Digital Media, Culture and Communication

取得日期：未有保存

https://www.york.ac.uk/study/undergraduate/courses/ba-digital-media-culture-and-communication/

https://www.york.ac.uk/study/international/your-country/hong-kong/

https://www.york.ac.uk/study/undergraduate/applying/entry/english-language/

Digital Media, Culture and Communication (BA) - Undergraduate, University of York

Skip to content

Accessibility statement

Undergraduate

Applying

Visiting us

Fees and funding

Accommodation

Student life

Commuting

Careers and employability

Studying abroad

International students

Pre-uni programmes

Email updates

Parents and Supporters

Information for teachers

HomeStudy at YorkUndergraduateCourses 2027/28Digital Media, Culture and Communication (BA)

BA (Hons) Digital Media, Culture and Communication

Deepen your understanding of how digital culture has changed how we live, interact, create and communicate.

Year of entry: 2027/28

Overview

Course content

Teaching and assessment

Entry requirements

UCAS code

Institution code

Start date

September 2027

View semester dates

3 years full-time

Typical offer

Full entry requirements

School/department

Department of Sociology, School of Arts and Creative Technologies

UK (home) fees

International and EU fees

Apply for this course

Come and visit us

There's plenty of opportunities to explore our campus and meet us. Sign up for email alerts to be the first to know of any upcoming events.

Sign up for email updates

Key transformations in digital technology are shaping our lives. Examine how digital media, culture and communication has changed how we live, interact and create.

Why study Digital Media, Culture and Communication at York?

Learn to analyse and respond to shifts in digital media. You'll be supported by experts in digital media from across a range of disciplines. Under their guidance, you'll make sense of how digital developments shape our lives and experiences.

Explore a wide range of topics within digital media, culture and communication. This includes exploring personal identities, imagining geopolitical futures and examining the impact of AI on decision-making. You'll also delve into how we tell stories and create content in a digital world. In the process, you'll be equipped with the knowledge and skills to realise your ideas.

Develop practical skills in applied modules. Our range of option modules will allow you to tailor your degree to suit your interests. This includes applied modules that cover interactive media, filmmaking and content creation. This allows you to develop a practical skill set within the area of digital media that you're passionate about.

Prepare for your future. During your studies, you'll have access to careers support, events and opportunities. You'll also have the option of adding a placement year to your degree. This allows you to gain invaluable experience working before you graduate. Over the course of your studies, you'll develop a highly flexible skill set and gain knowledge relevant across industries.

Innovative research

The Department of Sociology is 1st for research impact and 4th in the UK for research overall according to the Times Higher Education’s ranking of the latest REF results (2021).

UNESCO City of Media Arts

The city of York is a hotbed of creative talent, and media arts are a driving force of York's social innovation, inclusivity, and diversity.

World Top 100

for Sociology in the QS World Ranking by subject 2026.

Year 1 - six core modules

Year 2 - four core modules and two option modules

Year 3 - two core modules, including a 40-credit dissertation, and three option modules

The course is based on a combination of core modules covering key aspects of the programme learning outcomes. These are balanced with highly relevant option modules in the second and third years. We have built the programme so that all modules - be they optional or core - speak directly to the programme's core themes.

Your first year is based on six core modules that will give you the foundation and understanding of digital media, culture and communication.

Core modules

Introduction to Media Technologies

Story for Interactive Media

Living In Digital Cultures

Introduction to Digital Culture

Investigating Social Problems

Theorising the Social World

Academic integrity module

In addition to the above you will also need to complete our online Academic Integrity module.

This module covers some of the essential skills and knowledge which will help you to study independently and produce work of a high academic standard which is vital for success at York.

This module will:

define academic integrity and academic misconduct

provide interactive exercises to help you to assess whether you've understood the concepts

provide answers to FAQs and links to useful resources.

Your second year incorporates core modules that will advance your understanding of the issues on the programme. Adding direct specialist knowledge of digital media, culture and communication.

The option modules in the second year then allow you to choose to develop different forms of practical and analytical knowledge. These can be focused on the areas you wish to work in or prepare for your future.

Societies and the Climate Crisis

Popular Culture, Media and Society

Questioning Digital Cultures

Digital Media, Power and Social Change

Option modules

You will study two option modules. Examples can be found below. Some option module combinations may not be possible. The options available to you will be confirmed after you begin your course.

