in Europe, from over six thousand international entries.

Learning and teaching

This course is taught through a mixture of learning and teaching methods including:

Learning and Teaching at Norwich

Group briefings

Academic tutorials

Group tutorials

Workshops

Critiques (crits)

Seminars

Lectures

Assessment

Assessment for this course is entirely coursework-based, meaning there are no exams. Your progress will be evaluated through the projects and assignments you complete for each unit. Throughout the year, you’ll receive ongoing feedback to help you refine your work and develop your skills. To support your learning and ensure you achieve the course outcomes, we use a variety of assessment methods, including:

Finished pieces of work

Presentations

Written work

Your research

A reflective journal

Find out more about Assessment at Norwich

Some of the people you’ll be working with

Meet all staff

Martin Schooley

Director of Communication Design, Business and Psychology

Dave Watson

Course Leader, Graphic Design and User Experience Design

Gill Johnson

Senior Lecturer

Dr Nicolas P Maffei

Jamie Johnstone

Lecturer

Kirsten Pairpoint

Subject Librarian for Communication Design

Our Facilities

Look around our city-centre campus, and you will find studios, media labs, and creative spaces in 13 buildings that sit among the cafés, bars, independent galleries and shops of Norwich’s cultural quarter.

View all facilities

Creative Tech Lab

The Creative Tech Lab is a space where students can experiment with a broad range of emerging technologies.

Design Studio

The Design Studio & Student IT Helpdesk are situated on the first floor of the Guntons building. The area specialises in design for print, publication, graphics, and illustration.

Immersive Visualisation and Simulation Lab (IVSL)

The lVSL is a state-of-the-art Research Lab and Studio designed to explore, develop, and commercialise next-generation immersive media and virtual production technologies.

Here to help you succeed

The UK’s creative sector is thriving, contributing £111.7 billion annually to the economy and offering over 2 million jobs.

Employability and career development are integral to every unit of our courses, ensuring students are well-prepared for the industry. Our students go on to secure exciting roles, launch successful businesses, and make a lasting impact in many sectors worldwide.

From day one, you’ll also get specialist career advice from our Business and Employability Team to help support you as you plan your career.

Typical career paths

By the time you finish the course, you’ll have developed a distinctive portfolio and have a strong sense of where you want to work within the industry.

Our graduates have gone on to internships and employment at digital experience design agencies including REO Digital, Foolproof, Interstate, FDRY, and Coder, and in-house positions at Vogue/Condé Nast, Future Publishing, Yoti, Tide, Softwire, Bentley, National Grid, Cambridge Consultants, PwC Middle East, and Tata Consultancy Services.

User interface designer

UX designer

Interaction designer

Digital designer

Visual designer

Product manager

UX design manager

Front end developer

Digital web designer

UX architect

UX business analyst

Product marketing manager

“92% of our graduates are in employment or further education within six months of graduating”

Graduate Outcomes 2021

Entry requirements

Norwich University of the Arts welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications.

Please do contact our Student Recruitment Team if you have any queries.

A/AS Levels (GCE)

GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)

Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)

Distinction*, Distinction* in an art, design or media related subject

T Levels

A T Level in any subject with overall grade A* to C (Pass)

UAL Extended Diploma

UAL Level 3 Foundation Diploma in Art and Design

UAL Level 4 Foundation Diploma in Art and Design

Foundation Diploma in Art and Design

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma

A minimum of 26 points

Integrated foundation year (optional)

GCE A/AS Levels 2 A-level qualifications at grades CC (64 UCAS Tariff points) or above.

Merit, Merit, Pass in an art, design or media related subject

Distinction*, Merit in an art, design or media related subject

Pass (D or E on the core)

International

We accept qualifications from all over the world

To find our country-specific entry requirements, please visit our international entry requirements page.

English Language qualifications

Most international students are required to hold an English language qualification. Applicants must have an IELTS score of 6.0 overall and no less than 5.5 in each component. We do accept alternative English Language qualifications. Learn more about our English entry requirements.

You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.

Portfolio advice and guidance

Portfolios should show examples of your work — both finished and work in progress — that demonstrate your interests and skills. Your portfolio should be made up of work that reflects your creativity, personal interests and influences, as well as demonstrating your technical skills and ability. It doesn’t have to be perfect as we can assess your potential from your work in progress.

Your portfolio should be relevant to this course, but you can include a wide range of work that shows your creativity, technical competence and understanding of storytelling.

Get more advice on presentation formats, layouts and when to submit your portfolio in the application process.

Fees and funding

Tuition fees for the 2027/28 academic year

Undergraduate course (three year): £10,050 per year

Integrated Foundation Year (optional): £10,050 per year

Level 5 Diploma Year (optional): £10,050 year

The level of fee that you will be asked to pay depends on whether you’re classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

Tuition fees may increase in subsequent years in line with inflation, subject to government regulations. The inflation rate used is expected to be the Retail Price Index excluding mortgage payments (RPIX), as forecast by the Office for Budget Responsibility. Tuition fees are reviewed annually by the University, and we would confirm any change to you in advance of each academic year.

Find our more about fees and funding

Funding your study

Depending on your circumstances, you may qualify for a bursary, scholarship or loan to help fund your study and enhance your learning experience.

Undergraduate course (three year): £28,500

Integrated Foundation Year (optional): £28,500

Level 5 Diploma year (optional): £19,380

For Overseas students starting in 2027 inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure.

If you defer your course start date or have to extend your studies beyond the normal duration of the course the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Additional costs

Your course fees cover the cost of studies, and include loads of benefits, such as the use of our library, support from our expert employability team, access to workshops and free use of the IT equipment across our campuses. There are also other costs which you may need to consider.

User Experience Design BSc Course Costs – (153kb)

Download PDFUser Experience Design BSc Course Costs

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How to apply

All applications for undergraduate courses will need to be made via the Universities and Colleges Admissions Service (UCAS).

You’ll need our university UCAS code (N39) as well as your course code which you’ll find on your course page.

When you register with UCAS you will need include your previous and current qualifications information, personal statement, and reference.

Once we receive your application form through UCAS, we will email confirmation that we have received it and will give you access and instructions for logging into the applicant portal. Our decision will be communicated via UCAS.

Applying for an undergraduate degree

Full-time Undergraduate International applicants can either apply via UCAS or directly by completing the online application form below or emailing the downloadable form to ioadmissions@norwichuni.ac.uk

Online Application Form

International Undergraduate Application Form – (216kb)

Download DOCXInternational Undergraduate Application Form

Apply via UCAS

For further support for international applicants applying for an undergraduate degree view our international pages.

Thomas Wardle

Rayane Zidane

José Torcato

“UX is great, because it doesn’t matter what background you come from – graphics, computer science, psychology, or something different – it’s such a wide field that you can find yourself in it easily.”

Sophie Ross

BSc (Hons) User Experience Design

Undergraduate open days

Get a taste of life at Norwich, learn more about our courses, our campus and meet the creators and makers you’ll be learning from.

Book an open day

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