Edinburgh offers an ideal place to study International Hospitality Management and Festival & Event. With its rich history, abundance of attractions and world-famous festivals, the city is a centre for travellers and tourists from all over the world. Hospitality and tourism businesses flourish here, so you’ll have plenty of opportunities to gain work experience. You’ll learn how to manage, design and operate a range of hospitality and festival/event operations as well as engaging in key areas of revenue management, entrepreneurship, marketing, sustainable development and HR. Modules focus on accommodation and food and beverage operations as well as a range of festival and event contexts.

Edinburgh Napier is #1 Modern University in Scotland (Times' World University Rankings 2025) and a top 5 UK modern university for Hospitality, Event Management and Tourism (The Guardian University Guide, 2025).

Mode of Study:

Full-time

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This course allows you to pursue a career in both the hospitality and festival and event industries. With international hospitality management at the core, it has been designed to meet the current needs of the industry.

Similar to our BA (Hons) International Hospitality Management, you’ll study the principles of hospitality management, specialising in festival and event. We teach our students in an applied way, which means that you will be able to put your learnings into practice. You’ll apply this knowledge to practical situations on an industry-based work placement or live project, preparing you for a career in the hospitality and festival and event industries.

Alternatively you can choose to study abroad through our international exchange links in Europe and the USA.

This course is studied full-time over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. There is a work placement option in Year 3.

We offer tuition that is supported by highly experienced teaching staff and strong industry links.

Lead Academics

Dr Gavin Urie is a Lecturer in Hospitality Management and the Programme Leader for BA (Hons) International Hospitality Management. He specialises in food and beverage management, accommodation management, sustainability, experience design, business skills and the development of alternative economies within hospitality provision. Gavin completed his undergraduate degree (BA (Hons) Community Arts) and postgraduate degree (MSc International Hospitality & Tourism Management) at the University of Strathclyde before moving to Edinburgh Napier University to complete his PhD. Gavin’s research focused on the growth of network commensality (pop-ups, supper clubs, etc.) and how these experiences contribute to alternative economies of hospitality. He also looked at the social interactions, use of space, understanding of tradition, background and upbringing in creating memorable meal experiences from both a guest and host perspective. Gavin has appeared at a number of internationally recognised conferences and contributes to various academic publications.

Dr Ahmed Hassanien's professional experience includes both practical and academic roles in the tourism industry. He has more than 22 years of teaching experience at a number of international Universities. He has reviewed many academic articles for international academic periodicals. In 2004, he won the 'Teacher of the Year' award from the University of Wolverhampton. Also, he was awarded the 'Caparo Prize' for the most outstanding piece of pedagogic research in 2006. He is currently an associate editor of the International Journal of Customer Relationship Marketing and Management and is on the editorial board of The International Journal of Human Capital and Information Technology Professionals. Ahmed has published widely in international refereed conferences and periodicals. Most of his research work is done in collaboration with international colleagues and research students.

Dr Pauline Gordon is an experienced academic and educational leader, currently serving as Lecturer and Deputy Head of International (Partnerships) in the Business School. She has extensive experience in supporting diverse student cohorts, particularly international and articulating students, and has played a key role in shaping inclusive and transition-focused educational practices within the School.

Dr David Jarman has research interests have primarily focused on cultural festivals and the broader festival economy. In recent years this has involved the use of social network analysis, which is a methodology that has seen relatively little application in this field. I completed my PhD in September 2022 with Tilburg University, in The Netherlands. The work was titled "Social network analysis and festival relationships: personal, organisational and strategic connections".

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.

How you’ll be taught

You'll learn by a variety of teaching methods including lectures, tutorials and independent study. There is a work placement option in Year 3.

Assessments

Essays, reports, presentations, projects, portfolios, exams, multiple choice tests, practical event, simulation learning, interactive posters, masterclass/workshop facilitation, blogs, group assessments and more.

Work placement

You're in the right place if you want real life, hands-on experience. Our strong links to industry allow us to offer an optional 24 week work placement available across all three of the subject areas: hospitality, tourism and festival & events.

Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Study abroad

You can choose to study abroad through our international exchange links in Europe and the USA.

Facilities

This course is taught in person at our Craiglockhart campus.

