Marketing

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Marketing (BSc) - Undergraduate, University of York

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HomeStudy at YorkUndergraduateCourses 2027/28Marketing (BSc)

BSc (Hons) Marketing

Discover how businesses communicate to generate, anticipate and satisfy demand

Year of entry: 2027/28

Overview

Course content

Teaching and assessment

Entry requirements

UCAS code

Institution code

Start date

September 2027

View semester dates

3 years full-time

Typical offer

Full entry requirements

School/department

School for Business and Society

UK (home) fees

International and EU fees

Apply for this course

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In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the BSc Marketing takes you partway towards a professional CIM qualification.

Accreditation details

Add a year in industry

Spend a year on placement in the UK or abroad. Gain management-related experience, apply your academic knowledge and improve your employability.

7th in the UK

for Marketing in the Complete University Guide 2026

In your first year we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering foundations of management, economics and ethics, which will help you appreciate how marketing fits into the wider business context.

As you progress through your degree, you'll develop the knowledge and skills introduced in your first year, thus giving depth and breadth to your learning. From consumer behaviour and branding to strategic marketing consulting, you'll have opportunities to study key aspects of business and marketing and hone your skills as a future manager.

You'll learn to use theories, concepts and contextual knowledge to inform marketing decisions, and help organisations survive, expand and prosper.

Year 1 introduces you to core concepts and theories relevant to marketing and business. You'll explore principles and practices of marketing alongside foundations of business ethics, sustainability, economics and management.

Core modules

Intro to Business Ethics and Sustainability

Marketing Essentials

Humanity, Economics and Management

Consumer Behaviour

Marketing Research

Marketing Communications

Academic integrity module

In addition to the above you will also need to complete our online Academic Integrity module.

This module covers some of the essential skills and knowledge which will help you to study independently and produce work of a high academic standard which is vital for success at York.

This module will:

define academic integrity and academic misconduct

provide interactive exercises to help you to assess whether you've understood the concepts

provide answers to FAQs and links to useful resources.

In Year 2 your modules will explore further marketing specialist subjects to give you a greater insight into the role of marketing in business. You'll apply your learning to a practical project developing a group business plan, and study optional modules that will help you grasp other business functions.

Business Planning and Sustainable Entrepreneurship

Branding Strategies

Digital Marketing and Analytics

Sustainable and Ethical Marketing

Option modules

You will also study two option modules. In previous years, options have covered topics such as:

Innovation and Creativity within Organisations

Project and Operations Management

Management Information Systems

Employment Relations

Management in the Age of Artificial Intelligence

You can also choose to add a placement in industry before your final year.

In your final year you will expand your skills through core advanced marketing modules and a range of optional modules that will allow you to further examine familiar topics, or investigate other business functions.

B2B Sales and Negotiation

International Marketing Strategy

Strategic Marketing Consulting

You will also study three option modules. Examples may include:

Preparing for the Marketing Dissertation

Leadership in Practice

Applied HR, Business and Society

Globalisation, Politics and Culture

Managing Professional Service Firms

Supply Chain Management

Relationship Marketing, Stakeholders and Society

Marketing and Innovation Management

Decision and Information Analysis

Company Law

Managing Diversity

Sustainability and Business

Managing and Leading Change

Management, Technology and Society

Dissertation in Marketing

If you choose to undertake the dissertation pathway you will also study the Preparing for the Marketing Dissertation option module.

A dissertation draws on the knowledge and skills you have developed throughout your degree. You'll collect and analyse empirical data to illuminate or solve a complex issue or problem in the field of marketing or consumption. You'll write a longer and more complex document, sustaining a well-reasoned argument and drawing sound conclusions.

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.

Study abroad

There are opportunities for you to spend time abroad during your course:

Explore global opportunities

Placements

You can apply to spend a year in industry as part of this course.

Marketing (with a year in industry) (BSc)

Learning outcomes

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Learning outcomes for this course

Manage marketing projects effectively at both the individual and team level, in a wide range of marketing roles in business or organisational practices, as well as in postgraduate education.

Identify, critically evaluate evidence and use best practices to develop socially-responsible and sustainable decisions that inform strategies pertaining to marketing challenges.

Make informed decisions to solve complex marketing problems by integrating and analysing multiple data sources in an efficient manner.

Persuasively present findings on market data, recommendations and marketing strategies using a range of digital and social media.

Address marketing problems at a domestic and global level by using adequate data in the development and implementation of relevant strategies.

Critically evaluate and integrate management and marketing theory into decision-making and recommendations in a variety of business settings.

Free online courses

Get a taste of university-level study on one of York's free short courses, including our subject courses, 'The Business History of the FIFA World Cup' and 'Pubs: history, consumers, management and protection'.

The fees and funding information here is for students starting in the 2027/28 academic year.

If you take a year abroad or year in industry you'll pay a reduced rate of fees for that year.

Annual tuition fees

UK (home)

International and EU

The UK government has announced its intention to increase tuition fees from £9,790 to £10,050 for the 2027/8 academic year. We expect this to apply to new UK (home) undergraduate students starting their studies in September 2027.

UK (home) or international fees?

The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

UK (home) fees may increase within the government fee cap in subsequent academic years. We will notify you of any increase as soon as we can.

International fees are subject to increase in subsequent years in line with the prevailing Consumer Price Index (CPI) inflation rate (up to a maximum of 10%).

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.

Additional costs

You may find it useful to buy textbooks, and for some modules this may be required. Textbooks usually cost around £30 - £60 each.