User Experience Design

Interactive Media and Society

Disability, Accessibility and Representation in the Creative Industries

Social Interactions and Conversation Analysis

Body and Society

Gender Sexualities and Inequalities

GUI Media: Aesthetics and Issues of the Digital Screen

3D Modelling

Elective modules

You may be able to replace one option module with an elective module, studying a complementary subject, a language or an interdisciplinary topic.

Your third year contains a specialist independent study module that will build on existing knowledge and allow students to design and develop research project work.

This independent study module sits alongside core modules in the first semester that develop your knowledge of the key issues of artificial intelligence and digital storytelling. Your second semester then focuses on the specialisms that you wish to develop further in applied and analytic forms of knowledge.

Creative Project

AI in Society

You will study three option modules. Examples can be found below. Some option module combinations may not be possible. The options available to you will be confirmed after you begin your course.

The Digital Self

Business and Innovation in Digital Enterprise

Gaming: Industry and Culture

Speculative Design

Object Based Media

Crime, Media and Culture

Talk at Work

Morbidity, Culture and Corpses

AI and its Application to Creative Practice

Global Producing Contexts

The Future of Story: Storytelling in the Digital Age

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.

Real-world experiences

Find your edge by gaining practical experience that boosts your employability. Explore diverse opportunities to apply your knowledge and build vital professional skills, such as placements, internships and part-time jobs.

Learning outcomes

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Learning outcomes for this course

Understand and respond to developments in digital technologies and their implications for contemporary culture and communication.

Critically evaluate accounts of the impact of digital media, culture and communication upon individuals, groups and social structures.

Design and conduct research that creates insights into the implications of a variety of developments in digital media, culture and communication.

Create detailed and creative accounts of the changes brought about by transformations in digital media, culture and communication.

Situate developments in digital media, culture and communication within wider social, cultural and environmental transformations.

Use a knowledge of wider debates and perspectives to produce contextualised arguments, findings and analyses.

Identify, interrogate and assess the properties of key present and future changes brought about by developments in digital technologies.

I have found Digital Media, Culture and Communication to be an important subject to study because of the broad range of topics that are covered, ranging from modern issues that will directly affect society such as AI, as well background knowledge that provides a basis for current study. So far, my favourite topic has been investigating data extraction in the ‘Living in Digital Cultures’ module because it has provided me with the foundations for an area in which I wish to develop further.

Jack, BA Digital Media, Culture and Communication

The fees and funding information here is for students starting in the 2027/28 academic year.

If you take a year abroad or year in industry you'll pay a reduced rate of fees for that year.

Annual tuition fees

UK (home)

International and EU

The UK government has announced its intention to increase tuition fees from £9,790 to £10,050 for the 2027/8 academic year. We expect this to apply to new UK (home) undergraduate students starting their studies in September 2027.

UK (home) or international fees?

The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

UK (home) fees may increase within the government fee cap in subsequent academic years. We will notify you of any increase as soon as we can.

International fees are subject to increase in subsequent years in line with the prevailing Consumer Price Index (CPI) inflation rate (up to a maximum of 10%).

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.

We'll confirm more funding opportunities for students joining us in 2027/28 throughout the year.

UK government loans

UK scholarships and bursaries

International scholarships

Country-specific funding

US loans

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

York, Oxford, Cambridge, Imperial

Just four UK universities are rated Gold for teaching and top ten for research* in the latest national assessment exercises.

See why York is rated Gold for teaching

Explore our research performance

* Awarded joint 10th in the Times Higher Education ranking of the Research Excellence Framework 2021.

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

Our courses consist of a mixture of classroom-based lectures, seminars, and workshops.

Our research-informed curriculum will provide you with the ability to think critically, develop effective solutions to various work-based problems, and work both independently and as part of a team.

You’ll be taught in a range of specialist subject areas, allowing you to delve deeply into complex topics, explore a whole spectrum of social issues, and develop a resilient, adaptable and challenging mindset that will aid you both within, and beyond, your study.

In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during semesters. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.

Teaching location

You will be based in the Department of Sociology on Campus East. Your teaching will take place at various locations across Campus East and Campus West.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around - everything is within walking or pedalling distance, or you can use the fast and frequent bus service. Take a campus tour.

Assessment and feedback

The programme uses standard assessment methods such as essays, coursework, and reports along with non-standard assessments, which may include:

Reflective portfolios: where you are invited to develop your own case studies or reflect on your learning experiences

Book reviews: where you'll review a text you have read offering insights and critique

Design prototype: where you'll design an interactive media system

Creative project work: where you'll devise your own project, research a topic and communicate your findings in a media format of your choosing.

