Business Management with Marketing

取得日期：2026-10-29

https://www.napier.ac.uk/courses/ba-hons-business-management-with-marketing-undergraduate-fulltime

https://www.napier.ac.uk/international/entry-qualification-equivalencies/hong-kong

Business Management With Marketing BA (Hons) | Edinburgh Napier University

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BA (Hons)

Business Management With Marketing

Undergraduate, Full-time

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Overview

Course details

Entry requirements

Fees & funding

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Our flexible course allows you to specialise in marketing management whilst developing your business management skills

Course overview

Our Business Management with Marketing course combines broad ranging business knowledge with strategic marketing competencies.

This course provides modules that give you real-world experience and the option to undertake a work placement.

The course will further advance your creative and innovative skills to successfully market and promote yourself across a variety of industries and sectors.

Edinburgh Napier is a top 10 UK modern university for Business, Management and Marketing (Good University Guide 2025).

Mode of Study:

Full-time

Duration:

Start date:

UCAS code:

Placement:

Study Abroad:

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Apply for September 2027

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READ MORE ABOUT OUR STUDENTS

Studying Marketing Management at Edinburgh Napier has been the best experience. I would highly recommend this course!

Eilidh Muir

BA (Hons) Marketing Management student

In your first two years you'll build a foundation in the essentials of effective business management. This foundation prepares you for the options to engage with applied learning within an industry placement, or to explore diverse cultures through studying abroad within our extensive partner network.

This course offers you excellent employability skills including professional presentation, team working, leadership, communication and problem solving.

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.

How you’ll be taught

You'll learn by a variety of teaching methods including lectures, tutorials and through independent study.

Work placement

There is an optional six month work placement in Year 3.

Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Study abroad

You can choose to study abroad, in English, at one of our partner universities for one trimester.

Facilities

This course is taught in person at our Craiglockhart campus.

Popular modules

Behavioural Studies

Research and Study Skills

Accounting for Business

Principles of Economics

Marketing

Introduction to Human Resource Management

Business and Management Challenges

Market Research in Practice

World Economy

International Business

Work-based Learning or study abroad

Business Strategy and Sustainable Development

Leadership in a Changing Environment

Marketing Management in Practice

Dissertation

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

English language

International students

Admissions policies

What are the entry requirements for Business Management with Marketing?

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Can you go straight into second year of university?

Advanced entry into Year 2 or Year 3 of this course is possible for students with suitable qualifications. See the individual year tabs for more information.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the Undergraduate admissions team by submitting an enquiry form above.

Minimum Year 1

Scottish Higher

Standard Entry Requirement: BBBB

Minimum Offer Entry Requirement: BCCC

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

Irish Leaving Certificate

H2, H2, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

Minimum grades DMM (Distinction, Merit, Merit).

BTEC (QCF) National Diploma Level 3

Minimum grades D*D*

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades DM (Distinction, Merit).

A Level grade C

International Baccalaureate Diploma

Award of Diploma with 28 points overall with three HL subjects at grades 6, 5, 4.

Scottish HNC

Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Minimum Year 2

Pass HNC Admin & IT/Business/HRM/Marketing/Marketing Communication/Management (not Retail Management) with grade C at SCQF level 7 in the graded unit.

Scottish Advanced Higher

Minimum Year 3

Pass HND Marketing or Business with grade CC at SCQF level 8 in the graded unit(s).

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

If you do not currently meet our minimum English language requirements, we offer a number of pre-sessional English language courses which could help you achieve the required level.

We welcome applications from students studying a wide range of international qualifications.

Entry requirements by country

Please note that international students are unable to enrol onto the following courses:

BM Midwifery/MM Midwifery

MSc Nursing courses

All Graduate Apprenticeship courses

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study.

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies

Postgraduate admissions policies

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Undergraduate student fees and funding information

Postgraduate student fees and funding information

International student fees and funding information

Tuition fees

Students from

Scotland

England, Wales, Northern Ireland, and Republic of Ireland

Overseas and EU

Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study.

Tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other tuition fee matters, please see our Fees and Funding links above.

If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.

Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.

Careers & employability

What can you do with a degree in Business Management with Marketing?

The Business Management with Marketing course at Edinburgh Napier University combines broad business knowledge with focused strategic marketing competencies. This course provides strong fundamentals to build your creative and innovative skills in various industries to drive business growth and influence marketing strategies. You will develop a range of highly desirable transferable skills that are valuable across various business and marketing functions.

This course will equip you with the key competencies required to add value to organisations through the effective relationships, business operations and marketing strategies. This course provides modules that give you real-world experience and the option to undertake work-based learning. On successful completion of this course Edinburgh Napier graduates are well positioned to improve business and marketing functions.

What does a Marketing Executive do?

A Marketing Executive plays a key role in supporting and executing a company’s marketing strategies to promote its products or services. Their primary responsibility is to work closely with other departments to execute marketing plans, drive brand awareness, and support cross function relationships. Overall ensuring the company meets their strategic goals. Many alumni currently hold positions in various marketing functions across different industries.

Daily tasks and responsibilities in this role may include:

Market research

Content creation

Social media management

Email marketing

Coordinate events

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