Popular modules

Introduction to International Hospitality, Tourism & Festival and Events

Intercultural Organisational Management

Marketing Fundamentals

Hospitality: Principles and Consumer Experience

Accounting for Business

The Business of Festivals and Events

Hospitality Management & Practice

Creativity Innovation and Enterprise or Sport Event Tourism

Festival & Event Design and Delivery

Event Management

Facilities Planning for Hospitality Tourism and Events

Option module

Hospitality Business Development

The Management of MICE Events

Hospitality Supervision and Training Skills

Work Based learning or Live Project + option module

Leadership, Innovation & Technology for THE or Global Service Management

Sustainable Development in Hospitality or Festival & Event Impacts and Sustainability

Global Hospitality Management

International Festival & Events Environments

Dissertation or Applied Honours Project

Optional modules across four years include

Food, Wine & Society

Business and Management Challenges

Social Media Marketing

Experiential Service Marketing

Transport for Tourism

Visitor Attraction Management

Digital Marketing in an AI World

Global Airline Industry

International Wine and Spirit Management

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

English language

International students

Admissions policies

What are the entry requirements for International Hospitality Management and Festival and Event?

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Can you go straight into second year of university?

Advanced entry into Year 2 or Year 3 of this course is possible for students with suitable qualifications. See the individual year tabs for more information.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the undergraduate admissions team by submitting an enquiry form above.

Minimum Year 1

Scottish Higher

Standard Entry Requirement: BBBC

Minimum Offer Entry Requirement: BCCC

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

Irish Leaving Certificate

H2, H3, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

BTEC (QCF) National Diploma Level 3

Minimum grades D*D (Distinction*, Distinction)

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades MM (Merit, Merit).

A Level grade C

Pass, with grade C or above in the core component.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

Scottish HNC

Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Minimum Year 2

Pass HNC in Hospitality with grade B at SCQF Level 7 in the graded unit.

Scottish Advanced Higher

Basic Food Hygiene Certificate required.

Minimum Year 3

Pass HND in Hospitality with grade B at SCQF Level 8 in the graded unit(s).

Pass HND in Professional Cookery with grade B at SCQF Level 8 in the graded unit(s).

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

If you do not currently meet our minimum English language requirements, we offer a number of pre-sessional English language courses which could help you achieve the required level.

We welcome applications from students studying a wide range of international qualifications.

Entry requirements by country

Please note that international students are unable to enrol onto the following courses:

BM Midwifery/MM Midwifery

MSc Nursing courses

All Graduate Apprenticeship courses

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study.

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies

Postgraduate admissions policies

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Undergraduate student fees and funding information

Postgraduate student fees and funding information

International student fees and funding information

Tuition fees

Students from

Scotland

England, Wales, Northern Ireland, and Republic of Ireland

Overseas and EU

Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study.

Tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other tuition fee matters, please see our Fees and Funding links above.

If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.

Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.

Careers & employability

What can you do with a degree in International Hospitality Management and Festival and Events?

Edinburgh with its rich history, abundance of attractions and world-famous festivals is a key destination for travellers and tourists from all over the world. Hospitality and festival businesses flourish here, so there is plenty opportunity to gain valuable work experience. By studying international Hospitality Management and Festival and Events at Edinburgh Napier University, you will build strong communication and leadership skills, as well as developing your understanding and ability required to manage hospitality, festival and event businesses. This programme provides the opportunity to have practical experience throughout your course, allowing you to begin your career while studying. You will develop strong teamworking and problem-solving skills. If you well organised and enjoy working collaboratively, with a keen interest in in hospitality, festivals and events, then this is the right course for you. This programme is versatile, so whether you prefer a corporate role, a creative event production role, or managing your own business, the skills and experiences gained will open opportunities across the globe.

What does a PR Manager in Hospitality & Events do?

A PR Manager in Hospitality and Events is responsible for managing the public relations (PR) efforts for a hospitality or event-focused organization. This can include industries and organisations such as hotels, resorts, festivals, conferences, or entertainment events. Their main goal is to ensure that the organization maintains a positive public image, attracts media attention, and enhances its reputation within the industry and among potential customers.

Daily tasks and responsibilities in this role may include:

Media relations

Brand management

Event promotion

Content creation

Influencer and partnership management

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