With strong links to industry, modules that give you real-world experience and the option to undertake a work placement, you'll increase your chance of following in the footsteps of our past graduates who have found employment a brand managers, marketing executives and more!

Edinburgh Napier if the #1 Modern University in Scotland (Times' World University Rankings 2025).

Mode of Study:

Full-time

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READ MORE ABOUT OUR STUDENTS

Studying Marketing Management at Edinburgh Napier has been the best experience. I would highly recommend this course!

Eilidh Muir

BA (Hons) Marketing Management student

It’s about being open to new experiences, pushing yourself as much as possible and taking advantage of opportunities.

Sara Young

Graduate, Marketing Management

“It’s about being open to new experiences, pushing yourself as much as possible and taking advantage of opportunities.”

“I started university slightly older than most: I had worked, I had travelled, and I wanted to be sure that I was getting the most from a four-year investment. I’m glad I chose Edinburgh Napier University - the teaching is fresh, energised and engaging, the facilities are top-of-the-line, and the tutors themselves are mostly practiced industry professionals.

I now live in New York working in marketing and branding for financial services company UBS AG, while completing a postgraduate degree in International Business. It has been a great experience so far. Edinburgh Napier taught me to challenge myself and motivated me to seize opportunities which is the reason I am where I am today.”

Sara Young, Graduate, Marketing Management

The course blends together theory and practice. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. You will study cutting-edge developments in the marketing industry, including digital and social media.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Programme Leader - Dr Paul Naughton

Deputy Programme Leader - Dr Christine Band

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.

How you’ll be taught

You’ll learn by a variety of teaching and assessment methods including lectures, tutorials, group presentations, debates, essays, reports, simulation games, exams and independent study.

Work placement

Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Study abroad

You can also study abroad through Erasmus and ISEP programmes.

Facilities

This course is taught in person at our Craiglockhart campus.

Popular modules

Intercultural and Organisational Management

Essentials of Marketing

Academic Skills for Business Management

Accounting for Business

Consumer Behaviour

1 Option Module

Business and Management Challenges

Market Research in Practice

Creativity, Innovation and Enterprise

Marketing Campaigns & Communications

Social Media Marketing

Brand Management

International Marketing

Marketing and Society OR Social Marketing

Live Project and Digital Marketing in an AI World OR 24-week supervised work placement (Work Based Learning)

Leadership in a Changing Environment

Digital Marketing Analytics

Applied Marketing Simulation

Dissertation

ACCREDITED BY

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

English language

International students

Admissions policies

What are the entry requirements for Marketing Management?

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Can you go straight into second year of university?

Advanced entry into Year 2 or Year 3 of this course is possible for students with suitable qualifications. See the individual year tabs for more information.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the undergraduate admissions team by submitting an enquiry form above.

Minimum Year 1

Scottish Higher

Standard Entry Requirement: BBBC

Minimum Offer Entry Requirement: BCCC

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

Irish Leaving Certificate

H2, H3, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

BTEC (QCF) National Diploma Level 3

Minimum grades D*D

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades MM (Merit, Merit).

A Level grade C

Pass, with grade C or above in the core component.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

Scottish HNC

Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Minimum Year 2

Pass HNC in Advertising and PR, Business, Business Marketing and PR, Marketing or Marketing Communication with grade B at SCQF Level 7 in the graded unit.

Scottish Advanced Higher

Minimum Year 3

Pass HND in Advertising and PR, Business, Business Marketing and PR or Marketing with grade B at SCQF Level 8 in the graded unit(s).

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

If you do not currently meet our minimum English language requirements, we offer a number of pre-sessional English language courses which could help you achieve the required level.

We welcome applications from students studying a wide range of international qualifications.

Entry requirements by country

Please note that international students are unable to enrol onto the following courses:

BM Midwifery/MM Midwifery

MSc Nursing courses

All Graduate Apprenticeship courses

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study.

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies

Postgraduate admissions policies

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Undergraduate student fees and funding information

Postgraduate student fees and funding information

International student fees and funding information

Tuition fees

Students from

Scotland

England, Wales, Northern Ireland, and Republic of Ireland

Overseas and EU

Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study.

Tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other tuition fee matters, please see our Fees and Funding links above.

If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.

Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.

Careers & employability

What can you do with a degree in Marketing Management?

Marketing demands clear thinking and innovative solutions to meet stakeholder needs. Our course in Marketing Management blends together theory and practice to provide an excellent understanding of marketing principles. The course will provide general marketing principles, but also delve into specialist areas such as brand management and marketing communications. The programme is accredited by the Institute of Data & Marketing and The Chartered Institute of Marketing, further recognising the strength of this programme. This course offers flexible module choices to allow you to study the areas that interest you most. There is also the opportunity to undertake work-based learning. The skills developed and relationships gained through work-based learning can set you apart in an increasingly challenging job market. The industry skills and specific knowledge developed as you progress in this course will prepare you well for a career in marketing management.

What does a Social Media Manager do?

A Social Media Manager is responsible for developing, creating and implementing a companies social media strategy. Often with a view to enhance online presence, engage audiences and achieve marketing and communication goals. They are part of the overall strategic marketing plan, but their focus is on social media platforms like Facebook, Instagram, TikTok, YouTube and others.

Daily tasks and responsibilities in this role may include:

- Social media strategy development

- Content creation and distribution

- Monitor and analyse advertising campaigns

- Market research

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