Speculative design prototype or group design brief, where you'll develop a design to address a digital media problem or issue.

Careers and skills

By enabling you to analyse and respond creatively to cutting edge digital developments, this course helps you to develop excellent employability skills that can be utilised in a range of different future careers.

You'll have the opportunity to take modules that will not only allow you to develop practical skillsets, but also engage with our external partners to see how these skills can be applied in the workplace.

Career opportunities

Creative industries

Marketing

Public relations

Social media

Communications

Transferable skills

Research and analysis.

Digital creativity.

Communicating complex ideas

Real world applications

Creative communication

Turn ambition into achievement with our expert guidance and connections. From your first day here to life after graduation, we'll help you find your career advantage.

Qualification

A levels

Access to Higher Education Diploma

30 credits at Distinction and 15 credits at Merit or higher

BTEC National Extended Diploma

We consider a range of BTEC qualifications equivalent to 3 A Levels, or in combination with A Levels or other qualifications. For example:

Distinction, Distinction in BTEC Level 3 National Diploma plus B at A Level

Distinction in BTEC Level 3 National Extended Certificate plus AB at A level

Distinction, Distinction in 2 BTEC Level 3 National Extended Certificates plus B at A level

European Baccalaureate

An overall average of 75%

International Baccalaureate

34 points overall

T levels

Distinction overall

T Level subjects in Accounting; Design and Development for Engineering and Manufacturing; Design, Surveying and Planning for Construction; Digital Business Services; Digital Production, Design and Development; Digital Support and Services; Engineering, Manufacturing, Processing and Control; Finance; Health; Healthcare Science; Legal Services; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Marketing; Science

Distinction overall including grade A in the Core in T Level in Media, Broadcast and Production

Scottish Highers / Advanced Highers

Scottish Highers - ABBBB

Advanced Highers - not required for entry

We may also be able to consider three Advanced Highers or a combination of Highers and Advanced Highers, where an applicant does not meet the grade requirement through Highers alone. Please contact us to discuss your qualifications.

International foundation programme

Foundation Certificate from our International Pathway College or an appropriate alternative.

Other international qualifications

Equivalent qualifications from your country

Alternative offers

Meeting the following additional criteria may qualify you for an alternative offer.

Criteria

Adjustment

Widening participation

This is conditional upon successful completion of the WP programme including the YorJourney module (Black Access Programme, Next Step York) or successful completion of Realising Opportunities More about widening participation.

Contextual offer

If you achieve C or higher in the EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.

Core Maths

If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.

If you successfully complete our online course Imagining York: Discovering the everyday , you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer. Details about how to evidence completion of the MOOC will be sent in your offer letter. Please note: you do not need to pay for the certificate. More about MOOCs.

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement

IELTS (Academic)

6.5, with a minimum of 6.0 in each component

Other English language qualifications

To see what other language tests we can accept and the scores required, visit our IELTS equivalences webpage and click on the IELTS requirement for your chosen course.

We also accept various school-leaving certificates to meet our English Language requirements. Please visit our country-specific information for further details.

For more information see our undergraduate English language requirements.

If you haven't met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.

To apply to York, you'll need to complete an online application via UCAS (the Universities and Colleges Admissions Service).

How to apply

Next steps

Contact us

Get in touch if you have any questions

Dr Benjamin Jacobson

benjamin.jacobsen@york.ac.uk

Department

Related courses

BA Sociology

BSc Interactive Media

Discover York

We offer a range of campus accommodation to suit you and your budget, from economy to premium.

Explore campus and city life and hear what our current students have to say about living here.

The city

Lively, full of culture and beautiful, York is regularly voted one of the best places to live and visit in the UK.

Find out more about York. Chat to staff and students and take the tour, on campus or online.

University of York

YO10 5DD

United Kingdom

Campus map

University of York Mumbai

University of York Europe Campus

Search the website

Information for

Prospective students

Current students

Schools and colleges

Businesses

Press and media

Study with us

Postgraduate taught

Postgraduate research

Online and distance learning

Apprenticeships

Open days and visits

Popular links

About the University

Departments, offices and sections

Getting here, maps and parking

Job vacancies

IT service status

Semester dates

© University of York

Legal statements

Modern slavery statement

Accessibility

UCAS 及院校官網均未列指定科（核對日期 2026-10-29，https://www.york.ac.uk/study/undergraduate/courses/ba-digital-media-culture-and-communication/）

院校未把 DSE 英文列為認可資格，申請時可能需要 IELTS 等，請向院校確認。