We'll confirm more funding opportunities for students joining us in 2027/28 throughout the year.

UK government loans

UK scholarships and bursaries

International scholarships

Country-specific funding

US loans

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

At the beginning of each academic year, we are asked to nominate a course representative. The course representatives pass on any comments we may have about how the course is going. Whether it’s positive or negative, all comments are kept confidential. This allows students to actively shape the course.

Nina, BSc Marketing. Read Nina's blog post.

York, Oxford, Cambridge, Imperial

Just four UK universities are rated Gold for teaching and top ten for research* in the latest national assessment exercises.

See why York is rated Gold for teaching

Explore our research performance

* Awarded joint 10th in the Times Higher Education ranking of the Research Excellence Framework 2021.

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.

This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.

We use a wide range of teaching methods to suit different learning styles, including:

Lectures

Small-group seminars

Activity-based workshops

Group projects

Individual projects

Timetabled activities

In your first year, you can expect:

2-4 hours per week

Seminars

2-5 hours per week

Workshops

These figures are representative of a typical week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.

Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.

In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during semesters. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.

Teaching location

You will be based in the School for Business and Society on Campus West. Most of your teaching will take place in the Church Lane Building, with additional contact hours elsewhere on Campus East and Campus West.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around - everything is within walking or pedalling distance, or you can use the fast and frequent bus service. Take a campus tour.

Assessment and feedback

You'll be assessed based on individual essays or reports for most modules. On occasions you'll also produce group reports and presentations, and/or partake in examinations.

You'll have scope to choose forms of assessment that you prefer through optional modules in your second and final years. You could pick modules that emphasise presentation skills, essay writing or exams. In your final year, you could also carry out a dissertation based on you own research and analysis of a current marketing issue that you feel passionate about.

On both Wednesday and Thursday, I have one seminar in the morning. Both of these are in the Church Lane building, so not only can I use the study spaces but, if needed, I can see my lecturers in their office hours here, and talk to the Student Office.

Rhiannon, BA Business and Management. Read Rhiannon's blog post.

Careers and skills

Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.

You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.

Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.

Career opportunities

Account Manager

Business Development Executive

Paid Media Executive

Content Coordinator

Marketing Graduate

Trainee Merchandiser

See our graduates' careers in roles around the world

Transferable skills

Critical thinking

Problem solving

Communication, presentation and reporting

Numeracy and data analysis

Time management

Teamwork and leadership

Negotiation and persuasion

Turn ambition into achievement with our expert guidance and connections. From your first day here to life after graduation, we'll help you find your career advantage.

Qualification

A levels

Access to Higher Education Diploma

36 credits at Distinction and 9 credits at Merit or higher

BTEC National Extended Diploma

We consider a range of BTEC qualifications equivalent to 3 A Levels, or in combination with A Levels or other qualifications. For example:

Distinction, Distinction in BTEC Level 3 National Diploma plus A at A Level

Distinction in BTEC Level 3 National Extended Certificate plus AA at A level

Distinction, Distinction in 2 BTEC Level 3 National Extended Certificates plus A at A level

European Baccalaureate

80% overall

International Baccalaureate

35 points

T levels

Distinction overall including grade A in the Core

T Level subjects in Accounting; Design and Development for Engineering and Manufacturing; Design, Surveying and Planning for Construction; Digital Business Services; Digital Production, Design and Development; Digital Support and Services; Engineering, Manufacturing, Processing and Control; Finance; Health; Healthcare Science; Legal Services; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Marketing; Science

Scottish Highers / Advanced Highers

Scottish Highers - AABBB

Advanced Highers - not required for entry

We may also be able to consider three Advanced Highers or a combination of Highers and Advanced Highers, where an applicant does not meet the grade requirement through Highers alone. Please contact us to discuss your qualifications.

International foundation programme

Foundation Certificate from our International Pathway College or an appropriate alternative.

Other international qualifications

Equivalent qualifications from your country

Additional requirements

We also require GCSE Mathematics at grade 5 (B) or equivalent. We do not accept adult numeracy in lieu of GCSE Maths.

Alternative offers

Meeting the following additional criteria may qualify you for an alternative offer.

Criteria

Adjustment

Widening participation

This is conditional upon successful completion of the WP programme including the YorJourney module (Black Access Programme, Next Step York) or successful completion of Realising Opportunities More about widening participation.

Contextual offer

If you achieve B or higher in the EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.

Core Maths

If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement

IELTS (Academic)

6.5, with a minimum of 6.0 in each component

Other English language qualifications

To see what other language tests we can accept and the scores required, visit our IELTS equivalences webpage and click on the IELTS requirement for your chosen course.

We also accept various school-leaving certificates to meet our English Language requirements. Please visit our country-specific information for further details.

For more information see our undergraduate English language requirements.

If you haven't met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.

To apply to York, you'll need to complete an online application via UCAS (the Universities and Colleges Admissions Service).

How to apply

If you have faced obstacles to higher education, or you are returning to education after a long absence, you may benefit from the Additional Information Form.

Next steps

Contact us

Get in touch if you have any questions

Student Engagement Team

sbs-admissions@york.ac.uk

Department

Related courses

Business and Management (BSc)

Business and Management (BA)

Business and Society (BA)

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UCAS 及院校官網均未列指定科（核對日期 2026-10-29，https://www.york.ac.uk/study/undergraduate/courses/bsc-marketing/）

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